Superior network performance: why does it matter?

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Wireless Broadband – Superior Performance Mobile Broadband Network – Why does it matter?
Speaker Per Narvinger, Head of Product Line LTE, Ericsson

Presentation from the Broadband World Forum, Amsterdam 2012. #BBWF

For more information on 4th Generation IP for mobility and the cloud: http://www.ericsson.com/yourbusiness/telecom_operators/fixed-broadband-convergence

Published in: Technology, Business
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Superior network performance: why does it matter?

  1. 1. Superior network performance why does it matter? Per Narvinger Head of LTE
  2. 2. Wireless Broadband – Superior Performance MWhy does it matter? | Commercial in confidence | © Ericsson AB 2012 | 2012-10-17 | Page 2 MOBILE DATA TRAFFIC WILL GROW 15 TIMES BY THE END OF 2017 15X Wireless Broadband – Superior Performance Mobile Broadband Network – Why does it matter? | Commercial in confidence | © Ericsson AB 2012 | 2012-10-17 |
  3. 3. Wireless Broadband – Superior Performance MWhy does it matter? | Commercial in confidence | © Ericsson AB 2012 | 2012-10-17 | Page 3 Do Smartphone users experience problems? 50% LAST WEEK No access App/service crashes Slow Source: Ericsson Consumer lab in depth studies in 3 countries and additional studies in 14 countries.
  4. 4. Wireless Broadband – Superior Performance MWhy does it matter? | Commercial in confidence | © Ericsson AB 2012 | 2012-10-17 | Page 4 Coverage & speed key to end-user satisfaction › Top 3 out of top 4 relates to the network › Coverage and speed more important than price plan › Consistent across the world Correlation coefficient showing the correlation between each factor and overall network satisfaction Source: Ericsson Consumer lab in depth studies in 3 countries and additional studies in 14 countries. 0,33 0,33 0,42 0,45 0,47 0,51 0,54 Clarity:Voice Calls NW Coverage NW Speed Price Plan Customer care Data allowance Content & apps Network related Other
  5. 5. Wireless Broadband – Superior Performance MWhy does it matter? | Commercial in confidence | © Ericsson AB 2012 | 2012-10-17 | Page 5 We create population coverage…
  6. 6. Wireless Broadband – Superior Performance MWhy does it matter? | Commercial in confidence | © Ericsson AB 2012 | 2012-10-17 | Page 6 …But Need to improve the app user experience… Source: Speedtest/Ookla <70 1.300 >7.500 Best 10%Worst 10% 0 10.000 15.000 20.000 Median 50% 5.000 DL kbps 25.000 <70 Kbps for worst 10% NO SMARTPHONE USER EXPERIENCE IN MANY LOCATIONS
  7. 7. Wireless Broadband – Superior Performance MWhy does it matter? | Commercial in confidence | © Ericsson AB 2012 | 2012-10-17 | Page 7 …best in class network Source: Speedtest/Ookla DL kbps <650 Worst 10% 4.100 Median 50% >25.000 Best 10% 0 10.000 15.000 20.000 25.000 5.000 DL kbps <70 Worst 10% 1.300 Median 50% >7.500 Best 10% 0 10.000 15.000 20.000 25.000 5.000 <70 Kbps for worst 10% >650 Kbps for worst 10% BUILD FOR SOLID SMARTPHONE USER EXPERIENCE
  8. 8. Wireless Broadband – Superior Performance MWhy does it matter? | Commercial in confidence | © Ericsson AB 2012 | 2012-10-17 | Page 8 ScalableSmart Superior performance Simple Act smart in real time Manage growth in many dimensions Handle complexity in a simplified way Secure in field performance our 4 guiding principles
  9. 9. Wireless Broadband – Superior Performance MWhy does it matter? | Commercial in confidence | © Ericsson AB 2012 | 2012-10-17 | Page 9 Before After AIR - Antenna integrated radio Scalable Simple Superior performance
  10. 10. Wireless Broadband – Superior Performance MWhy does it matter? | Commercial in confidence | © Ericsson AB 2012 | 2012-10-17 | Page 10 High load Performance Source data: Smartphone Lab, iPhone 4S benchmark using modified Speedtest App Superior performanceSmart Best Network Strategy Capture Smartphone market Smartphone ARPU User experience 9.30- 11.00 11.00- 12.30 12.30- 14.00 14.00- 15.30 15.30- 16.00 16.00- 17.30 17.30- 19.00 19.00- 19.30 Time DLMbps A B C D
  11. 11. Wireless Broadband – Superior Performance MWhy does it matter? | Commercial in confidence | © Ericsson AB 2012 | 2012-10-17 | Page 11 heterogeneous network toolbox Add small cellsDensify macro Improve macro3GPP 3GPP 3GPP + WiFi SMART, SCALABLE, SIMPLE & SUPERIOR PERFORMANCE SEAMLESS USER EXPERIENCE - EVERYWHERE
  12. 12. Wireless Broadband – Superior Performance MWhy does it matter? | Commercial in confidence | © Ericsson AB 2012 | 2012-10-17 | Page 12 › More served traffic › Macro load reduced › Improved indoor coverage Heterogeneous network here & now › Commercial HSPA SW › Embedded small cells with Soft Handover 0 2000 4000 6000 8000 10000 12000 14000 16000 00:00 02:00 04:00 06:00 08:00 10:00 12:00 14:00 16:00 18:00 20:00 22:00 Macro Small cells Total Small cells turned off Macro traffic Total traffic +++ RABestablishper15minute
  13. 13. Wireless Broadband – Superior Performance MWhy does it matter? | Commercial in confidence | © Ericsson AB 2012 | 2012-10-17 | Page 13 0 2 4 6 8 10 12 14 16 Dailytotalaverageusers Small cell placement is crucial › Planning is essential for expanding small cells › Good site placement can give 3x traffic › Not possible to compensate bad cell plan with increase power +2.8W +5.5W 3 x traffic at 1/3 power [field trial] Dailytotalaverageusers 3x more traffic +11W
  14. 14. Wireless Broadband – Superior Performance MWhy does it matter? | Commercial in confidence | © Ericsson AB 2012 | 2012-10-17 | Page 14

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