Mobile and Social Media Strategy

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  • OBJECTIVES Sharing/awareness Mobile strategy staff management CEO Apps – why? What works? Follow-up
  • What is MW? (who goes, etc) BD/CJ Topics BD Trends (Internet Evolution, etc) CJ Recent years: Social Media BD This Year: Mobile BD What is mobile BD What works CJ Mobile Strategy CJ What we are doing (examples) CJ Follow up (Mobile strategy survey, brown bags) BD
  • BD/CJ What is Museums and the Web Museums and the Web is an annual conference Every year since 1997 Three of us attended this year: Chris Jaja, Marie-Sophie Denausier, Brian Dawson 4 day conference In Philadelphia this year, the city of Brotherly Love exploring the social, cultural, design, technological, economic, and organizational issues of culture, science and heritage on-line. People from all over the world Our community has been meeting since 1997, imagining, tracking, analyzing, and influencing the role museums play on the Web, and having fun doing it. Sessions, workshops, demonstrations, exhibitors, “Crit Room”, Drinks, showers…. Good published record of the conference – papers, slides, etc.
  • BD Topics/Trends *** search for summaries and steal stuff Mobile Strategies, technologies, platforms, navigation, apps Social media Strategies User generated content Flickr, Facebook, YouTube, Twitter Content (Web, mobile, etc.) Storytelling Tagging eBooks Games On-line collections Google Art Project
  • CJ (look at Pew slides) http://conference.archimuse.com/mw2011/programs/grounding_digital_information_trends Information consumption (slide 48): Portable, Participatory, Personalized Internet Evolution: Stage 1: Broadband In 2000, only 5% had broadband connections at home In 2010, 1 in 3 adults have not been part of the Broadband revolution In 2010, 65% have broadband Stage 2: Mobile In 2000, 53% of adults owned a cell phone By 2011, 85% of adults have cell phones Laptops are becoming the computer of choice Texting is now the communication channel of choice for teens (50 texts/day) Stage 3: Social Networks In 2000, 0% used Social Networks Today, 61% of online adults use SNS Stage 4: Apps In 2010, 35% of adults had apps on their mobile device Teens and texting - slides 23-26
  • CJ (look at Pew slides) http://conference.archimuse.com/mw2011/programs/grounding_digital_information_trends Information consumption (slide 48): Portable, Participatory, Personalized Internet Evolution: Stage 1: Broadband In 2000, only 5% had broadband connections at home In 2010, 1 in 3 adults have not been part of the Broadband revolution In 2010, 65% have broadband Stage 2: Mobile In 2000, 53% of adults owned a cell phone By 2011, 85% of adults have cell phones Laptops are becoming the computer of choice Texting is now the communication channel of choice for teens (50 texts/day) Stage 3: Social Networks In 2000, 0% used Social Networks Today, 61% of online adults use SNS Stage 4: Apps In 2010, 35% of adults had apps on their mobile device Teens and texting - slides 23-26
  • CJ (look at Pew slides) http://conference.archimuse.com/mw2011/programs/grounding_digital_information_trends Information consumption (slide 48): Portable, Participatory, Personalized Internet Evolution: Stage 1: Broadband In 2000, only 5% had broadband connections at home In 2010, 1 in 3 adults have not been part of the Broadband revolution In 2010, 65% have broadband Stage 2: Mobile In 2000, 53% of adults owned a cell phone By 2011, 85% of adults have cell phones Laptops are becoming the computer of choice Texting is now the communication channel of choice for teens (50 texts/day) Stage 3: Social Networks In 2000, 0% used Social Networks Today, 61% of online adults use SNS Stage 4: Apps In 2010, 35% of adults had apps on their mobile device Teens and texting - slides 23-26
  • CJ (look at Pew slides) http://conference.archimuse.com/mw2011/programs/grounding_digital_information_trends Information consumption (slide 48): Portable, Participatory, Personalized Internet Evolution: Stage 1: Broadband In 2000, only 5% had broadband connections at home In 2010, 1 in 3 adults have not been part of the Broadband revolution In 2010, 65% have broadband Stage 2: Mobile In 2000, 53% of adults owned a cell phone By 2011, 85% of adults have cell phones Laptops are becoming the computer of choice Texting is now the communication channel of choice for teens (50 texts/day) Stage 3: Social Networks In 2000, 0% used Social Networks Today, 61% of online adults use SNS Stage 4: Apps In 2010, 35% of adults had apps on their mobile device Teens and texting - slides 23-26
  • CJ (look at Pew slides) http://conference.archimuse.com/mw2011/programs/grounding_digital_information_trends Information consumption (slide 48): Portable, Participatory, Personalized Internet Evolution: Stage 1: Broadband In 2000, only 5% had broadband connections at home In 2010, 1 in 3 adults have not been part of the Broadband revolution In 2010, 65% have broadband Stage 2: Mobile In 2000, 53% of adults owned a cell phone By 2011, 85% of adults have cell phones Laptops are becoming the computer of choice Texting is now the communication channel of choice for teens (50 texts/day) Stage 3: Social Networks In 2000, 0% used Social Networks Today, 61% of online adults use SNS Stage 4: Apps In 2010, 35% of adults had apps on their mobile device Teens and texting - slides 23-26
  • BD Topic for the last 3 years First, about jumping on the bandwagon Now more strategic approach Clearer focus on why and how to use it what works,
  • BD This year’s breakout topic was Mobile
  • BD What is mobile? Cell phones Smart phones: Devices: Laptops Tablets iPhones, iPads, iPods, Android, Blackberry, … GPS Texting Apps Mobile Web Location based tools (Facebook Places, Foursquare) Guided tours Social media (twitter, facebook, etc) Games http://www.180360720.no/index.php/archive/what-is-mobile/
  • CJ What works? Smithsonian’s National Museum of Natural History in Washington D.C. Problem: 60% of visitors were getting lost in their 1.5 million square feet establishment Objective: Help guide visitors through their visit with a way finding mobile app. Problem Clear Goal Focused App/Solution Simple task: http://volonbolon.net/post/1398014263/what-is-mobile
  • CJ Mobile Strategy What is our objective? Enhance the experience? Expand our reach? Solve a problem? Add educational value? Increase donations? Who is your audience? What do they want/like? Which Platform will help you achieve your objectives? Is it feasible? What is the business model? (see page 159 of MW catalogue)
  • CJ We don’t have an app (yet!) but we are involved Here are some actions were are taking: QR codes at CASM Some departments are exp with apps (visitor exp and programming) People are connecting to us on mobile via Twitter and FB Apps Energy Project: QR codes on promo cards Twitter account with hashtag TalkEnergy Twitterfall at the exit of the Energy Exhibit Do we showcase the new CSTM mobile site?
  • CJ We see on our own Web sites that there is a growth pattern for mobile usage Check out % of site visit based on a more current range. 3.95% for last month. Chart shows Science and Tech daily mobile visits
  • CJ We don’t have an app (yet!) but we are involved Here are some actions were are taking: QR codes at CASM Some departments are experiencing with apps (visitor exp and programming) People are connecting to us on mobile via Twitter and FB Apps Energy Project: QR codes on promo cards Twitter account with hashtag TalkEnergy Twitterfall at the exit of the Energy Exhibit Do we showcase the new CSTM mobile site?
  • CJ We don’t have an app (yet!) but we are involved Here are some actions were are taking: QR codes at CASM Some departments are exp with apps (visitor exp and programming) People are connecting to us on mobile via Twitter and FB Apps Energy Project: QR codes on promo cards Twitter account with hashtag TalkEnergy Twitterfall at the exit of the Energy Exhibit Do we showcase the new CSTM mobile site?
  • BD
  • Mobile and Social Media Strategy

    1. 1. MW2011
    2. 2. Museums and the Web Internet Evolution Social Media Mobile Next
    3. 3. Sessions Workshops Demonstrations Exhibitors Crit Rooms
    4. 5. <ul><li>INTERNET </li></ul><ul><li>EVOLUTION </li></ul>Broadband Mobile Social Networks Apps
    5. 6. <ul><li>BROADBAND </li></ul><ul><li>Stage 1 </li></ul>
    6. 7. <ul><ul><li>had broadband connections at home in 2000 </li></ul></ul>5%
    7. 8. <ul><ul><li>have broadband connections at home in 2011 </li></ul></ul>65%
    8. 9. <ul><li>MOBILE </li></ul><ul><li>Stage 2 </li></ul>
    9. 10. <ul><ul><li>of adults owned a cell phone in 2000 </li></ul></ul>53%
    10. 11. <ul><ul><li>of adults owned a cell phone in 2010 </li></ul></ul>85%
    11. 12. <ul><ul><li>Laptops are becoming the computer of choice </li></ul></ul>
    12. 13. <ul><ul><li>Texting is now the communication channel of choice for teens </li></ul></ul>50 <ul><ul><li>Texts/Day </li></ul></ul>
    13. 14. <ul><li>SOCIAL NETWORKS </li></ul><ul><li>Stage 3 </li></ul>
    14. 15. <ul><ul><li>used Social Networks in 2000 </li></ul></ul>0%
    15. 16. <ul><ul><li>million users on today </li></ul></ul>500
    16. 17. <ul><ul><li>Social Media has taken over pornography as the #1 activity on the Web </li></ul></ul>
    17. 18. <ul><ul><li>hours of video uploaded every minute on </li></ul></ul>24
    18. 19. <ul><ul><li>hours of video will have been uploaded on by the end of our presentation </li></ul></ul>240
    19. 20. <ul><li>APPS </li></ul><ul><li>Stage 4 </li></ul>
    20. 21. <ul><ul><li>of cell owners have downloaded an app </li></ul></ul>29%
    21. 22. <ul><ul><li>have paid to download an app </li></ul></ul>13%
    22. 23. <ul><ul><li>mobile apps available on Apple’s App Store </li></ul></ul>350,000
    23. 24. Recen1t years: Social Media
    24. 25. Plan your social media strategy
    25. 26. THIS YEAR: MOBILE
    26. 28. WHAT WORKS?
    27. 29. <ul><ul><li>million square feet of space </li></ul></ul>1.5 <ul><ul><li>Smithsonian’s National Museum of Natural History </li></ul></ul>
    28. 30. <ul><ul><li>Smithsonian’s National Museum of Natural History </li></ul></ul><ul><ul><li>Problem : 60% of visitors were getting lost </li></ul></ul>
    29. 31. <ul><ul><li>Objective : Create a way finding mobile app for visitors </li></ul></ul><ul><ul><li>Smithsonian’s National Museum of Natural History </li></ul></ul>
    30. 32. MOBILE STRATEGY Roadmap Objectives? Which platforms will help us achieve our objectives? Feasible ?
    31. 33. ARE WE INVOLVED?
    32. 35. Twitter Wall (#TalkEnergy)
    33. 36. EXCITING ANNOUNCEMENT!
    34. 37. Now
    35. 38. Upcoming
    36. 39. Follow-up <ul><li>Mobile strategy – survey </li></ul><ul><li>Brown bag </li></ul><ul><li>Resources (links) </li></ul><ul><li>Talk to us </li></ul>

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