Mobile broadband for everyone
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In 2015, there were 3.6 billion mobile broadband subscriptions worldwide, corresponding to a penetration rate of less than 50% of world population. We expect mobile broadband subscriptions to more than double from now to 2021, adding 4.1 billion new connections worldwide, which of course represent a great potential for mobile operators.
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Mobile broadband for everyone
- 2. Mobile Broadband for Everyone - Executive Presentation | Public | © Ericsson AB 2016 | February 2016 | Page 2 INNOVATIONEFFICIENCY MBB EXPANDERZERO TOUCH PERFORMANCE FLOW OF USERS three pillars Mobile broadband for everyone
- 3. Mobile Broadband for Everyone - Executive Presentation | Public | © Ericsson AB 2016 | February 2016 | Page 3 Capture the next wave >50% of world population still lack Internet access WCDMA WILL BE THE FOUNDATION 70% of the world’s population will have a WCDMA/HSPA smartphone by 2021 >90% of the world’s population will be covered by WCDMA/HSPA in 2021 50% Larger area coverage compared to LTE by 2021 Source: Ericsson & the Ericsson Mobility Report, November 2015 8,000 6,000 4,000 2,000 APAC CEMA WE NA LA 2015 2021 3.6 BILLION 7.7 BILLION +4.1billion Mobile Broadband subscriptions
- 4. Mobile Broadband for Everyone - Executive Presentation | Public | © Ericsson AB 2016 | February 2016 | Page 4 Typical DL: Challenges Transformed into opportunities Best in class DL: 2.2 Mbps 3.7 Mbps +70% * Based of a sample of 81 operators average DL speeds ** Based on a global selection of operator roll-out speeds *** WCDMA Forecast in Ericsson Mobility Report Improve Performance* Typical SW roll-out: Best in class: ≈ 9 months < 3 weeks x12 Increase Efficiency** 2015 Pop coverage: 2021 Pop coverage: ≈ 65% > 90% >25% Extend MBB Coverage***
- 5. Mobile Broadband for Everyone - Executive Presentation | Public | © Ericsson AB 2016 | February 2016 | Page 5 ERICSSON HSPA INNOVATIONS ERICSSON RECOMMENDED SETTINGS SUPERIOR PERFORMANCE IN LOW AND HIGH LOAD AUTOMATICALLY GENERATING BEST CONSUMER PERFORMANCE Ericsson WCDMA Flow of Users Improved network performance – enhanced user experience ATTACHED STATE SEMI-ACTIVE STATE ACTIVE STATE 2XIMPROVED PERFORMANCE
- 6. Mobile Broadband for Everyone - Executive Presentation | Public | © Ericsson AB 2016 | February 2016 | Page 6 VIVO FLOW OF USERS Live results Jose Pedro Nascimento, Networks VP, Vivo Brazil. “We chose this solution because we could provide a better customer experience as well as better usage of network resources.” DROPPED CALL RATE REDUCTION 30% HIGHER UPLINK THROUGHPUT 3x HIGHER DOWNLINK THROUGHPUT 2x IMPROVED USER EXPERIENCE Improved network performance – enhanced user experience
- 7. Mobile Broadband for Everyone - Executive Presentation | Public | © Ericsson AB 2016 | February 2016 | Page 7 STANDARDIZED PARAMETERS AND FEATURES IN ALL SITES creating Zero touch WCDMA Flow of Users, industrialized with a Gold Standard UPDATE ONCE PER YEAR GOLD STANDARD ERICSSON RECOMMENDED SETTINGS ERICSSON HSPA INNOVATIONS
- 8. Mobile Broadband for Everyone - Executive Presentation | Public | © Ericsson AB 2016 | February 2016 | Page 8 Zero touch WCDMA WCDMA RAN yearly cycle Deploy features Latest SW Release Zero Touch Period Network Maintenance Capacity dimensioning MBB Expansion Gold Standard 1 2 3 4 Efficiency improves which each yearly iteration
- 9. Mobile Broadband for Everyone - Executive Presentation | Public | © Ericsson AB 2016 | February 2016 | Page 9 MBB EXpander Apply Ericsson unique innovations Antennas Site power Transport Microwave Intelligent ANTENNA SHARING ADD INTELLIGENT ANTENNA SHARING ON EXISTING GSM 900 SITE Maximize re-use of existing equipment Minimize service impact W900 carries refarmed G900 voice Add W900 no additional power consumption 60% TCO savings 4XREUSE
- 10. Mobile Broadband for Everyone - Executive Presentation | Public | © Ericsson AB 2016 | February 2016 | Page 10 MBB EXPANDERZERO TOUCHFLOW OF USERS IMPROVED PERFORMANCE 2X INCREASED EFFICIENCY 3X TCO SAVINGS 60% Bringing Mobile broadband to Everyone
- 11. Mobile Broadband for Everyone - Executive Presentation | Public | © Ericsson AB 2016 | February 2016 | Page 11
Editor's Notes
- Mobile Broadband for Everyone. That is a very compelling vision to me. Picture this. Cambodia. A 55 year old women, working at a shoe factory in the outskirts of Phnom Penh. She has never accessed the Internet. In 2 years time, our industry and we will bring down the prices so much that she can afford her first smartphone. Internet at her fingertips. A new world for her. A somewhat better world we believe. Today, we are launching three things that will take us a good way towards fulfilling that vision!
- Before I go more into detail about these three launches, let me tell you what our guiding stars are within Ericsson when we work with MBB. Performance is at the heart of everything we do. We believe that good network performance is crucial for great user experience and consumer satisfaction, and in the end the ability for operators to differentiate in the market place. Efficiency is an essential component in order for us to fulfill the vision that we have set up. We simply have to drive down the production cost so that operators can be profitable in delivering services towards sub 4 USD ARPU segments. Innovation is simply our nature. Not only to innovate within Ericsson on mobile technology, but also to innovate with other market leaders in our industry. We work and innovate with Facebook, Google, Apple and Qualcomm. These where just a few of the market leaders that we collaborate with. Today we present three launches within WCDMA that will take us towards fulfilling the vision of MBB for Everyone. Ericsson Flow of Users will radically enhance network performance. It has already been proven in field on several continents. Zero Touch WCDMA will substantially lower operations cost through the simplification of network operations that it brings. It is built on the concept of Flow of Users and we industrialize it by letting each operator define a Gold Standard with Flow of Users as base. MBB Expander is an Ericsson unique innovation that will drastically lower and simplify how we can expand WCDMA/HSPA MBB coverage on all the hundreds of thousands GSM-only sites that exists.
- We expect MBB subscriptions to more than double by 2021 with an added 4.1 billion new subscribers. Looking back, it took more than five years to reach the first billion MBB subscriptions and the second billion was reached less than two years after that. The four billion mark is expected to be reached by 2016. The most important devices from ARPU point of view are smartphones. Also, many consumers in developing markets first experience the internet on a smartphone, usually because of the absence of fixed broadband. We see that the number of mobile subscriptions continues to grow in all regions. The reasons are as expected greater device affordability that enables new subscribers in developing regions but also the growth in developed markets by individuals adding more devices. Local economic conditions also have a significant impact on the uptake of subscriptions in different regions. The growth is expected to be particularly strong in the Middle East and Africa due to a young and growing population and rising GDP. Also, subscriber penetration in this region is low compared to the rest of the world. Several countries in the Asia Pacific region will experience a strong subscription uptake over the next five years, while more mature regions like North America and Europe will have a moderate growth.
- Here are the three main challenges which we will transform into opportunities: How to improve performance? Today a typical average Downlink performance is little over 2 Mbps. The best in class networks are approximately 70% better. We are working with best in class WCDMA operators and we know what it takes to get all networks to great performance. How to increase efficiency? A typical SW release roll-out today takes 9 months on average. The best in class that we work with are doing it in less than 3 weeks. The network upgrade cost typically scales with the rollout time. Yearly network upgrades are vital to keep the network performance competitive and to allow more stable and efficient operation. Ericsson is committed to deliver best in class WCDMA products. How to extend MBB coverage in a cost efficient and profitable way? - from today’s 65% pop coverage on average in the world, to over 90% in six years time? At the same time, this increase in coverage needs to be done in a cost efficient way in order to be profitable in these regions.
- The Ericsson WCDMA Flow of Users solution takes an innovative approach to provide increased network performance and enhanced user experience. Flow of Users sets up the network such that the consumers spends as little time as possible in the active state. This is good for several reasons, one is that a short active time is what all users want, upload and download quickly, and another is that it actually makes room for more users in the active state. Users can get into the active state without waiting and then get high downlink and uplink data rates once they are there. So, by making room for the users in the active state, we significantly improve the consumer experience and we actually also increase the network capacity since the network can handle more smartphone users and higher loads. We set up the network for Flow of Users operation by using a carefully selected set of Ericsson unique features and network parameter settings. Actually, we have worked together with the leading operators on how to obtain best consumer experience and network capacity both in low load and in high load. The features typically increase downlink and uplink at the cell edge where the cellular network has its weakest point. We have taken the best from the best and distilled it into a package that everyone can benefit from. We have shown that Flow of Users gives really good performance and capacity in numerous commercial deployments.
- We are proud to also show a recent example, Ericsson WCDMA Flow of Users in VIVO network in Sao Paulo, Brazil. With a population of 12 million people, São Paulo is the largest city in Brazil. In the heart of the business district, smartphone penetration has reached 90 percent. With such a large number of users and the high density of applications used, Brazilian operator Vivo needed a solution that would improve network quality and enable it to provide a better experience to its many customers. As VIVO RAN supplier, Ericsson extended its offering by providing Flow of Users to Vivo. In fact, this was part of VIVO ongoing strategy to improve network performance and consumer experience. As a result of the project, VIVO now has 3 times higher uplink throughput and a 30 percent reduction of dropped calls. The operator has also seen downlink doubled throughput in stationary tests and the circuit switched accessibility is now protected against packet switch services. This is another fundamental Flow of Users ability, protect the CS voice.
- An operator may standardize the static and uniform network parameter settings and HSPA innovations in an operator specific Gold Standard. This means that each operator has its own Gold Standard which, in fact, is a competitive advantage for the operator. The Gold Standard makes it much easier to maintain and manage the network and its performance. To complement our unique RAN parameter settings, we have the important self-organizing features like ANR that we already mentioned and we also provide automatic mobility load balancing implemented in the RAN. We call it Zero Touch since with an implemented Gold Standard, the operator only need to adjust the network settings once per year, typically when the network is upgraded. That is also the point in time when the Gold Standard is updated with new settings and then implement network-wide. Now, the network is set to go again and is virtually Zero Touch until next year’s upgrade.
- Instead, we propose that they split up the year into one short period where they upgrade the network and a much longer period where they only maintain, re-dimension if necessary and, of course, expand MBB coverage. This longer period is what we call the Zero Touch period and this is where the OPEX savings come from. We do not expect that extensive tuning takes place during this period and the network is instead in pure production mode. This is what all operators in the end want to achieve.
- WCDMA covers about 65% of the world’s population today, a very high number, but there is still some way to before we reach GSM 90% population coverage. Today, there are hundreds of thousands of legacy GSM sites where it is expensive and cumbersome to introduce MBB since the site needs to undergo drastic remodeling or expansion. We want to change that with this launch of a solution that allows keeping the GSM site and reusing the GSM site equipment to the fullest extent. The re-use of existing GSM and new WCDMA equipment allows a TCO saving of more than 60% compared a new conventional 3G site. We expect that the next wave of MBB roll-outs will be enabled by re-using existing equipment with our new innovative launch; Ericsson Intelligent Antenna Sharing. A WCDMA deployment in 900 MHz band brings large coverage benefits and the superior WCDMA voice coverage extends beyond the GSM voice coverage. In fact, WCDMA in 900 MHz, W900, carries a lot of the voice traffic that used to be on GSM. The operator should dismantle GSM to a smaller deployment, fewer TRX, to reduce the power consumption. This give the opportunity for a power-neutral WCDMA introduction. Of course, the MBB coverage will also benefit hugely from operating in a low band.
- So, in all, these are the three parts of our Mobile Broadband for Everyone launch. We have the methods for doubling consumer performance by Flow of Users. Increase the operations efficiency three times by Zero Touch WCDMA, going from a typical RAN SW upgrade of ~9 months down to 2-3 months, which we believe that most operators can achieve. And last reduce the TCO by 60% when rolling out MBB in already existing GSM sites with MBB Expander. We believe these are among the most important additions to our product portfolio for MBB coverage growth ever.