The document discusses how the mobile app marketing platform Trademob simplifies the complex process of mobile app promotion. Trademob offers one tracking solution, aggregated market data, and clear reporting to optimize results. This reduces cost per installation by 30-60% compared to managing multiple ad networks, SDKs, and reporting dashboards. Trademob uses fingerprinting technology for privacy-compliant user tracking across different traffic sources and devices.
Three secrets to app monetization success are to create hybrid free and paid models, monetize users with both advertising and paid approaches, and use powerful ad formats like rich media, launch ads, and exit ads. Additional secrets include choosing between owning ad sales directly or using ad networks, offering "frictionless" billing options that work on app stores and with mobile operators, and maximizing distribution across app stores and through original equipment manufacturer deals and paid distribution.
Drive downloads for your android app across 130+ global app stores. In just a few clicks.
InMobi App Publish helps you get your Android app limitless distribution across hundreds of appstores globally. With App Publish, you can instantly submit your app to 130+ unique appstores in just a few clicks. You can also track your app’s downloads and revenue across each channel. With access to completely new users on channels with potentially less competition, watch your downloads grow in countries around the world.
It’s absolutely free to use, and takes less than five minutes to get started.
http://www.inmobi.com/app-publish/
Mobile - How Advertisers can Embrace New Formats, and Improve Performance wit...Incubeta NMPi
Justin Campbell, CEO & Co-Founder of AdGibbon, presented today on how advertisers can embrace new formats, and improve performance with AB testing mobile banners.
This document describes Aptoide's OEM Partner Program which allows device manufacturers to include the Aptoide Android app market client on their devices. Through the program, OEMs can brand the Aptoide client with their logo and share 50% of ad revenue and a cut of paid app sales. The program offers OEMs a large selection of over 30,000 apps to include on their devices at no upfront cost.
Bango, Release money inside your app, Monetising Mobile Conference, 26th MayBango
Presentation by Ray Anderson, CEO of Bango, at the Monetising Mobile Conference in London on 26th May.
How developers should be looking to make money from their mobile apps.
Ujjwal Kabra from InMobi introduces App Publish, a service that simplifies distributing Android apps to alternative app stores. App Publish allows developers to submit their apps to multiple stores at once, handling localization, image requirements, and reporting/settlements through a single dashboard. This provides access to over 300 million additional Android users beyond Google Play by reaching users on independent, operator, and OEM app stores globally. App Publish aims to change the intense competition on Google Play by giving developers free access to this larger audience and potential for over 1 billion downloads.
The document discusses the opportunities and risks of mobile apps. It notes that while there were over 1 billion smartphones in 2012 resulting in 45.6 billion app downloads, most apps generate very little revenue, with only 11% of apps making money on iOS and 10% on Android. This poses a risk of monetization. Development also poses risks, as it requires developing for multiple platforms like iOS and Android natively, which is more expensive than web development. Android fragmentation adds further development challenges. The speed of approval processes for app updates differs between platforms, with iOS taking 24 hours and Android 8-15 days, impacting the ability to iterate apps quickly.
The document discusses how the mobile app marketing platform Trademob simplifies the complex process of mobile app promotion. Trademob offers one tracking solution, aggregated market data, and clear reporting to optimize results. This reduces cost per installation by 30-60% compared to managing multiple ad networks, SDKs, and reporting dashboards. Trademob uses fingerprinting technology for privacy-compliant user tracking across different traffic sources and devices.
Three secrets to app monetization success are to create hybrid free and paid models, monetize users with both advertising and paid approaches, and use powerful ad formats like rich media, launch ads, and exit ads. Additional secrets include choosing between owning ad sales directly or using ad networks, offering "frictionless" billing options that work on app stores and with mobile operators, and maximizing distribution across app stores and through original equipment manufacturer deals and paid distribution.
Drive downloads for your android app across 130+ global app stores. In just a few clicks.
InMobi App Publish helps you get your Android app limitless distribution across hundreds of appstores globally. With App Publish, you can instantly submit your app to 130+ unique appstores in just a few clicks. You can also track your app’s downloads and revenue across each channel. With access to completely new users on channels with potentially less competition, watch your downloads grow in countries around the world.
It’s absolutely free to use, and takes less than five minutes to get started.
http://www.inmobi.com/app-publish/
Mobile - How Advertisers can Embrace New Formats, and Improve Performance wit...Incubeta NMPi
Justin Campbell, CEO & Co-Founder of AdGibbon, presented today on how advertisers can embrace new formats, and improve performance with AB testing mobile banners.
This document describes Aptoide's OEM Partner Program which allows device manufacturers to include the Aptoide Android app market client on their devices. Through the program, OEMs can brand the Aptoide client with their logo and share 50% of ad revenue and a cut of paid app sales. The program offers OEMs a large selection of over 30,000 apps to include on their devices at no upfront cost.
Bango, Release money inside your app, Monetising Mobile Conference, 26th MayBango
Presentation by Ray Anderson, CEO of Bango, at the Monetising Mobile Conference in London on 26th May.
How developers should be looking to make money from their mobile apps.
Ujjwal Kabra from InMobi introduces App Publish, a service that simplifies distributing Android apps to alternative app stores. App Publish allows developers to submit their apps to multiple stores at once, handling localization, image requirements, and reporting/settlements through a single dashboard. This provides access to over 300 million additional Android users beyond Google Play by reaching users on independent, operator, and OEM app stores globally. App Publish aims to change the intense competition on Google Play by giving developers free access to this larger audience and potential for over 1 billion downloads.
The document discusses the opportunities and risks of mobile apps. It notes that while there were over 1 billion smartphones in 2012 resulting in 45.6 billion app downloads, most apps generate very little revenue, with only 11% of apps making money on iOS and 10% on Android. This poses a risk of monetization. Development also poses risks, as it requires developing for multiple platforms like iOS and Android natively, which is more expensive than web development. Android fragmentation adds further development challenges. The speed of approval processes for app updates differs between platforms, with iOS taking 24 hours and Android 8-15 days, impacting the ability to iterate apps quickly.
Yapper is an online application builder that allows publishers to create mobile apps for their content without coding. It supports creating apps for iPhone, Android, Blackberry and iPad. Apps can include text, images, photos, videos, podcasts and music. Yapper tracks app usage through Google Analytics and handles app store submissions. However, there are costs associated with building and publishing apps through Yapper that range from $99 to $299 depending on the platform.
Challenges in building a mobile apps platformAvi Wortzel
This document discusses the challenges of building a platform for mobile apps. It covers the lifecycle of mobile apps, differences in look and feel across platforms, challenges in the mobile market like device fragmentation, and how to approach mobile monetization and distribution effectively. The key challenges mentioned are optimizing the app experience for each platform and simplifying the app submission process to various mobile markets. Effective monetization strategies include leveraging each platform's opportunities and considering different models across platforms. Distribution is best approached by facilitating natural growth through social channels, online campaigns, local marketing and word-of-mouth from friends.
This document summarizes a presentation about the mobile app distribution platform GetJar. It discusses trends in app distribution moving beyond app stores, the continued importance of mobile web sites, and strategies for overcoming device fragmentation. Key points include that GetJar has 75 million downloads per month, partners with companies like FunRunGames, and provides tools like a conversion API to help developers navigate fragmentation across devices.
Sqoony is a mobile video platform that allows users to push videos to followers' mobile devices at specific times without streaming. It ensures videos are viewed when they matter most to engage audiences. Sqoony integrates easily into apps and gives users control over video consumption and monetization options. It provides behavioral insights to help users improve campaigns and conversion rates.
The document discusses analyzing player behavior throughout the player lifecycle, which includes discovery, learning, engaging, potential for super engagement, reengagement, and churning stages. It provides examples of metrics and events that can be captured at each stage, including retention rates, purchase behavior, social activity, and response to game updates. Additionally, it discusses how to analyze user flows and segment players into cohorts to compare experiences across the lifecycle.
This document discusses developing and monetizing Android apps. It covers the development process from idea to coding to distribution and monetization. Key points include choosing an app with long session times, frequent use, and high ratings to maximize monetization through ads, in-app purchases, or subscriptions. Effective distribution and monitoring are also important to achieve a reasonable revenue of $1-2 per user through various advertising networks.
This document discusses techniques for building advanced Android applications. It covers topics like maintaining freshness with location and data updates while minimizing battery drain, adding intelligence with suggestions and account/device syncing, ensuring smoothness by offloading tasks to background threads, following an "invisible" design with standard patterns, prioritizing efficiency through low battery usage and intelligent updates, and testing for reliability. The overall message is to build applications that are fresh, intelligent, smooth, invisible, efficient and reliable.
The document discusses the limitations of early mobile web experiences and the rise of native mobile apps through app stores like the App Store. It introduces MobileCanvas as a platform that allows developers to create rich, native-like mobile apps that can be updated in the background and deployed across platforms by wrapping existing web services and reusing backend logic, expediting the app development process. Sample projects showcasing MobileCanvas capabilities are listed for a content portal, yellow pages, digital music locker, and price comparison apps.
Station is a global social broadcasting platform that allows content creators to share and distribute photos, videos, audio & live streaming to the world, all while making a living doing what you love. We help content creators to monetize their content!
Waze is a free social navigation app that crowdsources traffic and road information. It has over 25 million registered users in Israel, with thousands of new users and unique active users every day. Drivers spend hundreds of minutes in the app each time they use it. Waze makes money by bringing drivers to points of sale for advertisements, branded pins, promotions, coupons and store searches.
The document provides 10 tips for local businesses developing a mobile app: 1) Develop a plan to avoid pitfalls, 2) Make sure the app solves customer problems, 3) Consider your budget, 4) Make the app visually appealing, 5) Use loading indicators, 6) Offer promotions, 7) Integrate social media, 8) Make the app engaging, 9) Make the app easily shareable for advertising, and 10) Keep the app simple for users. The tips advise thorough planning, focus on customer value, budgeting, usability, promotions, social features, and ease of use.
Appency Mobile App Marketing (iPhone, Android, Windows, Blackberry)AppencyPR
The document provides information about Appency, a mobile app agency founded in 2009. It summarizes that Appency focuses on helping apps stand out, has a staff of 7 people including co-founders Aaron Watkins and Liz Jones, provides services like branding, competitive analysis, PR, paid media, and works with clients across industries. It highlights some client success stories around downloads and media coverage for apps like World Cup Table Tennis HD and Shopping by TheFind.
The document discusses a non-incentive mobile ad network called Megamouth that provides advertisements through selected non-incentive media. Megamouth aims to achieve meaningful user acquisition and high retention rates by monitoring media and excluding those with low retention. It allows viral marketing effects by rewarding users who advertise created content. Megamouth also expands its target coverage through affiliations with media partners.
This document outlines a plan for an app called The Retrospect that provides customized magazines with updates on users' interests. The app aims to be a one-of-a-kind newsletter that brings people closer to their interests. It will have structured articles, a diverse choice platform, and privileged information. The document discusses the vision, mission, market overview, threats, goals, strategies, and tactics for the app, including targeting specific customer needs through accurate information and an attractive interface. It also covers the product, pricing, advertising, distribution, and implementation plans.
Goal, what it wants, its logo, slogan,free app, closest competitor, segmentation and targeting, positioning, free and premium version features, place and price.
Питер Якобсен: Мобильная реклама и вовлечение пользователей в звонках - револ...AppTractor
This document discusses how mobile app publishers can increase user engagement and monetization through the Calldorado SDK. The SDK allows apps to show caller ID for incoming calls using an "After Call Screen" that displays ads. A case study shows how the Write Snaps app increased revenue by over 300% and active users by 42% by integrating the Calldorado SDK. The SDK can be easily integrated and provides opportunities for in-call and post-call advertising impressions.
RainBow is a mobile game app designed for adventure and challenge seekers. The game has players discover hidden umbrellas through different levels, unleashing their mental powers. It will be available for free with ads or via paid versions on iOS, Android and Windows phones. The game uses high resolution graphics and controls. RainBow expects to earn profits through mobile ads, paid app versions, and potentially selling the game to other companies. The target customer demographic is youth between ages 12-65. Screenshots provide examples of the game's visuals and levels.
Vidhy Choksi is a creative executive at Vserv Digital Services Pvt. Ltd. whose responsibilities include resizing and adapting creatives for brands across various formats like mobile in-app wrappers, banners, and videos. She analyzes campaign performance and works to improve click-through rates. Her work involves creative testing, taking live screenshots, and ensuring quality maintenance of brand creatives, primarily for Southeast Asia, India, and South Africa.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise stimulates the production of endorphins in the brain which elevate mood and reduce stress levels.
Yapper is an online application builder that allows publishers to create mobile apps for their content without coding. It supports creating apps for iPhone, Android, Blackberry and iPad. Apps can include text, images, photos, videos, podcasts and music. Yapper tracks app usage through Google Analytics and handles app store submissions. However, there are costs associated with building and publishing apps through Yapper that range from $99 to $299 depending on the platform.
Challenges in building a mobile apps platformAvi Wortzel
This document discusses the challenges of building a platform for mobile apps. It covers the lifecycle of mobile apps, differences in look and feel across platforms, challenges in the mobile market like device fragmentation, and how to approach mobile monetization and distribution effectively. The key challenges mentioned are optimizing the app experience for each platform and simplifying the app submission process to various mobile markets. Effective monetization strategies include leveraging each platform's opportunities and considering different models across platforms. Distribution is best approached by facilitating natural growth through social channels, online campaigns, local marketing and word-of-mouth from friends.
This document summarizes a presentation about the mobile app distribution platform GetJar. It discusses trends in app distribution moving beyond app stores, the continued importance of mobile web sites, and strategies for overcoming device fragmentation. Key points include that GetJar has 75 million downloads per month, partners with companies like FunRunGames, and provides tools like a conversion API to help developers navigate fragmentation across devices.
Sqoony is a mobile video platform that allows users to push videos to followers' mobile devices at specific times without streaming. It ensures videos are viewed when they matter most to engage audiences. Sqoony integrates easily into apps and gives users control over video consumption and monetization options. It provides behavioral insights to help users improve campaigns and conversion rates.
The document discusses analyzing player behavior throughout the player lifecycle, which includes discovery, learning, engaging, potential for super engagement, reengagement, and churning stages. It provides examples of metrics and events that can be captured at each stage, including retention rates, purchase behavior, social activity, and response to game updates. Additionally, it discusses how to analyze user flows and segment players into cohorts to compare experiences across the lifecycle.
This document discusses developing and monetizing Android apps. It covers the development process from idea to coding to distribution and monetization. Key points include choosing an app with long session times, frequent use, and high ratings to maximize monetization through ads, in-app purchases, or subscriptions. Effective distribution and monitoring are also important to achieve a reasonable revenue of $1-2 per user through various advertising networks.
This document discusses techniques for building advanced Android applications. It covers topics like maintaining freshness with location and data updates while minimizing battery drain, adding intelligence with suggestions and account/device syncing, ensuring smoothness by offloading tasks to background threads, following an "invisible" design with standard patterns, prioritizing efficiency through low battery usage and intelligent updates, and testing for reliability. The overall message is to build applications that are fresh, intelligent, smooth, invisible, efficient and reliable.
The document discusses the limitations of early mobile web experiences and the rise of native mobile apps through app stores like the App Store. It introduces MobileCanvas as a platform that allows developers to create rich, native-like mobile apps that can be updated in the background and deployed across platforms by wrapping existing web services and reusing backend logic, expediting the app development process. Sample projects showcasing MobileCanvas capabilities are listed for a content portal, yellow pages, digital music locker, and price comparison apps.
Station is a global social broadcasting platform that allows content creators to share and distribute photos, videos, audio & live streaming to the world, all while making a living doing what you love. We help content creators to monetize their content!
Waze is a free social navigation app that crowdsources traffic and road information. It has over 25 million registered users in Israel, with thousands of new users and unique active users every day. Drivers spend hundreds of minutes in the app each time they use it. Waze makes money by bringing drivers to points of sale for advertisements, branded pins, promotions, coupons and store searches.
The document provides 10 tips for local businesses developing a mobile app: 1) Develop a plan to avoid pitfalls, 2) Make sure the app solves customer problems, 3) Consider your budget, 4) Make the app visually appealing, 5) Use loading indicators, 6) Offer promotions, 7) Integrate social media, 8) Make the app engaging, 9) Make the app easily shareable for advertising, and 10) Keep the app simple for users. The tips advise thorough planning, focus on customer value, budgeting, usability, promotions, social features, and ease of use.
Appency Mobile App Marketing (iPhone, Android, Windows, Blackberry)AppencyPR
The document provides information about Appency, a mobile app agency founded in 2009. It summarizes that Appency focuses on helping apps stand out, has a staff of 7 people including co-founders Aaron Watkins and Liz Jones, provides services like branding, competitive analysis, PR, paid media, and works with clients across industries. It highlights some client success stories around downloads and media coverage for apps like World Cup Table Tennis HD and Shopping by TheFind.
The document discusses a non-incentive mobile ad network called Megamouth that provides advertisements through selected non-incentive media. Megamouth aims to achieve meaningful user acquisition and high retention rates by monitoring media and excluding those with low retention. It allows viral marketing effects by rewarding users who advertise created content. Megamouth also expands its target coverage through affiliations with media partners.
This document outlines a plan for an app called The Retrospect that provides customized magazines with updates on users' interests. The app aims to be a one-of-a-kind newsletter that brings people closer to their interests. It will have structured articles, a diverse choice platform, and privileged information. The document discusses the vision, mission, market overview, threats, goals, strategies, and tactics for the app, including targeting specific customer needs through accurate information and an attractive interface. It also covers the product, pricing, advertising, distribution, and implementation plans.
Goal, what it wants, its logo, slogan,free app, closest competitor, segmentation and targeting, positioning, free and premium version features, place and price.
Питер Якобсен: Мобильная реклама и вовлечение пользователей в звонках - револ...AppTractor
This document discusses how mobile app publishers can increase user engagement and monetization through the Calldorado SDK. The SDK allows apps to show caller ID for incoming calls using an "After Call Screen" that displays ads. A case study shows how the Write Snaps app increased revenue by over 300% and active users by 42% by integrating the Calldorado SDK. The SDK can be easily integrated and provides opportunities for in-call and post-call advertising impressions.
RainBow is a mobile game app designed for adventure and challenge seekers. The game has players discover hidden umbrellas through different levels, unleashing their mental powers. It will be available for free with ads or via paid versions on iOS, Android and Windows phones. The game uses high resolution graphics and controls. RainBow expects to earn profits through mobile ads, paid app versions, and potentially selling the game to other companies. The target customer demographic is youth between ages 12-65. Screenshots provide examples of the game's visuals and levels.
Vidhy Choksi is a creative executive at Vserv Digital Services Pvt. Ltd. whose responsibilities include resizing and adapting creatives for brands across various formats like mobile in-app wrappers, banners, and videos. She analyzes campaign performance and works to improve click-through rates. Her work involves creative testing, taking live screenshots, and ensuring quality maintenance of brand creatives, primarily for Southeast Asia, India, and South Africa.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise stimulates the production of endorphins in the brain which elevate mood and reduce stress levels.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Vserv's Mobile Internet Consumer 2013 report in association with The Mobile Marketing Association (MMA), provides audience insights for media planners & brand advertisers. It is designed to help them plan their media strategy for reaching the right target audience through Mobile Web & Apps across these fast-growing regions.
Mobile Internet Consumer Report 2013 - Africa Vserv
Vserv's Mobile Internet Consumer 2013 report in association with The Mobile Marketing Association (MMA), provides audience insights for media planners & brand advertisers. It is designed to help them plan their media strategy for reaching the right target audience through Mobile Web & Apps across these fast-growing regions.
Mobile Internet Consumer Report 2013 - MiddleeastVserv
Vserv's Mobile Internet Consumer 2013 report in association with The Mobile Marketing Association (MMA), provides audience insights for media planners & brand advertisers. It is designed to help them plan their media strategy for reaching the right target audience through Mobile Web & Apps across these fast-growing regions.
Advertising has traditionally been synonymous with 'art.' The ‘science’ in advertising evolved with the digital era when measurement and impact became possible on the Internet medium. In Mobile Advertising, the key challenge is to provide a compelling user experience through a combination of Art and Science; by balancing the Yin (of beautiful ad experiences that your users love) & the Yang (of leveraging deep understanding of your audience for better targeting, analytics & monetization).
Gamers go through an emotional roller coaster during a game play. A fine blend of leveraging Art & Science can now help you deliver the best user experience (tied to their emotional state) and earn revenue at the same time.
Piyush Shah, Vice President Products, InMobi, will talk about how this Yin & Yang works for mobile advertising, especially for game developers, both for effective monetization and user acquisition.
This document discusses new ways to monetize social media through affiliate marketing. It notes traditional advertising methods are less effective, while forums and social sites convert much better. It proposes rewarding publishers based on the quality and engagement of their communities through affiliate links, allowing them to sustain their sites. An ethical framework is needed where users have a good experience, publishers' integrity is maintained, and merchants benefit from highly converting traffic. Social media monetization can open opportunities for more forums if done properly.
Meritnation is India's largest online education platform that helps students discover the joy of learning and make school easy. It covers CBSE, ICSE, and state boards of Maharashtra, Karnataka, Tamil Nadu, and Kerala for classes 1-12. Meritnation provides comprehensive study programs, practice questions, video lessons, and specialized test preparation for exams like IIT JEE, NTSE, and AIPMT. It uses gamified learning to make studying fun and addictive. Meritnation also helps teachers build futures through tools like test generation and analysis of student performance. Students praise Meritnation for helping them achieve academic success and high scores on board exams.
The document discusses the importance of summarization for processing large amounts of text data. Automatic summarization systems aim to generate concise summaries that capture the key elements of the original text while removing unnecessary details. However, accurately summarizing documents while preserving meaning and avoiding introducing errors continues to be a challenging task for artificial intelligence.
How I got 2.5 Million views on Slideshare (by @nickdemey - Board of Innovation)Board of Innovation
This document provides tips for creating engaging slide decks on SlideShare that garner many views. It recommends focusing on quality over quantity when creating each slide, using compelling images and headlines, and including calls to action throughout. It also suggests experimenting with sharing techniques and doing so in waves to build momentum. The goal is to create decks that are optimized for sharing and spread across multiple channels over time.
An impactful approach to the Seven Deadly Sins you and your Brand should avoid on Social Media! From a humoristic approach to a modern-life analogy for Social Media and including everything in between, this deck is a compelling resource that will provide you with more than a few take-aways for your Brand!
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms for those who already suffer from conditions like depression and anxiety.
How People Really Hold and Touch (their Phones)Steven Hoober
The document discusses design guidelines for touchscreen interfaces based on research into how people actually hold and interact with mobile devices. It provides data on finger sizes, common grips, touch targets, and notes that touch interaction is not just about finger size and pinpoint accuracy. The guidelines include making targets visible and tappable, designing for different screen sizes, leaving space for scrolling, and testing interfaces at scale.
You are dumb at the internet. You don't know what will go viral. We don't either. But we are slighter less dumber. So here's a bunch of stuff we learned that will help you be less dumb too.
What 33 Successful Entrepreneurs Learned From FailureReferralCandy
Entrepreneurs encounter failure often. Successful entrepreneurs overcome failure and emerge wiser. We've taken 33 lessons about failure from Brian Honigman's article "33 Entrepreneurs Share Their Biggest Lessons Learned from Failure", illustrated them with statistics and a little story about entrepreneurship... in space!
Monetizing a Windows Phone Application discusses various ways for developers to monetize their Windows Phone apps, including:
1. Joining the Windows Phone Marketplace for $99 per year to publish and sell apps, with developers receiving 70% of sales.
2. Apps can be free or paid, with developers limited to 100 free apps per year but unlimited paid apps.
3. The document provides tips for increasing monetization such as using trials, live tiles with push notifications, ads, pricing strategies, and localization.
4. It introduces the Marketplace Test Kit for validating apps before submission and the new private distribution service for targeted beta testing before full publication.
Monetize You Apps (PlugFest Singapore 2013)Lichi (吳立基) Wu
This document summarizes a presentation about monetizing mobile apps. It discusses having a monetization plan, different monetization strategies like paid downloads, in-app purchases, and mobile advertising. Real-world examples are provided for each strategy. The presentation encourages developers to work with a trusted mobile advertising partner like Millennial Media to maximize fill rates and revenue through banner, rich media, and video ad formats. Developers are advised to integrate ads early and enable all formats.
Flurry is a mobile analytics and monetization platform that helps developers with two key challenges: discovery and monetization. It addresses these through analytics and cross-sell services like AppCircle, a recommendation engine that promotes apps across the Flurry network. AppCircle generates higher download, engagement, and revenue metrics than other marketing channels by providing consumption-based and contextually relevant app recommendations to users. It offers developers an unparalleled solution to the common challenges of limited discovery, brief app lifecycles, and high user acquisition costs.
HEROsdk delivers an additional monetization stream, on top of any current revenue streams. In most cases, the resulting User Value grows by over 100% !
Mobile Application Monetisation: A Revenue ModelKeegan Ziady
The mobile application monetization framework is a generic revenue model that can be used to systematically assess the possible revenue streams for a mobile application or content service.
The document discusses how mobile app marketers can effectively control the full user lifecycle through acquisition, analysis, and remarketing. It outlines key metrics like DAU/MAU, retention, engagement index, lifetime value, and user acquisition ROI that marketers should track to analyze user behavior. Remarketing tactics like campaigns are described to reactivate past users and promote cross-promotion. The overview of Apsalar's analytics and audience tools is provided, highlighting case studies of clients doubling conversions and delivering high percentages of paying users through its solutions.
Vserv is a global mobile advertising network that provides the world's simplest app monetization platform for developers using its innovative AppWrapper technology. AppWrapper allows developers to monetize their existing apps by enabling ads with just one click, creating new inventory and revenue streams. Vserv's platform supports many mobile operating systems and has a global reach, with over 30 billion ad requests per month originating from various regions around the world including India, Southeast Asia, and the Middle East. The company also offers features such as premium ad placements, in-app payments including subscriptions and microtransactions, and services such as auto app publishing to help developers maximize monetization from their apps.
Windows Phone Code Camp Montreal - marketplaceFrédéric Harper
This document summarizes a presentation about succeeding on the app marketplace. It discusses that only 26% of downloaded apps are opened more than once, so apps need to be compelling from the first use. It also emphasizes that trials are important to allow users to try apps before buying, and that proper pricing is key to attracting users. The presentation provides tips on understanding the target market, knowing competitors, treating the app like a business, and keeping pricing options open. It concludes by discussing what makes apps stand out in app stores.
adVip provides mobile marketing solutions to help apps reach the top rankings, acquire new targeted users, and monetize audiences. Their solutions include driving downloads through their platform to boost visibility, polling users to improve apps, targeted mobile ads, and monetizing through optimized advertising that rewards editors up to 70%. adVip has now expanded their solutions to the Android Market after years of success on the App Store.
Appush is a push notification service that aims to create features on their messaging platform that developers can capitalize on. Their goals are to provide quality, agile development and automated testing as well as performance through scalability and speed. Appush had over 1000 downloads at 99 cents each, generating $1235.52 in one month, and they offer push notification services starting at $200 per month for 1000 people receiving 10 pushes per day for 30 days.
It's an A.R.M.'s Race (Acquisition, Retention and Monetization in Mobile Gaming)Betable
Tapjoy's Brian Sapp gave this presentation at the SF Game Monetization meetup. If you're in San Francisco, join the meetup to see more presentations like this:
http://www.meetup.com/SFGameMonetization/
Be sure to thank Brian for letting us publish this by tweeting him at @sappalicious (http://twitter.com/sappalicious)
This document provides an overview of monetization options for apps on different platforms. It discusses using in-app advertising, free trials, and in-app purchases. In-app purchases are highlighted as the most successful monetization strategy, allowing developers to offer additional features, levels, or remove ads through purchases. The document also promotes using mobile billing and credit cards to increase payments. Developers are encouraged to use promotion campaigns to market their apps through merchandising, marketing, or advertising on the DVLUP platform. Completing challenges can earn developers points to spend on promotions or rewards like devices.
This document discusses 5 essentials for getting more app downloads:
1. Having effective app landing pages on both desktop and mobile that promote downloads
2. Tracking conversions from ads and campaigns to optimize performance
3. Using different ad formats like banners, interstitials, and rich media to engage users
4. Publishing your app on appropriate app stores and channels to reach large audiences
5. Implementing guerrilla marketing and PR tactics like unconventional events to generate buzz
How to build a Mobile App without CodingUplyrn Team
If you're savvy enough to surf the web, you can ditch the whole coding thing and give an app maker a whirl instead. Brace yourself for the ultimate guide on crafting a mobile application without flexing those coding muscles. We've got you covered with all the deets on this process, complete with foolproof instructions for creating and launching your very own no code mobile app. Let's dive right in, shall we?
Kontagent Breakfast Workshop - Business Insider MadConfJulie Hansen
This document discusses how to run more effective mobile app marketing campaigns. It outlines the evolution of user acquisition campaigns from focusing on volume and rank to profitability. It explains that cost-per-install campaigns prioritize downloads over converting users, while cost-per-profit campaigns focus on acquiring profitable users. Tracking user acquisition across different mobile ad networks and app stores is challenging due to a lack of standardized reporting. The Mobile Acquisition Transparency Alliance is working to address this issue by creating an open API for marketers to streamline campaign data reporting and attribution in a reliable, device-identifier agnostic manner.
This document discusses several AWS services for building and scaling mobile apps, including Amplify, Device Farm, and Pinpoint. Amplify allows creating mobile and web apps quickly with few code lines and helps manage services like Lambda and AppSync. It provides libraries, components, and CLI tools. Device Farm allows testing apps on real devices in the AWS cloud. Pinpoint helps understand customers by sending personalized communications through multiple channels to engage customers at the right moments. The document includes demos of using these services.
1. Think about revenue models from the beginning and use tools to project earnings.
2. Start marketing before launch through beta testing, social media, and app previews to generate buzz.
3. Optimize app store listings through compelling graphics, descriptions, and high ratings to improve search rankings and conversions.
This document summarizes a presentation about acquiring loyal mobile app users. It discusses the history of mobile user acquisition from the early days before app stores to the current landscape. It then covers the user's options for acquisition today, including display advertising, PR, paid incentivized installs, and non-incentivized performance marketing. The document recommends focusing acquisition campaigns on key countries, switching to steady spend for quality over burst campaigns, retargeting users to bring them back to the app, and optimizing campaigns with account managers.
Alon Waller, Bluethrone CEO, explains:
- how to sell an app?
- what impacts the app valuation?
- the "mighty-seven" of app characteristics
- what's better, iOS or Android apps?
- What's a PMF app and what's a UA app?
- "Okay, I want to sell my app... but who's going to buy it?"
- How's your niche type impact selling
Post I/O 2014 Meetup : Google I/O '14 recap- Amrit SanjeevBlrDroid
This document provides a recap of Google I/O 2014 and highlights of announcements from the conference. It summarizes Amrit Sanjeev's presentation which covered his background organizing the Blrdroid GDG Android user group, key Android L announcements including UI refresh, notifications, and multitasking improvements, material design, Android One, Project Volta for improved battery life, Android Wear, Android Auto, Android TV, and the new Google Fit health platform.
This document discusses Inter-Process Communication (IPC) in Android applications. It begins by explaining the default process model in Android and how each app runs in its own process for stability and security. It then provides examples of how apps can communicate between processes using various IPC mechanisms available in Android like intents, services, broadcast receivers, and the underlying Binder IPC. The document focuses on explaining Binder in more detail as the fundamental IPC mechanism used across all Android IPC. It discusses concepts like AIDL, Messenger IPC and limitations of the Binder framework. It concludes by providing best practices for using IPC in Android apps.
June 2014 - Building Rabbit MQ based chat on AndroidBlrDroid
This document discusses using RabbitMQ as the messaging system for building a chat application on the barter.li Android app. RabbitMQ uses AMPQ and is built with Erlang, making it fast, reliable, and scalable. However, the Java client library is not optimized for mobile and TCP connections can fail frequently on devices. The solution is to add heartbeats to handle TCP issues and use unique queue names for each device to address login and round robin problems. Alternatives like MQTT and Faye are also mentioned.
Ashish from Codelearn explains what is Roboelectric and how it can be used to write Test Cases and do Test Driven Development, while also telling how Codelearn used Roboelectric Tests to build a training module for Android development
Leveraging the cloud for QA environments can address many of the issues with traditional desktop environments. The document outlines four key problems with desktop environments: 1) initial setup is complicated without configuration management or shared tools; 2) collaboration is poor without shared access or tools; 3) accessibility and productivity are limited without remote access; and 4) costs are high to purchase and manage devices. Moving QA to the cloud can solve these problems by providing 1) easy setup without software installations; 2) powerful collaboration tools; 3) anywhere accessibility; and 4) reduced costs through a shared, scalable environment. The cloud allows teams to focus more on testing and less on environment management.
The document summarizes Nokia's new Nokia X platform which uses Android at its core but replaces Google services with Nokia services. It describes Nokia X's technical specifications for various devices, the software platform and Nokia APIs for maps, payments and notifications. It provides guidance on porting Android apps to Nokia X, including using tools to check compatibility, installing Nokia's SDK and porting apps to use Nokia services. The document outlines Nokia X's benefits like access to new markets without significant development effort.
March 2014 Meetup Baug Android and Google App EngineBlrDroid
This document discusses how to use Google Datastore for Android apps. It provides an overview of Google Datastore and its features as a non-relational cloud database. It then describes setting up the development environment in Eclipse and Google App Engine. It outlines the project structure and code for creating a sample app using the Video class and defining APIs. It also covers deploying the app to App Engine and generating an Android client library to access the APIs.
Android Security - Common Security Pitfalls in Android ApplicationsBlrDroid
The document discusses common security pitfalls in Android apps. It outlines vulnerabilities like hardcoding sensitive info, logging sensitive data, leaking content providers, insecure data storage, and vulnerabilities in webviews and ad libraries. It also discusses issues like SQLite injection, insecure file permissions, backup vulnerabilities, and insecure network traffic. The document provides recommendations for secure coding practices like using proper permissions for activities, services, and content providers, encrypting sensitive data, and avoiding exporting components unless needed.
High performance graphics and computation - OpenGL ES and RenderScript BlrDroid
This document discusses high performance graphics and compute using OpenGLES and RenderScript on Android. It introduces graphics terms and the graphics pipeline. It describes how to perform graphics operations using OpenGLES classes like GLSurfaceView and shaders. It also explains how RenderScript can be used to perform general purpose computing on the GPU for tasks like image processing, encryption, and mathematical functions.
July 2013 Meetup : Introduction To App Publish - Ujjwal KabraBlrDroid
This document introduces InMobi App Publish, which allows developers to easily distribute their Android apps to over 300 alternative app stores with a single submission process. It addresses the challenges of distributing to these stores individually, such as complex agreements and low return on investment. App Publish provides global reach, access to over 300 million additional Android users, and estimates over 1 billion downloads with less competition than Google Play. It offers features like marketing translations, image manipulations, and a single dashboard for reports and payments across all stores.
July2013 Meetup : App Store Optimization - Shankar somaBlrDroid
This document provides an overview of app store optimization (ASO) strategies. It discusses how 63% of mobile users find apps through organic app store searches. Proper ASO involves optimizing app metadata like name, description, keywords to increase search visibility. Key ASO factors include screenshots, ratings, reviews and download trends. The document recommends monitoring app store rankings and downloads to measure the impact of ASO efforts. It also lists several ASO tools and resources that can help with app marketing.
June2013 Meetup : In-App Billing by Soham & SenthilBlrDroid
This document describes code for handling in-app billing using Google Play's billing service. It includes code for requesting purchases, handling purchase state changes, receiving purchase notifications, and checking response codes from the billing service. The code defines methods for binding to the billing service, running pending billing requests, and managing a local SQLite database to store purchase information.
June2013 Meetup : IO13 Deep Dive-Location_api_AmritSanjeev BlrDroid
The document provides an overview of new location APIs introduced in Android, including the Fused Location Provider, Geofencing, and Activity Recognition APIs. It discusses key aspects like accuracy, speed, battery performance that were improved. The Fused Location Provider abstracts switching between location sources and provides a simpler API. Geofencing allows registering virtual fences to get notifications when users enter/exit areas. Activity Recognition uses sensor data to detect user activities like still, walking, running. The location services are delivered through Google Play services for compatibility and faster updates.
zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...Alex Pruden
Folding is a recent technique for building efficient recursive SNARKs. Several elegant folding protocols have been proposed, such as Nova, Supernova, Hypernova, Protostar, and others. However, all of them rely on an additively homomorphic commitment scheme based on discrete log, and are therefore not post-quantum secure. In this work we present LatticeFold, the first lattice-based folding protocol based on the Module SIS problem. This folding protocol naturally leads to an efficient recursive lattice-based SNARK and an efficient PCD scheme. LatticeFold supports folding low-degree relations, such as R1CS, as well as high-degree relations, such as CCS. The key challenge is to construct a secure folding protocol that works with the Ajtai commitment scheme. The difficulty, is ensuring that extracted witnesses are low norm through many rounds of folding. We present a novel technique using the sumcheck protocol to ensure that extracted witnesses are always low norm no matter how many rounds of folding are used. Our evaluation of the final proof system suggests that it is as performant as Hypernova, while providing post-quantum security.
Paper Link: https://eprint.iacr.org/2024/257
Discover top-tier mobile app development services, offering innovative solutions for iOS and Android. Enhance your business with custom, user-friendly mobile applications.
[OReilly Superstream] Occupy the Space: A grassroots guide to engineering (an...Jason Yip
The typical problem in product engineering is not bad strategy, so much as “no strategy”. This leads to confusion, lack of motivation, and incoherent action. The next time you look for a strategy and find an empty space, instead of waiting for it to be filled, I will show you how to fill it in yourself. If you’re wrong, it forces a correction. If you’re right, it helps create focus. I’ll share how I’ve approached this in the past, both what works and lessons for what didn’t work so well.
Monitoring and Managing Anomaly Detection on OpenShift.pdfTosin Akinosho
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectorsDianaGray10
Join us to learn how UiPath Apps can directly and easily interact with prebuilt connectors via Integration Service--including Salesforce, ServiceNow, Open GenAI, and more.
The best part is you can achieve this without building a custom workflow! Say goodbye to the hassle of using separate automations to call APIs. By seamlessly integrating within App Studio, you can now easily streamline your workflow, while gaining direct access to our Connector Catalog of popular applications.
We’ll discuss and demo the benefits of UiPath Apps and connectors including:
Creating a compelling user experience for any software, without the limitations of APIs.
Accelerating the app creation process, saving time and effort
Enjoying high-performance CRUD (create, read, update, delete) operations, for
seamless data management.
Speakers:
Russell Alfeche, Technology Leader, RPA at qBotic and UiPath MVP
Charlie Greenberg, host
In the realm of cybersecurity, offensive security practices act as a critical shield. By simulating real-world attacks in a controlled environment, these techniques expose vulnerabilities before malicious actors can exploit them. This proactive approach allows manufacturers to identify and fix weaknesses, significantly enhancing system security.
This presentation delves into the development of a system designed to mimic Galileo's Open Service signal using software-defined radio (SDR) technology. We'll begin with a foundational overview of both Global Navigation Satellite Systems (GNSS) and the intricacies of digital signal processing.
The presentation culminates in a live demonstration. We'll showcase the manipulation of Galileo's Open Service pilot signal, simulating an attack on various software and hardware systems. This practical demonstration serves to highlight the potential consequences of unaddressed vulnerabilities, emphasizing the importance of offensive security practices in safeguarding critical infrastructure.
Conversational agents, or chatbots, are increasingly used to access all sorts of services using natural language. While open-domain chatbots - like ChatGPT - can converse on any topic, task-oriented chatbots - the focus of this paper - are designed for specific tasks, like booking a flight, obtaining customer support, or setting an appointment. Like any other software, task-oriented chatbots need to be properly tested, usually by defining and executing test scenarios (i.e., sequences of user-chatbot interactions). However, there is currently a lack of methods to quantify the completeness and strength of such test scenarios, which can lead to low-quality tests, and hence to buggy chatbots.
To fill this gap, we propose adapting mutation testing (MuT) for task-oriented chatbots. To this end, we introduce a set of mutation operators that emulate faults in chatbot designs, an architecture that enables MuT on chatbots built using heterogeneous technologies, and a practical realisation as an Eclipse plugin. Moreover, we evaluate the applicability, effectiveness and efficiency of our approach on open-source chatbots, with promising results.
"Choosing proper type of scaling", Olena SyrotaFwdays
Imagine an IoT processing system that is already quite mature and production-ready and for which client coverage is growing and scaling and performance aspects are life and death questions. The system has Redis, MongoDB, and stream processing based on ksqldb. In this talk, firstly, we will analyze scaling approaches and then select the proper ones for our system.
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
Skybuffer SAM4U tool for SAP license adoptionTatiana Kojar
Manage and optimize your license adoption and consumption with SAM4U, an SAP free customer software asset management tool.
SAM4U, an SAP complimentary software asset management tool for customers, delivers a detailed and well-structured overview of license inventory and usage with a user-friendly interface. We offer a hosted, cost-effective, and performance-optimized SAM4U setup in the Skybuffer Cloud environment. You retain ownership of the system and data, while we manage the ABAP 7.58 infrastructure, ensuring fixed Total Cost of Ownership (TCO) and exceptional services through the SAP Fiori interface.
Northern Engraving | Nameplate Manufacturing Process - 2024Northern Engraving
Manufacturing custom quality metal nameplates and badges involves several standard operations. Processes include sheet prep, lithography, screening, coating, punch press and inspection. All decoration is completed in the flat sheet with adhesive and tooling operations following. The possibilities for creating unique durable nameplates are endless. How will you create your brand identity? We can help!
5th LF Energy Power Grid Model Meet-up SlidesDanBrown980551
5th Power Grid Model Meet-up
It is with great pleasure that we extend to you an invitation to the 5th Power Grid Model Meet-up, scheduled for 6th June 2024. This event will adopt a hybrid format, allowing participants to join us either through an online Mircosoft Teams session or in person at TU/e located at Den Dolech 2, Eindhoven, Netherlands. The meet-up will be hosted by Eindhoven University of Technology (TU/e), a research university specializing in engineering science & technology.
Power Grid Model
The global energy transition is placing new and unprecedented demands on Distribution System Operators (DSOs). Alongside upgrades to grid capacity, processes such as digitization, capacity optimization, and congestion management are becoming vital for delivering reliable services.
Power Grid Model is an open source project from Linux Foundation Energy and provides a calculation engine that is increasingly essential for DSOs. It offers a standards-based foundation enabling real-time power systems analysis, simulations of electrical power grids, and sophisticated what-if analysis. In addition, it enables in-depth studies and analysis of the electrical power grid’s behavior and performance. This comprehensive model incorporates essential factors such as power generation capacity, electrical losses, voltage levels, power flows, and system stability.
Power Grid Model is currently being applied in a wide variety of use cases, including grid planning, expansion, reliability, and congestion studies. It can also help in analyzing the impact of renewable energy integration, assessing the effects of disturbances or faults, and developing strategies for grid control and optimization.
What to expect
For the upcoming meetup we are organizing, we have an exciting lineup of activities planned:
-Insightful presentations covering two practical applications of the Power Grid Model.
-An update on the latest advancements in Power Grid -Model technology during the first and second quarters of 2024.
-An interactive brainstorming session to discuss and propose new feature requests.
-An opportunity to connect with fellow Power Grid Model enthusiasts and users.
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/temporal-event-neural-networks-a-more-efficient-alternative-to-the-transformer-a-presentation-from-brainchip/
Chris Jones, Director of Product Management at BrainChip , presents the “Temporal Event Neural Networks: A More Efficient Alternative to the Transformer” tutorial at the May 2024 Embedded Vision Summit.
The expansion of AI services necessitates enhanced computational capabilities on edge devices. Temporal Event Neural Networks (TENNs), developed by BrainChip, represent a novel and highly efficient state-space network. TENNs demonstrate exceptional proficiency in handling multi-dimensional streaming data, facilitating advancements in object detection, action recognition, speech enhancement and language model/sequence generation. Through the utilization of polynomial-based continuous convolutions, TENNs streamline models, expedite training processes and significantly diminish memory requirements, achieving notable reductions of up to 50x in parameters and 5,000x in energy consumption compared to prevailing methodologies like transformers.
Integration with BrainChip’s Akida neuromorphic hardware IP further enhances TENNs’ capabilities, enabling the realization of highly capable, portable and passively cooled edge devices. This presentation delves into the technical innovations underlying TENNs, presents real-world benchmarks, and elucidates how this cutting-edge approach is positioned to revolutionize edge AI across diverse applications.
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-EfficiencyScyllaDB
Freshworks creates AI-boosted business software that helps employees work more efficiently and effectively. Managing data across multiple RDBMS and NoSQL databases was already a challenge at their current scale. To prepare for 10X growth, they knew it was time to rethink their database strategy. Learn how they architected a solution that would simplify scaling while keeping costs under control.
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