Menadex is the leading Premium Advertising Marketplace bringing the Middle East and North Africa Region (MENA) internet audiences to the most demanding and smart programmatic media buyers across the world.

2. What is MENADEX ?
Menadex is the leading Programmatic Premium Advertising
Marketplace bringing the Middle East and Africa Region (MEA)
internet audiences to the most demanding and smart
programmatic media buyers across the world.
With us you can run brand safe, transparent and cost effective
campaigns using your favorite DSP.

3. Programmatic advertising facts
• Today’s advertisers are showing a preference for ad exchanges
• RTB demand allows advertisers to purchase only those
impressions that meet their campaign goals
• Many quality publishers offer their inventory for sale via RTB
• Programmatic buying is here to stay

4. We help you reach the MEA audience
120+ million unique
visitors
1200+ premium
publishers partners
80% Reach
1+ billion
monthly impressions

5. A multi-device offer
MOBILE&TABLET VIDEO DISPLAY
DESKTOP

6. THE MOBILE OFFER

7. Mobile buying offer
Programmatic
Direct
Private
Marketplace
Open Marketplace

8. Mobile web and apps formats
APP
S
MOBILE WEB
Leaderboard
320x50
Interstitial
320x480
Rich Media
Standard format 728x90
Leaderboard
320x50
300x250 Interstitial
320x480
728x90 300x250 Interstitial
768x1024

9. Smartphone and Tablet Formats
Smartphone formats:
Leaderboard 320x50 & 300x50
Interstitial 320x480
Tablet Formats:
Leaderboard 728x90 & 768x90
Interstitial 768x1024 & 1024x768

10. THE VIDEO OFFER

11. In-stream offer
Pre-roll
Mid-roll
End-roll

12. THE DESKTOP OFFER

13. Banner placements
728x90
300x
250
728x90
300x
250
300x
250
ATFMTFBTF

14. • Contextual targeting
• High impact formats
• Data management
The desktop offer

15. Contextual targeting
Categories
Lifestyle/Community
Music/TV
Entertainment
Business/Finance/
Technology
News
Women
Sports
Education
Automotive Recruitment

16. High impact formats
1000x300
1000x270
1000x90
300x
600
160x
600
728x270
728x90
600x300 300x250
600x600 300x600 skin
Our high impact formats offer more creative possibilities, ATF

17. Data Management -1st Party Data
1ST Party
Data
Precisely Targeted Ads
Time since last visit Products viewed
Opened email
Purchase history
House data Browsing pattern Social data

18. Data Management - Audience targeting
Socio Demo
Example: online users age 20-30, from Dubai.
Hobbies
Example: People who often visit technology related websites.
Intenders
Example: Online user who visit an e-commerce website to search for a new
product.

19. Data Management - Look-a-like
Look-a-like: matching profiles of your customers.
1 2 3 4
Identification
of a type of
profile.
Data research.
Search for similar
users.
Matching
profiles with
similar
behaviour.
Display
customized
advertising.

20. Some of our publisher partners

21. Follow us!
/menadex /company/menadex
@menadexchange

22. Improve the performance of your
programmatic advertising
campaigns in the MENA Region.