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Evolving IP Networks for Superior Performance and Profitable Growth

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Presentation by Oscar Gestblom, Head of Marketing IT and Broadband, Ericsson, at Broadband World Forum Amsterdam 2013.

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Evolving IP Networks for Superior Performance and Profitable Growth

  1. 1. Evolving IP Networks for Superior Performance and Profitable Growth Oscar Gestblom Director Head of Marketing IP & Broadband, Ericsson Broadband World Forum 2013 | © Ericsson AB 2013 | 2013-10-21
  2. 2. places People DEVICES Smart Phones 4.5 WCDMA/HSPA LTE Billion SMARTPHONE SUBSCRIPTIONS GSM/EDGE BY THE END OF 2018 50 60% Billion DEVICES 55% 85% 10% 2012 85% 2018 90% 2012 2018 2012 2018 Broadband World Forum 2013 | © Ericsson AB 2013 | 2013-10-21
  3. 3. Innovation & demand everywhere Broadband World Forum 2013 | © Ericsson AB 2013 | 2013-10-21
  4. 4. Device App Network Broadband World Forum 2013 | © Ericsson AB 2013 | 2013-10-21
  5. 5. Performance is key Network Performance 20% Frontrunners’ revenue growth Peer Group’s revenue growth Performance drives user loyalty Enable double digit revenue growth Source: Ericsson Broadband World Forum 2013 | © Ericsson AB 2013 | 2013-10-21
  6. 6. Challenges Network App Smartphone Other Base: Smartphone users in two Western European countries, Ericsson Broadband World Forum 2013 | © Ericsson AB 2013 | 2013-10-21
  7. 7. Performance and growth  Efficient connectivity  Personalized connectivity Broadband World Forum 2013 | © Ericsson AB 2013 | 2013-10-21
  8. 8. App coverage Indoor Challenge 70% of traffic is indoor – Indoor App Coverage is key Broadband World Forum 2013 | © Ericsson AB 2013 | 2013-10-21
  9. 9. Backhaul impacts network performance Network performance analysis Worst performing network 100% Cumulative distribution 75% 50% 25% 6 000 5 000 4 000 3 000 2 000 1 000 0 0% Cell Throughput (kbps) 3x better performance Network 1 Network 2 Network 3 Network 4 Source: Ericsson Performance depends on a Scalable Backhaul capacity Broadband World Forum 2013 | © Ericsson AB 2013 | 2013-10-21
  10. 10. Bandwidth Efficient IP network Common Platform Common IP OS Multi APP Signaling/Processing Common Management Policy Control Location “Multi” Capabilities Real Time Control & Orchestration Service Congestion API, Service Exposure Virtualization & abstraction DEVICES Subscriber ACCESS AGGREGATION IP EDGE CORE Network Data Center Broadband World Forum 2013 | © Ericsson AB 2013 | 2013-10-21
  11. 11. Value creation 30% more capacity Integrated Mobile Backhaul Ericsson Comp 1 Comp 2 lower TCO Microwave System evolution Broadband World Forum 2013 | © Ericsson AB 2013 | 2013-10-21 36% 30% fewer nodes 30% lower cost 2010 2011 2012 30% 30% EPC Network Simplification
  12. 12. Performance and growth  Efficient connectivity  Personalized connectivity Broadband World Forum 2013 | © Ericsson AB 2013 | 2013-10-21
  13. 13. Personalize the connectivity Volume Time Broadband World Forum 2013 | © Ericsson AB 2013 | 2013-10-21 Location Content Terminal Speed
  14. 14. SMART Networks Broadband World Forum 2013 | © Ericsson AB 2013 | 2013-10-21
  15. 15. Service Chaining leveraging SDN capabilities Price Differentiated service bundles Penetration Firewall/AV CDN & TIC Parental Control Media live compression TCP/HTTP Web optimization IPv6 transition/NAT Broadband World Forum 2013 | © Ericsson AB 2013 | 2013-10-21 DPI, Charging and analytics Advertising, profiling, enrichment
  16. 16. Network Slices Enterprise Activity Access High Performance Global Network Compute, Storage, Management Enterprise Function Big Data BYOD Mobile Monitoring Dynamic, secure & separate, cross-domain, activity-specific Broadband World Forum 2013 | © Ericsson AB 2013 | 2013-10-21
  17. 17. Broadband World Forum 2013 | © Ericsson AB 2013 | 2013-10-21
  18. 18. Join the discussion #realperformance Broadband World Forum 2013 | © Ericsson AB 2013 | 2013-10-21

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