Automotive Tech - What the Car Industry Can Learn From the Tech Industry. Connected Driver Conference 2016 - Brussels.

1. WHAT AUTOMOTIVE CAN LEARN
FROM THE TECH INDUSTRY

2. GLOBAL SMART NAVIGATION
• Naviga'on
• Traffic
• Local Search
• Driver Scores
DOWNLOADS
26+
million
COUNTRIES
190

3. DRIVING BUSINESS
Leading business-to-business provider of connected
navigaHon, map data and driver soluHons.
Our services help businesses grow their visibility, connec'vity
and opera'onal efficiency.

4. IT’S YOUR WORLD
Discover.
Navigate.
Experience.

5. ABOUT ME
• Developer
• Crea've Technologist
• 1st thing I look for in a vehicle

6. DEVELOPMENT OF THE CARS OF THE
FUTURE IS ACCELERATING
New players driving change...

7. NEW PLAYERS
APPLE

8. DISRUPTORS
MISSION
To accelerate the world’s
transi'on to sustainable transport

9. CHANGES IN CONSUMER DEMAND
Constant connec'on

10. MILLENIALS SEEK
EXPERIENCES

11. GROWING CONSUMER TRENDS
Millenials:
• Experiences not products
• On-demand info/ services
• Weigh up sharing vs ownership
• Safety conscious

12. BEYOND TRANSPORTATION
MUST HAVE FEATURES:
• Smart naviga'on
• Real-'me traffic
• Bluetooth wireless connec'vity
• Integra'on with their smartphones (apps)
Other onboard technologies to help them go, stop and park.

13. COMPUTERS ON WHEELS

17. SOLVE PROBLEMS TOGETHER
• Road safety
• Sustainable transport
• Efficient Vehicle maintenance management
• Seamless Smart experiences
• Smart Ci)es Smart Lives

18. You’re not just
buying a car – you’re
part of a movement!

19. TECH ADVANCEMENT BRINGS
HUGE CHALLENGES
Complexity of produc'on

20. WARNING
Resist old 'skool' protec'onism
• Experience lock down
• Proprietary soWware/ data protocols/
hardware experiences
• Prolifera'on of disconnected tech
solu'ons

22. 1. FREEDOM OF EXPERIENCE
• Customer and user defined
• Mix and match
• App culture

23. 2. HANDOFF
• Con'nuity of features
• Device to device
• Vehicle to vehicle

24. DRIVER EXPERIENCE
One Driver
Different Cars

25. 3. UPGRADEABILITY
• Think forward!
• Extensible approach to product
development

26. 4. RESPONSIVE ADVANCEMENT
Cars must
improvement over Hme

28. BIG DATA CHALLENGES
Connected car connects automoHve
And telecoms.
ConnecHvity – strategic partners

29. BIG DATA CHALLENGES
• Connec'vity
• Security – consumer confidence

30. BIG DATA CHALLENGES
• Connec'vity
• Security
• Privacy – consumers in control

31. BIG DATA CHALLENGES
• ConnecHvity – strategic partners
• Security – consumer confidence
• Privacy – consumers in control

32. SOFTWARE ADDING HARDWARE SOLUTIONS TO
THEIR PRODUCT PORTFOLIOS
WHILE HARDWARE INNOVATORS MUST DO THE
SAME IN REVERSE TO GAIN A COMPETITIVE
ADVANTAGE.

33. ALL ABOUT APPS
• Freedom
• Upgradeability
• Experience

34. Zoë Laycock
MarkeHng & Customer Experience
zoe@navmii.com
@firestartr