Maura Neill: Realtor on the GO

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Maura Neill: Realtor on the GO

  1. 1. REALTOR® on the GO: Taking Your Business Mobile Maura Neill ABR, CRS, CDPE, e-PRO, REALTOR® about.me/mauraneill
  2. 2. On Twitter? Tweet live during this class! @MauraNeill @GARealtors #GAR2014
  3. 3. Why Mobile? • 91% of all U.S. citizens have their mobile device within reach 24/7. • 70% of all mobile searches result in action within 1 hour. • It takes 90 minutes for the average person to respond to an email. It takes 90 seconds for the average person to respond to a text message. Source: http://mymobilepeek.com/mobile-statistics/
  4. 4. Internet Usage to Search for Homes Source: NAR 2012 Profile of Home Buyers and Sellers
  5. 5. Source: http://marketingland.com/pew-61-percent-in-us-now-have-smartphones-46966
  6. 6. Source: http://bits.blogs.nytimes.com/2013/06/10/one-third-of-americans-now-own-tablet-computers/?_php=true&_type=blogs&_r=0
  7. 7. “… more homes now viewed via Zillow on a mobile device than on a desktop. In July, 168 million homes were viewed on Zillow via a mobile device… …that’s 63 homes per second.” Source: Zillow Blog, August 7, 2012
  8. 8. Going Mobile Requires the Right Tools • Do you have the right tools? • What’s in your toolshed? • What do you need to add to your tools? Photo credit: “Tool Shed” by beinfang on Flickr.com
  9. 9. What Tools Do You Need? • • • • • • • Laptop Smartphone Tablet 3G and/or Mifi Stylus Power cords (DC-adapter/car compatible) The right apps (stay tuned...)
  10. 10. Mobile Toolshed: Hardware Photo credits: “Macintosh Macbook – Apple MacBook Pro” by Mac Users Guide / “iPad with Dandelion by jaredearle / “MiFi2352” by abulhussain / “CreativeTools.se – Packshot Creator” by creative_tools – all on Flickr.com
  11. 11. 3G or WiFi? Can you get online anywhere…? …or do you have to find a location with WiFi? Photo credit: “iPad with Dandelion by jaredearle on Flickr.com
  12. 12. MiFi • Device is now FREE! (with contract) • About $50 a month • Be online anywhere
  13. 13. Stay Juiced! i.Sound Portable Power Max 8,000 or 16,000 mAh for iPod, iPad, iPad 2, iPhone, Droid, Blackberry ~ $80 - $130 www.iSound.net
  14. 14. Stay Juiced! Mophie Juice Pack for iPhone (3G/GS, 4/4S, iPod Touch, iPad) ~ $60 - $100 Also battery packs, like iSound www.mophie.com
  15. 15. Video Tools Gorilla Tripod joby.com/gorillapod iStabilizer – to attach your smartphone to a tripod, monopod, etc. www.iStabilizer.com iStabilizer Monopod www.iStabilizer.com
  16. 16. Photo Tools Olloclip.com
  17. 17. Mobile Toolshed: CRM
  18. 18. Mobile Toolshed: Transaction Management
  19. 19. Your Mobile Client
  20. 20. Your Clients are More Mobile Than You Think • They’re surfing the web. • They love Zillow. • They’re finding properties before you are. • They don’t just want information quickly – they want it now. Photo credit: “Girl with iPhone” by andrewstclair on Flickr.com
  21. 21. Assess Your Clients p • What are their favorite apps? • How are they using them? • Are they comfortable with concepts such as e-signing documents and using Skype for consultations?
  22. 22. Set Your Clients’ Expectations • What is your role in the transaction? – It IS NOT to find them a house. Information is everywhere. – It IS to negotiate on their behalf and to advise and counsel them. • Make them your partner in the deal. • Make it about sharing information.
  23. 23. Mobile Apps
  24. 24. Don’t Start at the App Store Photo credits: “iPhone Apps” by criana / “Meine iPhone Apps” by cmdrfletcher on Flickr.com
  25. 25. The Test of a Great App o Does it make a daily or regular task easier for you? o Will you use it regularly? o Do your clients use it? o Does it make an element of your clients’ life/transaction easier? o Do you like using it?
  26. 26. 5 Basic Mobile Needs Storage e-Signature Document Prep Social Real Estate
  27. 27. Dropbox FREE
  28. 28. Dropbox Sample: My Listings Folder
  29. 29. SignMyPad $3.99
  30. 30. SignMyPad: e-Signature Solution Sign with your fingertip *OR* Get an iPad stylus (inexpensive!)
  31. 31. Hootsuite for Twitter FREE
  32. 32. Realtor.com FREE
  33. 33. PDF Expert $9.99
  34. 34. Beyond the Basics
  35. 35. Evernote FREE
  36. 36. JotNot Scanner Pro 99¢
  37. 37. JotNot Scanner Pro “Fax” option (99-cents for up to 5 pages)
  38. 38. Google Voice FREE
  39. 39. Slydial FREE
  40. 40. Thinglink FREE
  41. 41. Sitegeist FREE
  42. 42. Open Home Pro $14.99
  43. 43. MagicPlan FREE
  44. 44. AroundMe FREE
  45. 45. Glympse FREE
  46. 46. Real Alert FREE
  47. 47. Mortgage Calculator Extra Month+Amortization FREE
  48. 48. Key.Me FREE
  49. 49. Key.Me
  50. 50. Shoeboxed FREE
  51. 51. Shoeboxed PAID SERVICE! as low as $9.95/month or $99/year
  52. 52. Video Apps SocialCam iMovie Videolicious Tout Animoto
  53. 53. Is Your Website Mobile-Friendly?
  54. 54. Is Your Site Mobile-Friendly? Responsive Design
  55. 55. Have a Plan. Photo credit: freedigitalphotos.net
  56. 56. Q&A
  57. 57. Connect about.me/MauraNeill

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