The Mobile WebAnd the future of your Council’s website
The mobile web is a critical newchannel - an evolution of thetraditional and social web.
What is an App?An interface specific to     your content
Content and tasks have notchanged - but the emphasis is ontasks with mobile.
Content has to be brief.An opportunity to cut to the chase.
You can’t just load your full site ona mobile device.
Give users the option
Turn your tasks into apps anddeliver them on the web.
A web only app:A microtasking interface   for your website
Web apps are HTML :)       Pro’s                  Con’sMore device features  Limited offline storage  100% offline use      ...
A native app: Compiled code native to    the device using adevelopment environment
Native apps have their place too.
Native apps have their place too.       Pro’s                      Con’sMore device features       Need to download it  10...
“Any sufficiently advancedtechnology is indistinguishablefrom magic”.Arthur C. Clarke, "Profiles of The Future"
JQuery mobile - not magic, but it is cool.
No budget?Just like building a website.
Discussion:Top Mobile Tasks
Have you seen this?  www.weejot.com
Christina Fowler“Designing for your mobile users"        Session at 4.15pm
Workshop: the mobile web and the future of your council's website #BPCW11
Workshop: the mobile web and the future of your council's website #BPCW11
Workshop: the mobile web and the future of your council's website #BPCW11
Workshop: the mobile web and the future of your council's website #BPCW11
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Workshop: the mobile web and the future of your council's website #BPCW11

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Slides from the workshop: 'The mobile web and the future of your council's website' hosted by JAdu at Building Perfect Council Websites 11, 14 July 2011 #BPCW11

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Workshop: the mobile web and the future of your council's website #BPCW11

  1. 1. The Mobile WebAnd the future of your Council’s website
  2. 2. The mobile web is a critical newchannel - an evolution of thetraditional and social web.
  3. 3. What is an App?An interface specific to your content
  4. 4. Content and tasks have notchanged - but the emphasis is ontasks with mobile.
  5. 5. Content has to be brief.An opportunity to cut to the chase.
  6. 6. You can’t just load your full site ona mobile device.
  7. 7. Give users the option
  8. 8. Turn your tasks into apps anddeliver them on the web.
  9. 9. A web only app:A microtasking interface for your website
  10. 10. Web apps are HTML :) Pro’s Con’sMore device features Limited offline storage 100% offline use Requires 3GGreater local storage ATM limited device access Rapid development No revenue from AppStoreLives on web server No stores!!!
  11. 11. A native app: Compiled code native to the device using adevelopment environment
  12. 12. Native apps have their place too.
  13. 13. Native apps have their place too. Pro’s Con’sMore device features Need to download it 100% offline use Version managementGreater local storage Support Can be sold! Changes are slow Device specific iOS, Blackberry,Android Steep learning curve Need to use a store
  14. 14. “Any sufficiently advancedtechnology is indistinguishablefrom magic”.Arthur C. Clarke, "Profiles of The Future"
  15. 15. JQuery mobile - not magic, but it is cool.
  16. 16. No budget?Just like building a website.
  17. 17. Discussion:Top Mobile Tasks
  18. 18. Have you seen this? www.weejot.com
  19. 19. Christina Fowler“Designing for your mobile users" Session at 4.15pm

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