“Understanding the New World of Klout, Social Sharing and Social Influence Marketing”

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We are on the cusp of a marketing revolution – and it is being led by you! Companies like Klout are slicing, dicing, and dissecting the billions of bits of information published on social media sites each day and grading your ability to create buzz. The most powerful of these new “Citizen Influencers” are being rewarded by companies like
Audi, Disney, and American Express with trips, merchandise, and luxury cars. Today,
anyone can get behind the velvet rope … if you know how! In this fast-paced talk, the author of the best-selling book Return On Influence gives you the inside scoop on the revolutionary world of social influence marketing.

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“Understanding the New World of Klout, Social Sharing and Social Influence Marketing”

  1. 1. Return On Influence:Realities of Personal Power on the Web Mark W. Schaefer Schaefer Marketing Solutions #cmworld @markwschaefer • #cmworld
  2. 2. #cmworld
  3. 3. Evolution of influence “Influence at Work” • Scarcity • Likability • Consistency • Authority • Reciprocity • Social proof #cmworld
  4. 4. Examples of offline social proof #cmworld
  5. 5. Examples of online social proof #cmworld
  6. 6. CONTENT #cmworld
  7. 7. CONTENTTHAT MOVES ISPOWER #cmworld
  8. 8. #cmworld
  9. 9. #cmworld
  10. 10. #cmworld
  11. 11. #cmworld
  12. 12. HOWcan get it anymore exciting? #cmworld
  13. 13. #cmworld
  14. 14. #cmworld
  15. 15. #cmworld
  16. 16. Klout does not measure ALL influence. … just one sliver of it. … kind of. #cmworld
  17. 17. Does content What do you Who responds move? talk about? to you? #cmworld
  18. 18. #cmworld
  19. 19. #cmworld
  20. 20. #cmworld
  21. 21. #cmworld
  22. 22. #cmworld
  23. 23. #cmworld
  24. 24. #cmworld
  25. 25. #cmworld
  26. 26. Social Influence in a Crisis #cmworld
  27. 27. #cmworld
  28. 28. WHOis your companySPOKESPERSION? #cmworld
  29. 29. BUTHOW? #cmworld
  30. 30. #cmworld
  31. 31. Relevant AudienceMeaningful Consistent Content Engagement #cmworld
  32. 32. #cmworld
  33. 33. “RITE” Relevant Interesting TimelyEntertaining #cmworld
  34. 34. CONSISTENT ENGAGEMENT #cmworld
  35. 35. Photo: Associated Press #cmworld
  36. 36. #cmworld
  37. 37. BlogBusinessesGROW.comTwitter@markwschaefereMailMschaefer700@gmail.com #cmworld

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