The document discusses MARCONIX BTL, a full-service BTL marketing firm that specializes in brand management through various below-the-line marketing activities. It offers over two dozen BTL services to take care of entire marketing needs, including promotions, events, sales incentives, and more. The firm aims to influence consumers and help products sell through retailers by improving the sales experience. It operates nationally with experts across fields like sales, marketing, communication and promotion.

1. MARCONIXBTL

2. Are You Being Sold

3. Why MARCONIXBTL

4. Having spent hundreds of millions of Rupees on R&D, manufacturing, distributing and advertising your product.How would you feel if your ideal end-customer faced a retail environment and sales experience that saw them walk out of the store without buying your product?

6. Introduction Economic influencers and share of wallet will prompt any business to ask “am I being sold?” particularly when the main source of sales is via a channel partner and their frontline sales staff. The breadth of brand influence takes on a different dynamic as relationships and brand advocacy become diluted downstream.Yet it is at the vanguard of the sales process that brands need and rely on the greatest support.The purpose of MARCONIX BTL to measure and support the sales effectiveness of sales staff with specific brands in mind.

8. Product to ExperiencePlace to EveryplacePrice to ExchangePromotion to Evangelism

9. ESTABLISHING NEEDSOur idea is an attempt to influence; through promotional activities which are designed to inform, persuade, or remind the market of the firm and its products and ultimately to influence consumers’ feelings, beliefs, and behavior. A successful promotion program should include all the communication tools that can deliver a message to a target audience.

10. FIRST IMPRESSIONWe design promotions in the form of Product Sampling, Product Counter Sales, Banners holding boys, Apartment promotions, RWA promotions, Supermarket promotions, Mall promotions, Road shows, Kiosk activities, College and school activation programs, Pub activities, sport related activations, IT / Corporate park promotions, Canter services, rural marketing, direct marketing, lead generation programs, focused group promotions, customer loyalty programs, direct contact programs, In-Shop promotions, Point of Sales promotions….

11. MEETING NEEDSCorporate Events / Product LaunchesSeminars / Conferences / Audience GenerationAnnual Day CelebrationsTheme Events & DécorTeam Building / Corporate Day outs / PicnicsCRM EventsArtist / Celebrity ManagementInfrastructure, Sound & Light (AV)Facility Inaugurations / Factory InaugurationsATL, BTL & Brand promotionsLead generation activityOutsource Marketing & Sales processChannel development & ManagementOn-line marketing

12. EFFECTIVENESS

13. ATL, BTL & Brand promotionsProduct SamplingProduct Counter SalesBanners holding boysApartment promotionsRWA promotionsSupermarket promotionsMall promotionsRoad showsKiosk activitiesCollege and school activiationprogrammesPub activities

14. Promotions cont…sport related activationsIT / Corporate park promotionsCanter servicesrural marketingdirect marketinglead generation programsfocused group promotionscustomer loyalty programsdirect contact programsIn-Shop promotionsPoint of sales promotions

15. Corporate Events / Product LaunchesRevolving stageRotating stageHydraulic stageCurtain openingGlass breakingBall breaking and many more forms of innovative launches

16. Seminars /Conferences / Audience GenerationE-InvitesTele-callingInvitation distributionHostessesHelp deskStageBackdropLogistics & Set-upSound & LightScreen projectorsMaskingCompareLaptopsPlasma / Lcds and much more

17. Annual day CelebrationsLogisticsTravel & Venue optionsInternal performanceChoreographers for dance & fashion showEmceeDJCelebrity performanceF&BFlame bar tendersDance troopLive bandPerformers

18. Team Building / Corporate Day outsDay long activitiesOvernight activitiesrecreationsVenue optionsLogisticsF& BAdventure sportsTrekkingTeam building activitiesWater raftingMountain climbingGroup activitiesGroup games

19. CRM EventsCustomer Relationship Management events are best way to give incentives to your customers for achieving success with their constant support & trust. It also helps retaining customers by motivating, sharing success & thanking them for their contributions

20. Artist / Celebrity ManagementCelebrity singersActorsActressesTV PersonalitiesCelebrity AnchorsPopular BandsRock BandsGhazal SingersPunjabi Dance troupesBollywood dance troupesStandup Comedians

21. Infrastructure, Sound & Light BarricadingEntry / Exit GatesVIP securityBanquet ChairsSuper StructureHanger ( Dome structure )PodiumsCloth Walls / MaskingCanopiesDecorative display itemsSound & LightFlying SoundHigh Lumens ProjectorsLcd/Plasmas/Laptops/LasersScannersSmoke Machines

22. Factory / Facility InaugurationsDelegate managementChopper on rentInvitation management of guestsBranding on the roadsfloral decorHostesses for guest welcomePress conference set-upFoundation unveiling ceremony

23. USPMARCONIXBTL

24. MARCONIX BTL is a full service BTL marketing firm specializing in brand management. In sharp contrast to promotional agencies, MARCONIX BTL straddles across two dozen BTL marketing and branding services which take care of the entire marketing need. MARCONIX BTL operates nationally with a resource pool of professionals drawn across all avenues of sales, marketing, communication, branding and promotion. MARCONIX BTL is a specialty agency managing brands through BTL (Below The Line Marketing). MARCONIX BTL offers the most comprehensive BTL marketing platform including B2B marketing , consumer schemeing , product promotion , retail promotion , cross promotional sales , direct to corporate employee sales , customer relation management , strategic alliances , dealer motivation and sales incentive schemes ---- BTL marketing takes Product selling and service marketing beyond conventional channel sales

25. MARCONIXBTLNo. 316/C, 9th Main,5th Block, Jayanagar,Bangalore – 560 041. IndiaContact: 080 – 32422815Email : support@marconix.in Web: www.marconix.in