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Case Study
          on
Low cost smart phones
enabled mass usage of
     mobile apps
Smartphones…?
smartphone is a mobile phone
 that offers more advanced
 computing ability and
 connectivity than a
 contemporary basic 'feature...
 smartphones have recently
 revolutionzed the digital era into
 a new phase in a price sensitive
 country like india
What research and survey says…?
40 Million inidans access the internet through mobile
phones
30 Million mobile apps downloads in every week
Most users are between the age group 18 and 29
3G services has become an add on advantages for users
The smartphones sales in india has increased 87 percent at
11.2 million units in 2011
The total number of mobile internet users will grow to 237
million
The most usage of mobile apps are social networking, movie
downloader, games, utility services and job portals
Smartphone revolution is benefitted to…?
 Jop Portals
 Travel Portals
 Social Networking
 Film Industry
 Adverising Consultancies
 E-commerece Firms
 Government
 Telecom sectors and Banks
Benefits of smartphone revolution
• Untapped Market (Rural Market)
• Reachout to mass consumer through
  advertisement
• Encourages to diverisify traditional business
  into E-commerece business
• Tapping multi segments
• Connect with customers with mass usage of
  social networking
• Customers feedback through social networking

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Case study on smartphones

  • 1. Case Study on Low cost smart phones enabled mass usage of mobile apps
  • 2. Smartphones…? smartphone is a mobile phone that offers more advanced computing ability and connectivity than a contemporary basic 'feature...  smartphones have recently revolutionzed the digital era into a new phase in a price sensitive country like india
  • 3. What research and survey says…? 40 Million inidans access the internet through mobile phones 30 Million mobile apps downloads in every week Most users are between the age group 18 and 29 3G services has become an add on advantages for users The smartphones sales in india has increased 87 percent at 11.2 million units in 2011 The total number of mobile internet users will grow to 237 million The most usage of mobile apps are social networking, movie downloader, games, utility services and job portals
  • 4. Smartphone revolution is benefitted to…? Jop Portals Travel Portals Social Networking Film Industry Adverising Consultancies E-commerece Firms Government Telecom sectors and Banks
  • 5. Benefits of smartphone revolution • Untapped Market (Rural Market) • Reachout to mass consumer through advertisement • Encourages to diverisify traditional business into E-commerece business • Tapping multi segments • Connect with customers with mass usage of social networking • Customers feedback through social networking