2014 Customer Loyalty ASEAN Conference: Hans Roxas Chua

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Hans Roxas Chua presents an intriguing new framework to help illustrate how digital competencies can help accelerate and transform CRM and loyalty programs. Hans is the Director of the International Institute of Digital Marketing. He first began in 2003 as Director of the Java Wireless Competency Center at Ateneo de Manila University, which he still leads today. In 2006, he also founded BlueBlade Technologies, an enterprise that acts as a profit-seeking lab for innovations from Academe.

Marketing

How Digital Competencies Can Help Accelerate
And Transform CRM/Loyalty Programs

www.imadigitalmarketer.com
+63928 5065382
Content Marketing
Social Media Policy
Social Media Analytics
Online Community Mgt
Digital Media Planning
Retargeting
Real Time Bidding
Pay Per Click
App Marketing
Location Mktg
Mobile Video, Social
Voice and SMS Mktg
Research: Forums,
Marketplaces, Review
Sites, Surveys, etc;
Utlizing Social Listening
Paid media surveys
Research via apps:
Review apps, Location
based apps with user
generated content
Lead generation, Social-commerce,
Social drive
to physical store
campaigns
Drive to ecommerce
site campaigns, Affiliate
programs
Ecommerce Apps,
Branded Mobile Apps,
Mobile coupons
Social media customer
care and support,
Creating new features
and benefits
Mobile customer facing
apps/sites, Mobile
messaging/alerts
Social Media Crisis
Management, Customer
Complaint Handling,
Social Listening Tools
Re-marketing/Re-targeting,
Being there
when they search (SEM)
Mobile rewards, Mobile
loyalty app
Social Media
Paid Digital
Media Mobile
Marketing
Targeting
Product
Dev’t
Sales
Superior
Experience
Retention
Win-back

www.imadigitalmarketer.com
+63928 5065382
Digital Can Take It To Another Level

www.imadigitalmarketer.com
+63928 5065382
Paid Media + Mobile Driving Sales

www.imadigitalmarketer.com
+63928 5065382
Enhancing the Customer Journey/Experience

www.imadigitalmarketer.com
+63928 5065382
Enhancing the Customer Journey

Social Media Can Do More to Retain Customers
www.imadigitalmarketer.com
+63928 5065382

www.imadigitalmarketer.com
+63928 5065382
Analytics, Analytics, Analytics
Source: Telus contact_center_socialcare_metrics_whitepaper

www.imadigitalmarketer.com
+63928 5065382
Analytics, Analytics, Analytics

www.IMADIGITALMARKETER.com
International Institute
of Digital Marketing
FOR MORE INFORMATION:
www.imadigitalmarketer.com
+632 927 0096
+63928 5065382

Future of Digital Marketing. Marketers and management should focus on a long-term, integrated/holistic online marketing approach instead of a short-term, direct response driven ROI calculation. In this presentation we round up important market data about internet usage, online shopping and use of social media in The Netherlands and provide tips for successful online marketing strategies in 2009.

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Jim Griffin discusses three levels of maturity in customer loyalty marketing. He then presents the results of a cross-sectional household survey in the Philippines, concluding with two case studies that illustrate customer loyalty marketing at a cross-roads between mediocrity and excellence. Jim is the founder of Lassu (lassuloyalty.com). He has helped dozens of clients and programs across multiple verticals, including healthcare, travel, retail, telecommunications, banking and business-to-business.

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2014 Customer Loyalty ASEAN Conference: Hans Roxas Chua

1. Digital Competencies

2. How Digital Competencies Can Help Accelerate And Transform CRM/Loyalty Programs

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