Fred Joseph, Global COO and UK CEO of S4M, discusses how mobility has changed consumer behavior and marketing. Consumers are now "mobile first" and interact with brands across many more touchpoints, especially through mobile devices. This requires rethinking marketing strategies, ROI measurement, and how to reach consumers on the right device and context. S4M offers an integrated platform to help marketers better understand consumer pathways and optimize mobile advertising.

1. PARIS - NEW YORK - LONDON - SÃO PAULO - SINGAPORE
The Consumer Pathway
in a Mobility World
Interact, Berlin, 2015
Fred Joseph
Global COO and UK CEO, S4M
Fredjoseph_UKFR

2. WE ARE ALL
MOBILE FIRST!

3. BIDDING STRATEGY
OPTIMIZATION
Yanco
bidder
BRAND SAFETY
Algorithmic
instructions
3rd
party
bidder
AD EX
Conversion
Tracking
Private
deals
NATIVE SPECIALISTS VS STACK SOLUTIONS
3rd
party
bidder
EXPOSED
USER
CREATIVE

4. CUSTOMERS
HAVE CHANGED…

5. FROM THE INTERNET OF EVERYTHING
TO THE MOBILE
OF EVERYTHING!

6. 30
30
65
63
42
Internet search
Brand website
Comparison websites
Email
Internet display ads
SOURCE: ZENITHOPTIMEDIA TOUCHPOINTS 2014
2003
+220%
83
78
75
72
72
71
57
56
47
47
45
42
38
38
36
35
Brand website
Comparison websites
Cons opinion site/ blogs
Internet search
Coupons on internet
Retailer websites
Blogger review/reco
Email
Social network likes
Social network page/app
Internet apps/widgets
Internet brand video
Internet display ads
Mobile phone ads/ promo
Social network ads
Internet video ads
WITH RISE OF THE MOBILE OF EVERYTHING
THE AVERAGE TELCO JOURNEY NOW HAS 220%
MORE TOUCHPOINTS
2014

7. THE MOBILE OF EVERYTHING IS IN REALTIME…

8. FROM MOBILE TO
MOBILITY

9. RETHINKING
ROI MEASUREMENT
IN A MOBILE WORLD

10. S4M : ONE PLATFORM,
COMPLETE CONTROL, SMARTER MOBILE MEDIA
Rich Media
Native Ad Verification
Browsing and Apps
Performance Algorithm
+
Advanced Retargeting
Full connectivity
DSP
1st Party / 3rd Party
a. the right message
b. the right user
c. the right sources
(Media Buying)
a. AdSpend Effectiveness
b. UI/UX Effectiveness
c. Retention Effectiveness
a. RTB optimization based
on conversion
performance
b. Dynamic creative
optimization
a. the targeted device
b. the targeted context
c. the right location

11. What’s
the future
of smartphones?

12. THE SENSORREVOLUTION

13. WATCH OUTS

14. THANK YOU!
Fred Joseph
Global COO and UK CEO, S4M
Fredjoseph_UKFR
www.s4m.io