1. The document discusses trends in the mobile industry and opportunities for growth in mobile entertainment, marketing, payments and ebooks. 2. It notes that smartphones can now do everything desktop computers can do, and that mobile internet usage and app usage are growing rapidly worldwide. 3. However, it also points out that the mobile landscape is very complex with many different devices, operating systems, mobile browsers and apps, making it expensive and difficult for companies to reach consumers on mobile.

1. BBAA CONFERENCE 2011 MAYBE MOBILE?

2. VIRTUOUS CIRCLE FINALLY CATCHING ON

3. Internet Users (bln) Source: Broker Research Shift to Smartphones Mobile Internet Users Overtaking Desktop Diverse Content Consumption on Mobile Devices SMARTPHONES CAN DO EVERYTHING

4. ($ bln) Source: Gartner CAGR 46% ($ bln) Source: Juniper Research; Internal analysis CAGR 41% * Excluding NFC and other forms of mobile proximity Source: Yankee Group, Informa, MEF, Internal analysis (€ bln) CAGR 11% Global Mobile Entertainment – D2C Global Mobile Marketing Spend Global Number of Mobile Subscribers Global Mobile Payment* GROWTH SEEMS TO BE EVERYWHERE

7. MOBILE PAYMENTS – EXCITING BUT CROWDED SPACE

8. MOBILE AD NETWORKS – NEW ENTRANTS SHOW PROMISE

9. EBOOKS – OPPORTUNITIES IN SOFTWARE STACK

10. HUGH CAMPBELL PARTNER 0207 101 7566 [email_address]