1. Creating Mobile
Websites with Kentico
CMS 7
Thomas Robbins, Chief Evangelist Kentico CMS

2. The rise of mobile..
A few stand out stats:
• There are currently 6 Billion mobile subscribers
worldwide
• This equals approximately 87% of the world’s
population
• China and India account for 30% of this growth
• There are over 1.2 Billion people accessing the
web from their mobiles
• Over 300,000 apps have been developed in the
past 3 years
• Google earns 2.5 Billion in mobile ad revenue
annually
• Android is running half of all smartphones
shipped

3. Getting started with a project…
• What’s your mobile
statistics? Does it matter?
• What’s your timeline and
budget?
• Who is your target
audience?
• What is the target platforms
for the application?
• What are the application
features and functionality?
• What are the developer
skills?

4. The choices…
Access Methods Solution Benefits Drawbacks
The Web Mobile Sub Site Separate navigation, site
Two site maps
map and page content.
Search Engines Create a separate site May need to purchase
alongside the existing site to Easy to implement reusing
additional device data
serve mobile optimised existing skills, hosting and
Other Sites from 51Degress.mobi
content. content.
Which Banner Ads
access Printed Media Responsive Design
Single screen to rule all. New skills needed.
For example; different Could break existing site.
Enhance existing site so that it
methods Web Address dynamically changes to
menu formats, or switching
Complexity
between column or row
support mobile. content layout. Standards not ratified.
do you QR Codes
require? Native/Hybrid Different versions of the
application needed for
Applications Essential for high end
Apple, Android, Windows,
Application Create a program that runs
gaming.
Blackberry, etc.
Stores on the mobile device Works without a network
Requires continued
independent of the browser connection.
maintenance as platforms
or internet. change.

5. The rest of the story…
Solution Time to build Ease of delivery Cost Summary
solution
Mobile Sub Site Typically less than a Simple to test using
day existing processes
and environment
Responsive Design Upfront planning/ Modification to
Variable depending testing processes
on complexity of and environment
site essential
Application stores Typically more than New testing
2 weeks infrastructure and
processes required

6. Google Chrome playing with user agents…
• Select CTRL-Shift J
• Select Settings
• Select User Agent

7. Feature overview: Device profiles
• Part of building and viewing mobile websites
– Used to identify categories of similar devices
– Provides better control to detection
– Enables preview
• Enabled in Site Manager
• Provides viewing selection in CMS Desk

8. Scenario
MOBILE SUB SITES

9. The web part…
Detection by user agent from client device
Two ways to detect:
• Kentico specified XML for user agents
• Out of the box solution
• 51degrees.mobi provider
• Automatic updates

10. Scenario
RESPONSIVE DESIGN

11. What is responsive design…
• Components
– Fluid layouts
– Fluid images
– Media queries
• Google recommends responsive
design for better SEO!
Examples
• http://www.ecentricarts.com/
• http://www.newbornfree.com/home
• http://www.microsoft.com
• Sample corporate site

12. Getting started…
• Depending on your browser you
have a couple of options that you
can use.
– For Firefox you can use the Firesizer
utility available at
https://addons.mozilla.org/en-
US/firefox/addon/firesizer/?src=ss.
– For Internet Explorer you can use the
Internet Explorer Developer Toolbar
available
http://www.microsoft.com/en-
us/download/details.aspx?id=18359
– For Safari you can use the Resize
Safari extension available at
http://www.resizesafari.com/

13. Fluid layouts/images…
• Death to the pixel!
The new math…
Target/Context = result
• Use percentages and em to ensure correct
scaling
div{
Width:80%
}
img{
max-width: 100%
}

14. CSS Media queries…
• Ability to target media (devices) with specific CSS
• Target screen sizes with max-width
@media screen and (max-width: 600px) {
.class {
background: #444;
}
}
• Advanced queries with ranges
@media screen and (min-width: 600px) and (max-width: 900px) {
.class {
background: #444;
}
}
• Target device orientation
@media screen and (orientation:portrait) {
}

15. Layout mapping…
• Replace shared page layouts with device
specific shared layouts
• You can define
– If layout is convertible
– Number of web part zones
• Automatically layout switch for each device
profile
– One layout can be mapped for different device
profiles differently
– Layout mapping is in device profiles UI

16. Device layout…
• Separated layout definition for each device profile
• Rearrange web part zones as needed
• Ability to copy layout from other profile
– Create new device layout based on existing

17. Conditional layouts
• One template to rule them all!
– CMSConditionalLayout (V6)
• Special layout control
• Specify visibility of layout through macro expression
– CMSDeviceLayout control (V7)
• Designed for device profiles
• Based on CMSConditionalLayout control

18. Extending responsive design with Kentico 7…
Responsive Design Mobile layout
• Up front design • Can be applied to existing
• Heavy CSS Kentico CMS sites
• Generates and loads even • Write HTML code as you’re
hidden HTML code used to
• 25% higher development • Full control over rendered
costs HTML code
• Generates and loads only
what is displayed
• Automatic resizing of
images based on device

19. Scenario
APPLICATION STORES

20. What are they?
• Stored and run locally on the device and have
full access to the platform and hardware
Native • Obtained from application stored that includes
a lead time and approval process before
Application deployment
• Developed on the default language of their
respective platform
• Largely based on web technologies running
within a native application mimicking the look
Hybrid and feel of a native app.
• Leverage the device feature to run a web
Application application locally

21. Native apps…
• Performance intensive applications
• Disconnected or offline apps
• Games or apps with rich visuals
Best for • Applications requiring heavy interaction with local data or hardware APIs (camera, GPS,
etc)
• Applications ruining in the background or requiring background processes
• Applications targeting a single platform
• Absolute best performance and rich UX experience, no visual lag or slowness
• Full access to the hardware, capabilities and API’s
Advantages • Marketing boost from app store distribution
• Applications that can be tailored to take advantage of platform specific UI paradigm
• Most mature, well documented and vendor supported development options
• Has to be re-written for each mobile platform
• App store approval mandatory
• Native application development skills harder to find than web development skills
Disadvantages • Platform vendors take a cut of purchase
• Generally the most expensive option
• Deployment and updates are slower, more difficult

22. Hybrid applications…
• Applications with basic user interface and functionality
• Business applications
• Content applications
Best for • Wrappers around mobile and web applications
• Applications targeting multiple platforms
• Applications that won’t be judged on UI speed/performance
• Write once, run anywhere – application doesn’t need to be rewritten for each platform
• Web development skills easier to find than native development skills
Advantages • Able to access most hardware and capabilities and APIs
• Applications still distribute via App stores
• Web based app content can be updated more easily
• UI is lowest common denominator between platforms
• Write once – debug everywhere – still need to spend time ironing out platform issues
• Performance varies between mobile platforms
Disadvantages • Applications store approval still mandatory
• Platform vendor still takes a cut of revenue
• Deployment and upates of the applications (via app store) is still slow and difficult

23. Short list recommendations…
Native applications
• Performance intensive applications
• Marquee applications that can’t compromise on user experience or performance
• Applications for offline or disconnected requirements
• Games or applications with rich visuals
• Applications that require background processing
• Applications requiring heavy interaction with local data or device hardware
• Where cost savings and cross platform code sharing is not a goal
• Where a single device or platform is targeted
Hybrid applications
• Work well for business and content applications with a basic user interface and
functionality requirements
• Targeting multiple platforms
• Adding native functionality to existing web applications or creating a native
wrapper around a mobile web site
• Work well for creating a simple mobile optimized version of an existing site

24. Questions
Thanks!
Thomas Robbins, Chief Evangelist
thomasr@kentico.com
@trobbins