“Content Marketing Strategy without Print? Who Are You Kidding?”

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Read my lips! Print is not dead! Imagine your business partners, clients and
prospects inviting you into their bedroom, actively spending at least 20 minutes with your brand! Every marketer’s dream, right? You can achieve great results with a great custom magazine. In this session, we’ll look at how you can integrate print into your content strategy with results. Whether you’re a multinational corporation or a small local business, it doesn’t matter. The session will include the most surprising examples from round the world.
• A local historical society with a lifestyle magazine for teenagers.
• A pharmaceutical multinational corporation communicating with physicians via a fun magazine that doesn’t mention their products at all.
• A real estate firm with a magazine that has become a brand of the year.

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“Content Marketing Strategy without Print? Who Are You Kidding?”

  1. 1. Content Marketing Strategy without Print? Who Are You Kidding? Nenad Senic Disput, Slovenia @NenadSenic • #cmworld #cmworld
  2. 2. #cmworld
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  5. 5. 2012 B2B Content Marketing Benchmarks, Budgets and Trends Research #cmworld
  6. 6. 2012 B2B Content Marketing Benchmarks, Budgets and Trends Research #cmworld
  7. 7. CUSTOMERMAGAZINESARE ALIVE & THEYKICK SOME SERIOUS A** #cmworld
  8. 8. POWER OF PRINT88% prefer to read magazines in print57% consumers act positively as a resultRegular readers are 38% morelikely to spend over $150 a week on shopping #cmworld
  9. 9. POWER OF PRINT82% readers spent up to 45minutes reading a customer magazine 68% US consumers saidcustomer magazines influence their purchasing decisions #cmworld
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  12. 12. „DON‘T WASTEYOUR TIME AND MONEY ON CUSTOMER MAGAZINES!“ Sak van den Boom #cmworld
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  20. 20. So, does your content marketing strategy miss a print publication? #cmworld
  21. 21. NAJLEPŠA HVALA! www.disput.si Twitter: @NenadSenicLinkedIn: linkedin.com/nenadsenic Email: nenad@disput.si www.zemanta.com/blog/ #cmworld

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