1) 35% of American adults own smartphones and they are using mobile devices increasingly for online activities like browsing. 2) Retailers can benefit from mobility by reaching customers through additional sales channels, location-based promotions, and understanding shopping patterns. 3) Mobile applications and services can help retailers engage customers through coupons, loyalty programs, payments, store maps, shopping lists, and mobile commerce.

1. InterraIT Mobile Retail Solution Mobile Business Solutions
Why Should Retailers Go Mobile?
Consumer Mobile usage
35% of American adults
own a Smartphone 1Quarter of Smartphone owners use their phone
for most of their online browsing
Smartphone ownership and internet use summary
% of smartphone owners, cell owners and all adults who...
% of smartphone % of all cell % of all adults
owners who... owners who... who...
Own a smartphone 100% 42% 35%
Use the internet or email on smartphone 87 36 30
Use smartphone to go online on a typical day 68 28 23
Go online mostly using smartphone 25 10 8
Source: The Pew Research Center's Internet & American Life Project, April 26 – May 22, 2011
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In essence, consumers are moving from web interfaces to mobile interfaces. pa r
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From searching, information gathering to transaction completion, consumers
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are doing it all on mobile.
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Consumers are using mobile for a number of activities hence providing retailers with
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many contact points where they can engage the customer meaningfully.
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Benefits of Mobility for a Retailer
• Additional Sales Channel
• Influence Sales through location based promotions • Personalize offers for customers
and call to action • Enhance brand value and increase
• Promotion of new products and services directly to the consumers customer satisfaction
• Understand customer shopping patterns through Mobile BI • Lower marketing costs and inventory costs
Mobile Services for Consumers
Coupons Store Location Self Checkout
Loyalty In-Store navigation Payment
Advertising Shopping Lists Mobile eCommerce
Coupons: Mobile applications can be used to capture, manage Payment: Mobile phones can be used to collect payments.
and redeem coupons and discounts. Store Location: Customers can use maps on their mobile
Loyalty: Mobile applications can be used for providing phones to locate the stores where they can buy products.
personalized shopping experience replacing physical loyalty In-Store navigation: Phone applications can help
cards. customers find products more easily while in the stores.
Advertising: Promotions and advertisements can be sent Shopping Lists: Customers can use their phones to build
directly to the customers mobile phones. shopping lists and buy products.
Self Checkout: Customers while in the store can use their Mobile eCommerce: Customers can search, browse, order
mobile phones to scan their items and checkout themselves pay for their shopping lists anytime and from anywhere.
without any assistance.
For a No Obligation Mobility Consultation, Drop us an email at: business@interrait.com
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