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Smartphone Usage According to Gender in Turkey

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This presentation is prepared for FAS 2013 International Gender Congress.

Smartphones diffused with an epic pace in Turkey, and me and my colleague Mira Elif Demirhan made an academic research on usage habits and rates of smartphones and analyzed data for "gender" parameter.

Published in: Business, Technology
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • Teşekkürler, sunum içindeki veriler benimde çok işime yaradı.
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  • Burak, what is the smartphone penetration among university students in Turkey? Do you have any data on this?
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  • @UfukYurdalan Teşekkür ederim, güzel bir sunum oldu diye umuyorum dinleyiciler için de... :)
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Smartphone Usage According to Gender in Turkey

  1. 1. SMARTPHONE USAGEACCORDING TO GENDERIN TURKEY
  2. 2. @burakBGpolatThis presentation may create question or exclamation marks.!Please do not hesitate to interact with me via Twitter during the presentation.!Now sit tight, prepare your smartphone and enjoy the next 15 minutes.!
  3. 3. What do you have to take with you when you leave your house?!
  4. 4. Keys & Wallet!
  5. 5. Keys, Wallet and Smartphone!
  6. 6. 1000000000!Billion says so.!
  7. 7. Telephone(Tele, Greek: Far off)(Phone, Greek: Sound)System for transmitting voices over a distance using wire or radio, byconverting acoustic vibrations to electrical signals.!Mobile phone(Mobilis, Latin: Movable)Telephone with access to a cellular radio system so it can be used over awide area, without a physical connection to a network.!!SMARTPHONE(Smeart, Old English: Sharp) Mobile phone that is able to perform many of the functions of a computer,typically having a relatively large screen and an operating system capable ofrunning general purpose applications.!
  8. 8. SMARTPHONEA mobile phone with advanced computing capabiliy and connectivity!Mobile communication device that uses an identifiable open operating system!Clever gadget that is more than just a phone!Pocket-sized personal computer!!
  9. 9. SMARTPHONEA Mobile Phone.!A Mobile Computer.!Smarten our lives.!!
  10. 10. 1876Alexander Graham Bellinvents telephone.!!1935First telephone call aroundthe world.!!1946AT&T introduced MobileTelephone Service.!!1973Motorola produced the firsthandheld mobile phone.!!1993IBM Simon is launched.Simon is considered as thefirst smartphone.!!1999RIM introduced Blackberry.!!2007Apple‘s iPhone: Displaywith multi-touch function,video player, mobile phone,camera and internetbrowser in one device. !!
  11. 11. Brand New Smart World!
  12. 12. + 1 Billion Smartphone Users!!Global Mobile Traffic Represents 13% of Internet’s Overall Traffic!!+3 Billion Applications Downloaded From App Strore!
  13. 13. ?! !!
  14. 14. 68000000!42000000!10000000!mobile3GsmartTurkey is mobile.!FACT
  15. 15. Turkey is connected.!90% of the smartphone users are connected to Internet.!(Highest Rank in Developing Markets)
  16. 16. Turkey is social.!75% of the smartphone users are active in social media.!(Highest Mobile Social Media Usage Rates)!
  17. 17. An innovation’s diffusion levels are high, the genderdifferential should be growing smaller,!however!there is a significant divergence inmobile phone ownership betweenmen and women.!ManuelCastells
  18. 18. !!!!!!
  19. 19. Which criteria do come out for genders on effectingsmartphone ownership decision?!What kind of smartphone usage habits do men andwomen have?!12
  20. 20. !!!218 194Demography of survey52.9% 47.1%412
  21. 21. 412Under 18!18-25!26-30!31-40!41-50!Over 50!38.8 %Demography of survey31.6 %10.7 %13.6 %2.9%2.4%Middle School!High School!Vocational School!Bachelor!Master!PhD!0-1000!1000-2500!2500-5000!5000-10000!10000+!53.9%16%13.6%7.3%3.9%5.3%27.7%31.1%29.6%9.2%2.4%AGE eDUCATIONMONTHLY INCOME
  22. 22. 28.4% 44.3%27.5% 23.7%15.6% 8,2%7,2%8,3%5,5% 6,2%Current Smartphone Brand of Participants
  23. 23. 35.8% 54.1%17.4% 26.3%18.3% 0%10.3%0.3%0.1% 0.1%deSired smartphone Brand of Participants
  24. 24. 10.7%8.9%8%7.4%7.3%7.2%7%6.9%6.7%5.9%Parameters on Smartphone purchasing decISIONOSBattery LifeApp. VarietyTouch ScreenAppearancePriceWi-FiBrand Value3GInterface DesignWi-FiTouch Screen3GOSBattery LifeBrand ValueAppearancePriceApp VarietyCam. Quality9,4%8.9%8,7%8,4%8,2%7.7%7.6%7,4%6.8%6.3%
  25. 25. Functionality connectivity
  26. 26. 0!0-0.99!1-4.99!5-9.99!10-19.99!20+!Application store expenditure52.8%11.1%9.3%12%7.4%7.4%47.9%13.5%13.5%15.5%5.2%4.2%
  27. 27. Top applicationsWhatsapp1Facebook2Twitter3Foursquare4Instagram5IBB Trafik6GMail7Evernote8Whatsapp1Facebook2Twitter3Foursquare4 Instagram5IBB Trafik6GMail7Linkedin8
  28. 28. !!!!!!BACKUP71.6% 59.2%Data is the new oil, so back up!
  29. 29. -100!-80!-60!-40!-20!0!20!40!60!80!100!Idle Timeat Work orSchool !Travelingas apassenger!Waiting inLine!Resting! Working orStudying!In theBathroom!Whileexercising!In Car(Parked orStopped)!Driving Car! ListeningMusic!Walking! WatchingTV!Shopping!When is smartphone USED?Frequently!Never!
  30. 30. !!!!!!When is smartphone USED?THE DIVERGENCE
  31. 31. -100!-80!-60!-40!-20!0!20!40!60!80!100!WhY is smartphone USED?Frequently!Never!
  32. 32. WHY is smartphone USED?THE DIVERGENCE
  33. 33. !!!!!!
  34. 34. What do you have to take with you when you leave your house?!
  35. 35. Smartphone!
  36. 36. JE PARTAGE, DONC JE SUIS.

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