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Mobile OS Overview



                     Mykhaylo Tkachuk
                      November 2012
Agenda

1. Market share
2.1 iOS: mobile revolution
2.2 iOS 6: Basics and new features
3.1 Dark Knight begins: Android 1.5
3.2 Android 4.2, Jelly Bean
4. Windows Phone 8
5. Blackberry 10
Summary & questions
1. Market share
2.1 iOS: mobile revolution
2.2 iOS 6: Basics and new features

iOS original                   iOS evolution
 Revolution in touch screen    Siri – voice control
  devices                       Integrated social services
 Very user friendly            Google independent (get
 Simple and bright              rid of Google Maps and
 Apple ecosystem                Youtube)
                                Minor improvements
3.1 Dark Knight begins: Android 1.5

                    Desperate attempt of
                     Google to catch up Apple
                    Slow
                    First users were beta-
                     testers
                    Company even didn’t
                     believe that you can get rid
                     off the buttons (in 2006)
                    Swipe
                    Free navigation 
3.2 Android 4.2, Jelly Bean

                    Android 4.2
                       • Project Butter
                       • New notifications
                       • Multi-users (tablets
                         only)
                       • Google assistant
                       • 360° view camera
                       • Minor usability
                         improvements
4. Windows Phone 8

 New guy in town (not really
  new, not really guy)
 Building Microsoft ecosystem
  (share c++, c# code,
  DirectX)
 Live tiles – new user
  experience (Modern UI)
 No upgrade for Windows 7.5
  (even worth than Android
  support)
 Cloud integration, powerful
  office integration (at least
  for Windows RT)
 Guest account (Kids corner)
5. BB 10

 Quite late try to catch up
  new folks
 BB10 still great for
  business
 Divided personal and
  business data
 Unified notification system
 Multi-tasking, alternate
  vision – something in
  between of iOS/Android
  and WP8
Summary

 Significant changes happened in mobile OS
  market with new big players thanks to Apple
 Players completely shuffled last years – winners
  become losers, new players occupied more than
  50% of the market
 Innovations drives market – faster, bigger,
  brighter, simpler
 Alternative projects are going to start in a next
  few years (MeGoo project, evolution of Bada,
  Firefox OS, Ubuntu mobile etc.)
Questions?
Contacts

    Europe Headquarters             US Headquarters
    52 V. Velykoho Str.             12800 University Drive, Suite 250
    Lviv 79053, Ukraine             Fort Myers, FL 33907, USA
    Tel: +380-32-240-9090           Tel: 239-690-3111
    Fax: +380-32-240-9080           Fax: 239-690-3116
    E-mail: info@softserveinc.com
    Website: www.softserveinc.com




Thank You!
Copyright © 2010 SoftServe, Inc.

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Mobile os overview

  • 1. Mobile OS Overview Mykhaylo Tkachuk November 2012
  • 2. Agenda 1. Market share 2.1 iOS: mobile revolution 2.2 iOS 6: Basics and new features 3.1 Dark Knight begins: Android 1.5 3.2 Android 4.2, Jelly Bean 4. Windows Phone 8 5. Blackberry 10 Summary & questions
  • 4. 2.1 iOS: mobile revolution
  • 5. 2.2 iOS 6: Basics and new features iOS original iOS evolution  Revolution in touch screen  Siri – voice control devices  Integrated social services  Very user friendly  Google independent (get  Simple and bright rid of Google Maps and  Apple ecosystem Youtube)  Minor improvements
  • 6. 3.1 Dark Knight begins: Android 1.5  Desperate attempt of Google to catch up Apple  Slow  First users were beta- testers  Company even didn’t believe that you can get rid off the buttons (in 2006)  Swipe  Free navigation 
  • 7. 3.2 Android 4.2, Jelly Bean Android 4.2 • Project Butter • New notifications • Multi-users (tablets only) • Google assistant • 360° view camera • Minor usability improvements
  • 8. 4. Windows Phone 8  New guy in town (not really new, not really guy)  Building Microsoft ecosystem (share c++, c# code, DirectX)  Live tiles – new user experience (Modern UI)  No upgrade for Windows 7.5 (even worth than Android support)  Cloud integration, powerful office integration (at least for Windows RT)  Guest account (Kids corner)
  • 9. 5. BB 10  Quite late try to catch up new folks  BB10 still great for business  Divided personal and business data  Unified notification system  Multi-tasking, alternate vision – something in between of iOS/Android and WP8
  • 10. Summary  Significant changes happened in mobile OS market with new big players thanks to Apple  Players completely shuffled last years – winners become losers, new players occupied more than 50% of the market  Innovations drives market – faster, bigger, brighter, simpler  Alternative projects are going to start in a next few years (MeGoo project, evolution of Bada, Firefox OS, Ubuntu mobile etc.)
  • 12. Contacts Europe Headquarters US Headquarters 52 V. Velykoho Str. 12800 University Drive, Suite 250 Lviv 79053, Ukraine Fort Myers, FL 33907, USA Tel: +380-32-240-9090 Tel: 239-690-3111 Fax: +380-32-240-9080 Fax: 239-690-3116 E-mail: info@softserveinc.com Website: www.softserveinc.com Thank You! Copyright © 2010 SoftServe, Inc.

Editor's Notes

  1. World-wide market of mobile OS had changed drastically during last 5 years – the huge players who were dominating on market now desperately fighting for survival. New folks now rule the world of smartphones and brand new devices – phablets and tablets. What is the recipe for success and what is the highway to disaster?
  2. On the picture above – 2006 prototype of Google phone revealed during Google's legal dispute with Oracle over Java.