This document discusses the rise of vertical video marketing. It notes that vertical video is best suited for viewing on mobile devices, as people typically hold their phones vertically. It then highlights some popular social media platforms that feature vertical video formats, like Instagram Reels, TikTok, and YouTube Shorts. The document also provides statistics on mobile internet usage and vertical video engagement. It analyzes GoPro's successful video marketing strategy, which involves creating compelling vertical video content for sharing on social media. The document concludes by recommending that brands embrace vertical video formats to better engage mobile audiences.

1. Presented By
Dona Davis - 122180219
Vertical Video marketing:
Captivate, engage, convert.
26 FRIDAY, 2023
Digital
Marketing
trends -
Vertical Video
Marketing

2. Vertical video is a particular form of video presentation
that uses portrait rather than landscape orientation.
In the world of social media marketing, the popularity
of vertical video is a relatively recent development. Due
to its use in apps like Snapchat, Instagram, Facebook,
and most recently TikTok, it has just lately become
widely used.
What is
vertical video
marketing?

3. TikTok Instagram Reels Youtube Shorts
The short-form video app
has grown quickly over the
past several years as users
have flocked to the
platform in large numbers
to create new relationships
with their online
audiences.
With over 1 billion
members worldwide,
Instagram is the third-
most popular social
networking platform.
Google's response to
TikTok is YouTube Shorts.
Due to the following three ad types,
vertical video will be essential for all
advertisers:

4. STATISTICS
In 2020, 4.18 billion were utilizing mobile devices to
access the internet. Mobile devices account for 80% of
social media traffic, 61% of which are smartphones.
Therefore, viewing videos vertically is the most natural
and intuitive approach that doesn't require the viewer
to do extra steps when watching them on social media.
In actuality, 94% of users always hold their cellphones
upright.
90% more vertical videos are watched all the way
through than horizontal ones.

5. GoPro's video
marketing
strategy
GoPro regularly creates and publishes web films. A company stays
at the forefront of the conversation when it has a reliable content
strategy, and it raises the bar for social video.
A brand's more relevant material is more accessible in the industry
where it can lead to a high return on investment. GoPro produces
amazing videos that encourage viewers to share them with others
in order to promote their brands.
Many National Game Players, including snowboarders, National Hockey League players,
football players, photographers, and filmmakers for aerial filming, employed GoPro in
their real-time experiences.
GoPro collaborates with more than 130 top rivals and brands to demonstrate its potential in the field of video
marketing.

6. While the coronavirus caused havoc on the planet in
2020, GoPro welcomed being confined to their homes.
The brand, which had previously focused on the
outdoors, has now asked customers to celebrate the
magnificent interiors. GoPro introduced the #HomePro
challenge, rewarding inventive home videos with
money.
Millions of people took up the challenge all over the
world by making vertical videos on TikTok, Instagram
and YouTube. GoPro also shares uplifting content by
sharing it in a time of uncertainty.
GoPro's Video
marketing
campaign

7. Conclusion
In the digital sphere, vertical video marketing has become an important tool for
companies to interact with their audience. Brands can create immersive and
compelling content by embracing the vertical format and taking advantage of the
increased desire for mobile viewing.
Make vertical video a key component of your digital marketing plan as you go
forward. Adopt a mobile-first approach, test out cutting-edge methods, and adjust to
your audience's shifting tastes.

8. WORK CITED:
https://coschedule.com/marketing-strategy/marketing-strategy-examples/gopro-marketing-strategy
https://reelnreel.com/gopro-video-marketing-strategy/
https://www.entrepreneur.com/science-technology/5-key-benefits-of-posting-reels-on-
instagram/442246
https://gocardless.com/en-us/guides/posts/five-ways-your-business-can-profit-from-presence-on-
tiktok/#:~:text=Take%20advantage%20of%20user%2Dgenerated,at%20a%20relatively%20low%20c
ost.
https://digitalmarketinginstitute.com/blog/an-in-depth-look-at-marketing-on-tiktok
https://wearesculpt.com/blog/vertical-
video/#:~:text=Vertical%20video%20is%20a%20specific,Instagram%20stories%20use%20portrait%2
0orientation.

9. THANK YOU!