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Gap Inc Social Media Analysis

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DePaul University
DePaul University
TechnologyNews & Politics
1 of 15
GAP Inc. Katie Bijak, Saujanya Gumidyala, Paulette Pierre, and Patrick Wilmot
Social Media
Social Responsibility
Investor Relations
Business Development
Reputation, Brand and CSR
Gap Media Coverage  Major Themes  Management shakeup  U.S. stores closing  International stores opening  Sales, profits sag  Key Messaging  Long-term strategic plan  “Righting the ship”
Social Media Activity  Overall, Age and Gender Sentiment
Social Media Activity  Traditional Media/News
Social Media Activity Share of Voice in Blogs, Share of Voice in Blogs, News and Forums News, Forums and Twitter  Abercrombie 44.5%  Abercrombie 62.8%  Gap 28.1%  J.Crew 16.1%  J.Crew 17.8%  Gap 14.3%  American Eagle 9.5%  American Eagle 6.7%

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Gap Inc Social Media Analysis