Design and user experience in the travel industry

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Design and user experience in the travel industry

  1. 1. Marketing in a Social Age Travel
  2. 2. About No Pork Pies Conversion Agency Travel Clients:Travel Clients:
  3. 3. DESIGN & USER EXPERIENCE
  4. 4. Build for the user
  5. 5. Why mobile?Smartphones are critical shopping toolswith 95% having research a product orservice on their device.
  6. 6. Why Responsive? Simple – Time!
  7. 7. Understanding Responsive
  8. 8. Understanding ResponsiveResponsive sites aren’t built forhistorical browsersYour site can be responsive but should itbe?
  9. 9. Why stop at mobile?The concept of responsive design is you arecustomising the user’s experience.Start thinking differently!
  10. 10. Customised User ExperiencePoints to consider: – Behaviour – Distractions – Social Media – Semantic Web
  11. 11. BEHAVIOUR
  12. 12. Needshttp://www.thinkwithgoogle.com/insights/library/studies/Consumer-Journey-for-Travel-Products/
  13. 13. Process Process
  14. 14. Process
  15. 15. Design with Context- We know people research online- We know people use their mobile devices to read on the go.So why isn’t the site’s functionalityaccounting for this?
  16. 16. SOCIAL MEDIA
  17. 17. Design for Influence Brand Message Message Broadcasting Relationships DiscoveryDesign/Creative Influence Research/Understanding
  18. 18. Can you do it?To become an influencer isn’t a simpleprocess.• Design for the user – and segment• Make sure you are in the right spaces• Make sure you have designed for the right devices• Understand your audience• Be human!!
  19. 19. SEMANTIC WEB
  20. 20. Evolution
  21. 21. Testinghttp://37signals.com/svn/posts/1525-writing-decisions-headline-tests-on-the-highrise-signup-page
  22. 22. Testing
  23. 23. Testing
  24. 24. Does everyone use your site the same?I’m an individualMy needs are different to yoursWhy do I get the same information aseveryone else?
  25. 25. visitcornwall.com
  26. 26. Semantic WebsiteExternal Source Cookie Data Rules Customised Site Higher Conversion Rates/Revenue More User Data
  27. 27. Semantic Website • Lead Management • Content Management • Social Media Management • Email Marketing • Marketing Automation • Analytics – Social ROI
  28. 28. Build it and they will come!Don’t expect people to come running to yourlovely new site or Facebook page.Now you’ve got the design and experienceworking, it’s time to get the benefits of themarketing!
  29. 29. Thank You

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