The document discusses the current state and future trends of mobile app development, emphasizing the dominance of Android and iOS while highlighting the potential rise of HTML5 as a unifying platform. It notes the challenges of fragmentation across devices and operating systems, advocating for cross-platform development tools that can accommodate the largest audience. Ultimately, it suggests that despite the benefits of pure native development, the future likely lies in mobile web applications due to their broader accessibility and efficiency.

1. Dissecting & Defragmenting the Wild and Wacky Mobile App WorldJoe “Toe” MonastieroVP & Co-Founder

2. Mobile Dev EnvironmentsMost Relevant TodayAndroid40+% Global Smartphone Market by EO2011

3. Over 200,000 apps

4. 43% of developer pool (just flipped with iOS)iOS18.2% of Market by EOY

5. Over 400,000 apps

6. 40% of developer poolWeb71 Minutes/day for Smartphones web browsing vs. 81 minutes for Smartphone apps

7. Dev EnvironmentsMost Relevant Tomorrow*Web/HTML5If the playing field is leveled, could provide 75% of daily usageAndroid44% market share by 2015Microsoft WP7Projected 20.3% market share in 2015ApplePredicted to fall to 17% share by 2015BBYWill hold about 13% share in 2015The RestHP/WebOSFlashBada*Source - IDC

8. Web/HTML5Pros5 million web developers

9. Open Standards, Free

10. HTML5 is strong candidate to replace Flash

11. No app store tariffs

12. Carriers, companies not named Apple/Google/Adobe highly motivatedConsNeed platform parity – performance, hardware access, frictionless payments, push messaging, compelling app stores

13. Why The Mobile Web Will WinThe fragmentation issue in mobile only gets worseeach year with new devices, different implementations and operating systems, the cost of rolling out an app across multiple devices around the world can increase exponentially. The browser provides the prospect of being the great unifier so you can truly design once and run everywhere …a browser provides the perfect avenue to maximize impact with the least amount of development. Chetan Sharma, Wireless Industry Expert, http://www.chetansharma.com.

14. AndroidPros100M+ devices

15. Expansive hardware choices

16. Market is less restrictive than Apple storeCons30% of everything goes to Google

17. Minimal app filter, questionable app quality

18. Small developer pool, limited dev tool offerings

19. Immature app Market

20. No matching “iTunes” experienceApple iOSPros200M devices, 14B downloads

21. Innovative platform provider

22. Quality tools, iTunes

23. Robust platform

24. Generating revenue and cottage industriesCons30% of everything goes to Apple

25. Restrictive policies

26. Limited (alright, zero) hardware choicesOthersWindows Phone 7 and HP WebOS devices Impressive hardware, software

27. Nokia will fight hard to hold market share

28. Do not count out HP, huge channel presence

29. Look to 2012 for reasons to adopt, or…

30. …just focus on mobile web apps– vertical market strategiesBBY – Unknown market strategy

31. Cross-Platform Developer ToolsHTML5/JavaScript ToolsLua-basedRuby-basedFlashJS FrameworksGame Engines

32. HTML5/JavaScript ToolsFree Open Source project

33. JavaScript native device API bridge

34. Consulting Services offered by Nitobi

35. Varied support for numerous platforms (iOS, Android, BBY and WebOS)

36. Use any JS Framework (Sencha, jQuery, Impact JS)

37. Use any IDE HTML5/JavaScript Tools JavaScript native device API bridge

38. XDK desktop simulator (app*lab on device simulators)

39. Service APIs for payments, push messaging, analytics and field app updates

40. Cloud builds, no SDKs or Macs required

41. TapJS social gaming engine, DirectCanvas

42. Native hardware accessing web browser

43. Use any JS Framework (Sencha, JQuery, ImpactJS)

44. PhoneGap support built-inPure JavaScript ToolsTitanium framework, aptana IDE

45. Written in JS as an alternative to Objective C

46. Not targeting web developers, no DOM support(Thus no support for other JS frameworks)iOS-centric

47. Outputs native code, requires Mac and X-Code

48. $600-$2400/yearlyLua and Ruby ToolsLua-based, game-centric SDK, iOS-focused

49. Requires Mac for iOS dev

50. $199-$349/yr

51. Lua-Based, game-centric SDK

52. $1500-$4500 per license

53. Ruby-based

54. $1200-$6000 yearly for RhoHub, RhoSync, RhoGalleryAdobe Flash BuilderUses Actionscript & Flex programming language

55. Turns Flash apps into iOS, Android and BBY apps

56. $249-$699JavaScript FrameworksWidget-like building blocks for web apps, work transparently with native app-building products like PhoneGap and appMobi

57. Examples

58. Sencha Touch

59. JQuery Mobile

60. ImpactJSThe Bottom LineFragmentation is real and unsustainablePure Native development will deliver largest feature set and optimum performanceCross-platform tools will allow developers, especially web developers, to reach the largest audience and most devicesWith feature and performance parity, the future of mobile likely lives on the web

61. Have a Great Hack!!!Questions?joemonty@appmobi.comorsupport@appmobi.comTwitter#appMobiJoeLinkedInhttp://www.linkedin.com/in/jmonastiero