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Leonardo Moreno González
Social Business Leader para Sudamérica y
Centroamérica
#NewWayToWork
Aplicando tecnología social
a los procesos de negocio
Noviembre 2015
Agenda
• Evolución de las tecnologías sociales en
los negocios
• Beneficios obtenidos de procesos de negocio
sociales
• Aplicaciones sociales como facilitadores de
adopción
Thomas Watson, Jr.
Former CEO of IBM
“I believe the real
difference between
success and failure in
a corporation can very
often be traced to the
question of how well
the organization brings
out the great energies
and talents of its
people. ”
1963
© 2015 IBM Corporation
Enterprises are rapidly adopting social capabilities to accomplish their business goals
In the past two years, social deployment has more than doubled: And organizations are achieving a wide
range of objectives from social:
Adoption Outcomes
Enhanced collaboration
Accelerated innovation
Expanded into new markets
72%
64%
67%
Outcomes
% of leading orgs* achieving
Source: IBM Center for Applied Insights Raising the game: The IBM Business Tech Trends Study | For more info, visit: www.ibm.com/ibmcai/biztechtrends
* Leading organizations or “Pacesetters”, defined in the 2014 Business Tech Trends Study; view transformational technologies (e.g., Mobile Computing,
Cloud Computing, Big Data & Analytics, and Social Business) as critical to their organization's business success, and they are outpacing competitors in adopting
© 2015 IBM Corporation
74% of respondents define a "social"
business as one that uses social
technology to foster collaboration
among customers, employees and
partners.
Only 20% believe their
organization is currently acting
truly "social".
But many don’t know where to start or how to advance their goals
7
Source: IBM Center for Applied Insights Charting the social universe: Social ambitions drive business impact
For more info, visit: ibm.com/ibmcai/socialstudy
21%
C-level LOB
9%
VP, Director,
Manager LOB
44%
VP, Director,
Manager IT
26%
C-level IT
Distribution by role1
(spanning 5 countries and 18 industries)
To understand how enterprises are
deploying social, we surveyed 372 IT and
business decision makers
HorizonWatch: Social Business Trend Report, 2015 - Social Business moves to mainstream adoption as execs lead the cultural transformation
Tendencias clave en Social en 2015
1.Execs Lead: Expect more leadership from execs in 2015.
2.Mobile Collaboration: Workers want it on their mobile device.
3.Social CRM Analytics: Continues to be a growth area.
4.Employee Advocacy Programs: Employees can be great brand
ambassadors in external social media.
5.Social Selling: Inside Sales teams selling products and services via social
media channels.
Insights de los C-suite Study 2013 y 2015
59%
52%
More decentralized
decision-making
Greater focus on
new markets
More competition expected
from other industries
Market FollowersTorchbearers
69%
57%
62%
45%
Business landscape change (in 3 to 5 years)
more
38%
more
13%
more
21%
Extent of collaboration with partners and employees
Beneficios obtenidos
The Total Economic Impact™ of IBM
Connections
IBM Connections Social Collaboration platform
increases end user productivity and reduces
operating costs
Forrester Research
Anish Shah
Senior Consultant, Total Economic Impact
August 18, 2015
Proven Return on Investment
Based on a representative organization. The Total Economic Impact™ Of IBM Connections, a commissioned study conducted by Forrester
Consulting on behalf of IBM, July 2015
Source: https://www-01.ibm.com/marketing/iwm/dre/signup?source=swg-US_Lotus_WebMerch&S_PKG=ov38603&dynform=20192
Proven Return on Investment
Based on a representative organization. The Total Economic Impact™ Of IBM Connections, a commissioned study conducted by Forrester Consulting on
behalf of IBM, July 2015
Source: https://www-01.ibm.com/marketing/iwm/dre/signup?source=swg-US_Lotus_WebMerch&S_PKG=ov38603&dynform=20192
Aplicaciones sociales
Frank
Comunicaciones internas
Anna
Colaboradora en Lima
Gail
Colaboradora en Cusco
Caso de uso de Intranet Social
Frank
Supervisor de construcción
Dan
Miembro del equipo
Gail
Gerente de Línea de negocio
Ted
Gerente de proyecto
Caso de uso de Gestión Social de Proyectos
Plataformas colaborativas: ¿Cómo gestionar tus comunicaciones y proyectos conectando a todos tus empleados?

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Plataformas colaborativas: ¿Cómo gestionar tus comunicaciones y proyectos conectando a todos tus empleados?

  • 1.
  • 2.
  • 3. Leonardo Moreno González Social Business Leader para Sudamérica y Centroamérica #NewWayToWork Aplicando tecnología social a los procesos de negocio Noviembre 2015
  • 4. Agenda • Evolución de las tecnologías sociales en los negocios • Beneficios obtenidos de procesos de negocio sociales • Aplicaciones sociales como facilitadores de adopción
  • 5. Thomas Watson, Jr. Former CEO of IBM “I believe the real difference between success and failure in a corporation can very often be traced to the question of how well the organization brings out the great energies and talents of its people. ” 1963
  • 6. © 2015 IBM Corporation Enterprises are rapidly adopting social capabilities to accomplish their business goals In the past two years, social deployment has more than doubled: And organizations are achieving a wide range of objectives from social: Adoption Outcomes Enhanced collaboration Accelerated innovation Expanded into new markets 72% 64% 67% Outcomes % of leading orgs* achieving Source: IBM Center for Applied Insights Raising the game: The IBM Business Tech Trends Study | For more info, visit: www.ibm.com/ibmcai/biztechtrends * Leading organizations or “Pacesetters”, defined in the 2014 Business Tech Trends Study; view transformational technologies (e.g., Mobile Computing, Cloud Computing, Big Data & Analytics, and Social Business) as critical to their organization's business success, and they are outpacing competitors in adopting
  • 7. © 2015 IBM Corporation 74% of respondents define a "social" business as one that uses social technology to foster collaboration among customers, employees and partners. Only 20% believe their organization is currently acting truly "social". But many don’t know where to start or how to advance their goals 7 Source: IBM Center for Applied Insights Charting the social universe: Social ambitions drive business impact For more info, visit: ibm.com/ibmcai/socialstudy 21% C-level LOB 9% VP, Director, Manager LOB 44% VP, Director, Manager IT 26% C-level IT Distribution by role1 (spanning 5 countries and 18 industries) To understand how enterprises are deploying social, we surveyed 372 IT and business decision makers
  • 8. HorizonWatch: Social Business Trend Report, 2015 - Social Business moves to mainstream adoption as execs lead the cultural transformation Tendencias clave en Social en 2015 1.Execs Lead: Expect more leadership from execs in 2015. 2.Mobile Collaboration: Workers want it on their mobile device. 3.Social CRM Analytics: Continues to be a growth area. 4.Employee Advocacy Programs: Employees can be great brand ambassadors in external social media. 5.Social Selling: Inside Sales teams selling products and services via social media channels.
  • 9. Insights de los C-suite Study 2013 y 2015 59% 52% More decentralized decision-making Greater focus on new markets More competition expected from other industries Market FollowersTorchbearers 69% 57% 62% 45% Business landscape change (in 3 to 5 years) more 38% more 13% more 21% Extent of collaboration with partners and employees
  • 11. The Total Economic Impact™ of IBM Connections IBM Connections Social Collaboration platform increases end user productivity and reduces operating costs Forrester Research Anish Shah Senior Consultant, Total Economic Impact August 18, 2015
  • 12. Proven Return on Investment Based on a representative organization. The Total Economic Impact™ Of IBM Connections, a commissioned study conducted by Forrester Consulting on behalf of IBM, July 2015 Source: https://www-01.ibm.com/marketing/iwm/dre/signup?source=swg-US_Lotus_WebMerch&S_PKG=ov38603&dynform=20192
  • 13. Proven Return on Investment Based on a representative organization. The Total Economic Impact™ Of IBM Connections, a commissioned study conducted by Forrester Consulting on behalf of IBM, July 2015 Source: https://www-01.ibm.com/marketing/iwm/dre/signup?source=swg-US_Lotus_WebMerch&S_PKG=ov38603&dynform=20192
  • 15. Frank Comunicaciones internas Anna Colaboradora en Lima Gail Colaboradora en Cusco Caso de uso de Intranet Social
  • 16. Frank Supervisor de construcción Dan Miembro del equipo Gail Gerente de Línea de negocio Ted Gerente de proyecto Caso de uso de Gestión Social de Proyectos

Editor's Notes

  1. What a great tagline — "There's a new way to work, and it's made with IBM."
  2. We want to reinforce our market leadership with the variation of aspects within the Collaboration portfolio. From a social perspective we are seeing leadership noted across the board from both our Tier 1 analysts and Tier 2. They are continuing to validate our strategy and more importantly IBM’s ability to execute. They are noting our strong focus areas within Social, Analytics, Mobile and more. As you can see it also shows the spans of our leadership relative to sales – note IDC 5 years running, leadership again in the capabilities / ability to execute – Forrester, Garter and Ovum and some of the individual capabilities we have as noted in the Enterprise File Sync and Share reports. All of these things show our mark in the enterprise social space.
  3. We want to reinforce our market leadership with the variation of aspects within the Collaboration portfolio. From a social perspective we are seeing leadership noted across the board from both our Tier 1 analysts and Tier 2. They are continuing to validate our strategy and more importantly IBM’s ability to execute. They are noting our strong focus areas within Social, Analytics, Mobile and more. As you can see it also shows the spans of our leadership relative to sales – note IDC 5 years running, leadership again in the capabilities / ability to execute – Forrester, Garter and Ovum and some of the individual capabilities we have as noted in the Enterprise File Sync and Share reports. All of these things show our mark in the enterprise social space.