Purdicom's presentation on Ruckus' brand new Cloud Products or Smart Wireless Services product range including Ruckus SPoT, SAMs and vSCG...

1. Chris Knight, Technical Manager
James Smith, WiFi Sales Manager
Explaining Ruckus’ Cloud Products

2. About Purdicom
• Founded: February 2005
• Founder: Hugh Garrod (Managing Director)
• Location: Wantage, Oxfordshire
• Channel: Through VARs, WISPs & Integrators only
• Growth: 35 - 45% annually
• Highlight: Sunday Times Tech Track 100 2013
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3. Purdicom Delivers
3
The latest &
the greatest
networking
technologies
Unmatched
technical
expertise
Technical
sales team
to help your
business
Large stock
holding &
flexible
credit terms

4. Technologies

5. Value Added Services

6. Vendors
6

7. Moving Smart Wi-Fi into the Cloud
1.
2.
3.

8. Smart Wireless
Services
Building Services On Top Of Smart Wifi
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APPLICATION PROGRAMMING INTERFACES
RUCKUS & THIRD PARTY APPLICATIONS
RUCKUS
MOBILE APPS
Public
Cloud
Private
Cloud
XaaS
ACCESS POINTS
CONTROLLERS
MANAGEMENT AND REPORTING
Smart Wireless Infrastructure

9. Recurring
revenue
9
Where is the Real Opportunity?
Airports,
public
venues
Helping the channel deliver
managed services
10.5M
6.5M
2013 2018
Deployment of new
carrier-grade hotspots
Source: Maravedis-Rethink forecasts 2013
Retail,
shopping
malls
Stadiums,
convention
centers,
Universities

10. RUCKUS WIRELESS PROPRIETARY AND CONFIDENTIAL
1. Ruckus Wireless SAMs
(Smart Access Management Service)

11. o Enables ultra-easy design, management and monetization of hotspot services
o Combines the scale, efficiencies and cost-effectiveness of cloud-based
services with best-in-class Smart Wi-Fi products and technology
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Introducing SAMs
The first cloud-based, carrier-grade
Smart Wi-Fi Access Management Service

12. 12
SAMs: New Model for Managed Public Wi-Fi Access
Do it yourself
IT Army
With SAMs
Content Engine Policy Engine
Radius Server Database
WLAN Controllers
Ad Engine
Channel Partner
AP AP AP
AP AP AP

13. 13
SAMs Deployment Options
SAMs Cloud Integrates with
ZoneDirector (or SCG) for
advanced features
SAMs Cloud
Integrating with
ZoneDirector
(or SCG)
SAMs provides Cloud
Management & AP provisioning
as well as hotspot management
- or -
*Older access points not supported. Contact Purdicom for more information
SAMs Cloud
supporting APs without
a ZoneDirector (or
SCG)

14. 14
Effortless Setup
1 2 3
Subscribe and Define
Configure and
Deploy
Manage and
Monetize

15. 15
SAMs Effortless Setup And Easy To Monetize
Social Login Coupon insertionVenue Branding Advertising
Additional Monetization Options
ü Upsell services
ü Loyalty branding
ü Customer engagement

16. 16
SAMs Rich Analytics and Demographics

17. 17
Analytics Overview – Home Dashboard
Analytics Reporting
• Dashboard Summary
• Registration Method (e-mail,
Facebook, Twitter)
• Total Registered Users
• Total Sessions
• New vs. Returning Users
• Average Visitor Duration
• Device Types
• Browser Versions
• Visitor Demographics (Gender,
Age range)
Network Monitoring
• Access Point Status
Analytics Users & Sessions
Network Activity
Demographics
Session Duration
Popular Devices
Registration Method

18. RUCKUS WIRELESS PROPRIETARY AND CONFIDENTIAL
2. Ruckus Wireless SPoT
(Smart Positioning Technology)

19. 19
Introducing SPoT
Location Adding Value to Customers’ Business
Shopper behavior (footfall), ad
revenue, coupons
Loyalty customer satisfaction,
instant concierge
Retail + Hotel
Loyalty customer convenience, ad
revenue, retail coupons
Traveler behavior (footfall), ad
revenue, retail coupons
Two Key Applications
1. Movement Analysis
o Shopper / footfall analytics
o User / device tracking
o Planning
2. User Engagement
o Targeted On-premise Content
o Store promotions
o Guided Tours
o Mobile Concierge

20. 20
SPoT Deployment Options
SPoT Cloud integrates with an existing local
ZoneDirector creating an UPSELL opportunity
SPoT Dashboard and
Ecosystem Hosted in
the Cloud

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SPoT Understanding and Engaging Customer Journeys
o New customer engagement
and experience
o Provides unprecedented
insight into customer behavior
o Enables customized services
and marketing that can be
monetized
o Allows for network
optimization based on real-
time and historical analytics
o Ideal for indoor environments
where GPS is not ideal

22. 22
SPoT – Easy to setup
PreparePrepare
Determine optimal
AP coverage and
placement for
location services
Enable
Enable location
service system
through the
controller
Calibrate
Use free Ruckus
calibration app to
create RF
fingerprint of venue
Map
Obtain, scale and
load venue map(s)
into SPoT LBS
engine

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Select
venue
load
map
Calibrate
Fool-proof
guidance
SPoT Easy System Calibration

24. 24
Indoor Positioning 101
Calibrate
Location
Engine
WiFi signals
-52 dBm
-64 dBm -82 dBm
-74 dBm
(x,y) estimate
Use WiFi signal strength
signatures to position
the mobile device
Radio Map

25. SPoT Example: Retail
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How do customers
move through a venue?
Where do they stop
and linger and where
do they keep moving?
Are you getting a lot of
repeat customers or
new customers?
Are staffing levels
appropriate at all times
and in all places?

26. RUCKUS WIRELESS PROPRIETARY AND CONFIDENTIAL
3. Ruckus Wireless vSCG
(Virtual Smartcell Gateway)

27. § Highly Flexible and Scalable Virtual Appliance
§ 25 to 10,000 APs
§ 500 to 100K Clients
§ Control Plane Only in Phase 1
§ Hypervisor Support
§ VMware (vSphere 5.x)
§ KVM
§ Active/Active Clustering for Resiliency
§ HA Extended from Hypervisor
§ Orchestration & API tools
Virtual SCG (vSCG) – Phase 1

28. 28
vSCG Deployment Options
Managed multiple customer sites with the Virtual SCG
vSCG managing
multiple APs at multiple
sites enabling VARs to
become MSPs

29. SCG Benefits for Enterprise
SCG Architecture
o Massive Scaling – 10,000 AP (30,000 with clustering)
o Reliability via clustering
o WAN friendly for remote site deployments
o Open, PSK, 802.1x, WPA/2, WEP, MAC
o AP Survivability (Open, PSK, 802.1x)
o Integrated NMS/data storage capability
o Cost effective at scale
o SpeedFlex
o Mesh
o Band Steering
o Dynamic VLAN
o Roaming (OKC/PCK)
o Tunneling
o WIPSr
o Guest Access
o Client Fingerprinting
o AP Grouping
o WLAN Grouping
o DHCP Relay
o Rate Limiting
o Transmit Beamforming
o Hotspot, Hotspot 2.0, WISPr
o TACACS+
Feature Base useful for Enterprise (as of 2.1)
Multiple Large Sites
Distributed Sites

30. RUCKUS WIRELESS PROPRIETARY AND CONFIDENTIAL
Pricing
£

31. Pricing – SAMs (Partner Support)
With Onsite ZoneDirector / SCG:
o 1 AP, 1 Yr License: £77 list price
o 1 AP, 3 Yr License : £232 list price
o 1 AP, 5 Yr License £387 list price
Hosted in Ruckus Cloud:
o 1 AP, 1 Yr License: £116 list price
o 1 AP, 3 Yr License : £348 list price
o 1 AP, 5 Yr License £580 list price
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32. Pricing – SAMs (End User Premium Support)
With Onsite ZoneDirector / SCG:
o 1 AP, 1 Yr License: £116 list price
o 1 AP, 3 Yr License : £348 list price
o 1 AP, 5 Yr License £580 list price
Hosted in Ruckus Cloud:
o 1 AP, 1 Yr License: £154 list price
o 1 AP, 3 Yr License : £464 list price
o 1 AP, 5 Yr License £774 list price
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33. Pricing - SPoT
Hosted in Ruckus Cloud:
o 1 AP, 1 Yr License: £193 list price
o 1 AP, 3 Yr License : £580 list price
o 1 AP, 5 Yr License £967 list price
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34. Pricing - vSCG
o Base Software Platform: £641
o vSCG Supporting up to 5 APs: £322
o vSCG Supporting up to 10 APs: £645
o vSCG Supporting up to 25 APs: £1,612 list price
o vSCG Supporting up to 50 APs: £3,225 list price
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• Any questions?
Thank you