Mobile Game Development
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Lessons from developing Jelly Splash, hit puzzle game from Wooga: multiplatform mobile strategy, using analytics to inform decisions, doing QA without testers. A talk originally given at CodeFest 2014 in Novosibirsk.
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The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
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Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
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Mobile Game Development
- 1. Krzysztof Szafranek Mobile Game Development Wooga @szafranek
- 2. Кжыштоф Шафранек Roche Nokia Wooga 2001 2005 2009 2012 Web
- 9. Launched on 22. August 2013
- 11. 3 million daily active users
- 14. 14k years
- 15. Mul>-‐pla@orm strategy QA without testers Data-‐driven design
- 16. Mul>-‐pla@orm
- 21. 0 50 100 150 200 2012 2013 Indexed Downloads Android iOS 0 50 100 150 200 2012 2013 Indexed Revenue Downloads App Revenue Source: AppAnnie 2013 Retrospective
- 25. Objective C for Android Native performance Open Source
- 27. UIKit animation performance Some tweaks required Cocos Builder
- 28. 1. Do you need an app or responsive website? Mileage may vary...
- 29. 2. Which platforms do you need to support? Mileage may vary...
- 30. 3. Can you deliver quality user experience on all supported platforms? Mileage may vary...
- 31. Data-‐driven
- 32. HiPPO Highest Paid Person’s Opinion Sam Howzit, flickr
- 33. Analyst for every live game Business Intelligence team Open access to data
- 36. Errors Session length Engagement Churn rate Marketing effectiveness ...
- 38. GAME CLIENTS NGINXNGINXNGINX LOAD BALANCER APACHE KAFKA EXASOL DASHBOARDS MYSQL MAIL REPORTS
- 41. A/B tests
- 44. You can’t A/B test your way out of bad design www.dvdrewinder.com
- 47. PAIR PROGRAMMING UNIT TESTS INTEGRATION TESTS CONTINUOUS BUILDS INTERNAL RELEASE STAGING LIVE
- 48. CONTINUOUS BUILDS INTEGRATION TESTS UNIT TESTS Jenkins
- 52. CONTINUOUS BUILDS STAGING INTERNAL RELEASE LIVE INTEGRATION TESTS PAIR PROGRAMMING UNIT TESTS
- 54. Do you really need an app? Test, but move fast Measure what’s useful Thank you! @szafranek www.wooga.com