The document discusses how low-cost smartphones have enabled widespread use of mobile apps in India. It notes that 40 million Indians access the internet through mobile phones, with 30 million mobile app downloads per week. Most users are aged 18-29. Smartphones have benefited job portals, travel portals, social networking, the film industry, advertisers, e-commerce firms, and government and banking sectors by allowing them to reach a broader customer base. The smartphone revolution untaps rural markets and encourages businesses to diversify into e-commerce.

1. Case Study
on
Low cost smart phones
enabled mass usage of
mobile apps

2. Smartphones…?
smartphone is a mobile phone
that offers more advanced
computing ability and
connectivity than a
contemporary basic 'feature...
 smartphones have recently
revolutionzed the digital era into
a new phase in a price sensitive
country like india

3. What research and survey says…?
40 Million inidans access the internet through mobile
phones
30 Million mobile apps downloads in every week
Most users are between the age group 18 and 29
3G services has become an add on advantages for users
The smartphones sales in india has increased 87 percent at
11.2 million units in 2011
The total number of mobile internet users will grow to 237
million
The most usage of mobile apps are social networking, movie
downloader, games, utility services and job portals

4. Smartphone revolution is benefitted to…?
Jop Portals
Travel Portals
Social Networking
Film Industry
Adverising Consultancies
E-commerece Firms
Government
Telecom sectors and Banks

5. Benefits of smartphone revolution
• Untapped Market (Rural Market)
• Reachout to mass consumer through
advertisement
• Encourages to diverisify traditional business
into E-commerece business
• Tapping multi segments
• Connect with customers with mass usage of
social networking
• Customers feedback through social networking