Consumer behavior and expectations around user interfaces are rapidly evolving. As mobile devices become more integrated into daily life, consumers are accessing content in new ways and shifting away from traditional television and DVDs towards digital streaming. This has driven the development of more seamless, intuitive interfaces that improve the overall user experience. Major technology companies are pursuing new interface technologies like touchscreens, gestures, voice commands and augmented reality to create more immersive experiences and stay ahead of rising consumer demands. The user interface market is expected to grow significantly in coming years as interfaces continue to transform how people interact with technology.