The document discusses several examples of mobile apps being used to promote different initiatives: 1) The Surf Excel app facilitates donations to NGOs by connecting donors of used school supplies to organizations in need. 2) The London Olympics app provided an event guide, games, and results to engage users with the games. 3) The Springwell app shows users locations of mattress dealers across different cities. 4) The Ford "I Pledge to Drive Safe" app promotes safe driving awareness through pledges users can share. 5) The Tata Docomo Bloodline Club app gamifies blood donation to encourage users to join the club and donate more.

2.  A mobile application is a software application which works
on smartphones, tablet computers and other mobile devices.
 Mobile apps were originally offered for general productivity and
information retrieval, including email, calendar and stock market.
 The popularity of mobile applications is steadily increasing.
 A May 2012 comScore study reported that during the previous
quarter, more mobile subscribers used apps than browsed the web on
their devices: 51.1% vs. 49.8% respectively.

3. In this presentation, we are going to see some classic examples of
the Mobile apps helping in promotions.
 Mobile App promoting CSR initiative
Surf Excel - Back to school CSR App
 Mobile App promoting Event
London Olympics App
 Mobile App promoting Dealers Location
Springwell - Know your dealer App
 Mobile App promoting Awareness
FORD - I pledge to drive safe App
 Mobile App promoting Public Welfare Club
Tata Docomo – Bloodline Club’s Super saver App

4.  Mobile App promoting CSR
SURF EXCEL – Back to School CSR App

5.  The Surf Excel – Back to school CSR App works in
a very special way.
 The App acts as a mediator between the Donor
( Parents who want to donate their wards old
stationaries, bags and uniforms ) and the NGO’s
which are ready to recieve those stationaries.
 There are nearly 160 NGO’s tied up with this
campaign App.
 The Donors can select the items and donate it to
their nearest NGO shown in the App.

6.  Mobile App promoting Event
London Olympics Apps

7. There are three official Mobile Apps to help users keep in touch
with london olympic games
1) Join In App
 Mobile guide to help you plan,enjoy and share your game
experience
2) Mobile game App
 Features nine olympic games which you can play and enjoy
3) Results App
 Provides all the latest news,schedules and results

9.  Mobile App promoting Dealer’s Location
Springwel - Know Your Dealer App

10.  The Springwel Mattresses promote their
dealers location through their App
 The App displays a long list of dealers from
each city in an image

11.  Mobile App promoting awareness
FORD- I pledge to drive safe App

12.  “I Pledge To Drive Safe” is an awareness campaign
for safe driving promoted by FORD INDIA
 The campaign is mainly promoted by an App
“ I Pledge To Drive Safe ” in Facebook which demands
the user to take pledge from the list of various pledges
available
 The pledge after being taken by the user is
published on to the user’s Facebook Wall
 This makes the user aware of the pledge taken and
also serves as an invitation for his friends to do so

13.  Mobile App promoting Public Welfare Club
TATA DOCOMO- The Bloodline club Super saver App

14.  TATA DOCOMO for promoting the Bloodline Club
has launched a fun-filled game called ‘Super Saver’ on
its Facebook page.
 The game is related to saving those animated
characters who are in short of blood by donating blood.
The donor who donates more would be the winner.
 The Supersavers app is a fun, message-driven,
action oriented game that makes you join the Bloodline
Club at once.

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