Good morning, my name is Sherwin Sowy, your co-chair for this conference. I’d also like to introduce you to Dingdong Caharian my co-chair.I’d also like to acknowledge the presence of Migs Ramos, president of IMMAP, Mike Palacios, VP of IMMAP, our guests from the industry, advertisers, agencies, telecom operators, startups, mobile marketing companies and publishers. Thank you for joining us today.On behalf of IMMAP, I would like to welcome everyone to the 3rd Mobile Marketing Conference, organized by the Internet and Mobile Marketing Association of the Philippines. The Mobile Marketing Conference is the premier conference and the authority in advocating thought leadership, best practices and trends in mobile marketing. Now I know you’ve heard this before - Every year, someone from the industry proclaims that that year is the Year of Mobile. Why don’t we take a look at the current mobile statistics.
Depending on who you talk to, there are at least 15 million smartphones in the Philippines, according to Nielsen, although I’ve seen studies putting it at 25M.15% x 3610% x 73.4
So not only do they have the phones, but they use it to access the internet!
And why is this happening? The cost barrier to entry has been lowered!
Now the big questions is Why mobile? Why should we focus our marketing attention to mobile?
But why mobile? Why should your brand invest in engaging with your users via mobile?How many of you sleep with your mobile beside you? That’s how personal a mobile is. In fact,
One thing we marketers sometimes don’t realize is that the mobile phone is with our customers every single waking or even sleeping moment of their lives. As compared to newspapers, who are probably read just in the morning, or TV, which is maybe watched at noontime and in primetime, or radio which people listen to only while driving, the mobile is the only device with your customer in the morning, during the day, and at night, and late at night.
The mobile also provides different features that other devices don’t have, such as context – where you are, are you in transit or not, etc…, connectivity - portable, always on internet connectivity, and sensors which can tell if the phone is moving via the accelerometer, what it’s seeing via it’s camera, even where you’re facing.
So going back – will 2014 be the year of mobile?It’s all up to you – advertisers, brands, telcos, suppliers and startups. We hope that the next two days will give you the knowledge, best practices, case studies and the drive to go into mobile, the drive to MAKE THE CALL.Thank you, and I hope you will enjoy the rest of the conference.
MOBILE PENETRATION HAS
Globe, Smart, ITU
Expected to grow
to 50% penetration
in 3 years
Fastest growing country in the region for smartphones
Browse the internet using
Globe Telecom, Inc.
Carlo Bernardo Santos
The Nielsen Company
Golden Arches Dev’t Corp.
Sari Software Solutions