Mobile apps fuel business growth in several key ways: - They promote brand recognition and provide a competitive edge by attracting customer attention. - They create a direct marketing channel by consolidating information and allowing direct sales. - They expedite sales and drive conversions by simplifying the customer experience and checkout process. - They also enhance operational efficiency, minimize costs, and can establish on-demand marketplaces.

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How does a Mobile App Fuel up Business Growth?
• Take a look at these amazing stats concerning mobile app usage and the revenue generated
by mobile app development.
• The year 2021 witnessed a total number of 7.1 billion mobile users. This number is predicted
to shoot up to 7.26 billion by the year 2022 and 7.49 billion by 2025.
• There were 218 million mobile app downloads in 2020 which indicates a 7% surge over the
period of one year.
• 92% of a user’s mobile screen time is spent on mobile apps.
• 51% of the users reported that they had discovered a new product through searches using
their mobile device.
• The global expenditure via the iOS/Google Play Stores has been recorded at 112 billion
dollars in 2020 which shows a growth of 25% within one year.
• The mobile ad expenditure was 240 billion dollars in 2020, which reveals a 26% growth within
a year.
The aforesaid stats clearly indicate two crucial consumer behavioral aspects of the modern era - the
extensive usage of mobile devices and the humongous popularity of mobile apps. Needless to say,
mobile apps are essential tools that contribute to the growth of a business.
Let’s explore how mobile apps can be game-changers for businesses across diverse domains.

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The Contribution of Mobile Application Development for Business
Growth
Promotes Brand Recognition and Provides a Competitive Edge
These days, every business encounters tough competition to make their presence felt amongst the
masses. A mobile application combines the strategies of traditional and digital marketing –
hoardings, newspaper ads, social media promotion, etc. – and employs novel methods to propagate
their ad campaigns digitally. And, new-age users are more inclined towards mobile apps over
websites. So, enterprise mobile apps turn out to be great tools that attract customer attention,
enhance a brand’s online visibility, expedites brand recognition, and hence provide a competitive
edge over peers.
Creates a Direct Marketing and Communication Channel
The presence of a mobile app promotes direct marketing as business brands can consolidate all
information and make products/services available at the consumers’ fingertips with the help of
various mobile app features like news feed, general info, user account, search functionality, etc.
More importantly, products and services can be directly sold to customers via apps.
Entrepreneurs use mobile apps to effortlessly and effectively communicate important
announcements such as promotional offers, product launches, etc. through real-time user
notifications. This keeps the users updated about the launch of new products/services/ lucrative
offers and reminds/encourages the customers to make a purchase.
Applications provide handy insights about the purchasing patterns of users, their geographical
locations, and demographics. A thorough knowledge of user behavior helps businesses to devise
better marketing strategies. And, knowing the user’s current location enables brands to leverage the
geo-targeting feature – sending ads to the customers when they are within close vicinity of your store
- for attracting consumers.
Expedites Sales, Drives Conversions, and Retains Customers
These days, it’s not enough to possess a mobile-friendly website for a business selling
goods/services. A mobile app with an amazing interface is essential for accelerating sales and
driving conversions. This is because several mobile apps features help in simplifying things for users

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– easy access to shipping information, effortlessly executing payment process, a hassle-free
checkout process with the help of just a few clicks, etc. Moreover, it has been observed that the
purchasing frequency via mobile app is 1.8 times more than the shopping experienced via desktop
devices, and the users purchase more when using a mobile app rather than a mobile-friendly
website.
Example: The Touch of Modern app came into being as an eCommerce website in 2012, but soon
planned to target mobile users as well. Surprisingly, after launching a mobile app, the number of
customer orders skyrocketed from 30,600 to 131,000. Now, 70% of their sales are generated from
their mobile app and 57% of purchases are from repetitive consumers.
The British marketplace Asda decided to launch a mobile app with the intention of simplifying and
enhancing their customers’ shopping experience and accelerating sales. The enterprise conducted
an extensive survey for identifying the customer requirement and gathered that the customers desire
a mobile app with functionalities such as barcode scanner, store locater, recipe finder, etc. Asda’s
mobile app provided all these features resulting in a huge leap in online customer orders. Almost
90% of their grocery orders poured in through the app and mobile sales contributed to 18% of their
total annual revenue. This firm is currently the second-largest retailer in the U.K. based across 500+
locations.
Enhances Operational Efficiency of Businesses
Mobile app development facilitates internal operations, communication between various
departments, etc. thereby improving the effectiveness as well as efficiency of business operations.
Today, several firms struggle to manage employees working remotely –either from home or from
remote field locations - resulting in inadequate communications between teams. The presence of a
mobile app opens up myriad effective communication channels and hence, eliminates interaction
hassles while helping teams to stay connected without much ado. This results in improved work
efficiency, enhanced motivation, and lower operational costs.
Minimizes Operational Costs
Crafting a customized mobile app for businesses can reduce operational costs to a great extent. A
mobile app turns out to be a useful tool that maintains online records of important data like
timesheets, daily work orders, guest forms, online reports, inspection records, inventory information,
etc.
Example: Cumberland Farms, a large-scale firm with 500+ gas stations/retail stores and over 6,000
employees, encountered problems to smoothly run its business. This is because all their record-
keeping activities were executed on paper and the task of record maintenance seemed quite
challenging. This resulted in slow processing times, which worsened as the company grew. So, they
launched a mobile app that enabled them to create mobile forms for executing paperless operations.
Consequently, they witnessed improved internal operations, enhanced workforce productivity,
reduced operational costs, and experienced a higher ROI. Furthermore, the expenses incurred on
paper - over 11,000$ per year – were saved.
Establishes an on-demand Marketplace
The whopping success of on-demand applications such as Uber, Postmates, Grubhub, Lyft, etc.
testifies to the fact that on-demand marketplaces are the order of the day and a great hit amongst
the users as well. And, for reaping the benefits of on-demand solutions, one need not set up a new
line of business altogether. Established brands operating online can also architect an on-demand
app solution for broadening their customer reach.
Example: Mobile app development has enabled the brand Rover to improvise their existing business
model and this strategy provided them a golden opportunity to gain a competitive edge. Rover began

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as a website offering services like daycare, dog visits, dog walking, boarding, etc. They launched a
mobile app with an intention of enhancing their existing infrastructure – introducing new and unique
features that were not possible to offer using a website. The most notable feature was GPS
integration that allowed the dog owners to track down the walkers and keep a tab on their activities
while dog walking. Needless to say, Rover witnessed a massive surge in the number of registrations,
with 10,000 new users per week. Thus, their mobile app solution enabled them to provide
unparalleled customer services and also doubled their revenue generation.
Generates Revenue Streams through App Store Monetization Strategies
Subscription Model
If you possess a subscription-based business model and need to employ cost-effective and effective
methods of accelerating conversions, there can be no better solution other than a mobile app. But,
the question that baffles most app creators is: “How does a mobile app enable owners to make
money in the app store?” Well, this is tricky and you need to follow the right procedure. If users have
to pay for downloading your app, it’s less likely to fetch customers. So, you need a smart business
strategy in place. Check it out!
Offer the basic features for free and employ a multi-tier subscription model for providing premium
content. The subscription charges for each level should be decided as per the content/add-ons
provided. Now, to convince customers into adopting your premium version, provide a free trial of
your exclusive services to users. This policy is sure to convert a significant chunk of the free-trial
users, resulting in a continuous revenue stream for your business.
Example: Spotify allows users to download the app for free. Thereafter, the users can upgrade to
premium versions based on their choice, preferences, and the level of personalization required.
In-app Ads
Another crucial app store revenue generation strategy is in-app ads. For this, you need to rope in
third-party businesses for posting ads within your app. This way, the business brands get an
opportunity to advertise their offerings, while you gain an additional revenue stream. But, remember
not to bother users with too many ads running on your app.
Example: The free version of several apps including YouTube contains ads.
EndNote
So, isn’t it a great idea to hire professional mobile app development services for architecting an
impeccable and profitable mobile app for your business? If you are on the lookout for an experienced
and proficient technology partner, the offshore mobile app development company will be a safe bet.
To know more about our core technologies, refer to links below:
Swift App Development Company
Java App Development Company
.Net app development