This document discusses trends in marketing analytics from Merkle's perspective. It summarizes that marketing mix modeling and attribution are merging into a single, segment-based approach. It also discusses how cross-channel personalization is becoming more common and the need for consistent segmentation across organizations. Data is exploding in amount and complexity, and there is a shift toward data scientists who combine statistical expertise, technical skills, and business acumen.
Keynote: It's More About Customers and Less About ChannelsMediaPost
The future is less about channels and more about potential customers. Cezanne Huq, online acquisition and business strategist at Intuit, will share best practices that apply to practical management of search in 2014. It's about making potential customers consider the products early in the decision process. Huq will share how Intuit turned customer data, brand value, shop/buy behavior, channel insights and analytics into tools that delight existing and potential clients.
KEYNOTE
Cezanne Huq, Online Acquisition and Business Strategist, Intuit
Presentation: Video killed the Radio Star. Will Mobile Kill the Desktop?MediaPost
Mobile has fundamentally changed how people interact with the Internet and influenced media companies and advertisers to shift their business models to leverage the mobile-first approaches of Google, Facebook and Twitter. The proliferation of mobile advertising and commerce will continue in 2014, but will it come at the expense of desktop search engine marketing? Join CRT Capital Analyst Neil Doshi in a look at a proprietary survey of 1,700 Twitter users. He will share recent insights gleaned from the survey that can help brands capture the attention of Twitter's mostly mobile users.
PRESENTER
Neil Doshi, Managing Director and Senior Equity, CRT
Expert Panel: Decoding the Impact of the iOS 14 UpdateTinuiti
Hear from experts across the industry, including mobile campaign developers, and the top leaders in full-funnel marketing, attribution, and mobile app and digital measurement.
AR and VR by the Numbers: A Data First Approach to the Technology and MarketTreasure Data, Inc.
With AR and VR technologies, it’s the first time that data collection has been part of the front-end strategy vs back-end process. As companies compete to create new, interactive experiences, data is the tool of choice to measure all aspects of player engagement and marketing effectiveness. In this webinar, two industry experts, Nicolas Nadeau and Andrew Mayer, will talk about the trends driving AR and VR markets today, and what data-driven approaches companies need to think about to compete in these markets tomorrow.
How to Transform Your Digital Marketing for Success (Webinar Slides)Pinpointe On-Demand
Marketers are constantly challenged to deliver remarkable, content-driven experiences…
Creating these experiences requires a proper understanding of how to effectively connect each marketing touchpoint through a focused and unified framework.
These slides accompany a webinar put on by Pinpointe and Linda Ford, content marketing expert and President of BB Marketing Group. They explain how to leverage a digital marketing transformation framework to guide your marketing initiatives, create connected experiences and deliver positive business outcomes.
If you'd like to see more, check out the webinar replay at http://email-marketing.pinpointe.com/webinar-how-to-transform-your-digital-marketing-ford
Keynote: It's More About Customers and Less About ChannelsMediaPost
The future is less about channels and more about potential customers. Cezanne Huq, online acquisition and business strategist at Intuit, will share best practices that apply to practical management of search in 2014. It's about making potential customers consider the products early in the decision process. Huq will share how Intuit turned customer data, brand value, shop/buy behavior, channel insights and analytics into tools that delight existing and potential clients.
KEYNOTE
Cezanne Huq, Online Acquisition and Business Strategist, Intuit
Presentation: Video killed the Radio Star. Will Mobile Kill the Desktop?MediaPost
Mobile has fundamentally changed how people interact with the Internet and influenced media companies and advertisers to shift their business models to leverage the mobile-first approaches of Google, Facebook and Twitter. The proliferation of mobile advertising and commerce will continue in 2014, but will it come at the expense of desktop search engine marketing? Join CRT Capital Analyst Neil Doshi in a look at a proprietary survey of 1,700 Twitter users. He will share recent insights gleaned from the survey that can help brands capture the attention of Twitter's mostly mobile users.
PRESENTER
Neil Doshi, Managing Director and Senior Equity, CRT
Expert Panel: Decoding the Impact of the iOS 14 UpdateTinuiti
Hear from experts across the industry, including mobile campaign developers, and the top leaders in full-funnel marketing, attribution, and mobile app and digital measurement.
AR and VR by the Numbers: A Data First Approach to the Technology and MarketTreasure Data, Inc.
With AR and VR technologies, it’s the first time that data collection has been part of the front-end strategy vs back-end process. As companies compete to create new, interactive experiences, data is the tool of choice to measure all aspects of player engagement and marketing effectiveness. In this webinar, two industry experts, Nicolas Nadeau and Andrew Mayer, will talk about the trends driving AR and VR markets today, and what data-driven approaches companies need to think about to compete in these markets tomorrow.
How to Transform Your Digital Marketing for Success (Webinar Slides)Pinpointe On-Demand
Marketers are constantly challenged to deliver remarkable, content-driven experiences…
Creating these experiences requires a proper understanding of how to effectively connect each marketing touchpoint through a focused and unified framework.
These slides accompany a webinar put on by Pinpointe and Linda Ford, content marketing expert and President of BB Marketing Group. They explain how to leverage a digital marketing transformation framework to guide your marketing initiatives, create connected experiences and deliver positive business outcomes.
If you'd like to see more, check out the webinar replay at http://email-marketing.pinpointe.com/webinar-how-to-transform-your-digital-marketing-ford
Digital Advertising Trends—Programmatic, Big Data, Native, ViewabilityeMarketer
Join eMarketer for a free webinar that explores how four trends—programmatic advertising, audience data, native advertising and viewability measurement—are making the digital display advertising space more brand friendly.
In the second installment of Adometry's Marketing Attribution Webinar Series we examine the importance of a good data foundation and the key considerations when collecting and integrating data into your advanced attribution platform. In this brief and informative session, you learn how to define unified tracking across URL parameters and begin prepping data sets, dynamically integrate tracking with ad servers, validate your data to make sure tracking is working properly and incorporate data from offline channels like TV, Direct Mail, and Call Centers.
From Insight to Action - Kenshoo Webinar Featuring ForresterKenshoo
Presentation from the October 14th webinar presented by Kenshoo and featuring Forrester — From Insight to Action: Executing Successful Cross-Channel Attribution and Optimization.
2021 Business and Digital Marketing TrendsMilestone Inc
In this webinar, Milestone experts Erik Newton and Benu Aggarwal discussed key 2021 digital trends. The audience can use these trends to shape their comprehensive marketing for when business returns to normal.
Tempo OMD & IRI Hellas offer Marketing Mix Analytics solutionsTempo OMD Hellas SA
IRI Hellas and Tempo OMD, two industry leaders working together to provide the most comprehensive evidence-based business solutions. Utilizing the know-how and their ability of collecting and processing data, Tempo OMD in the media market and IRI Hellas in the sales data of consumer goods, synergies are created and provide solutions in pricing, media and promo investment in order to optimize your business outcome.
2009 11 Business Case For ‘Erp’ In GovernmentFreeBalance
Follows Government of Canada Treasury Board guidelines on building a business case for ERP in Government. Describes 4 types of benefits in the overview of "value for money". Describes the long term costs for ERP. Describes risk of failure and project management practices to improve success.
Stay in the know of Top Revenue Generation Models for your Mobile App Startup!
In this presentation, we share Top 11 Revenue Generation Models based on the wide Intetics expertise in projects, startup needs, and customers cases! The information based on the series of Forbes articles will let you find all needed information and tools on how to improve your App monetization with ease.
Reach The Streaming Audience with Video Advertising on RokuTinuiti
Some topics we’ll discuss:
How to advertise on Roku, America’s #1 TV streaming platform
How OneView Ad Platform marketers can reach more than 4 in 5 homes in America
Unique audience targeting options
Available ad types on Roku
Roku ad measurement and optimization
Tinuiti’s native approach to OTT Video
Enhanced Campaigns: One Year Later - Kenshoo and Walgreens - IRCE 2014Kenshoo
Presentation from the IRCE 2014 session "A Year Later: The Impact of Enhanced Campaigns" delivered by Kenshoo CMO Aaron Goldman and Director of E-Commerce Marketing at Walgreens, Adam Garcia, on Friday, June 13.
We are seeing an explosion of the use of Bots in the areas of sales and customer service, but what makes a Chatbot useful? During the recent rise in Chatbot popularity we have seen many bad deployments, so how can you avoid the pitfalls and ensure your Bot succeeds?
Join us to learn all about the new world of Chatbots, Artificial Intelligence, Neuro-linguistic programming, Machine Learning and best practices for deploying the technology for your business.
As far as digital marketing is concerned, attribution is unquestionably one of the major stakes in these last years. Nevertheless, the concept of attribution still seems to be a fuzzy subject. So what exactly is attribution and which model should you choose?
It is in order to answer these questions that a taskforce lead by Facebook dealt with the challenges of attribution.
What's Next: Marketing Maturity & How To Achieve ItOgilvy Consulting
If you work in marketing today, you have very likely been thinking about things like rapid technology evolution, changing customer expectations and a dynamic and disruptive marketplace. Most companies we know are thinking about about Modern Marketing, but fewer are achieving the results they need.
In this webinar, we dive deeper into executing Modern Marketing at scale, and why it is crucial in an age where the stakes are raised for the CMO and the entire marketing function.
2021 business and digital marketing trendsMilestone Inc
Your roadmap to maximize opportunities with 2021 digital trends
In this webinar, Milestone experts Anil Aggarwal and Erik Newton will discuss key 2021 digital trends. The audience can use these trends to shape their comprehensive marketing for when business returns to normal.
Key topics they will address:
• Top macroeconomic trends for 2021
• Digital transformation and how to leverage all the opportunities aligned with it
• Key steps to adapt to deliver better digital experiences
• Mobile, local, and page load speed
• Content security, compliance, and trust
• Technologies that will be key in 2021 – Entity, Schema, Speed, and Core Vitals
Digital Advertising Trends—Programmatic, Big Data, Native, ViewabilityeMarketer
Join eMarketer for a free webinar that explores how four trends—programmatic advertising, audience data, native advertising and viewability measurement—are making the digital display advertising space more brand friendly.
In the second installment of Adometry's Marketing Attribution Webinar Series we examine the importance of a good data foundation and the key considerations when collecting and integrating data into your advanced attribution platform. In this brief and informative session, you learn how to define unified tracking across URL parameters and begin prepping data sets, dynamically integrate tracking with ad servers, validate your data to make sure tracking is working properly and incorporate data from offline channels like TV, Direct Mail, and Call Centers.
From Insight to Action - Kenshoo Webinar Featuring ForresterKenshoo
Presentation from the October 14th webinar presented by Kenshoo and featuring Forrester — From Insight to Action: Executing Successful Cross-Channel Attribution and Optimization.
2021 Business and Digital Marketing TrendsMilestone Inc
In this webinar, Milestone experts Erik Newton and Benu Aggarwal discussed key 2021 digital trends. The audience can use these trends to shape their comprehensive marketing for when business returns to normal.
Tempo OMD & IRI Hellas offer Marketing Mix Analytics solutionsTempo OMD Hellas SA
IRI Hellas and Tempo OMD, two industry leaders working together to provide the most comprehensive evidence-based business solutions. Utilizing the know-how and their ability of collecting and processing data, Tempo OMD in the media market and IRI Hellas in the sales data of consumer goods, synergies are created and provide solutions in pricing, media and promo investment in order to optimize your business outcome.
2009 11 Business Case For ‘Erp’ In GovernmentFreeBalance
Follows Government of Canada Treasury Board guidelines on building a business case for ERP in Government. Describes 4 types of benefits in the overview of "value for money". Describes the long term costs for ERP. Describes risk of failure and project management practices to improve success.
Stay in the know of Top Revenue Generation Models for your Mobile App Startup!
In this presentation, we share Top 11 Revenue Generation Models based on the wide Intetics expertise in projects, startup needs, and customers cases! The information based on the series of Forbes articles will let you find all needed information and tools on how to improve your App monetization with ease.
Reach The Streaming Audience with Video Advertising on RokuTinuiti
Some topics we’ll discuss:
How to advertise on Roku, America’s #1 TV streaming platform
How OneView Ad Platform marketers can reach more than 4 in 5 homes in America
Unique audience targeting options
Available ad types on Roku
Roku ad measurement and optimization
Tinuiti’s native approach to OTT Video
Enhanced Campaigns: One Year Later - Kenshoo and Walgreens - IRCE 2014Kenshoo
Presentation from the IRCE 2014 session "A Year Later: The Impact of Enhanced Campaigns" delivered by Kenshoo CMO Aaron Goldman and Director of E-Commerce Marketing at Walgreens, Adam Garcia, on Friday, June 13.
We are seeing an explosion of the use of Bots in the areas of sales and customer service, but what makes a Chatbot useful? During the recent rise in Chatbot popularity we have seen many bad deployments, so how can you avoid the pitfalls and ensure your Bot succeeds?
Join us to learn all about the new world of Chatbots, Artificial Intelligence, Neuro-linguistic programming, Machine Learning and best practices for deploying the technology for your business.
As far as digital marketing is concerned, attribution is unquestionably one of the major stakes in these last years. Nevertheless, the concept of attribution still seems to be a fuzzy subject. So what exactly is attribution and which model should you choose?
It is in order to answer these questions that a taskforce lead by Facebook dealt with the challenges of attribution.
What's Next: Marketing Maturity & How To Achieve ItOgilvy Consulting
If you work in marketing today, you have very likely been thinking about things like rapid technology evolution, changing customer expectations and a dynamic and disruptive marketplace. Most companies we know are thinking about about Modern Marketing, but fewer are achieving the results they need.
In this webinar, we dive deeper into executing Modern Marketing at scale, and why it is crucial in an age where the stakes are raised for the CMO and the entire marketing function.
2021 business and digital marketing trendsMilestone Inc
Your roadmap to maximize opportunities with 2021 digital trends
In this webinar, Milestone experts Anil Aggarwal and Erik Newton will discuss key 2021 digital trends. The audience can use these trends to shape their comprehensive marketing for when business returns to normal.
Key topics they will address:
• Top macroeconomic trends for 2021
• Digital transformation and how to leverage all the opportunities aligned with it
• Key steps to adapt to deliver better digital experiences
• Mobile, local, and page load speed
• Content security, compliance, and trust
• Technologies that will be key in 2021 – Entity, Schema, Speed, and Core Vitals
The shift towards providing a pleasant digital experience to customers has changed the business landscape forever, increasing the need to build new expertise, new marketing campaigns and creating rich and innovative data models to generate intelligence and insights, thereby attempting to personalize our response to every single customer at diverse stages of the decision making process.
A majority of marketing teams continue to complain about getting mixed results from their campaigns and find it challenging to break the silos of channels, platforms, marketing tools and automation platforms and two, majority of them complain about lack of budget, lack of adequate team sizes and are overwhelmed by the enormity of changes affecting the field on one side and inability to get a leadership buy-in on the other.
This session will provide inputs on how you can get past them and build ultra efficient marketing teams for your enterprise.
3 Ways Brands Can Tackle the Media Transparency ChallengeOrigami Logic
Media transparency is top of mind for many marketers in the wake of the recent report from the Association of National Advertisers. Brands are investing more in digital channels than ever but getting less on a per dollar basis than expected, due to the murky state of the media supply chain. This has recently become more evident with Facebook’s admission that they have wrongly reported video view metrics. Marketers are becoming increasingly hesitant that other publishers have made the same mistakes and haven’t come clean.
Bottom line, many brands lack transparent access to performance data and are finding it increasingly difficult to manage their spend and drive effectiveness across the ever-expanding universe of marketing channels.
Join us for a webinar to discuss three important steps advertisers can take to tackle the transparency challenge and get maximum payback from their marketing investments.
- Build data transparency and accountability across your internal and external global marketing teams with a common view of cross-channel performance.
- Track media spend and progress against your plan by collecting complete, real-time data directly from media partners and publishers.
- Enable a zero-trust approach to data that enlists all parties - internal and external - in verifying performance data to establish trust along the entire data workflow.
Measure Marketing Like It's 2016: A Guided Tour of the Newest Tools & TechniquesOrigami Logic
There are currently more than 4,000 marketing technology companies worldwide, according to industry thought leader Scott Brinker. With marketers placing increasing emphasis on ROI and accountability, the solution category that focuses on cross-channel measurement and analytics is seeing explosive growth. Leading brands are investing in technology to automate campaign measurement and enhance their real-time understanding of strategies that drive marketing performance.
Join Origami Logic for an overview of the latest marketing measurement tools and techniques, and learn how these innovations will interact with your current technology stack and processes.
In this webinar, you’ll get:
- Snapshot of the fastest-growing category of marketing technology: marketing measurement and analytics
- Review of each of the major solutions in the space, and what value they provide to your business
- Guidelines for how to assess and prioritize marketing measurement investments in 2016
Marketing Measurement Mastery Webcast Slides by BECKONAmanda Roberts
Omnichannel marketing measurement doesn’t happen overnight—it’s a journey. Join Forrester Analyst Tina Moffett and Beckon VP of Data Strategy Kevin Dodson to learn how top brands measure and optimize omnichannel marketing performance.
A marketing dashboard lets you follow up on your most important Key Performance Indicators. It allows you to focus on the areas that need improvement and communicates the same information clearly for all employees involved.
This presentation explains the choices you need to make when you want to create a marketing dashboard for your organization. For more information, contact The House of Marketing.
Case Study - Honda's Love Affair with its FansMediaPost
In this case study, American Honda Motor Co.'s National Manager of Social Marketing will explain how the company is using social media to start new conversations with customers. Through their "Honda Loves You Back" owner appreciation social media initiative, Honda has tapped what they've learned about their customers to turn owners into brand evangelists by reciprocating extraordinary gestures of love back to them.
PRESENTER
Alicia Jones, Manager, Social Media Marketing, American Honda Motor Co., Inc. @Alicia_at_Honda
TrinityP3 Marketing Management Webinars
http://www.trinityp3.com/product-category/webinars/
Managing marketing and your agency suppliers continues to become increasingly complex and time consuming. TrinityP3 Marketing Management Consultants are thought-leaders in all aspects of marketing management to improve marketing and agency performance and increase implementation efficiency. This series of webinars are your opportunity to hear the latest industry best trends and practices from the consultants working in this category on a daily basis regionally and globally. An interactive approach means you will be able to have your specific questions answered by industry leading practitioners.
Topic: Creating transparency and trust in media
Date: Wednesday September 9
Time: 13:00-14:00 AEST
Presenter: David Angell
Description: The perception of media agencies as lacking in transparency, and therefore trustworthiness, has long been a challenge. The events of the last twelve months, centred around the well-publicised issues at Mediacom, have sparked huge debate on the topic of agency transparency in the Australian market and beyond. In this session we discuss ways in which trust barriers could be overcome, and what you as a marketer need to consider in order to build a better relationship with your media agency.
Taming the Marketing Data Beast | Origami Logic Marketing Graph WebinarOrigami Logic
Make more informed campaign decisions with a data model that’s designed for modern marketing.
Marketers continuously struggle to draw insights from the millions of marketing signals generated each day by increasingly complex and diverse cross-channel campaigns. With growing volumes and variety of data, marketers more than ever need to understand the dynamic relationships between metrics from social media, display advertising, search, mobile, web, CRM, email, and more.
Origami Logic’s Marketing Graph™, is the heart of the data model that collects and refines cross-channel data in a way that brings meaning to the data, supporting the unique measurement needs of stakeholders from the CMO to analysts to brand marketers.
In this webinar, we will discuss common questions about marketing data models and how the Marketing Graph™ contributes to performance insights and decision making during and after your campaigns.
- Marketing data is very complex and dynamic, what challenges does this create when measuring marketing performance?
- Why traditional BI tools are insufficient for marketing specific use cases?
- How the Marketing Graph™ is tackling the challenge of cross-channel measurement.
- How does the Marketing Graph™ help a marketing analyst?
Pave the Path to Marketing Success with Forrester + Origami LogicOrigami Logic
Learn how to plan and successfully deploy a measurement initiative"
Marketing faces a two-fold measurement challenge today: increasing demands to quantify the ROI of every dollar spent and a more complex array of media, channels, and touchpoints that influence consumers. This demanding situation requires sophisticated tools, a broad collection of skills, and a comprehensive approach to deliver accurate answers.
Guest Forrester principal analyst Jim Nail discusses results of recent research into best practices in marketing measurement. In addition, viewers will learn:
- What does it take to build a comprehensive measurement strategy today?
- Whom should marketing recruit as partners in implementing this strategy?
- What role should marketing play in leading a measurement project?
- How can other functions contribute to success?
- How can marketing leaders ensure the learning from their measurement programs will result in improved marketing performance?
Why You Need to Speak the Language of Marketing PerformanceOrigami Logic
In this presentation we define key terms like “data”, “measure”, “metric,” and “KPI”, and explain why best-in-class marketers are better at knowing what metrics matter.
Daily Measurement: Marketing's New Secret WeaponOrigami Logic
How Continuous Analysis of Marketing Signals Drives Business Outcomes:
The real-time flow of digital signals opens the doors for modern marketers to measure, analyze and optimize campaigns continuously. However, marketing organizations today struggle with aligning resources, data, and technology to enable agile measurement and decisioning at scale, resulting in missed opportunities to interact with customers at the moment of need.
Join special guest, Tina Moffett, Senior Analyst at Forrester Research, along with Scott Jones, VP Marketing at Origami Logic, as they provide guidance on how to create an agile data-driven organization, leverage technology to automate and scale measurement, and enable your team to make the right decisions at the right moment using signals that are up to date, accurate, and in context.
In this webinar, you’ll get: 1) Detailed trends on the adoption of marketing measurement , 2) Guidance on how to identify people, processes, and technology necessary to enable agile measurement at scale, and 3) A to-do checklist for becoming an agile data-driven organization.
How Top Brands Unify Social Measurement Across the Marketing StackOrigami Logic
Social Data Stuck in a Silo? Bring Together Social Signals for Instant Analysis:
As the social landscape fragments, the variety of ways that consumers engage with your brand continues to grow. Knowing what to measure, and making sense of every interaction that is happening across your platforms and properties, has become an incredible, time-consuming challenge.
While social media management and execution tools provide basic reporting, modern marketing campaigns require a comprehensive and holistic approach to measurement and analysis in order to realize their full potential.
Global brands such as Visa, Intel, Pernod Ricard, and JCPenney are tackling the complexity of social by standardizing and scaling best practice measurement across paid, owned, and earned media. Tracking marketing performance across all channels and platforms in real time, they are able to assess and optimize their marketing strategies, faster.
Sign up for this webinar to learn:
- How global brands are tackling the challenge of integrated social measurement
- How to integrate paid, owned, and earned activities into a real-time command center
- How to use tags and labels within your social execution platforms (Sprinklr, Spredfast, etc.) as part of a unified measurement strategy
- How to combine social signals with other channels (web, search, display, etc.) to identify integrated engagement opportunities
Data Strategy - Executive MBA Class, IE Business SchoolGam Dias
For today's enterprise Data is now very much a corporate asset, vital to delivering products and services efficiently and cost effectively. There are few organizations that can survive without harnessing data in some way.
Viewed as a strategic asset, data can be a source of new internal efficiencies, improved competitive advantage or a source of entirely new products that can be targeted at your existing or new customers.
This slide deck contains the highlights of a one day course on Data Strategy taught as part of the Executive MBA Program at IE Business School in Madrid.
Research Presentation: How Numbers are Powering the Next Era of MarketingMediaPost
The data that Google, Bing and Yahoo leverage turns “dumb” messages into highly targeted digital advertising. These are some of the best examples we have had of actually leveraging "big data" concepts in the marketplace. Now, the rest of marketing is utilizing the same concepts and transforming how we measure brands, engage with consumers and drive innovation. Paul Barrett of Accenture Interactive will report on the fusion of data-driven marketing with the rich streams of data arising from private, public and paid sources to predict the changes that marketers should expect in the coming years.
PRESENTER
Paul Barrett, Senior Manager - Big Data Practice, Accenture Interactive
Third-Party Cookie Loss Masterclass 1: So Your Cookie Crumbled, What's Next?Tealium
This deck is from the first session in our masterclass series on Preparing for Life Beyond the Third-Party Cookie. Check it out to see actionable ways to start preparing today and tips for switching to a first-party data strategy.
Be sure to check out the on-demand sessions at:
https://tealium.com/master-class-preparing-for-the-third-party-cookie-loss/
Changing audience expectations means your marketing message needs to be consistent, in context, personal and relevant, irrespective of what channel your listener uses. Without it, your customer sales, retention, spend and lifetime value all suffer. So, you market, yet which marketing channel is most effective? To understand and anticipate your audience’ needs, you need a real-time 360-degree customer view. Creating it requires torrents of new, structured as well as unstructured data in addition to the means to derive insight from it. That’s where most organisations falter.
Do You Trust Your Machine Learning Outcomes? Precisely
How to improve trust in advanced analytics, AI, and machine learning
With the volume, velocity, and variety of data coming into the enterprise, IT teams are turning to artificial intelligence and machine learning to improve the efficiency and accuracy of their data management processes. But if you have underlying data integrity challenges, and you’re using that faulty data to train your machine learning algorithms, your machine learning is now fueled by faulty data. How does that impact your business decisions?
View this on-demand webinar with Dr. Tendü Yoğurtçu, Precisely CTO, for this informative discussion where she will examine various use cases for machine learning and advanced analytics. We will also explore the root causes of data integrity challenges, including:
- Poor data quality
- Data silos
- Lack of context that enriches the understanding of your data
The main task of this talk is to see how Data Science can influence big companies to generate new revenue and more profit.
Subjects that will be addressed in this talk are:
• Understanding a value it brings to corporations on long-term (direct revenue generation not only cost reduction);
• Data Science is important part of digital transformation. Are corporations ready?
• Management dedication on investment;
• Lack of Data Science managers acting as a link between Data Scientists and Business managers. Provide motivation/interesting tasks for Data Scientists while validating investments in business environment;
• Lack of skillful Data scientists;
• Compensation of Data Scientists among other Employees (obviously a different scales needs to be applied);
• Examples of Applied Data Science as revenue generators in Telenor Serbia;
The 'Truthiness' of Marketing AttributionOrigami Logic
In this presentation, you will discover the 'truthiness' (for those of you who are Stephen Colbert fans) of marketing attribution. Modern marketers now depend on a growing number of digital and offline channels - web, email, social, search, display, video, television, out of home, radio and many more - to deliver messages to their audiences. Faced with increased accountability for ROI and frequent requests for campaign metrics, marketers are scrambling to determine which channels are performing best and how to allocate budget to maximize sales.
It’s no wonder that marketers are rushing to attribution solutions, in an effort to decipher data and assign credit to specific channels and touchpoints. However, marketers often face a rude awakening when they realize that attribution models fail to reveal the whole truth and can’t answer some of their most urgent, time-sensitive questions.
Join us to gain a clear understanding of the four key limitations of attribution and learn how to:
- Establish a data foundation and measurement framework
- Develop an “always-on” view of multi-channel performance
- Test and optimize to assess and determine lift
Inside the mind of Generation D: What it means to be data-rich and analytica...Derek Franks
It’s one thing to buy into the current belief that data and analytics can transform business. It’s another thing to live it. In an IBM Center for Applied Insights global study of more than 1,000 enterprises, one particular segment – Generation D (for data) – stands out from peers. These enterprises not only employ more advanced data sources and more sophisticated analytics; they’re also adopting a more systematic, enterprise-wide approach to cloud computing, mobile and social engagement, and data and analytics. Interestingly, this GenD behavior pattern also correlates with stronger business performance across a range of key metrics.
Gartner Digital Marketing Conference 2016: Theater Session (C. Slovak) Tealium
Customer Data: Building from the Center Out
Chris Slovak, VP of Global Solutions Consulting, Tealium
Marketers know better than anyone that a rich brand experience is one of the most essential elements in driving a business forward. But, in the attempt to effectively engage a customer across all channels, focus has shifted from building rich interactions to managing the technologies that drive them.
In this session, Chris Slovak details how putting customer data at the center of the marketing stack can deliver business value, bring data governance to the forefront - and revert marketers' focus back to creating those compelling customer experiences.
Sources Of Sustainable Competitive Advantage Powerpoint Presentation SlidesSlideTeam
Introducing Sources Of Sustainable Competitive Advantage PowerPoint Presentation Slides. Showcase the unique features of the product that are perceived by the target market as significant and superior to the competition. Discuss the reasons for the company to have competitive advantages such as customer satisfaction, an increase in loyalty, an increase in profit, etc. by using core competency PPT visuals. The comparative advantage slide deck explains the sources of a competitive advantage which constitutes high skilled labor, geographic location, high entry barriers, access to new technology. Take the assistance of the generic competitive strategy PPT infographics and describe generic strategies of competitive advantage like differentiation, cost leadership, cost focus, differentiation focus. A well-structured competitor analysis framework will help you evaluate your competitive advantage effortlessly. The competitive advantage presentation is professionally designed for your convenience. Make an impact on your audience with a visually attractive yet simple PowerPoint presentation. https://bit.ly/3qYPdXu
Leveraging big data to drive marketing innovationAndrew Leone
Summary of the book: "The Big Data-Driven Company." Contains insights into leveraging data to drive marketing innovation. To buy this book: http://amzn.to/1YTdtqY
Roundtable: Best Practices in First Call Resolution (FCR) Sheri Greenhaus
Best Practices in First Call Resolution (FCR). Participants are Genesys, NICE Systems, OpenSpan and Virtual Hold Technology. Discussing first contact resolution, customer loyalty and predictive analytics.
Visit CRMXchange.com to join the premiere CRM community.
Business Intelligence, Data Analytics, and AIJohnny Jepp
Data is the new currency. In this session, best practices on data collection, management dashboards, and used cases will be shared using Azure Data Services.
Video accessible at bit.ly/APACSummitOnDemand
Shwetank Sheel
Chief Executive Officer
Just Analytics
Poonam Sampat
Cloud Solution Architect - Data & AI
Microsoft Asia Pacific
[Webinar] How To Be A Data-Driven Marketing Powerhouse With Predictive Analyt...Mintigo1
To view the full webinar, please visit:
http://www.mintigo.com/how-to-be-a-data-driven-marketing-powerhouse-with-predictive-analytics-big-data/
Description:
How is it that b-to-b marketers have more data sources than ever before, but many are still in the dark about how to reach more of the right prospects? Sometimes the sheer volume of data can seem overwhelming, but it doesn’t have to be. In fact, with the right processes, skills and tools, many companies are transforming their approach to demand creation and letting data do the work for them.
Marketers need to make decisions in a data-rich environment, where vast amounts of customer data are flowing not only from the company’s internal systems such as CRM, marketing automation and web analytics, but also from external sources such as social, mobile, and other sources that can be found all over the web. But how do you separate the good data that signify buying signals from the noise found in the rest of the data? And what new skills and processes bring them to life?
In this dynamic session, we’ll hear from thought leaders from LinkedIn, SiriusDecisions and Mintigo on the best strategies for taking a data-driven approach to marketing. They will address key considerations and best practices to answer essential questions around:
-How the explosion of big data and emerging predictive technologies is transforming the marketing discipline
-Examples of marketers at leading companies are effectively utilizing big data & predictive analytics
-Recommendations for preparing your marketing team to become a data-driven organization
The Speakers:
- Russ Glass, Head of Products at LinkedIn
- Megan Heuer, VP & Group Director, Data-Driven Marketing at SiriusDecisions
- John Bara, President & CMO at Mintigo
How prepared is your organization for the imminent loss of third-party data?
Are you ready for first-party data to take center stage in your marketing strategy?
Maybe you’re feeling unsure of how to use first-party data?
While cookies going away will reduce your access to third-party data, you can still strike the right balance with your acquisition strategies and provide your customers with personalized experiences.
Join our webinar to learn how to design a future-proof strategy that maximizes the potential of your first-party data in a cookieless world.
You'll discover:
- Why activating your first-party data is crucial in a cookieless world.
- How to leverage your first-party data in a future-proof way.
- How to build your organization's first-party data capabilities.
Vishal Maru, Vice President of Digital Solutions at iQuanti, will explain how enterprises can embrace the power of first-party data and better connect with their customers.
Most industries and organizations have still yet to fully utilize the power of first-party data in their strategies.
Learn how to create a personalized user experience, improve your retargeting strategy, identify patterns, and predict future trends to steer your organization toward more successful campaigns.
How RingCentral Optimized Account-Based Insights and Buyer Intelligence To Ra...G3 Communications
Access the full webcast here: https://dg-r.co/2L5QdrM
Data fuels every marketer’s strategy, but not all data is created equal. To be successful today, marketers need to be able to effectively analyze, optimize and maintain data accuracy as the first steps to gaining true insight. This is particularly true for account-based programs, where visibility into key decision makers is imperative. As the saying goes, “Garbage in, garbage out.” If the data going into your CRM is incomplete, incorrect or simply not the right data, any programs that rely on that data will deliver disappointing results.
During this webinar, David Cowings, Chief Marketing Data Scientist at RingCentral, and Chris Lynde, CEO of SaleScout Data Solutions, will share the steps needed to optimize buyer contact data and sales intelligence, with real-life insights from RingCentral’s demand gen data optimization process.
Visible Wireless: Grass Roots Branding and Media PlanningMediaPost
Visible Wireless, a retail brand of Verizon, doubled down on social channels to find and cultivate communities that wanted an alternative telecom model. And in turn those communities have informed everything about how the brand grew – from product development even to media planning. What does a grass roots media strategy look like?
Looking back on the migration to real-time programmatic from traditional media direct sales and ad network models, one can see parallels in the evolution of connected tv media buys today. However, there are powerful voices and a complicit media machine swimming against the current of change in how television content is valued, bought and sold. Are recurring programmatic inventory buying & selling patterns that preceded CTV likely to repeat themselves?
First-Party Data Takes The Cake In A Post-Cookie WorldMediaPost
Shopper behavior has been disrupted and now, more than ever, consumers are in the driver’s seat. As third-party cookies go away and data privacy regulations increase, consumer trust is paramount and should be earned through value exchange. Discover how the power of Kroger Precision Marketing’s first party data and advanced targeting capabilities has changed the media advertising ecosystem by holding media accountable for driving real business outcomes.
Real-time buying for real-time events: Leveraging Programmatic TV for Live Ev...MediaPost
Be memorable in the streaming space and learn how to best leverage real-time events on Live OTT with highly engaged, leaned forward audiences no matter your budget. Hear from one of the largest vMVPDs the value of executing live events programmatically and bring your strategy to the next level.
The Right Audience for the Job: Cadillac’s First Party Data Engine MediaPost
The Cadillac brand has been designing a new model (for consumer data, that is), which is aerodynamically suited to the next generation of information highway. It is powered by a single point of truth first party data engine that makes the company’s use of third party data more accurate and efficient and even finds new affinity audiences that work within a people-based marketing framework. Let’s take a test drive with Cadillac CRM, Audience and Personalization Manager Kate Wonsul.
Sustained Innovation Through Creativity, Technology & DataMediaPost
Avocados From Mexico has built one of the most successful digital practices in the industry in terms of both creativity and performance. Ivonne Kinser, AFM's head of digital marketing & ecommerce, will share the brand's approach to combine creativity, technology and data to develop stronger customer relationships that significantly increased the performance of their campaigns.
Consumers demand privacy and digital marketing is evolving. Advertisers need a future-proof targeting solution that doesn't rely on third-party cookies or mobile identifiers. Hyper-relevant contextual targeting is a privacy-safe solution that goes beyond the keyword or category level to offer unparalleled relevance and reach in brand suitable environments, which means you can reach your target buyers at the moment they're most likely to engage - without cookies.
There's a lot of uncertainty and concern around the upcoming changes restricting 3rd party cookie based targeting. Marketers are scurrying to pivot against these changes with very little concrete guidance on what parameters will be in place.
The acceleration of streaming this past year has made video even more critical to a brand's growth strategy. Lexmark’s director of marketing operations, Mike Dattilo, shares how he’s successfully targeting SMB users to expand their audience, brand awareness and increase conversions through performance video.
When Less is More: Building a Successful Advertising Business from a Subscrip...MediaPost
In 2020, The New York Times added a record 2.3 million digital-only subscriptions, bringing its subscriptions to digital products and print newspaper to more than 7.5 million. By focusing on improving the reader experience, the Times has built stronger relationships with its subscribers and knows what type of information and storytelling resonates with their influential audience. Hear how The Times is focusing on fewer, higher quality ads and using its first-party data to offer targeting based on emotional states and reader motivations to provide more powerful ad experiences.
What Do First Party Data and Golf Have In Common? MediaPost
As it turns out, two major strategies. Join Omeda leaders Tony Napoleone, VP Client Experience, and James Capo, COO, to discuss market changes and the two winning strategies you need with your audience data.
Turning Customers Into Fans: Church’s New Social Media PlaybookMediaPost
As social platforms fragment, brands need to remain flexible in their paid and organic strategies. Church’s Chicken reimagined its social media playbook for changed times. Alan Magee explains how they sought to encourage more than engagement but engender true brand fan love. With campaigns that broke through the clutter Church’s is growing its social footprint and engagement in ways that serve the core business and not just Follows and Likes.
Restaurant Customer Engagement: The Path to PersonalizationMediaPost
Driven by necessity and rising customer expectations, the digital transformation of restaurants is well underway. Your customers now engage with you through multiple channels across various devices, yet still expect you to seamlessly deliver highly personalized experiences. Join us to learn how restaurants can orchestrate these personalized customer journeys at scale.
Delivery & Streaming, the Ultimate Experience with RokuMediaPost
Dig into the secular shift to streaming. Join Jeff Katz, Head of Sales in the Central Region at Roku, as he shares 3 key updates for QSR Marketers from America’s #1 TV Streaming Platform:
- Foursquare QSR Insights
- Roku Platform Updates
- Beta Measurement Opportunity
Brand licensing is more than an incremental revenue opportunity for QSRs. It is a branding play that can have multiple benefits for branding, sales and even expansion. Using Cinnabon as an example, Focus explores how putting its legendary buns on grocery shelves and into pizza orders.
Three Tips to Maximize Creative Asset EfficiencyMediaPost
Advertising campaigns for quick service restaurants are a constant. You’re never NOT trying to get feet in the door. In an effort for brands and franchisees to meet audiences wherever they are with exciting promotions, marketers need to create exponential amounts of content, quickly. But quickly doesn't always mean efficiently. Join this session to learn three ways to get the most out of your ad creative and maximize the value of your assets.
The QSR Media Dispersion: Pre, Mid & Post Pandemic – By the NumbersMediaPost
The QSR media mix’s future was pulled forward by three years in April 2020. This was a necessary change and one that has helped the strong survive and grow. In this session, Senior Director of Sales for Simpli.fi, Casey Squier will review foot traffic trends, both nationally and locally, and the shift in ad spend across mobile, display, video, and CTV. He will also discuss a case study with a national QSR who did it right and is thriving in a post-Covid world.
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.