This document contains information about the mobile market in three main areas: 1) Market share of wireless carriers in Q1 2014 with Verizon having the largest share at 34%. 2) Growth of smartphone penetration in the US from 65% in 2013 to over 90% projected for 2015. 3) Most popular mobile apps by time spent in June 2014 with Facebook being the leader.

2. 34
34
16
15
1
Market Share
Q1 2014
Verizon AT&T Sprint T-Mobile US Cellular
Wireless
Services
67%
Wired Services
33%
Verizon Revenue In Billion Dollars
Wireless Services
Wired Services
Ratio 1::Number of Subscribers/Population = 1.1
Ratio 2:: Number of 3G or 4G users/Population= 0.91
(As of June 2013)

3. 65.20%
75%
85%
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
90.00%
Dec. 2013 Dec. 2014 Dec. 2015*
Smartphone Penetration in the US ( 2014)
Smartphone Penetration
Linear (Smartphone Penetration)
50
47
43
47
38
40
42
44
46
48
50
52
2013 2014
Android vs iOS market share (in %)
Android iOS

4. 18% 19%
33%
14%
16%
0%
5%
10%
15%
20%
25%
30%
35%
APP>>>WEB APP>WEB APP=WEB APP<WEB APP<<<WEB
Time spent while using internet (Dec. 2014)
Time spent while using intenet
25%
16%
8%
5% 5% 4% 4%
33%
0%
5%
10%
15%
20%
25%
30%
35%
Social
Networking
Games Radio Multimedia Retail Instant
messenger
Photos Others
Time spent on mobile apps on iOS andAndroid devices in the
United States in June 2014, by category
Time Spent

5. 18.90%
21.80%
22.20%
22.40%
23.60%
24.40%
33.70%
42.10%
42.50%
43.20%
47.40%
52%
51.80%
54.50%
69.70%
0.00% 20.00% 40.00% 60.00% 80.00%
Pinterest
Google Plus
Apple Maps
iTunes Radio/Cloud
Twitter
Amazon Mobile
Instagram
Gmail
Pandora Radio
Google Maps
Facebook Messenger
Google Search
Google Play
YouTube
Facebook
E-commerce Usage Pattern
209 228 256
289
322
0
50
100
150
200
250
300
350
2009 2010 2011 2012 2013
B2C Annual Sales in US Billion Dollars
Annual Sales Linear (Annual Sales)
7%
11%
16%
19%
22%
25%
0%
5%
10%
15%
20%
25%
30%
2011 2012 2013 2014* 2015* 2016*
% m-commerce of total e-commerce sales
% of total e-commerce sales Linear (% of total e-commerce sales)

6. 36.2
75.1
37
74.5
0
10
20
30
40
50
60
70
80
Q4 2011 Q4 2014
Q4 Sales comparison of Samsung andApple from 2011 to 2014 (In
Million Units)
Samsung Apple
Phone  Galaxy S-II Galaxy S-VI
Release Date April 2011 March 2015
Processor 1.2GHz DualCore Two- QuadCore
Processors
RAM 1GB 3GB
Camera 8 MP 16MP
Screen Size
(Inches)
4.3 5.1
Smartphone
Mobile
Applications
Utility
Internet
Availability

7. 23.3
26.5 26.8
18.18
23.02
30.05
0
5
10
15
20
25
30
35
Q4 2011 Q4 2012 Q4 2013
Average Apps Used andTime Spent per
Person per Month
Number of apps
Time per Person (HH.MM)
Linear (Time per Person (HH.MM))
28
29.5
29.3
25.8
22
37.06
35.4
33.57
25.26
21.21
0 5 10 15 20 25 30 35 40
18-24
25-34
35-44
45-54
55+
Mobile app usage by age
Time spent on apps per month (HH:MM)
Number of apps used per month

8. Less than
$30k
26%
$30k-100K
32%
>$100k
42%
Mobile Media Activities
Less than $30k $30k-100K >$100k

9. User perspective
• Wearable
• Engage customers
• Mobile payment growth
• Connected home
• Vehicles connection to technology
• Brands’ app for online booking
• Health and nutrition
Developer perspective
• Flat Interface design
• Grab attention
• Integrate social media
• Simple color scheme
• Gesture feature according to
audience
• Thumb-oriented gesture/Multiple
finger gesture
• User privacy

10. 2007 2008 2009 2010 2011 2012 CAGR
Americans 69,131 72,613 75,341 78,825 83,435 88,884 5.2%
Number of enterprise app over the years
43%
41%
Unsatisfied Enterprize Application Users
Smartphone Users
Tablets User
28 36 46 58
39
50
65
85
0
20
40
60
80
100
120
140
160
2013 2014 2015 2016
ConsumerApps vs Enterprise Apps (Market size in billion
dollars)
Customer market size(in bn $)
Business & productivity market
size(in bn $)