SlideShare a Scribd company logo
1 of 64
Download to read offline
2D Barcodes are Here
                 Here.
Are You and Your
Audience Ready?
                                            visit Delvinia on your Mobile




              Insights for your business.
370 King Street East, 5th Floor
Toronto, ON                             1
www.delvinia.com
Your Hosts Today



                                                            visit Delvinia on your Mobile




Amy Sullivan                      Randy Matheson
VP,
VP Customer Insight               Director,
                                  Director Emerging Media




              Insights for your business.
370 King Street East, 5th Floor
Toronto, ON                                      2
www.delvinia.com
Get to know Delvinia




370 King Street East, 5th Floor
Toronto, ON                       3
www.delvinia.com
ABOUT DELVINIA

                                                                                           Our Capabilities




                                  Creating experiences that        Give us your opinions, weā€™ll
                                      enrich peopleā€™s lives.           give you rewards!




370 King Street East, 5th Floor
Toronto, ON                                                    4
www.delvinia.com
ABOUT DELVINIA

                                                                                           Our Capabilities




                                  Customer
                                  Insights & analytics
                                      g          y
                                  Tools                         Services
                                    Delvinia Digital MOSAIC       Qualitative Research
                                   Delvinia Digital Canadians     Quantitative Research
                                       SAS Capabilities         Online Panel Management
                                                                     Web Analytics
                                                                             y
                                                                 Social Media Monitoring




370 King Street East, 5th Floor
Toronto, ON                                    5
www.delvinia.com
ABOUT DELVINIA

                                                                                                                       Our Capabilities




                      Digital Strategy                        Customer Experience Design
                                                              Insights & analytics
                                                                  g          y
                                                              Tools                         Services
                                            Customer            Delvinia Digital MOSAIC       Qualitative Research
                                             Insight           Delvinia Digital Canadians     Quantitative Research
                                                                   SAS Capabilities         Online Panel Management
                                                                                                 Web Analytics
                                                                                                         y
                                                                                             Social Media Monitoring
                                  Digital          Business
                             Landscape             Context




370 King Street East, 5th Floor
Toronto, ON                                                                6
www.delvinia.com
ABOUT DELVINIA

                                                                                                             Our Capabilities




                      Digital Strategy                        Customer Experience Design
                                                                       PROTOTYPE          VALIDATION         OPTIMIZATION



                                            Customer
                                             Insight

                                                                  DISCOVERY            DESIGN          DEVELOPMENT          DEPLOY


                                  Digital          Business
                             Landscape             Context


                                                                           PROTOTYPE            VALIDATION       OPTIMIZATION




370 King Street East, 5th Floor
Toronto, ON                                                        7
www.delvinia.com
ABOUT DELVINIA

                                                           Our Capabilities




                       A
                      Digital Strategy & Customer Experience Design
                                                               Firm.




370 King Street East, 5th Floor
Toronto, ON                                 8
www.delvinia.com
ABOUT DELVINIA

                                      Our Experience




370 King Street East, 5th Floor
Toronto, ON                       9
www.delvinia.com
Whatā€™s Up with 2D Bar Codes?




370 King Street East, 5th Floor
Toronto, ON                       10
www.delvinia.com
Delvinia DIG Webinar

                                            2D Barcodes
Mention
M ti 2D barcodes and might h
        b    d     d i ht hearā€¦

  Theyā€™re l they donā€™t i they i
  Th ā€™ ugly, th d ā€™t fit in, th ruin
  the look of the design

  They are too much trouble to scan, a
  waste of time, and provide no value

  I feel awkward using my phone to scan
  2D barcodes in public

  They are just the latest technology fad
  solving a problem that doesnā€™t exist

370 King Street East, 5th Floor
Toronto, ON                       11
www.delvinia.com
Delvinia DIG Webinar

                                       2D Barcodes
Donā€™t look
D ā€™t l k now,
but theyā€™re everywhere?




370 King Street East, 5th Floor
Toronto, ON                       12
www.delvinia.com
Delvinia DIG Webinar

                                       2D Barcodes
Our fi t
O first 2D b
           barcode project
                d     j t


     Aug, 2008: RBCā€™s Next
     Great Innovator poster
     re-directed
     re directed user to a
     mobile-optimized site for
     additional information
     about the competition.
      b     h          ii




370 King Street East, 5th Floor
Toronto, ON                       13
www.delvinia.com
Delvinia DIG Webinar

                                                               2D Barcodes
     What is
     Wh t i a 2D B
                 Barcode?
                      d ?
                                                              data
                                  data




                                                                                      data
       Traditional 1D Code                        2D Barcode
       ā€¢ Can only be read in one direction        ā€¢ Can be read in any direction
       ā€¢ Represents 13 characters
           p                                      ā€¢ Represent up to 7,089 characters
                                                      p        p

370 King Street East, 5th Floor
Toronto, ON                                  14
www.delvinia.com
Delvinia DIG Webinar

                                       2D Barcodes
Why
Wh use a 2D B
            Barcode?
                 d ?

Itā€™s an efficient way to connect the
physical world to online
information or data

A convergence of traditional and
mobile media

An alternative to typing URLs
or using SMS shortcodes &
keywords

Make print campaigns interactive
and measureable
  d          bl
370 King Street East, 5th Floor
Toronto, ON                       15
www.delvinia.com
Delvinia DIG Webinar

                                                  2D Barcodes
How do 2D Barcodes work?
H   d     B    d      k?




                           Media   Scanning App     Content


370 King Street East, 5th Floor
Toronto, ON                        16
www.delvinia.com
Delvinia DIG Webinar

                                        2D Barcodes
Is th
I the public ready for 2D Barcodes?
        bli     d f       B    d ?

In 2010 we showed people a QR
                     p p
code and asked them what it was.
Only 20% of smartphone owners
could identify it correctly. The rest
said things likeā€¦.

ā€¢ a maze or puzzle?
ā€¢ a bad carpet
ā€¢ a badly designed town with a
  tower at three corners
ā€¢ a lot of upside down crosses
ā€¢ a migraine waiting to happen
ā€¢ I have no idea
370 King Street East, 5th Floor
Toronto, ON                       17
www.delvinia.com
Delvinia DIG Webinar

                                                                   2D Barcodes
Is the public ready for 2D Barcodes?




                                            4 out of 5 smartphone owners
                                   have seen a 2D code, and 86% identify it correctly




   Base: Smartphone & Tablet Owners, N=428
 370 King Street East, 5th Floor
 Toronto, ON                                     18
 www.delvinia.com
Delvinia DIG Webinar

                                                                2D Barcodes
Is th
I the public ready for 2D Barcodes?
        bli     d f       B    d ?

                            Over 1 in 2 smartphone owners with the app
                              have scanned a code in the past month.




  Base: Smartphone & Tablet Owners, N=428
370 King Street East, 5th Floor
Toronto, ON                                     19
www.delvinia.com
Delvinia DIG Webinar

                                                                     2D Barcodes
Is th
I the public ready for 2D Barcodes?
        bli     d f       B    d ?


                                  1 in 5 scan a 2D barcode every week.




 Base: Active barcode scanners, N=163
370 King Street East, 5th Floor
Toronto, ON                                         20
www.delvinia.com
Delvinia DIG Webinar

                                              2D Barcodes
What Next?
Wh t N t?


     85% of those who have tried
     scanning a code would recommend it
     someone else
              else.

     Exploit the opportunities made
     possible through this great consumer
         ibl h       h hi
     receptivity, and deliver the right the
     experience on the other end.

     Consumers are ready.                        85%

370 King Street East, 5th Floor
Toronto, ON                       21
www.delvinia.com
Delvinia DIG Webinar

                                                               2D Barcodes
Is th
I the public ready for 2D Barcodes?
        bli     d f       B    d ?


  QR barcode scanning
  was up 1,200 percent
  in the second half of
  2010.




                                  Mobio's Naked Facts Report




370 King Street East, 5th Floor
Toronto, ON                           22
www.delvinia.com
Delvinia DIG Webinar

                                                                 2D Barcodes
Is th
I the public ready for 2D Barcodes?
        bli     d f       B    d ?


  Mobile barcode
  scanning grew
  1,600
  1 600 percent in
  the year 2010.




                                  ScanLife's 2010 Trend Report



370 King Street East, 5th Floor
Toronto, ON                                  23
www.delvinia.com
Delvinia DIG Webinar

                                                                                          2D Barcodes
     Types of 2D barcodes

     Open source
     Open-source

                       Quick Response code                                   Data matrix code




                        ā€¢   They are free to use
                                y
                        ā€¢   Information can be embedded in the code itself
                        ā€¢   Can be used without an internet connection for some actions
                        ā€¢   They can be read on a wide-variety of readers




370 King Street East, 5th Floor
Toronto, ON                                                    24
www.delvinia.com
Delvinia DIG Webinar

                                                                          2D Barcodes
     Proprietary 2D b
     P    i t       barcodes
                         d


                        Microsoft Tag                  ScanLife EZ Code   BeeTagg




                        ā€¢ These require special readers
                                  q      p
                        ā€¢ Require an internet connection
                        ā€¢ Can be used at a smaller size




370 King Street East, 5th Floor
Toronto, ON                                                25
www.delvinia.com
Delvinia DIG Webinar

                                                                           2D Barcodes
              Direct vs InDirect
                     vs.
                                                                  Action
                     Info embedded         Scanner
                                                                                ā€¢ Easy to implement

                                                                                ā€¢ Event is embedded in
DIRECT




                                                                                  code.

                                                                                ā€¢ Changes would
                                                                                  require a new code or
                                                                                  scripting at destination

                                                                                ā€¢ Tracking must be done
                                                                                  at the server


                Only ID embedded                                Your website
                                                                                ā€¢ Can be a less complex
                                                                                  dot pattern
                                                     Database
 INDIRECT




                                                                                ā€¢ Longer life and more
                                                                                  flexibility to change
                                                                                            y        g
                                                                                  triggered events or
                                                                                  destination in
                                                                                  database

                                                                                ā€¢ More options for
                                                                                  tracking &
                                                                                  measurement

         370 King Street East, 5th Floor
         Toronto, ON                                   26
         www.delvinia.com
Delvinia DIG Webinar

                                         2D Barcodes
No
N smartphone, no problem
      t h           bl


JagTag

ā€¢ Can be used on any phone
  with a camera

ā€¢ Take a picture of code

ā€¢ Text picture to shortcode
                                         Sports Illustrated
ā€¢ Or send by email
           y                           Swimsuit Issue Promo


ā€¢ Receive text response or link
  to further info or content

370 King Street East, 5th Floor
Toronto, ON                       27
www.delvinia.com
How to get started?




370 King Street East, 5th Floor
Toronto, ON                       28
www.delvinia.com
Delvinia DIG Webinar

                                                     2D Barcodes
     Three most popular formats
     Th       t     l f      t



          Quick Response code     ScanLife EZ Code   Microsoft Tag




370 King Street East, 5th Floor
Toronto, ON                             29
www.delvinia.com
Delvinia DIG Webinar

                                       2D Barcodes
QR C d
   Codes


  Created by Japanese
  corporation Denso-Wave in
  1994 to track auto parts

  Licensed as open-source. Free
  for anyone to create and use.

  By 2006 nearly every phone in
  Japan came with a QR
  scanning app
370 King Street East, 5th Floor
Toronto, ON                       30
www.delvinia.com
Delvinia DIG Webinar

                                       2D Barcodes
EZ C d
   Codes


  Developed by ETH Zurich and
  licensed exclusively to
  ScanBuy

  Great for smaller executions
  due to its simplicity and low
  density

  Requires the ScanLife barcode
  Reader App
370 King Street East, 5th Floor
Toronto, ON                       31
www.delvinia.com
Delvinia DIG Webinar

                                       2D Barcodes
Microsoft Tag
Mi     ft T


  High Capacity Color
  Barcode (HCCB) introduced
  by Microsoft in 2009

  Uses 4 colour triangles but
  can be appear as black &
  white also

  Requires the user to
  download the ā€˜tagā€™ reader app
                tag
370 King Street East, 5th Floor
Toronto, ON                       32
www.delvinia.com
Delvinia DIG Webinar

                                                                       2D Barcodes
Comparing 2D b
C     i      barcodes
                  d




                                  QR codes a point of view, Edwin Philogene,BBDO for digitallab




370 King Street East, 5th Floor
Toronto, ON                               33
www.delvinia.com
Delvinia DIG Webinar

                                                 2D Barcodes
What d
Wh t do you need to
                dt
create a 2D barcode campaign?




             2D barcode           2D barcode       2D barcode
              generator           scanner app    management &
                                                tracking service
                                                t   ki       i
370 King Street East, 5th Floor
Toronto, ON                           34
www.delvinia.com
Delvinia DIG Webinar

                                                                    2D Barcodes
 2D b
    barcode generators
         d        t

                    Generator
                    Ge e at                   Formats
                                              F   at                Generator Link
                                                                    Ge e at Li k
BeQRious                           QR                       beqrious.com/generator
QR Stuff                           QR                       qrstuff.com
QReate & Track                     QR                       qreateandtrack.com/
ScanLife                           EZcode, QR, DataMatrix   scanlife.com
Microsoft Tag                      Tag                      tag.microsoft.com




 370 King Street East, 5th Floor
 Toronto, ON                                    35
 www.delvinia.com
Delvinia DIG Webinar

                                                                             2D Barcodes
 2D b
    barcode readers
         d     d

            Reader App
            Reade A                            Code Formats
                                               C de F   at                   Download Li k
                                                                             D   l ad Link
I-nigma                            QR, DataMatrix, UPC/EAN           i-nigma.com
RedLaser                           QR, UPC/EAN                       redlaser.com
BeeTagg R d
B T     Reader                     QR, DataMatrix, BeeTagg
                                   QR D t M t i B T                  get.beetagg.com
                                                                       tb t
ScanLife                           EZcode, QR, DataMatrix, UPC/EAN   getscanlife.com
Microsoft Tag                      Tag                               gettag.mobi




 370 King Street East, 5th Floor
 Toronto, ON                                           36
 www.delvinia.com
Delvinia DIG Webinar

                                                                    2D Barcodes
 2D b
    barcode t
         d tracking/measurement
               ki /           t

                    Generator
                    Ge e at                   Formats
                                              F   at                Generator Link
                                                                    Ge e at Li k
MMMobile/I-nigma                   QR, DataMatrix           i-nigma.com
BeQRious                           QR                       beqrious.com
QR St ff
   Stuff                           QR                       qrstuff.com
                                                               t ff
QReate & Track                     QR                       qreateandtrack.com/
ScanLife                           EZcode, QR, DataMatrix   scanlife.com
Microsoft Tag                      Tag                      tag.microsoft.com




 370 King Street East, 5th Floor
 Toronto, ON                                    37
 www.delvinia.com
Best Practices




370 King Street East, 5th Floor
Toronto, ON                       38
www.delvinia.com
Delvinia DIG Webinar

                                                    2D Barcodes
Have an objective


ā€¢ Does the execution match
  a business objective

ā€¢ Donā€™t use 2D barcodes
  simply because you see
  everyone else using them




                                       Water Bottle from Wedding 2D Barcode
                                       contains links to site to upload photos

370 King Street East, 5th Floor
Toronto, ON                       39
www.delvinia.com
Delvinia DIG Webinar

                                       2D Barcodes
Know your audience


ā€¢ Is your audience tech savvy?
  Will they require additional
  guidance and education?

ā€¢ How have they responded to
  previous campaigns using
  mobile or emerging
  technologies?

ā€¢ Do enough of y
          g    your users
  even have smartphones?




370 King Street East, 5th Floor
Toronto, ON                       40
www.delvinia.com
Delvinia DIG Webinar

                                            2D Barcodes
Add value


ā€¢ Donā€™t waste your userā€™s time

ā€¢ Keep the concept of mobile in
  mind

ā€¢ Donā€™t duplicate exactly what
  already exists on your website

ā€¢ If your call to action is ā€˜Read or
  Learn Moreā€™, think harder
                ,

ā€¢ Leave a good impression with
  the audience in exchange for
  their ff t
  th i effort
370 King Street East, 5th Floor
Toronto, ON                            41
www.delvinia.com
STOP HERE!
     If you donā€™t have the first 3 Best Practices
     figured out, you may be using 2D barcodes
     for the wrong reason.




370 King Street East, 5th Floor
Toronto, ON                       42
www.delvinia.com
Delvinia DIG Webinar

                                                          2D Barcodes
Know your environment                               Billboard next to busy highway




ā€¢ Refer back to size requirements

ā€¢ Consider angle of the signage             Glare


ā€¢ Is there internet connectivity?

ā€¢ What is user behaviour? ā€“ are
                                                      ?
  they rushing by, driving, sitting,
  standing

ā€¢ With TV, consider time that the
  code appears on screen



370 King Street East, 5th Floor
Toronto, ON                            43
www.delvinia.com
Delvinia DIG Webinar

                                                           2D Barcodes
Don t
Donā€™t make me squat
(or stretch)

ā€¢ Always consider
  placement of the code
  and make adjustments
  if you can

ā€¢ Place at a level that
  allows for easy
  scanning                        Too low




                                                 Too low




370 King Street East, 5th Floor
Toronto, ON                                 44
www.delvinia.com
Delvinia DIG Webinar

                                        2D Barcodes
 Size Matters


ā€¢ Min for QR codes
  1.25ā€ x 1.25ā€
  Microsoft Tag: .75ā€
  EZ C d
     Codes: .5ā€
              5ā€

ā€¢ 10:1 ratio
   ā€¢ 10cm away : 1cm
   ā€¢ 1 metre : 10cm
   ā€¢ 20 metres : 2 metres

ā€¢ Lower light or less colour
  contrast use 8:1



 370 King Street East, 5th Floor
 Toronto, ON                       45
 www.delvinia.com
Delvinia DIG Webinar

                                                          2D Barcodes
Keep It Simple
                                  Short URL   Google Map Link          VCard Info

ā€¢ Minimize the amount
  of information that
  will be stored in the
  2D barcode

ā€¢ Use a URL shortener
  like Bit.ly to simplify
       Bit ly
  the link

ā€¢ Use a simplified 2D
           p
  barcode such as
  ScanLifeā€™s EZ Codes
  or Microsoft Tag

370 King Street East, 5th Floor
Toronto, ON                             46
www.delvinia.com
Delvinia DIG Webinar

                                                                2D Barcodes
Be
B creativeā€¦ b t t t
      ti    but test

ā€¢ A QR Code can be generated
  with up to a 30% error
  correction built in

ā€¢ Use that 30% to add other            Los Angeles Convention         Louis Vuitton
  graphical elements                      & Visitors Bureau



ā€¢ S ft th edges and round
  Soften the d    d     d
  the corners

ā€¢ Colours must contrast with
  background enough to be
  read by a QR code reader
                                             NewEra Caps
                                             N E C                   HBO True Blood
                                                                         T    Bl d
ā€¢ Trail and error. Test
370 King Street East, 5th Floor
Toronto, ON                       47
www.delvinia.com
Delvinia DIG Webinar

                                       2D Barcodes
Set expectations


ā€¢ Tell the user what they
  should expect once they
  scan the code

ā€¢ Make sure the destination is
  mobile-friendly

ā€¢ Consider type of media.
  Sharing audio or video can
  challenge bandwidth and
          g
  data plans. User may not be
  in an environment where
  they can watch or listen to
  content
      t t
370 King Street East, 5th Floor
Toronto, ON                       48
www.delvinia.com
Delvinia DIG Webinar

                                                       2D Barcodes
Include instructions


ā€¢ Tell people what the 2D
  barcode is, and how to
  use it

ā€¢ Point users to a mobile
  barcode reader

ā€¢ Instruct non-smartphone
  users on an alternative
  way to access content
     y                              No instructions


                                  Great Instructions




370 King Street East, 5th Floor
Toronto, ON                            49
www.delvinia.com
Delvinia DIG Webinar

                                                                   2D Barcodes
Provide an alternative


ā€¢ Consider users who do
  not have smartphones,
  or donā€™t have a 2D
  barcode scanning app

ā€¢ Include a alternative
  URL,
  URL but keep that
  simple as well

ā€¢ Use an SMS keyword
                y
  and shortcode

                                       Short URL www.td.com/find included in copy next to code




370 King Street East, 5th Floor
Toronto, ON                       50
www.delvinia.com
Delvinia DIG Webinar

                                                 2D Barcodes


    Preferred Way to Access Mobile Content




  Base: Smartphone & Tablet Owners, N=428
370 King Street East, 5th Floor
Toronto, ON                                 51
www.delvinia.com
Delvinia DIG Webinar

                                                        2D Barcodes
Test, test test
Test test, testā€¦
did I mention test?

ā€¢ Test codes on different smartphone
  platforms

ā€¢ Test different scanning applications

ā€¢ Test the time it takes the user
  interaction to happen

ā€¢ Is the experience seamless?

ā€¢ Test size, lighting, environment

ā€¢ Test the alternative ways to access
                                          Poster wrapped around a light poll making
  contest
     t t                                     this 2D barcode impossible to scan

370 King Street East, 5th Floor
Toronto, ON                          52
www.delvinia.com
Examples




370 King Street East, 5th Floor
Toronto, ON                       53
www.delvinia.com
Delvinia DIG Webinar

                                             2D Barcodes

Where are they scanningā€¦




                   58%                 25%             22%

370 King Street East, 5th Floor
Toronto, ON                       54
www.delvinia.com
Delvinia DIG Webinar

                                            2D Barcodes

Where arenā€™t they scanningā€¦




                                  9%        9%

370 King Street East, 5th Floor
Toronto, ON                            55
www.delvinia.com
Delvinia DIG Webinar

                                       2D Barcodes

Why are they scanningā€¦




370 King Street East, 5th Floor
Toronto, ON                       56
www.delvinia.com
Delvinia DIG Webinar

                                       2D Barcodes
Free Stuff
     Stuffā€¦
ā€¢ Client: First Bank

ā€¢ Free Books, Soduku or
  Crossword Puzzles

ā€¢ Expecting 7000
  downloads in the 5
  month campaign

ā€¢ 750 downloads in the
  first few weeks

ā€¢ 30 second download

ā€¢ 9% used QR code

370 King Street East, 5th Floor
Toronto, ON                       57
www.delvinia.com
Delvinia DIG Webinar

                                           2D Barcodes
Classic Cocktails
ā€¢ Client: LCBO

ā€¢ February, 2011 Classic Cocktails
  promotion

ā€¢ Shelf signage featured EZ codes to
  keep the code readable by older
  mobile phones

ā€¢ Redirects to one of 24 classic
  cocktail recipes using a featured
  product

ā€¢ The angle of the shelf signage was
  p
  perfectly suited for scanning
          y                   g

370 King Street East, 5th Floor
Toronto, ON                           58
www.delvinia.com
Delvinia DIG Webinar

                                           2D Barcodes
Backstage Pass
ā€¢ Client: Macyā€™s

ā€¢ Users could access fashion tips and
  beauty secrets

ā€¢ They did not emphasize the term QR
  code ā€“ they called it a Backstage Pass

ā€¢ Features a great instructional videos
  on using QR codes and used a SMS
  short code to download a scanning
  app

ā€¢ Included floor staff training. Sales
  p p
  people wore a lanyard allowing them
                    y             g
  to show customers how to use codes
370 King Street East, 5th Floor
Toronto, ON                         59
www.delvinia.com
Delvinia DIG Webinar

                                       2D Barcodes
Tim Burton Exhibit at TIFF
ā€¢ Client: RBC

ā€¢ QR Code linked to series of
  videos describing different
  parts of the exhibit

ā€¢ Poster includes instructions
  for downloading a scanning
  app and how to use the codes

ā€¢ RBC sponsored wifi within the
  exhibit.
  exhibit The signage includes
  the login information



370 King Street East, 5th Floor
Toronto, ON                       60
www.delvinia.com
Delvinia DIG Webinar

                                       2D Barcodes
Delvinia eCeption
ā€¢ Internal Project

ā€¢ Lobby touchscreen

ā€¢ QR codes with embedded
  contact information for
  each team member

ā€¢ QR code with Google map
  link to our favourite
  restaurants in the
  neighbourhood




370 King Street East, 5th Floor
Toronto, ON                       61
www.delvinia.com
Wrap It Up




370 King Street East, 5th Floor
Toronto, ON                       62
www.delvinia.com
Delvinia DIG Webinar

                                                          2D Barcodes
Things to Remember
ā€¢ Smartphone adoption is on the rise in Canada

ā€¢ QR codes are here, the public is curious and willing to try them

ā€¢ Keep your business objectives in mind

ā€¢ Always follow Best Practices

ā€¢ Provide instructions and alternative ways to access content

ā€¢ Measure and Track your campaign

ā€¢ Contact Delvinia, letā€™s talk about optimizing your digital experience



370 King Street East, 5th Floor
Toronto, ON                          63
www.delvinia.com
Thanks!
Visit us at delvinia.com



                 facebook.com/delviniainteractive

                                                             visit Delvinia on your Mobile
                 twitter.com/delvinia


                 linkedin.com/company/delvinia-interactive




              Insights for your business.
370 King Street East, 5th Floor
Toronto, ON                                  64
www.delvinia.com

More Related Content

Viewers also liked

CSE digital Watermarking report
CSE digital Watermarking reportCSE digital Watermarking report
CSE digital Watermarking reportdivya sri
Ā 
Watermark
WatermarkWatermark
Watermarkravi33s
Ā 
Digital Watermarking using DWT-SVD
Digital Watermarking using DWT-SVDDigital Watermarking using DWT-SVD
Digital Watermarking using DWT-SVDSurit Datta
Ā 
digital watermarking
digital watermarkingdigital watermarking
digital watermarkingBharath
Ā 
Digitalwatermarking
DigitalwatermarkingDigitalwatermarking
DigitalwatermarkingSej Visawadia
Ā 
QR code
QR codeQR code
QR codeNoah Kim
Ā 
Digital watermarking
Digital watermarkingDigital watermarking
Digital watermarkingAnkush Kr
Ā 
10 Things Money CanĀ“t Buy
10 Things Money CanĀ“t Buy10 Things Money CanĀ“t Buy
10 Things Money CanĀ“t BuyAbhishek Shah
Ā 
QR Codes - Transforming the Retail Experience
QR Codes - Transforming the Retail ExperienceQR Codes - Transforming the Retail Experience
QR Codes - Transforming the Retail Experiencefinndigital
Ā 
Mobile barcodes marketing 2012-2017
Mobile barcodes marketing 2012-2017Mobile barcodes marketing 2012-2017
Mobile barcodes marketing 2012-2017Kabir Ahmad
Ā 
20110617 EC Seminar
20110617 EC Seminar20110617 EC Seminar
20110617 EC Seminarsuwaws
Ā 
Autonomous Driver Assistance System Using Swarm Intelligence
Autonomous Driver Assistance System Using Swarm IntelligenceAutonomous Driver Assistance System Using Swarm Intelligence
Autonomous Driver Assistance System Using Swarm IntelligenceMadura Pradeep
Ā 
Smart Clothing and Body Sensors
Smart Clothing and Body SensorsSmart Clothing and Body Sensors
Smart Clothing and Body SensorsMarketResearch.com
Ā 
Method of solving multi objective optimization problem in the presence of unc...
Method of solving multi objective optimization problem in the presence of unc...Method of solving multi objective optimization problem in the presence of unc...
Method of solving multi objective optimization problem in the presence of unc...eSAT Journals
Ā 
Qrcodequickresponsecode presentation
Qrcodequickresponsecode presentationQrcodequickresponsecode presentation
Qrcodequickresponsecode presentationUmsh23
Ā 
Artikel Pt Industrieel Management Maart 2011
Artikel Pt Industrieel Management Maart 2011Artikel Pt Industrieel Management Maart 2011
Artikel Pt Industrieel Management Maart 2011Henk Wiersema
Ā 

Viewers also liked (19)

CSE digital Watermarking report
CSE digital Watermarking reportCSE digital Watermarking report
CSE digital Watermarking report
Ā 
Watermark
WatermarkWatermark
Watermark
Ā 
Digital Watermarking using DWT-SVD
Digital Watermarking using DWT-SVDDigital Watermarking using DWT-SVD
Digital Watermarking using DWT-SVD
Ā 
digital watermarking
digital watermarkingdigital watermarking
digital watermarking
Ā 
Digitalwatermarking
DigitalwatermarkingDigitalwatermarking
Digitalwatermarking
Ā 
QR code
QR codeQR code
QR code
Ā 
Digital watermarking
Digital watermarkingDigital watermarking
Digital watermarking
Ā 
10 Things Money CanĀ“t Buy
10 Things Money CanĀ“t Buy10 Things Money CanĀ“t Buy
10 Things Money CanĀ“t Buy
Ā 
QR Codes - Transforming the Retail Experience
QR Codes - Transforming the Retail ExperienceQR Codes - Transforming the Retail Experience
QR Codes - Transforming the Retail Experience
Ā 
Mobile barcodes marketing 2012-2017
Mobile barcodes marketing 2012-2017Mobile barcodes marketing 2012-2017
Mobile barcodes marketing 2012-2017
Ā 
20110617 EC Seminar
20110617 EC Seminar20110617 EC Seminar
20110617 EC Seminar
Ā 
Autonomous Driver Assistance System Using Swarm Intelligence
Autonomous Driver Assistance System Using Swarm IntelligenceAutonomous Driver Assistance System Using Swarm Intelligence
Autonomous Driver Assistance System Using Swarm Intelligence
Ā 
Digital Water marking
Digital Water markingDigital Water marking
Digital Water marking
Ā 
60 312-318
60 312-31860 312-318
60 312-318
Ā 
Smart Clothing and Body Sensors
Smart Clothing and Body SensorsSmart Clothing and Body Sensors
Smart Clothing and Body Sensors
Ā 
major 2
major 2major 2
major 2
Ā 
Method of solving multi objective optimization problem in the presence of unc...
Method of solving multi objective optimization problem in the presence of unc...Method of solving multi objective optimization problem in the presence of unc...
Method of solving multi objective optimization problem in the presence of unc...
Ā 
Qrcodequickresponsecode presentation
Qrcodequickresponsecode presentationQrcodequickresponsecode presentation
Qrcodequickresponsecode presentation
Ā 
Artikel Pt Industrieel Management Maart 2011
Artikel Pt Industrieel Management Maart 2011Artikel Pt Industrieel Management Maart 2011
Artikel Pt Industrieel Management Maart 2011
Ā 

Similar to 2D Barcodes are Here. Are You and Your Audience Ready?

Delvinia coc case-story-2011-04-14
Delvinia coc case-story-2011-04-14Delvinia coc case-story-2011-04-14
Delvinia coc case-story-2011-04-14Delvinia
Ā 
Reality of Mobile in Canada - March 2011
Reality of Mobile in Canada - March 2011Reality of Mobile in Canada - March 2011
Reality of Mobile in Canada - March 2011Delvinia
Ā 
Delvinia - The Social Shopper
Delvinia - The Social ShopperDelvinia - The Social Shopper
Delvinia - The Social ShopperDelvinia
Ā 
Canadian Social Shopper (Nov 2011)
Canadian Social Shopper (Nov 2011)Canadian Social Shopper (Nov 2011)
Canadian Social Shopper (Nov 2011)Rosalina Lin-Allen
Ā 
D&AD Digital Maze
D&AD Digital MazeD&AD Digital Maze
D&AD Digital MazeJake Smith
Ā 
Element d preview v8 web-graphic-design
Element d preview v8 web-graphic-designElement d preview v8 web-graphic-design
Element d preview v8 web-graphic-designteampandu
Ā 
Getting to know us
Getting to know usGetting to know us
Getting to know usA. L. Lougheed
Ā 
Next Generation Websites - Autonomy Interwoven - iCrossing
Next Generation Websites - Autonomy Interwoven - iCrossingNext Generation Websites - Autonomy Interwoven - iCrossing
Next Generation Websites - Autonomy Interwoven - iCrossingiCrossing
Ā 
What is Digital Marketing?
What is Digital Marketing?What is Digital Marketing?
What is Digital Marketing?David Cheek
Ā 
Presentation mktspl
Presentation mktsplPresentation mktspl
Presentation mktsplAmit Tiwari
Ā 
4. thurs 130 215 trichel cutten - advanced analytics workshop
4. thurs 130 215 trichel cutten -  advanced analytics workshop4. thurs 130 215 trichel cutten -  advanced analytics workshop
4. thurs 130 215 trichel cutten - advanced analytics workshopJon Hedlund
Ā 
Analyze This - #SPSSac
Analyze This - #SPSSacAnalyze This - #SPSSac
Analyze This - #SPSSacDavid Samoranski
Ā 
First Click Media Attribution
First Click Media AttributionFirst Click Media Attribution
First Click Media AttributionDatalicious
Ā 
Goliath Agency Brochure: Digital Value for Financial and Government Sectors
Goliath Agency Brochure:  Digital Value for Financial and Government SectorsGoliath Agency Brochure:  Digital Value for Financial and Government Sectors
Goliath Agency Brochure: Digital Value for Financial and Government SectorsGoLiath Agency
Ā 
Ebg Qualifications Info And Case Studies 7 12 12
Ebg Qualifications  Info And Case Studies 7 12 12Ebg Qualifications  Info And Case Studies 7 12 12
Ebg Qualifications Info And Case Studies 7 12 12valpeck
Ā 
Digital Platforms for an AGILE World
Digital Platforms for an AGILE WorldDigital Platforms for an AGILE World
Digital Platforms for an AGILE WorldSteveBarrett
Ā 
Let the Data be your Guide - Marketing Analytics 1,2,3
Let the Data be your Guide - Marketing Analytics 1,2,3Let the Data be your Guide - Marketing Analytics 1,2,3
Let the Data be your Guide - Marketing Analytics 1,2,3Concise Path
Ā 

Similar to 2D Barcodes are Here. Are You and Your Audience Ready? (20)

Delvinia coc case-story-2011-04-14
Delvinia coc case-story-2011-04-14Delvinia coc case-story-2011-04-14
Delvinia coc case-story-2011-04-14
Ā 
Reality of Mobile in Canada - March 2011
Reality of Mobile in Canada - March 2011Reality of Mobile in Canada - March 2011
Reality of Mobile in Canada - March 2011
Ā 
Delvinia - The Social Shopper
Delvinia - The Social ShopperDelvinia - The Social Shopper
Delvinia - The Social Shopper
Ā 
Canadian Social Shopper (Nov 2011)
Canadian Social Shopper (Nov 2011)Canadian Social Shopper (Nov 2011)
Canadian Social Shopper (Nov 2011)
Ā 
D&AD Digital Maze
D&AD Digital MazeD&AD Digital Maze
D&AD Digital Maze
Ā 
Element d preview v8 web-graphic-design
Element d preview v8 web-graphic-designElement d preview v8 web-graphic-design
Element d preview v8 web-graphic-design
Ā 
Getting to know us
Getting to know usGetting to know us
Getting to know us
Ā 
Next Generation Websites - Autonomy Interwoven - iCrossing
Next Generation Websites - Autonomy Interwoven - iCrossingNext Generation Websites - Autonomy Interwoven - iCrossing
Next Generation Websites - Autonomy Interwoven - iCrossing
Ā 
What is Digital Marketing?
What is Digital Marketing?What is Digital Marketing?
What is Digital Marketing?
Ā 
Presentation mktspl
Presentation mktsplPresentation mktspl
Presentation mktspl
Ā 
4. thurs 130 215 trichel cutten - advanced analytics workshop
4. thurs 130 215 trichel cutten -  advanced analytics workshop4. thurs 130 215 trichel cutten -  advanced analytics workshop
4. thurs 130 215 trichel cutten - advanced analytics workshop
Ā 
Analyze This - #SPSSac
Analyze This - #SPSSacAnalyze This - #SPSSac
Analyze This - #SPSSac
Ā 
First Click Media Attribution
First Click Media AttributionFirst Click Media Attribution
First Click Media Attribution
Ā 
Master ppt social
Master ppt socialMaster ppt social
Master ppt social
Ā 
Master ppt social
Master ppt socialMaster ppt social
Master ppt social
Ā 
Goliath Agency Brochure: Digital Value for Financial and Government Sectors
Goliath Agency Brochure:  Digital Value for Financial and Government SectorsGoliath Agency Brochure:  Digital Value for Financial and Government Sectors
Goliath Agency Brochure: Digital Value for Financial and Government Sectors
Ā 
Ebg Qualifications Info And Case Studies 7 12 12
Ebg Qualifications  Info And Case Studies 7 12 12Ebg Qualifications  Info And Case Studies 7 12 12
Ebg Qualifications Info And Case Studies 7 12 12
Ā 
Digital Platforms for an AGILE World
Digital Platforms for an AGILE WorldDigital Platforms for an AGILE World
Digital Platforms for an AGILE World
Ā 
Mx.Credentials Usa
Mx.Credentials UsaMx.Credentials Usa
Mx.Credentials Usa
Ā 
Let the Data be your Guide - Marketing Analytics 1,2,3
Let the Data be your Guide - Marketing Analytics 1,2,3Let the Data be your Guide - Marketing Analytics 1,2,3
Let the Data be your Guide - Marketing Analytics 1,2,3
Ā 

More from Delvinia

Creating Sustainable Digital Experiences
Creating Sustainable Digital ExperiencesCreating Sustainable Digital Experiences
Creating Sustainable Digital ExperiencesDelvinia
Ā 
Listening through Customer Insights
Listening through Customer InsightsListening through Customer Insights
Listening through Customer InsightsDelvinia
Ā 
Getting Mileage Out of Your Dashboard: Confirmit Community Conference 2013
Getting Mileage Out of Your Dashboard: Confirmit Community Conference 2013Getting Mileage Out of Your Dashboard: Confirmit Community Conference 2013
Getting Mileage Out of Your Dashboard: Confirmit Community Conference 2013Delvinia
Ā 
Mapping Manulife's Direct to Consumer Path-to-Purchase
Mapping Manulife's Direct to Consumer Path-to-PurchaseMapping Manulife's Direct to Consumer Path-to-Purchase
Mapping Manulife's Direct to Consumer Path-to-PurchaseDelvinia
Ā 
The Story of Delvinia: The First Five Years
The Story of Delvinia: The First Five YearsThe Story of Delvinia: The First Five Years
The Story of Delvinia: The First Five YearsDelvinia
Ā 
Getting Mileage Out of Your Dashboard - Net Gain 7.0
Getting Mileage Out of Your Dashboard - Net Gain 7.0Getting Mileage Out of Your Dashboard - Net Gain 7.0
Getting Mileage Out of Your Dashboard - Net Gain 7.0Delvinia
Ā 
Digital Metrics - Presentation to Schulich School of Business
Digital Metrics - Presentation to Schulich School of BusinessDigital Metrics - Presentation to Schulich School of Business
Digital Metrics - Presentation to Schulich School of BusinessDelvinia
Ā 
Strategies for Increasing Online Survey Participation
Strategies for Increasing Online Survey ParticipationStrategies for Increasing Online Survey Participation
Strategies for Increasing Online Survey ParticipationDelvinia
Ā 
The Future of Respondent Engagement: Motivating Respondents to Participate in...
The Future of Respondent Engagement: Motivating Respondents to Participate in...The Future of Respondent Engagement: Motivating Respondents to Participate in...
The Future of Respondent Engagement: Motivating Respondents to Participate in...Delvinia
Ā 
RBC and HBC Mobile Research Case Studies
RBC and HBC Mobile Research Case StudiesRBC and HBC Mobile Research Case Studies
RBC and HBC Mobile Research Case StudiesDelvinia
Ā 
Best Practices in Building a Successful VoC Program
Best Practices in Building a Successful VoC ProgramBest Practices in Building a Successful VoC Program
Best Practices in Building a Successful VoC ProgramDelvinia
Ā 
A Deeper Understanding of the Path to Purchase
A Deeper Understanding of the Path to PurchaseA Deeper Understanding of the Path to Purchase
A Deeper Understanding of the Path to PurchaseDelvinia
Ā 
State of the Mobile Nation
State of the Mobile NationState of the Mobile Nation
State of the Mobile NationDelvinia
Ā 
From Monologue to Dialogue
From Monologue to DialogueFrom Monologue to Dialogue
From Monologue to DialogueDelvinia
Ā 
Voices of Business: Our Journey and Lessons Learned
Voices of Business: Our Journey and Lessons LearnedVoices of Business: Our Journey and Lessons Learned
Voices of Business: Our Journey and Lessons LearnedDelvinia
Ā 
Voice of the Customer: The Customer POV
Voice of the Customer: The Customer  POVVoice of the Customer: The Customer  POV
Voice of the Customer: The Customer POVDelvinia
Ā 
State of the Social Media Nation
State of the Social Media NationState of the Social Media Nation
State of the Social Media NationDelvinia
Ā 
CMA Summit 2012
CMA  Summit 2012CMA  Summit 2012
CMA Summit 2012Delvinia
Ā 
ESOMAR Best of Canada -- Shifting Customer Behaviour Online
ESOMAR Best  of Canada -- Shifting Customer Behaviour OnlineESOMAR Best  of Canada -- Shifting Customer Behaviour Online
ESOMAR Best of Canada -- Shifting Customer Behaviour OnlineDelvinia
Ā 
The Mobile Shopper
The Mobile ShopperThe Mobile Shopper
The Mobile ShopperDelvinia
Ā 

More from Delvinia (20)

Creating Sustainable Digital Experiences
Creating Sustainable Digital ExperiencesCreating Sustainable Digital Experiences
Creating Sustainable Digital Experiences
Ā 
Listening through Customer Insights
Listening through Customer InsightsListening through Customer Insights
Listening through Customer Insights
Ā 
Getting Mileage Out of Your Dashboard: Confirmit Community Conference 2013
Getting Mileage Out of Your Dashboard: Confirmit Community Conference 2013Getting Mileage Out of Your Dashboard: Confirmit Community Conference 2013
Getting Mileage Out of Your Dashboard: Confirmit Community Conference 2013
Ā 
Mapping Manulife's Direct to Consumer Path-to-Purchase
Mapping Manulife's Direct to Consumer Path-to-PurchaseMapping Manulife's Direct to Consumer Path-to-Purchase
Mapping Manulife's Direct to Consumer Path-to-Purchase
Ā 
The Story of Delvinia: The First Five Years
The Story of Delvinia: The First Five YearsThe Story of Delvinia: The First Five Years
The Story of Delvinia: The First Five Years
Ā 
Getting Mileage Out of Your Dashboard - Net Gain 7.0
Getting Mileage Out of Your Dashboard - Net Gain 7.0Getting Mileage Out of Your Dashboard - Net Gain 7.0
Getting Mileage Out of Your Dashboard - Net Gain 7.0
Ā 
Digital Metrics - Presentation to Schulich School of Business
Digital Metrics - Presentation to Schulich School of BusinessDigital Metrics - Presentation to Schulich School of Business
Digital Metrics - Presentation to Schulich School of Business
Ā 
Strategies for Increasing Online Survey Participation
Strategies for Increasing Online Survey ParticipationStrategies for Increasing Online Survey Participation
Strategies for Increasing Online Survey Participation
Ā 
The Future of Respondent Engagement: Motivating Respondents to Participate in...
The Future of Respondent Engagement: Motivating Respondents to Participate in...The Future of Respondent Engagement: Motivating Respondents to Participate in...
The Future of Respondent Engagement: Motivating Respondents to Participate in...
Ā 
RBC and HBC Mobile Research Case Studies
RBC and HBC Mobile Research Case StudiesRBC and HBC Mobile Research Case Studies
RBC and HBC Mobile Research Case Studies
Ā 
Best Practices in Building a Successful VoC Program
Best Practices in Building a Successful VoC ProgramBest Practices in Building a Successful VoC Program
Best Practices in Building a Successful VoC Program
Ā 
A Deeper Understanding of the Path to Purchase
A Deeper Understanding of the Path to PurchaseA Deeper Understanding of the Path to Purchase
A Deeper Understanding of the Path to Purchase
Ā 
State of the Mobile Nation
State of the Mobile NationState of the Mobile Nation
State of the Mobile Nation
Ā 
From Monologue to Dialogue
From Monologue to DialogueFrom Monologue to Dialogue
From Monologue to Dialogue
Ā 
Voices of Business: Our Journey and Lessons Learned
Voices of Business: Our Journey and Lessons LearnedVoices of Business: Our Journey and Lessons Learned
Voices of Business: Our Journey and Lessons Learned
Ā 
Voice of the Customer: The Customer POV
Voice of the Customer: The Customer  POVVoice of the Customer: The Customer  POV
Voice of the Customer: The Customer POV
Ā 
State of the Social Media Nation
State of the Social Media NationState of the Social Media Nation
State of the Social Media Nation
Ā 
CMA Summit 2012
CMA  Summit 2012CMA  Summit 2012
CMA Summit 2012
Ā 
ESOMAR Best of Canada -- Shifting Customer Behaviour Online
ESOMAR Best  of Canada -- Shifting Customer Behaviour OnlineESOMAR Best  of Canada -- Shifting Customer Behaviour Online
ESOMAR Best of Canada -- Shifting Customer Behaviour Online
Ā 
The Mobile Shopper
The Mobile ShopperThe Mobile Shopper
The Mobile Shopper
Ā 

Recently uploaded

Artificial intelligence in cctv survelliance.pptx
Artificial intelligence in cctv survelliance.pptxArtificial intelligence in cctv survelliance.pptx
Artificial intelligence in cctv survelliance.pptxhariprasad279825
Ā 
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmatics
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmaticsKotlin Multiplatform & Compose Multiplatform - Starter kit for pragmatics
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmaticscarlostorres15106
Ā 
Scanning the Internet for External Cloud Exposures via SSL Certs
Scanning the Internet for External Cloud Exposures via SSL CertsScanning the Internet for External Cloud Exposures via SSL Certs
Scanning the Internet for External Cloud Exposures via SSL CertsRizwan Syed
Ā 
Streamlining Python Development: A Guide to a Modern Project Setup
Streamlining Python Development: A Guide to a Modern Project SetupStreamlining Python Development: A Guide to a Modern Project Setup
Streamlining Python Development: A Guide to a Modern Project SetupFlorian Wilhelm
Ā 
Tech-Forward - Achieving Business Readiness For Copilot in Microsoft 365
Tech-Forward - Achieving Business Readiness For Copilot in Microsoft 365Tech-Forward - Achieving Business Readiness For Copilot in Microsoft 365
Tech-Forward - Achieving Business Readiness For Copilot in Microsoft 3652toLead Limited
Ā 
Powerpoint exploring the locations used in television show Time Clash
Powerpoint exploring the locations used in television show Time ClashPowerpoint exploring the locations used in television show Time Clash
Powerpoint exploring the locations used in television show Time Clashcharlottematthew16
Ā 
Designing IA for AI - Information Architecture Conference 2024
Designing IA for AI - Information Architecture Conference 2024Designing IA for AI - Information Architecture Conference 2024
Designing IA for AI - Information Architecture Conference 2024Enterprise Knowledge
Ā 
AI as an Interface for Commercial Buildings
AI as an Interface for Commercial BuildingsAI as an Interface for Commercial Buildings
AI as an Interface for Commercial BuildingsMemoori
Ā 
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024BookNet Canada
Ā 
My Hashitalk Indonesia April 2024 Presentation
My Hashitalk Indonesia April 2024 PresentationMy Hashitalk Indonesia April 2024 Presentation
My Hashitalk Indonesia April 2024 PresentationRidwan Fadjar
Ā 
Human Factors of XR: Using Human Factors to Design XR Systems
Human Factors of XR: Using Human Factors to Design XR SystemsHuman Factors of XR: Using Human Factors to Design XR Systems
Human Factors of XR: Using Human Factors to Design XR SystemsMark Billinghurst
Ā 
"Federated learning: out of reach no matter how close",Oleksandr Lapshyn
"Federated learning: out of reach no matter how close",Oleksandr Lapshyn"Federated learning: out of reach no matter how close",Oleksandr Lapshyn
"Federated learning: out of reach no matter how close",Oleksandr LapshynFwdays
Ā 
Story boards and shot lists for my a level piece
Story boards and shot lists for my a level pieceStory boards and shot lists for my a level piece
Story boards and shot lists for my a level piececharlottematthew16
Ā 
"Debugging python applications inside k8s environment", Andrii Soldatenko
"Debugging python applications inside k8s environment", Andrii Soldatenko"Debugging python applications inside k8s environment", Andrii Soldatenko
"Debugging python applications inside k8s environment", Andrii SoldatenkoFwdays
Ā 
Developer Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQLDeveloper Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQLScyllaDB
Ā 
Bun (KitWorks Team Study ė…øė³„ė§ˆė£Ø ė°œķ‘œ 2024.4.22)
Bun (KitWorks Team Study ė…øė³„ė§ˆė£Ø ė°œķ‘œ 2024.4.22)Bun (KitWorks Team Study ė…øė³„ė§ˆė£Ø ė°œķ‘œ 2024.4.22)
Bun (KitWorks Team Study ė…øė³„ė§ˆė£Ø ė°œķ‘œ 2024.4.22)Wonjun Hwang
Ā 
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks..."LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...Fwdays
Ā 
Gen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdfGen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdfAddepto
Ā 

Recently uploaded (20)

Artificial intelligence in cctv survelliance.pptx
Artificial intelligence in cctv survelliance.pptxArtificial intelligence in cctv survelliance.pptx
Artificial intelligence in cctv survelliance.pptx
Ā 
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmatics
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmaticsKotlin Multiplatform & Compose Multiplatform - Starter kit for pragmatics
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmatics
Ā 
Scanning the Internet for External Cloud Exposures via SSL Certs
Scanning the Internet for External Cloud Exposures via SSL CertsScanning the Internet for External Cloud Exposures via SSL Certs
Scanning the Internet for External Cloud Exposures via SSL Certs
Ā 
DMCC Future of Trade Web3 - Special Edition
DMCC Future of Trade Web3 - Special EditionDMCC Future of Trade Web3 - Special Edition
DMCC Future of Trade Web3 - Special Edition
Ā 
Hot Sexy call girls in Panjabi Bagh šŸ” 9953056974 šŸ” Delhi escort Service
Hot Sexy call girls in Panjabi Bagh šŸ” 9953056974 šŸ” Delhi escort ServiceHot Sexy call girls in Panjabi Bagh šŸ” 9953056974 šŸ” Delhi escort Service
Hot Sexy call girls in Panjabi Bagh šŸ” 9953056974 šŸ” Delhi escort Service
Ā 
Streamlining Python Development: A Guide to a Modern Project Setup
Streamlining Python Development: A Guide to a Modern Project SetupStreamlining Python Development: A Guide to a Modern Project Setup
Streamlining Python Development: A Guide to a Modern Project Setup
Ā 
Tech-Forward - Achieving Business Readiness For Copilot in Microsoft 365
Tech-Forward - Achieving Business Readiness For Copilot in Microsoft 365Tech-Forward - Achieving Business Readiness For Copilot in Microsoft 365
Tech-Forward - Achieving Business Readiness For Copilot in Microsoft 365
Ā 
Powerpoint exploring the locations used in television show Time Clash
Powerpoint exploring the locations used in television show Time ClashPowerpoint exploring the locations used in television show Time Clash
Powerpoint exploring the locations used in television show Time Clash
Ā 
Designing IA for AI - Information Architecture Conference 2024
Designing IA for AI - Information Architecture Conference 2024Designing IA for AI - Information Architecture Conference 2024
Designing IA for AI - Information Architecture Conference 2024
Ā 
AI as an Interface for Commercial Buildings
AI as an Interface for Commercial BuildingsAI as an Interface for Commercial Buildings
AI as an Interface for Commercial Buildings
Ā 
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Ā 
My Hashitalk Indonesia April 2024 Presentation
My Hashitalk Indonesia April 2024 PresentationMy Hashitalk Indonesia April 2024 Presentation
My Hashitalk Indonesia April 2024 Presentation
Ā 
Human Factors of XR: Using Human Factors to Design XR Systems
Human Factors of XR: Using Human Factors to Design XR SystemsHuman Factors of XR: Using Human Factors to Design XR Systems
Human Factors of XR: Using Human Factors to Design XR Systems
Ā 
"Federated learning: out of reach no matter how close",Oleksandr Lapshyn
"Federated learning: out of reach no matter how close",Oleksandr Lapshyn"Federated learning: out of reach no matter how close",Oleksandr Lapshyn
"Federated learning: out of reach no matter how close",Oleksandr Lapshyn
Ā 
Story boards and shot lists for my a level piece
Story boards and shot lists for my a level pieceStory boards and shot lists for my a level piece
Story boards and shot lists for my a level piece
Ā 
"Debugging python applications inside k8s environment", Andrii Soldatenko
"Debugging python applications inside k8s environment", Andrii Soldatenko"Debugging python applications inside k8s environment", Andrii Soldatenko
"Debugging python applications inside k8s environment", Andrii Soldatenko
Ā 
Developer Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQLDeveloper Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQL
Ā 
Bun (KitWorks Team Study ė…øė³„ė§ˆė£Ø ė°œķ‘œ 2024.4.22)
Bun (KitWorks Team Study ė…øė³„ė§ˆė£Ø ė°œķ‘œ 2024.4.22)Bun (KitWorks Team Study ė…øė³„ė§ˆė£Ø ė°œķ‘œ 2024.4.22)
Bun (KitWorks Team Study ė…øė³„ė§ˆė£Ø ė°œķ‘œ 2024.4.22)
Ā 
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks..."LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
Ā 
Gen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdfGen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdf
Ā 

2D Barcodes are Here. Are You and Your Audience Ready?

  • 1. 2D Barcodes are Here Here. Are You and Your Audience Ready? visit Delvinia on your Mobile Insights for your business. 370 King Street East, 5th Floor Toronto, ON 1 www.delvinia.com
  • 2. Your Hosts Today visit Delvinia on your Mobile Amy Sullivan Randy Matheson VP, VP Customer Insight Director, Director Emerging Media Insights for your business. 370 King Street East, 5th Floor Toronto, ON 2 www.delvinia.com
  • 3. Get to know Delvinia 370 King Street East, 5th Floor Toronto, ON 3 www.delvinia.com
  • 4. ABOUT DELVINIA Our Capabilities Creating experiences that Give us your opinions, weā€™ll enrich peopleā€™s lives. give you rewards! 370 King Street East, 5th Floor Toronto, ON 4 www.delvinia.com
  • 5. ABOUT DELVINIA Our Capabilities Customer Insights & analytics g y Tools Services Delvinia Digital MOSAIC Qualitative Research Delvinia Digital Canadians Quantitative Research SAS Capabilities Online Panel Management Web Analytics y Social Media Monitoring 370 King Street East, 5th Floor Toronto, ON 5 www.delvinia.com
  • 6. ABOUT DELVINIA Our Capabilities Digital Strategy Customer Experience Design Insights & analytics g y Tools Services Customer Delvinia Digital MOSAIC Qualitative Research Insight Delvinia Digital Canadians Quantitative Research SAS Capabilities Online Panel Management Web Analytics y Social Media Monitoring Digital Business Landscape Context 370 King Street East, 5th Floor Toronto, ON 6 www.delvinia.com
  • 7. ABOUT DELVINIA Our Capabilities Digital Strategy Customer Experience Design PROTOTYPE VALIDATION OPTIMIZATION Customer Insight DISCOVERY DESIGN DEVELOPMENT DEPLOY Digital Business Landscape Context PROTOTYPE VALIDATION OPTIMIZATION 370 King Street East, 5th Floor Toronto, ON 7 www.delvinia.com
  • 8. ABOUT DELVINIA Our Capabilities A Digital Strategy & Customer Experience Design Firm. 370 King Street East, 5th Floor Toronto, ON 8 www.delvinia.com
  • 9. ABOUT DELVINIA Our Experience 370 King Street East, 5th Floor Toronto, ON 9 www.delvinia.com
  • 10. Whatā€™s Up with 2D Bar Codes? 370 King Street East, 5th Floor Toronto, ON 10 www.delvinia.com
  • 11. Delvinia DIG Webinar 2D Barcodes Mention M ti 2D barcodes and might h b d d i ht hearā€¦ Theyā€™re l they donā€™t i they i Th ā€™ ugly, th d ā€™t fit in, th ruin the look of the design They are too much trouble to scan, a waste of time, and provide no value I feel awkward using my phone to scan 2D barcodes in public They are just the latest technology fad solving a problem that doesnā€™t exist 370 King Street East, 5th Floor Toronto, ON 11 www.delvinia.com
  • 12. Delvinia DIG Webinar 2D Barcodes Donā€™t look D ā€™t l k now, but theyā€™re everywhere? 370 King Street East, 5th Floor Toronto, ON 12 www.delvinia.com
  • 13. Delvinia DIG Webinar 2D Barcodes Our fi t O first 2D b barcode project d j t Aug, 2008: RBCā€™s Next Great Innovator poster re-directed re directed user to a mobile-optimized site for additional information about the competition. b h ii 370 King Street East, 5th Floor Toronto, ON 13 www.delvinia.com
  • 14. Delvinia DIG Webinar 2D Barcodes What is Wh t i a 2D B Barcode? d ? data data data Traditional 1D Code 2D Barcode ā€¢ Can only be read in one direction ā€¢ Can be read in any direction ā€¢ Represents 13 characters p ā€¢ Represent up to 7,089 characters p p 370 King Street East, 5th Floor Toronto, ON 14 www.delvinia.com
  • 15. Delvinia DIG Webinar 2D Barcodes Why Wh use a 2D B Barcode? d ? Itā€™s an efficient way to connect the physical world to online information or data A convergence of traditional and mobile media An alternative to typing URLs or using SMS shortcodes & keywords Make print campaigns interactive and measureable d bl 370 King Street East, 5th Floor Toronto, ON 15 www.delvinia.com
  • 16. Delvinia DIG Webinar 2D Barcodes How do 2D Barcodes work? H d B d k? Media Scanning App Content 370 King Street East, 5th Floor Toronto, ON 16 www.delvinia.com
  • 17. Delvinia DIG Webinar 2D Barcodes Is th I the public ready for 2D Barcodes? bli d f B d ? In 2010 we showed people a QR p p code and asked them what it was. Only 20% of smartphone owners could identify it correctly. The rest said things likeā€¦. ā€¢ a maze or puzzle? ā€¢ a bad carpet ā€¢ a badly designed town with a tower at three corners ā€¢ a lot of upside down crosses ā€¢ a migraine waiting to happen ā€¢ I have no idea 370 King Street East, 5th Floor Toronto, ON 17 www.delvinia.com
  • 18. Delvinia DIG Webinar 2D Barcodes Is the public ready for 2D Barcodes? 4 out of 5 smartphone owners have seen a 2D code, and 86% identify it correctly Base: Smartphone & Tablet Owners, N=428 370 King Street East, 5th Floor Toronto, ON 18 www.delvinia.com
  • 19. Delvinia DIG Webinar 2D Barcodes Is th I the public ready for 2D Barcodes? bli d f B d ? Over 1 in 2 smartphone owners with the app have scanned a code in the past month. Base: Smartphone & Tablet Owners, N=428 370 King Street East, 5th Floor Toronto, ON 19 www.delvinia.com
  • 20. Delvinia DIG Webinar 2D Barcodes Is th I the public ready for 2D Barcodes? bli d f B d ? 1 in 5 scan a 2D barcode every week. Base: Active barcode scanners, N=163 370 King Street East, 5th Floor Toronto, ON 20 www.delvinia.com
  • 21. Delvinia DIG Webinar 2D Barcodes What Next? Wh t N t? 85% of those who have tried scanning a code would recommend it someone else else. Exploit the opportunities made possible through this great consumer ibl h h hi receptivity, and deliver the right the experience on the other end. Consumers are ready. 85% 370 King Street East, 5th Floor Toronto, ON 21 www.delvinia.com
  • 22. Delvinia DIG Webinar 2D Barcodes Is th I the public ready for 2D Barcodes? bli d f B d ? QR barcode scanning was up 1,200 percent in the second half of 2010. Mobio's Naked Facts Report 370 King Street East, 5th Floor Toronto, ON 22 www.delvinia.com
  • 23. Delvinia DIG Webinar 2D Barcodes Is th I the public ready for 2D Barcodes? bli d f B d ? Mobile barcode scanning grew 1,600 1 600 percent in the year 2010. ScanLife's 2010 Trend Report 370 King Street East, 5th Floor Toronto, ON 23 www.delvinia.com
  • 24. Delvinia DIG Webinar 2D Barcodes Types of 2D barcodes Open source Open-source Quick Response code Data matrix code ā€¢ They are free to use y ā€¢ Information can be embedded in the code itself ā€¢ Can be used without an internet connection for some actions ā€¢ They can be read on a wide-variety of readers 370 King Street East, 5th Floor Toronto, ON 24 www.delvinia.com
  • 25. Delvinia DIG Webinar 2D Barcodes Proprietary 2D b P i t barcodes d Microsoft Tag ScanLife EZ Code BeeTagg ā€¢ These require special readers q p ā€¢ Require an internet connection ā€¢ Can be used at a smaller size 370 King Street East, 5th Floor Toronto, ON 25 www.delvinia.com
  • 26. Delvinia DIG Webinar 2D Barcodes Direct vs InDirect vs. Action Info embedded Scanner ā€¢ Easy to implement ā€¢ Event is embedded in DIRECT code. ā€¢ Changes would require a new code or scripting at destination ā€¢ Tracking must be done at the server Only ID embedded Your website ā€¢ Can be a less complex dot pattern Database INDIRECT ā€¢ Longer life and more flexibility to change y g triggered events or destination in database ā€¢ More options for tracking & measurement 370 King Street East, 5th Floor Toronto, ON 26 www.delvinia.com
  • 27. Delvinia DIG Webinar 2D Barcodes No N smartphone, no problem t h bl JagTag ā€¢ Can be used on any phone with a camera ā€¢ Take a picture of code ā€¢ Text picture to shortcode Sports Illustrated ā€¢ Or send by email y Swimsuit Issue Promo ā€¢ Receive text response or link to further info or content 370 King Street East, 5th Floor Toronto, ON 27 www.delvinia.com
  • 28. How to get started? 370 King Street East, 5th Floor Toronto, ON 28 www.delvinia.com
  • 29. Delvinia DIG Webinar 2D Barcodes Three most popular formats Th t l f t Quick Response code ScanLife EZ Code Microsoft Tag 370 King Street East, 5th Floor Toronto, ON 29 www.delvinia.com
  • 30. Delvinia DIG Webinar 2D Barcodes QR C d Codes Created by Japanese corporation Denso-Wave in 1994 to track auto parts Licensed as open-source. Free for anyone to create and use. By 2006 nearly every phone in Japan came with a QR scanning app 370 King Street East, 5th Floor Toronto, ON 30 www.delvinia.com
  • 31. Delvinia DIG Webinar 2D Barcodes EZ C d Codes Developed by ETH Zurich and licensed exclusively to ScanBuy Great for smaller executions due to its simplicity and low density Requires the ScanLife barcode Reader App 370 King Street East, 5th Floor Toronto, ON 31 www.delvinia.com
  • 32. Delvinia DIG Webinar 2D Barcodes Microsoft Tag Mi ft T High Capacity Color Barcode (HCCB) introduced by Microsoft in 2009 Uses 4 colour triangles but can be appear as black & white also Requires the user to download the ā€˜tagā€™ reader app tag 370 King Street East, 5th Floor Toronto, ON 32 www.delvinia.com
  • 33. Delvinia DIG Webinar 2D Barcodes Comparing 2D b C i barcodes d QR codes a point of view, Edwin Philogene,BBDO for digitallab 370 King Street East, 5th Floor Toronto, ON 33 www.delvinia.com
  • 34. Delvinia DIG Webinar 2D Barcodes What d Wh t do you need to dt create a 2D barcode campaign? 2D barcode 2D barcode 2D barcode generator scanner app management & tracking service t ki i 370 King Street East, 5th Floor Toronto, ON 34 www.delvinia.com
  • 35. Delvinia DIG Webinar 2D Barcodes 2D b barcode generators d t Generator Ge e at Formats F at Generator Link Ge e at Li k BeQRious QR beqrious.com/generator QR Stuff QR qrstuff.com QReate & Track QR qreateandtrack.com/ ScanLife EZcode, QR, DataMatrix scanlife.com Microsoft Tag Tag tag.microsoft.com 370 King Street East, 5th Floor Toronto, ON 35 www.delvinia.com
  • 36. Delvinia DIG Webinar 2D Barcodes 2D b barcode readers d d Reader App Reade A Code Formats C de F at Download Li k D l ad Link I-nigma QR, DataMatrix, UPC/EAN i-nigma.com RedLaser QR, UPC/EAN redlaser.com BeeTagg R d B T Reader QR, DataMatrix, BeeTagg QR D t M t i B T get.beetagg.com tb t ScanLife EZcode, QR, DataMatrix, UPC/EAN getscanlife.com Microsoft Tag Tag gettag.mobi 370 King Street East, 5th Floor Toronto, ON 36 www.delvinia.com
  • 37. Delvinia DIG Webinar 2D Barcodes 2D b barcode t d tracking/measurement ki / t Generator Ge e at Formats F at Generator Link Ge e at Li k MMMobile/I-nigma QR, DataMatrix i-nigma.com BeQRious QR beqrious.com QR St ff Stuff QR qrstuff.com t ff QReate & Track QR qreateandtrack.com/ ScanLife EZcode, QR, DataMatrix scanlife.com Microsoft Tag Tag tag.microsoft.com 370 King Street East, 5th Floor Toronto, ON 37 www.delvinia.com
  • 38. Best Practices 370 King Street East, 5th Floor Toronto, ON 38 www.delvinia.com
  • 39. Delvinia DIG Webinar 2D Barcodes Have an objective ā€¢ Does the execution match a business objective ā€¢ Donā€™t use 2D barcodes simply because you see everyone else using them Water Bottle from Wedding 2D Barcode contains links to site to upload photos 370 King Street East, 5th Floor Toronto, ON 39 www.delvinia.com
  • 40. Delvinia DIG Webinar 2D Barcodes Know your audience ā€¢ Is your audience tech savvy? Will they require additional guidance and education? ā€¢ How have they responded to previous campaigns using mobile or emerging technologies? ā€¢ Do enough of y g your users even have smartphones? 370 King Street East, 5th Floor Toronto, ON 40 www.delvinia.com
  • 41. Delvinia DIG Webinar 2D Barcodes Add value ā€¢ Donā€™t waste your userā€™s time ā€¢ Keep the concept of mobile in mind ā€¢ Donā€™t duplicate exactly what already exists on your website ā€¢ If your call to action is ā€˜Read or Learn Moreā€™, think harder , ā€¢ Leave a good impression with the audience in exchange for their ff t th i effort 370 King Street East, 5th Floor Toronto, ON 41 www.delvinia.com
  • 42. STOP HERE! If you donā€™t have the first 3 Best Practices figured out, you may be using 2D barcodes for the wrong reason. 370 King Street East, 5th Floor Toronto, ON 42 www.delvinia.com
  • 43. Delvinia DIG Webinar 2D Barcodes Know your environment Billboard next to busy highway ā€¢ Refer back to size requirements ā€¢ Consider angle of the signage Glare ā€¢ Is there internet connectivity? ā€¢ What is user behaviour? ā€“ are ? they rushing by, driving, sitting, standing ā€¢ With TV, consider time that the code appears on screen 370 King Street East, 5th Floor Toronto, ON 43 www.delvinia.com
  • 44. Delvinia DIG Webinar 2D Barcodes Don t Donā€™t make me squat (or stretch) ā€¢ Always consider placement of the code and make adjustments if you can ā€¢ Place at a level that allows for easy scanning Too low Too low 370 King Street East, 5th Floor Toronto, ON 44 www.delvinia.com
  • 45. Delvinia DIG Webinar 2D Barcodes Size Matters ā€¢ Min for QR codes 1.25ā€ x 1.25ā€ Microsoft Tag: .75ā€ EZ C d Codes: .5ā€ 5ā€ ā€¢ 10:1 ratio ā€¢ 10cm away : 1cm ā€¢ 1 metre : 10cm ā€¢ 20 metres : 2 metres ā€¢ Lower light or less colour contrast use 8:1 370 King Street East, 5th Floor Toronto, ON 45 www.delvinia.com
  • 46. Delvinia DIG Webinar 2D Barcodes Keep It Simple Short URL Google Map Link VCard Info ā€¢ Minimize the amount of information that will be stored in the 2D barcode ā€¢ Use a URL shortener like Bit.ly to simplify Bit ly the link ā€¢ Use a simplified 2D p barcode such as ScanLifeā€™s EZ Codes or Microsoft Tag 370 King Street East, 5th Floor Toronto, ON 46 www.delvinia.com
  • 47. Delvinia DIG Webinar 2D Barcodes Be B creativeā€¦ b t t t ti but test ā€¢ A QR Code can be generated with up to a 30% error correction built in ā€¢ Use that 30% to add other Los Angeles Convention Louis Vuitton graphical elements & Visitors Bureau ā€¢ S ft th edges and round Soften the d d d the corners ā€¢ Colours must contrast with background enough to be read by a QR code reader NewEra Caps N E C HBO True Blood T Bl d ā€¢ Trail and error. Test 370 King Street East, 5th Floor Toronto, ON 47 www.delvinia.com
  • 48. Delvinia DIG Webinar 2D Barcodes Set expectations ā€¢ Tell the user what they should expect once they scan the code ā€¢ Make sure the destination is mobile-friendly ā€¢ Consider type of media. Sharing audio or video can challenge bandwidth and g data plans. User may not be in an environment where they can watch or listen to content t t 370 King Street East, 5th Floor Toronto, ON 48 www.delvinia.com
  • 49. Delvinia DIG Webinar 2D Barcodes Include instructions ā€¢ Tell people what the 2D barcode is, and how to use it ā€¢ Point users to a mobile barcode reader ā€¢ Instruct non-smartphone users on an alternative way to access content y No instructions Great Instructions 370 King Street East, 5th Floor Toronto, ON 49 www.delvinia.com
  • 50. Delvinia DIG Webinar 2D Barcodes Provide an alternative ā€¢ Consider users who do not have smartphones, or donā€™t have a 2D barcode scanning app ā€¢ Include a alternative URL, URL but keep that simple as well ā€¢ Use an SMS keyword y and shortcode Short URL www.td.com/find included in copy next to code 370 King Street East, 5th Floor Toronto, ON 50 www.delvinia.com
  • 51. Delvinia DIG Webinar 2D Barcodes Preferred Way to Access Mobile Content Base: Smartphone & Tablet Owners, N=428 370 King Street East, 5th Floor Toronto, ON 51 www.delvinia.com
  • 52. Delvinia DIG Webinar 2D Barcodes Test, test test Test test, testā€¦ did I mention test? ā€¢ Test codes on different smartphone platforms ā€¢ Test different scanning applications ā€¢ Test the time it takes the user interaction to happen ā€¢ Is the experience seamless? ā€¢ Test size, lighting, environment ā€¢ Test the alternative ways to access Poster wrapped around a light poll making contest t t this 2D barcode impossible to scan 370 King Street East, 5th Floor Toronto, ON 52 www.delvinia.com
  • 53. Examples 370 King Street East, 5th Floor Toronto, ON 53 www.delvinia.com
  • 54. Delvinia DIG Webinar 2D Barcodes Where are they scanningā€¦ 58% 25% 22% 370 King Street East, 5th Floor Toronto, ON 54 www.delvinia.com
  • 55. Delvinia DIG Webinar 2D Barcodes Where arenā€™t they scanningā€¦ 9% 9% 370 King Street East, 5th Floor Toronto, ON 55 www.delvinia.com
  • 56. Delvinia DIG Webinar 2D Barcodes Why are they scanningā€¦ 370 King Street East, 5th Floor Toronto, ON 56 www.delvinia.com
  • 57. Delvinia DIG Webinar 2D Barcodes Free Stuff Stuffā€¦ ā€¢ Client: First Bank ā€¢ Free Books, Soduku or Crossword Puzzles ā€¢ Expecting 7000 downloads in the 5 month campaign ā€¢ 750 downloads in the first few weeks ā€¢ 30 second download ā€¢ 9% used QR code 370 King Street East, 5th Floor Toronto, ON 57 www.delvinia.com
  • 58. Delvinia DIG Webinar 2D Barcodes Classic Cocktails ā€¢ Client: LCBO ā€¢ February, 2011 Classic Cocktails promotion ā€¢ Shelf signage featured EZ codes to keep the code readable by older mobile phones ā€¢ Redirects to one of 24 classic cocktail recipes using a featured product ā€¢ The angle of the shelf signage was p perfectly suited for scanning y g 370 King Street East, 5th Floor Toronto, ON 58 www.delvinia.com
  • 59. Delvinia DIG Webinar 2D Barcodes Backstage Pass ā€¢ Client: Macyā€™s ā€¢ Users could access fashion tips and beauty secrets ā€¢ They did not emphasize the term QR code ā€“ they called it a Backstage Pass ā€¢ Features a great instructional videos on using QR codes and used a SMS short code to download a scanning app ā€¢ Included floor staff training. Sales p p people wore a lanyard allowing them y g to show customers how to use codes 370 King Street East, 5th Floor Toronto, ON 59 www.delvinia.com
  • 60. Delvinia DIG Webinar 2D Barcodes Tim Burton Exhibit at TIFF ā€¢ Client: RBC ā€¢ QR Code linked to series of videos describing different parts of the exhibit ā€¢ Poster includes instructions for downloading a scanning app and how to use the codes ā€¢ RBC sponsored wifi within the exhibit. exhibit The signage includes the login information 370 King Street East, 5th Floor Toronto, ON 60 www.delvinia.com
  • 61. Delvinia DIG Webinar 2D Barcodes Delvinia eCeption ā€¢ Internal Project ā€¢ Lobby touchscreen ā€¢ QR codes with embedded contact information for each team member ā€¢ QR code with Google map link to our favourite restaurants in the neighbourhood 370 King Street East, 5th Floor Toronto, ON 61 www.delvinia.com
  • 62. Wrap It Up 370 King Street East, 5th Floor Toronto, ON 62 www.delvinia.com
  • 63. Delvinia DIG Webinar 2D Barcodes Things to Remember ā€¢ Smartphone adoption is on the rise in Canada ā€¢ QR codes are here, the public is curious and willing to try them ā€¢ Keep your business objectives in mind ā€¢ Always follow Best Practices ā€¢ Provide instructions and alternative ways to access content ā€¢ Measure and Track your campaign ā€¢ Contact Delvinia, letā€™s talk about optimizing your digital experience 370 King Street East, 5th Floor Toronto, ON 63 www.delvinia.com
  • 64. Thanks! Visit us at delvinia.com facebook.com/delviniainteractive visit Delvinia on your Mobile twitter.com/delvinia linkedin.com/company/delvinia-interactive Insights for your business. 370 King Street East, 5th Floor Toronto, ON 64 www.delvinia.com