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Inbound roaming webinar
- 1. 9th April 2020 9am GMT Webinar: Inbound Roaming Market Share Why MNOs need to know it and how to find out Janusz Jezowicz SpeedChecker CEO Janusz@speedchecker.com Milja Hofman Roamingwise Owner milja.hofman@roamingwise.com
- 2. SpeedChecker process Billions of data points in more than 170 countries We collect real world end user experience through our passive and active measurement technology, combined with unique regional and global partnerships with apps, plus our unparalleled crowdsourced big data We provide solutions to Regulators, MNOs, ISPs and handset manufacturers About SpeedChecker
- 3. Roamingwise offers Training and Consultancy on Roaming. Training: - Basic and Advanced trainings on Commercial and Technical Roaming topics - Specialised trainers - Various languages - Following GSMA standards - Online, (online) training seminars, on-site Consultancy: - Roaming Start-up / Project Coordination - Roaming Agreement Negotiation - Roaming Audit - TADIG Testing About Roamingwise
- 4. - Why it is important to know your Inbound Roaming Market Share - Poll - Various Measuring Methods - Detailed explanation of Speedchecker product for inbound market share - Sample Data Speedchecker - Ways to expand inbound roaming market share - Training Options Roamingwise - Q&A Agenda
- 5. Why it is important to know your Inbound Roaming Market Share VPMN 1 VPMN 2 VPMN 3 HPMN IOT
- 6. Comparison of various measuring methods Comparison of various measuring methods Interconnect CDRs TAP Files Signalling Probes Data points from mobile devices
- 7. • Using Crowdsourced approach • First limited data points available in days • More comprehensive data between 2 to 6 weeks Unlike the traditional probe based approach of buying a retail SIM card from a roaming partner and deploying in your country, we rely on hundreds of SIM cards from each roaming partner which are currently in use by customers visiting your country. This approach allows us to provide better accuracy, faster report delivery and better coverage than probe-based approach How does SpeedChecker compile inbound roaming reports?
- 8. What is crowdsourcing ? a method to gather active and/or passive measurements from a large number of end-user devices
- 10. Benefits of crowdsourcing for Roaming Crowdsourcing leverages extensive app partner network which means we can get data from a greater number of end user devices and therefore better accuracy. Data are collected on-demand according to client specification Since data is collected on demand, there is a lower overhead in producing the data and solution is more cost-effective
- 11. Which roaming partners bring most traffic Sample market share report: UK
- 12. Inbound roaming market share Sample market share report: UK
- 13. Data speed in roaming (& poll)
- 14. Inbound roaming report • Quarterly reports compiled on the selected countries. • On-demand reports (Global) • 9 page report with analysis, data tables and charts • Free sample reports available (limited view) • Possibility to buy one-off reports or discounted rates for longer commitments
- 15. Ways to expand inbound roaming market share IOT Negotiation & SoR Leakage Analytics MarketingVAS Fight Counter Steering
- 16. IOT Discount Negotiation & Steering of Roaming (SoR) 10.000 min 10.000 min 2.000 min
- 17. What is Counter-Steering? 1: The VPMN sends fake Location Update messages over Signaling, faking that the other operators have no coverage (not allowed) 2: The ‘GLR’ solution provides a virtual VLR, covering the whole network, even when the HPMN subscriber moves from VLR A to B (allowed?) • How to notice: • Monitor Inbound Roaming usage • Detect fake Location Update messages Fight Counter Steering
- 18. • Identifies leakage of inbound roamers to a competing network and provides alerts for radio coverage problems • Identifies where inbound roamers left (VLR/MSC and Cell ID) and to which competing network MSC • Allows the VPMN to identify: • GSM radio coverage holes and leakage trends • HPMN steering actions • Counter steering actions • Signaling based / Drive Test Inbound Roaming Leakage Analytics
- 19. • Virtual Home Environment (VHE) • Call Correction (call direct from the phone book) • Home Short Codes (voicemail) • Customers are informed about tariffs and data consumption real-time • Data Roaming Alerts / Missed Call Alerts Benefits: • Regains lost revenue via increased roaming call completion • Boosts roamers satisfaction Roaming Value Added Services
- 20. • Inbound Roamers Segmentation • Visited Roamers Segmentation • Social Network Analysis (influencers) Inbound Roaming Marketing – Targeted Segmentation
- 21. • BA.47 Roaming Customer Targeted Communications (RCTC) provides rules that operators must follow when planning to market to incoming Roamers on their network • Any communication needs to be approved by the HPMN Inbound Roaming Marketing – BA.47
- 22. • Basic and Advanced trainings on Commercial and Technical Roaming topics. Following GSMA Standards. • Online, (online) training seminars, on-site • Delivered in English, Spanish, French and Dutch • Trainers: Trainings Milja Hofman Joshua OdoteyeErik Vrolijk Chrisjan de Weerd Roamingwise offers:
Editor's Notes
- Thank you Janusz, glad to be here. To introduce Roamingwise, we offer training and consultancy on Roaming. With regards to the training, these are basic and advanced courses, you can think of roaming essentials, latest trends, Roaming Commercials and IOT Discount Negotiation, Roaming Fraud and Revenue Assurance, but also technical topics like LTE and VoLTE Roaming and IREG / TADIG testing. We have specialized trainers who are specialized in roaming finance and technical roaming. We follow workgroups of the GSMA and these standards are included in the material. These days we focus on online training, this can be in a group of one company, and we offer open online training seminars which are scheduled for this year. On the consultancy part, we can be involved in helping set up roaming within for example an MVNO, perform Roaming Agreement negotiation, deliver a roaming audit or perform TADIG testing.
- Why is it important to know your market share as an operator? Total traffic, how this is distributed. On this they can base their strategy Interesting to know is the total traffic that is coming into the country and how it is distributed. This gives a better indication on the strategy the roaming coordinator should follow in negotiating its IOT. Knowing that you are operator 2 will give more of an impulse to do a better job in the negotiation. Trying to get partners to steer towards you or negotiating a traffic commitment. It may also be that network number 2 is not part of a group and the others are. It gives important strategic information.
- Interconnect CDRs can be used in the analysis of the inbound roaming calls: Country based market share On basis of MSISDN: operator based market share Using TAP give the revenue impact: revenue based market share Signalling: one notifies when there is a change on inbound roamers in the network (QoS) / Steering away? Probes: many location updates, which network they connect on Data points: This is the SpeedChecker solution. Speedchecker collects billions of data points from apps on mobile networks worldwide. This gives information about the network. - We analyze the interconnect CDRs of following calls : Calls initiated from an inbound roamer in France (under any French operator) and terminated at an orange France number. This traffic gives us the market share / distribution per originating country : Country based Market Share. - We cross-check with external database to identify cases of Number Portability : This gives us accurate input on originating operator : Operator based Market Share. We can (optionally) process TAP files to get revenue impact : This gives Revenue based Market Share and financial impact of Market share change.
- So let’s get right into it. What is crowdsourcing ? a method to gather active and/or passive QoS measurements from a large number of end-user devices – this definition is from ITU, E806. We have some of the authors of that standard today in the audience Zeid, Ayman, Tania – this is the first ITU recommendation that got approved and which has documented crowdsourcing as valid method do do QoS. Of course crowdsourcing was used before , that standard got approved last year, with the launch of smartphones with android/ios system and their penetration worldwide really enabled this new method to take-off.
- Flat rate model, Incremental model, revenue or volume commitment
- Intelligent Call Assistance: Mobileum, Gemalto, StarhomeMach Telefonica Wholesale Offer your subscribers a similar environment while roaming to the one they have in their home network, facilitating the use of local mobile services, worldwide. Subscribers can call their contacts directly through their phone book, use the regular numbers for value-added services, use voicemail and be informed about roaming tariffs and their data consumption in real-time. Call Correction, Short Codes, Removal Voicemail Deposit Tromboning, Data Roaming Alerts and Missed Call Alerts - all in one service Swecom The Virtual Home Environment consists of a series of applications designed to help subscribers, especially inexperienced subscribers, to use their phone as easily as possible while roaming It does this by correcting the number that a roamer tries to dial. For example, a roamer might be used to dialing a short code to access voice mail at home. When he tries to do this whilst roaming, the VHE system recognizes where he has come from, and corrects the dialed number accordingly. This can be automatically implemented, or instead the system can ask the subscriber, via a variety of methods, if he wants the number to be corrected. In addition to correcting specific network short code numbers, the system can manage general numbers that the user might have dialed without, for example, using the appropriate international access codes. Operator Benefits: Increase the number of successfully completed calls Boost roamers’ satisfaction Continuous and feasible updates on short codes mapping database Seamless operation to roamers Roamer Benefits: No need to remember international codes Automatic correction eliminates the need to update phonebook
- Analysis can give very valuable insights per country and even per group of inbound roamers. This gives information about untapped revenues.