An informal conversation about the mobile software/hardware ecosystem and MeeGo (a Linux-based open-source OS for mobile and embedded devices). Slides work best with my color commentary added. Presentation to Portland MeeGo Network on June 20, 2011.

1. The Evolving Mobile Ecosystem and MeeGo Gail Rahn Frederick

2. Who am I? Product Planner at Intel I work on the MeeGo project I’m speaking tonight from personal experience, not as an Intel representative Mobile Web Enthusiast Deployed mobile search engines and mobile web sites to operators in US and Europe Wrote Beginning Smartphone Web Development for Apress in late 2009 My passion Mobile App Developer Wrote code for and managed mobile apps with 20+ million cumulative downloads and pre-installs

3. Who are you? With a show of hands, who… Has built a mobile web site? Knows how to analyze its traffic from device models and through operator networks? Has written a mobile app? Deployed to an App store? Made money with mobile apps? Has installed the MeeGo SDK? Has seen the MeeGo Tablet UX? Written a Qt/QML app for MeeGo?

4. Agenda What is MeeGo Mobile Industry Players Mobile OS Market Share across Geos Mobile OS Choices for OEMs, Consumers and Developers Mobile Web vs. Native App Tablets: Mobile Devices or Not? MeeGo Value Proposition No prior familiarity with mobility is assumed.

5. What is MeeGo?

6. MeeGo Value Proposition 100% Open-Source OS built for Mobile and Embedded Tablets Handsets TVs Netbooks In-Vehicle Infotainment Uses Linux Kernel Open Governance Open Roadmap Nurtured by Intel and others, owned by Linux Foundation

7. Mobile Industry Or, how an advertising giant came to develop a mobile OS, and vice versa.

8. Mobile Industry Players OEMs OS Vendors Network Operators App Stores App Developers Media Developers (Music, Video, etc.) Mobility blurs traditional boundaries in computing ecosystem: Nokia is a mobile music vendor. Apple has a mobile advertising network. Google provides a mobile OS. Intel owns an app store and enables a mobile OS.

9. The Patent Mess Rapid industry innovation + Rush to patent actual and questionable innovations + Slow turnarounds at USPTO = Litigious mobile industry rushing to own and protect patents

12. Mobile OS Market Share Or, it’s not all about iOS

13. Mobile Device Market Share by OS, Worldwide Data from Gartner – August 2010

14. Data from Feb 2011 - Source (data and following graphic): icrossing.co.uk

16. Consumers, OEMs and Developers Why would each audience choose each mobile OS?

17. Choosing Mobile Web Doesn’t Help 21 WebKits on Mobile with API variations field/method exists (yay!) field/method should exist but does not field/method exists but implementation is broken XHTML-MP, HTML4 or HTML5? It depends on the device And whether the device identifies itself as mobile HTML5 helps … on proven mobile platforms Moving intelligence into HTML5 means browser vendors must worry about app-grade performance

18. Tablets: Mobile Devices or Not? What are your thoughts here?

19. The End Thanks for Listening!