Y Partnership Travel Com2010. Peter Yesawich, Portrait Of Affluent Travelers™,
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YPartnership Presentation at TravelCom 2010, presented by Peter Yesawich. Attendees interested in learning more about the 2010 Portrait Of Affluent Travelers™ should contact Greg Dunn at greg.dunn@ypartnership.com.
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Y Partnership Travel Com2010. Peter Yesawich, Portrait Of Affluent Travelers™,
- 1. © 2010. All rights reserved.
- 2. Profile • National probability survey (n=2,500) • Active travelers (business and leisure) • Fielded February 2010
- 3. Evolving Perspectives On Technology
- 4. Most Important Travel Web Site Features Feature 2010 Being able to check lowest fares/rates 87% Easy to use booking feature 74 Photos of rooms/facilities 72 Destination maps 66 Ability to enter coupons for savings 65 Scheduling activities in advance 62 email notification of specials 46 User –generated reviews 46 Ability to share photo with others 10
- 5. “I Get The Best Prices For Travel Services…” • 47% - Online, through the Web site of online travel service supplier • 37% - Online, through Web site of OTA like Expedia, Travelocity, Orbitz, etc. • 12% - Over the phone, directly from travel service supplier • 4% - Over the phone, through traditional travel agent © 2010
- 6. Purchased Travel Service As A Result Of Receiving Unexpected Email From Supplier That Required Immediate Response Agree % YES 16 Generational Group • Millennials (18 - 30) 20 • Gen X (31 - 44) 20 • Boomers (45 - 63) 14 • Matures (64+) 7
- 7. Visited Online Blog To Seek Information About Destination Or Travel Service Supplier During Past 12 Months Total 23% • Millennials (18 - 30) 29% • Gen X (31 - 44) 26% • Boomers (45 - 63) 20% • Matures (64+) 14%
- 8. Have Posted Content To Travel-Related Blog During Past 12 Months © 2010
- 9. Have Posted Pictures Or Videos To Travel-Related Blog During Past 12 Months © 2010
- 10. Social Media
- 11. Incidence Among Active Travelers Site % facebook 49 MySpace 23 YouTube 10 Twitter 7
- 12. % Travel Applications Ask advice about a 11 destination Ask advice about a 8 supplier 6 Learn about travel deals Get updates on 5 destinations and suppliers Join a community with 5 like travel interests
- 13. The First Screen. The Second Screen. The Third Screen.
- 14. Have Done Using Smartphone • 47% - Navigate a destination using phone’s GPS functionality • 47% - Search for latest information on flight schedules or delays • 29% - Comparison shop airfares and hotels rates • 28% - Share information and photos about travel experiences © 2010