Jeffrey Hayzlett delivers a exceptionally engaging and insightful presentation on his first hand experience conducting worldwide business growth, marketing and social networking and mobile marketing strategies.
This document discusses generational targeting and how brands can effectively engage with Generation Z. It notes that Gen Z is the next large generation that will have significant purchasing power. The document examines how Lego and Adidas have adapted their branding strategies to focus on Gen Z by encouraging user-generated content and collaboration. It emphasizes that brands must meet Gen Z where they are in the digital space in order to engage them and build loyalty.
This document provides an overview of key eCommerce trends and their implications. It discusses the rise of social, local, and mobile (SoLoMo) technologies and their impact on consumer behavior and industry trends. Major topics covered include the growth of mobile commerce, big data and personalized experiences, the importance of design and customer experience, and the need for companies to adapt quickly to emerging technologies and business models.
Sj golden associates, inc. sampling press coverage - mixSJGolden
SJ Golden Associates - Scroll this compilation PDF to view samples of press coverage secured for a mix of production, editorial, visual fx, animation, motion GFX, design, music, audio and multi-media companies - in a range of national and global media outlets.
(See PDFs of Case Studies to view range of coverage secured for a single project.)
Building great things to reach the sky
Changing the world, you dreamed to fly
You have it, I have it, we all have it
But very few have the courage to try...
The document provides information about the BTIC 2012 conference, including:
- Details of influential speakers from Silicon Valley like Dale Herigstad, Ed Fries, and Jerry Gramaglia.
- Sessions that will be presented on topics like user interface design, building successful companies and products, and opportunities in technology.
- Logistical details for the event like the date, venue, and transportation information.
- Background on the conference organizers, TIC, and their mission to provide resources for tech startups in Vietnam.
The document summarizes a presentation on using social and societal media to build believable brands. Some key points include:
1) Successful social media projects focus on customers and adding value for them rather than just promoting the company.
2) The "Yes We Can" video for Barack Obama went viral organically through social sharing, showing the power of user-generated content.
3) Societal media projects that engage people around positive social causes can enhance brands and drive business objectives if leveraged properly in social networks.
The document analyzes the situation of Eastman Kodak Company in the early 1990s. It provides an overview of the company's history and business segments. It then performs a SWOT analysis, noting strengths like its brand but also weaknesses like a lack of innovation. The financial position is still healthy but declining. The marketing analysis finds Kodak losing market share and slow to adapt. Management is seen as conservative and technically-focused. The main problem identified is how to successfully manage acquired companies to become a truly diversified conglomerate. Two recommendations are made: transform executive/management teams to be more marketing-oriented, and decentralize decision-making authority to business divisions.
Eastman Kodak's CEO presented a $3 billion digital imaging strategy in 2003 that involved rapid acceleration in Kodak's technological and market development of digital imaging. This would be funded by slashing dividends, causing shareholder dissatisfaction. The challenges were whether to proceed with the investment plan or focus on established products and markets. Kodak had strengths in traditional photography but faced uncertainty in competing aggressively in the emerging digital market against competitors like Fujifilm. The case discusses Kodak's options to invest heavily in becoming a major digital player or maintain its core strengths in traditional markets.
This document discusses generational targeting and how brands can effectively engage with Generation Z. It notes that Gen Z is the next large generation that will have significant purchasing power. The document examines how Lego and Adidas have adapted their branding strategies to focus on Gen Z by encouraging user-generated content and collaboration. It emphasizes that brands must meet Gen Z where they are in the digital space in order to engage them and build loyalty.
This document provides an overview of key eCommerce trends and their implications. It discusses the rise of social, local, and mobile (SoLoMo) technologies and their impact on consumer behavior and industry trends. Major topics covered include the growth of mobile commerce, big data and personalized experiences, the importance of design and customer experience, and the need for companies to adapt quickly to emerging technologies and business models.
Sj golden associates, inc. sampling press coverage - mixSJGolden
SJ Golden Associates - Scroll this compilation PDF to view samples of press coverage secured for a mix of production, editorial, visual fx, animation, motion GFX, design, music, audio and multi-media companies - in a range of national and global media outlets.
(See PDFs of Case Studies to view range of coverage secured for a single project.)
Building great things to reach the sky
Changing the world, you dreamed to fly
You have it, I have it, we all have it
But very few have the courage to try...
The document provides information about the BTIC 2012 conference, including:
- Details of influential speakers from Silicon Valley like Dale Herigstad, Ed Fries, and Jerry Gramaglia.
- Sessions that will be presented on topics like user interface design, building successful companies and products, and opportunities in technology.
- Logistical details for the event like the date, venue, and transportation information.
- Background on the conference organizers, TIC, and their mission to provide resources for tech startups in Vietnam.
The document summarizes a presentation on using social and societal media to build believable brands. Some key points include:
1) Successful social media projects focus on customers and adding value for them rather than just promoting the company.
2) The "Yes We Can" video for Barack Obama went viral organically through social sharing, showing the power of user-generated content.
3) Societal media projects that engage people around positive social causes can enhance brands and drive business objectives if leveraged properly in social networks.
The document analyzes the situation of Eastman Kodak Company in the early 1990s. It provides an overview of the company's history and business segments. It then performs a SWOT analysis, noting strengths like its brand but also weaknesses like a lack of innovation. The financial position is still healthy but declining. The marketing analysis finds Kodak losing market share and slow to adapt. Management is seen as conservative and technically-focused. The main problem identified is how to successfully manage acquired companies to become a truly diversified conglomerate. Two recommendations are made: transform executive/management teams to be more marketing-oriented, and decentralize decision-making authority to business divisions.
Eastman Kodak's CEO presented a $3 billion digital imaging strategy in 2003 that involved rapid acceleration in Kodak's technological and market development of digital imaging. This would be funded by slashing dividends, causing shareholder dissatisfaction. The challenges were whether to proceed with the investment plan or focus on established products and markets. Kodak had strengths in traditional photography but faced uncertainty in competing aggressively in the emerging digital market against competitors like Fujifilm. The case discusses Kodak's options to invest heavily in becoming a major digital player or maintain its core strengths in traditional markets.
1. The document provides an analysis of Eastman Kodak Company and the digital imaging industry. It includes a brief history of Kodak, an external analysis of the industry and competitive environment, and an internal analysis of Kodak's financials, resources, and strategies.
2. Kodak struggled to transition from film to digital as demand for digital cameras and smartphone cameras grew. While Kodak had strengths in brand recognition and research, it failed to effectively transition its business model.
3. By 2012, Kodak filed for bankruptcy as it had billions in losses over the previous decade from its inability to adapt. However, the document notes that Kodak remained one of the largest brand
Kodak was once a leader in photography but struggled to transition to digital. It dominated film photography for over a century through innovations like roll film and Instamatic cameras. However, it failed to recognize that digital photography would replace film. By the time Kodak entered digital in the 1990s, it was too late and faced competition from more nimble rivals like Fujifilm. Kodak's film business declined and it struggled to profit from digital. After years of losses, Kodak filed for bankruptcy in 2012, a shadow of its former self. The document analyzes Kodak's decline and failure to transition its business model from film to the digital age.
Eastman Kodak Company is a multinational corporation founded in 1880 that pioneered many innovations in photography. It grew through strategic acquisitions and new product lines but faced increasing competition in the late 20th century from Japanese firms and a decline in film use. Kodak underwent massive restructuring and workforce reductions to cut costs while transitioning to digital technologies and services.
George Eastman founded Eastman Kodak in 1880, pioneering portable cameras and making photography accessible to the public. However, Kodak was slow to transition to digital photography in the late 20th century as technologies like digital cameras and camera-equipped smartphones became popular. By 2012, declining film sales and late entry into digital caused Kodak to file for bankruptcy and exit the photography business altogether.
This document discusses Kodak's declining market share in film and proposes options to address the issue. It analyzes Kodak, Fuji, and Polaroid's market shares, growth rates, and pricing strategies. One option is to launch a new economy-tier film called Funtime Film, but the team recommends against this. Instead, they suggest renaming existing film lines to clarify quality differences and focus on innovation to justify Kodak's premium position.
Kodak's 2004 strategy under CEO Daniel Carp had four pillars: 1) Slowly exiting the traditional film business, 2) Leading in distributed digital output like printing, 3) Growing the digital camera business, and 4) Expanding digital imaging services. However, this strategy failed because Kodak's core competencies in film became rigidities as the market shifted digital, they lacked market research, and were late entrants to digital photography. Under new CEO Antonio Perez, Kodak's current strategy focuses on outsourcing manufacturing, investing heavily in digital technologies, building a printer ink business, aggressive patent litigation, and brand licensing.
The income statement shows declining revenues and increasing losses for Eastman Kodak over recent years. Revenue fell from $9.4 billion in 2008 to $6 billion in 2011, while net losses increased from $442 million in 2008 to $764 million in 2011. Operating expenses exceeded operating income each year. The financial performance indicates that Kodak is struggling financially and has yet to adapt its business model to changing market conditions.
This document discusses organization transformation. Organization transformation refers to activities like reengineering, redesigning, and redefining business systems. It can occur in response to or in anticipation of major changes in the environment or technology. There are three main types of interventions for organization transformation: culture change, self-designing organizations, and organization learning with knowledge management. Transformational change is characterized as being systemic, revolutionary, demanding a new organizing paradigm, and requiring continuous learning. It is driven by senior executives and management and occurs in response to disruptions.
The document discusses Kodak's brand transformation efforts, including changing perceptions of the brand from traditional and not high-tech to innovative and modern. It describes Kodak's use of social media to engage customers, such as through the Kodak Challenge competition and apps. The document advocates for focusing on engagement over impressions and highlights Kodak's PlaySport product as part of its transformation into a leader in new imaging categories.
This document provides a summary of Andrew Swank's portfolio, including digital strategy projects for The Vault and work as a marketing intern at Life is good. It also outlines personal projects like business cards, woodcut prints, and logo redesigns. The high-level sections include current clients and projects, past work on the Zipcar advertising competition and Life is good rebranding, and personal creative pursuits.
Social media in practise - Kodak Europe experienceNikolay Belousov
Kodak uses social media to build memorable campaigns that deliver results. They have over 35 contributors representing over 20 countries on platforms like Twitter, YouTube, LinkedIn and blogs. Rules for employee engagement on social media include living company values, protecting information, and keeping conversations timely and respectful. Kodak measures success through increased engagement, followers, views and positive customer feedback. They provide relevant content to answer questions and support business goals.
Beatmap is a design and animation studio that brings clients' ideas to life through 3D animations, augmented reality, websites, and other digital media. It has experience working with architecture, engineering, advertising, and healthcare clients. The portfolio showcases projects like medical animations, architectural visualizations, engineering diagrams, and interactive applications. Beatmap invites viewers to explore its work and see what it can do for new clients.
Customer Case Study: Awareness Customer Profile-Kodakwhite paper
Kodak launched two blog communities called A Thousand Words and Plugged In to provide a more personal interaction between Kodak employees and customers. The blogs have been successful in generating viral traffic and building loyalty among readers. They have also received industry recognition and allowed more employees to participate, building pride in the company. The Awareness social media platform provided security and controls to manage the blogs while allowing fresh, original content straight from employees.
Kodak's 2001 financial results included:
- Sales of $13.2 billion, down from $14 billion in 2000.
- Net earnings of $76 million, down from $1.4 billion in 2000.
- Basic earnings per share of $0.26, down from $4.62 in 2000.
- Cash dividends paid of $643 million, up from $545 million in 2000.
Kodak is launching a new IMC campaign called "Capturing Memories" to introduce its brand to millennial families and future entrepreneurs. The campaign objectives are to improve brand awareness among millennials through collaborations, increase followers by 40% in 12 months, and start relationships for future business partnerships. Key strategies include social media promotions, discounts for new businesses, and partnership contracts. The target audience is millennials and Gen Z who are interested in photography, branding, and entrepreneurship. The campaign positioning will focus on Kodak's history capturing memories for over 130 years.
My portfolio of marketing, advertising, and design projects; Professional, Personal, Academic. Featuring work at The Vault (restaurant), Life is good. (apparel designer & retailer), and Zipcar (car sharing service).
How Social Media Is Changing The World - Prepared for SOAS, University of LondonGirish Balachandran
The document discusses how social media is changing the world. It provides examples of successful social media campaigns from Microsoft, Avanade, Sears, O2 mobile network, and Singapore Changi Airport. It also discusses lessons learned from these examples, such as the importance of engaging customers, being agile, and focusing on return on investment. The document then covers how marketing has evolved from mass marketing to more targeted tribal and social movements online. It concludes with tips for building a career in marketing.
Analysis of Kodak's reaction to digitization Parag Deshpande
Analysis of Kodak's reaction to digitization and launch of Sony's Mavica in mid-80s. We also discuss other missed opportunities that Kodak had to reinvent their brand.
This document discusses the relationship between technology and creativity in marketing. It argues that the future belongs to both "geeks" (those with technical skills) and "freaks" (those with creative skills) as brands will need to bring together both art and code. It provides examples of companies that have successfully blended technology and creativity in their marketing. The document also discusses how advertising agencies can learn from tech startups by acting in more agile, iterative, and product-oriented ways, and how startups can also learn from agencies' focus on consumer insights.
MOSAIC Digital Agency is a key agency for category leaders in mobile, banking, FMCG and luxury alcohol in Eastern Europe, providing full-cycle digital marketing services including campaigns, social media management, brand strategy, and analysis. MOSAIC has expertise in generating high reach among broad and niche target audiences, building premium brands in digital, and developing long-term consumer relationships through social media. Examples of MOSAIC's work include successful digital launches and repositioning campaigns for brands such as Always, Pampers, Johnnie Walker, Braun, and Sberbank.
Kodak is launching a new IMC campaign called "Capturing Memories" to introduce the Kodak brand and its history of capturing memories to millennial families. The campaign will focus on millennials, who are starting families and making memories, but may be less familiar with Kodak's historical role in photography. Kodak was once dominant in the camera and film industry but struggled with the transition to digital. It has since refocused on areas like printing and is exploring new business opportunities through collaborations and licensing to engage new audiences and drive brand awareness.
1. The document provides an analysis of Eastman Kodak Company and the digital imaging industry. It includes a brief history of Kodak, an external analysis of the industry and competitive environment, and an internal analysis of Kodak's financials, resources, and strategies.
2. Kodak struggled to transition from film to digital as demand for digital cameras and smartphone cameras grew. While Kodak had strengths in brand recognition and research, it failed to effectively transition its business model.
3. By 2012, Kodak filed for bankruptcy as it had billions in losses over the previous decade from its inability to adapt. However, the document notes that Kodak remained one of the largest brand
Kodak was once a leader in photography but struggled to transition to digital. It dominated film photography for over a century through innovations like roll film and Instamatic cameras. However, it failed to recognize that digital photography would replace film. By the time Kodak entered digital in the 1990s, it was too late and faced competition from more nimble rivals like Fujifilm. Kodak's film business declined and it struggled to profit from digital. After years of losses, Kodak filed for bankruptcy in 2012, a shadow of its former self. The document analyzes Kodak's decline and failure to transition its business model from film to the digital age.
Eastman Kodak Company is a multinational corporation founded in 1880 that pioneered many innovations in photography. It grew through strategic acquisitions and new product lines but faced increasing competition in the late 20th century from Japanese firms and a decline in film use. Kodak underwent massive restructuring and workforce reductions to cut costs while transitioning to digital technologies and services.
George Eastman founded Eastman Kodak in 1880, pioneering portable cameras and making photography accessible to the public. However, Kodak was slow to transition to digital photography in the late 20th century as technologies like digital cameras and camera-equipped smartphones became popular. By 2012, declining film sales and late entry into digital caused Kodak to file for bankruptcy and exit the photography business altogether.
This document discusses Kodak's declining market share in film and proposes options to address the issue. It analyzes Kodak, Fuji, and Polaroid's market shares, growth rates, and pricing strategies. One option is to launch a new economy-tier film called Funtime Film, but the team recommends against this. Instead, they suggest renaming existing film lines to clarify quality differences and focus on innovation to justify Kodak's premium position.
Kodak's 2004 strategy under CEO Daniel Carp had four pillars: 1) Slowly exiting the traditional film business, 2) Leading in distributed digital output like printing, 3) Growing the digital camera business, and 4) Expanding digital imaging services. However, this strategy failed because Kodak's core competencies in film became rigidities as the market shifted digital, they lacked market research, and were late entrants to digital photography. Under new CEO Antonio Perez, Kodak's current strategy focuses on outsourcing manufacturing, investing heavily in digital technologies, building a printer ink business, aggressive patent litigation, and brand licensing.
The income statement shows declining revenues and increasing losses for Eastman Kodak over recent years. Revenue fell from $9.4 billion in 2008 to $6 billion in 2011, while net losses increased from $442 million in 2008 to $764 million in 2011. Operating expenses exceeded operating income each year. The financial performance indicates that Kodak is struggling financially and has yet to adapt its business model to changing market conditions.
This document discusses organization transformation. Organization transformation refers to activities like reengineering, redesigning, and redefining business systems. It can occur in response to or in anticipation of major changes in the environment or technology. There are three main types of interventions for organization transformation: culture change, self-designing organizations, and organization learning with knowledge management. Transformational change is characterized as being systemic, revolutionary, demanding a new organizing paradigm, and requiring continuous learning. It is driven by senior executives and management and occurs in response to disruptions.
The document discusses Kodak's brand transformation efforts, including changing perceptions of the brand from traditional and not high-tech to innovative and modern. It describes Kodak's use of social media to engage customers, such as through the Kodak Challenge competition and apps. The document advocates for focusing on engagement over impressions and highlights Kodak's PlaySport product as part of its transformation into a leader in new imaging categories.
This document provides a summary of Andrew Swank's portfolio, including digital strategy projects for The Vault and work as a marketing intern at Life is good. It also outlines personal projects like business cards, woodcut prints, and logo redesigns. The high-level sections include current clients and projects, past work on the Zipcar advertising competition and Life is good rebranding, and personal creative pursuits.
Social media in practise - Kodak Europe experienceNikolay Belousov
Kodak uses social media to build memorable campaigns that deliver results. They have over 35 contributors representing over 20 countries on platforms like Twitter, YouTube, LinkedIn and blogs. Rules for employee engagement on social media include living company values, protecting information, and keeping conversations timely and respectful. Kodak measures success through increased engagement, followers, views and positive customer feedback. They provide relevant content to answer questions and support business goals.
Beatmap is a design and animation studio that brings clients' ideas to life through 3D animations, augmented reality, websites, and other digital media. It has experience working with architecture, engineering, advertising, and healthcare clients. The portfolio showcases projects like medical animations, architectural visualizations, engineering diagrams, and interactive applications. Beatmap invites viewers to explore its work and see what it can do for new clients.
Customer Case Study: Awareness Customer Profile-Kodakwhite paper
Kodak launched two blog communities called A Thousand Words and Plugged In to provide a more personal interaction between Kodak employees and customers. The blogs have been successful in generating viral traffic and building loyalty among readers. They have also received industry recognition and allowed more employees to participate, building pride in the company. The Awareness social media platform provided security and controls to manage the blogs while allowing fresh, original content straight from employees.
Kodak's 2001 financial results included:
- Sales of $13.2 billion, down from $14 billion in 2000.
- Net earnings of $76 million, down from $1.4 billion in 2000.
- Basic earnings per share of $0.26, down from $4.62 in 2000.
- Cash dividends paid of $643 million, up from $545 million in 2000.
Kodak is launching a new IMC campaign called "Capturing Memories" to introduce its brand to millennial families and future entrepreneurs. The campaign objectives are to improve brand awareness among millennials through collaborations, increase followers by 40% in 12 months, and start relationships for future business partnerships. Key strategies include social media promotions, discounts for new businesses, and partnership contracts. The target audience is millennials and Gen Z who are interested in photography, branding, and entrepreneurship. The campaign positioning will focus on Kodak's history capturing memories for over 130 years.
My portfolio of marketing, advertising, and design projects; Professional, Personal, Academic. Featuring work at The Vault (restaurant), Life is good. (apparel designer & retailer), and Zipcar (car sharing service).
How Social Media Is Changing The World - Prepared for SOAS, University of LondonGirish Balachandran
The document discusses how social media is changing the world. It provides examples of successful social media campaigns from Microsoft, Avanade, Sears, O2 mobile network, and Singapore Changi Airport. It also discusses lessons learned from these examples, such as the importance of engaging customers, being agile, and focusing on return on investment. The document then covers how marketing has evolved from mass marketing to more targeted tribal and social movements online. It concludes with tips for building a career in marketing.
Analysis of Kodak's reaction to digitization Parag Deshpande
Analysis of Kodak's reaction to digitization and launch of Sony's Mavica in mid-80s. We also discuss other missed opportunities that Kodak had to reinvent their brand.
This document discusses the relationship between technology and creativity in marketing. It argues that the future belongs to both "geeks" (those with technical skills) and "freaks" (those with creative skills) as brands will need to bring together both art and code. It provides examples of companies that have successfully blended technology and creativity in their marketing. The document also discusses how advertising agencies can learn from tech startups by acting in more agile, iterative, and product-oriented ways, and how startups can also learn from agencies' focus on consumer insights.
MOSAIC Digital Agency is a key agency for category leaders in mobile, banking, FMCG and luxury alcohol in Eastern Europe, providing full-cycle digital marketing services including campaigns, social media management, brand strategy, and analysis. MOSAIC has expertise in generating high reach among broad and niche target audiences, building premium brands in digital, and developing long-term consumer relationships through social media. Examples of MOSAIC's work include successful digital launches and repositioning campaigns for brands such as Always, Pampers, Johnnie Walker, Braun, and Sberbank.
Kodak is launching a new IMC campaign called "Capturing Memories" to introduce the Kodak brand and its history of capturing memories to millennial families. The campaign will focus on millennials, who are starting families and making memories, but may be less familiar with Kodak's historical role in photography. Kodak was once dominant in the camera and film industry but struggled with the transition to digital. It has since refocused on areas like printing and is exploring new business opportunities through collaborations and licensing to engage new audiences and drive brand awareness.
Are you busy or indispensible? Meaningful communications strategies in the di...Lars Voedisch
(Re-)Defining the role of PR: Integrating Communications with Your Business Strategy;
Determining the business value of social media PR and how to persuade management buy-in;
Creating impact: Are you busy or indispensible for your company?;
The future of PR: Current trends and challenges PR practitioners should be aware of
Land&Sea Creative Corp. is a global transmedia agency that creates immersive marketing experiences by curating storytelling elements across different platforms. They have experience promoting entertainment properties using both digital and traditional methods. Their process involves exploring opportunities, creating original content, and curating an open-media platform to reach mass audiences. They bring together diverse creative architects and curators to develop extended intellectual properties and brand experiences across transmedia.
Why Employee Engagement Matters in Kodak’s Diversity and Inclusion Worldwide ...HR Network marcus evans
Augustin Melendez - Eastman Kodak Company, Speaker at the marcus evans HR Summit Fall 2011, delivers his presentation on Why Employee Engagement Matters in Kodak’s Diversity and Inclusion Worldwide Strategy
Beth LaPierre of Eastman Kodak discusses how listening to social media conversations can provide valuable insights and ROI for businesses. She outlines how Kodak uses social analytics to measure campaign success and leads, and gain insights from the 175,000+ conversations about Kodak monthly. Kodak mines these conversations to better understand customer needs, identify issues with products, and improve products. For example, Kodak found recommendations for its DVCs by analyzing posts that mentioned specific Kodak camera models.
Beth LaPierre of Eastman Kodak discusses how listening to social media conversations can provide valuable insights and ROI for businesses. She outlines how Kodak uses social analytics to measure campaign success and leads, and how social intelligence from listening to customers has helped Kodak improve products based on feedback. Kodak monitors over 175,000 conversations daily and has gained insights that helped improve products like developing kiosks based on learned preferences and promoting certain cameras after seeing positive recommendations.
Beth LaPierre of Eastman Kodak discusses how listening to social media conversations can provide valuable insights and ROI for businesses. She outlines how Kodak uses social analytics to measure campaign success and leads, and how social intelligence from listening to customers has helped Kodak improve products based on feedback. Kodak monitors over 175,000 conversations daily and has gained insights that helped improve products like developing kiosks based on learned preferences and promoting certain DVCs when social mentions recommended their features.
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Y Partnership Travel Com2010. Peter Yesawich, Portrait Of Affluent Travelers™,TravelCom
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Danielle Courtenay presents the "67 Days of Smiles" Campaign
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Prepare for cold weather rafting with proper gear: layering for warmth, insulated headgear, gloves, waterproof footwear, and essential accessories like sunglasses and sunscreen. Prioritize safety with a life jacket and maintain gear for optimal performance. Stay warm, dry, and ready for adventure on the rapids!
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How To Change Your Name On American Airlines Aadvantage.pptxedqour001namechange
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Beyond the mountains, a tour in Nepal reveals a vibrant tapestry of cultural heritage. The Kathmandu Valley, a UNESCO World Heritage Site, boasts an array of ancient temples, stupas, and palaces. Durbar Squares in Kathmandu, Bhaktapur, and Patan are treasure troves of medieval art and architecture.
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The Ultimate Travel Guide to Hawaii Island Hopping in 2024adventuressabifn
island hopping in Hawaii. This magical place offers a number of experiences, as each island has its own charm. Do you love adventure? Then, hike through volcanoes or kayak along an amazing coastline. If you want relaxation, then Hawaii is perfect because it has the most amazing beaches. In this blog, I will help you make an itinerary for your Hawaii Island Hopping. Every island offers something special. The Big Island offers some of the most perfect volcanoes as well as stargazing. Maui will pamper you with beaches and luxury. Kauai has some of the most lush rainforests with dramatic cliffs, and Oahu can offer a taste of city life and historical significance.
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bangalore metro routes, stations, timingsnarinav14
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4. cost of food
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13. Perceptions of Kodak Over the Years
OLD NEW
Trustworthy Trustworthy
y
Reliable Reliable
Caring & Human Caring & Human
Prints &
Prints &
Memories
Memories
Film rolls
Traditional
Not high-tech
13
14. New Look of Kodak Homepage
Then…
Then
…and Now
14 14
15. Brand Activation – Kodak Challenge
First-of-its-kind competition for PGA TOUR players and fans
• Promotes Kodak to millions of consumers –
on-site, online, print,
on site online in print and on radio and TV
KodakChallenge.com and Fantasy.KodakChallenge.com
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18. Highlights
www.kodak.com/go/followus Homepage Relevancy Regional Expansion
Social Media Leader Conversion Popular
#NameAKodak
Kodachrome
April 1st
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19. Current Action
Apps: Konga/SmileMeter i-Phone Apps: Times Square
SmileMaker and PicFlick
Tips & Projects Exchange Experience Kodak Mobile
with FacebookConnect
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20. Social Media: The Kodak 4 E’s
Engage
g g
Educate
Excite
Evangelize
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21. Marketing via Social Media
Drives value:
• a new platform to amplify our messages
• where the customers are
• rich conversations with communities
• low barrier to entry & cost
• f
fast. . .faster. . .then FASTEST
f h
• seen as a leader in the industry
• great brand associations (Google, Dell, Facebook,
Yahoo!, LinkedIn, Southwest, Oracle, Coke,)
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22. The new numbers
• Scale
–FB 300 million and growing, 70% outside of US
–Twitter has 35 million, skyrocketing 2,565% growth
–Global penetration 500K new people a day on Net 2X in 3 yrs
Net,
–15.5 million active blogs
• Reverb - Message x Followers Friends BFFs etc
Followers, Friends, BFFs, etc.
• Press materials+. . .step and repeat
• Engagement - video x view x time
• Quality vs. Quantity – Content versus impressions
• Old vs. N
New - “Eyeballs and Ears versus Hearts and Minds”
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26. Today We Are …
Leader in new imaging categories
brand licensing
product roadmaps
web site
image advertising
co-marketing
High-tech
Innovative
customer experience
t i
digital services
product design
product advertising Modern, young
public relations brand identity
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