The document outlines an intern group project for Finish Line that has three main objectives: 1) Create awareness of Finish Line's attributes to offer the best selection compared to competitors, 2) Maintain relationships with target audiences to encourage brand loyalty, and 3) Reinforce a focus on long-term value over short-term profits. A SWOT analysis identifies strengths in financial stability and reputation, weaknesses in low brand awareness, and opportunities to invest cash flow and improve the online presence. Recommendations include offering incentives for unavailable shoe sizes and real-time inventory checks.
6. Foot Locker Ad Spending In 2010 Foot Locker spent $114,000,000 on advertising In 2010 Dick’s spent $185,200,00 on advertising Opposed to Finish Lines $19,500,000 spent on advertising in 2011
13. Social media Sure, this generation says it’s open to brand presence in their social media spheres. But most aren’t doing anything with the brands that are there: The TRU Study confirms that relatively few respondents fan, friend, or follow brands they like online.
14. GE Case study Poster http://www.slideshare.net/johnchavens/ges-plug-into-the-smartgrid-augmented-reality-case-study
15. Online 180 million US visitors watch videos every month. That comes to 85% of all Internet consumers, 200 videos per person and around 13 hours per month , reports Media Posts via Digital Trends
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