Discover how to use Conversion Centered Design to build high-converting landing pages, increase lead gen conversions and how contextual design will improve your content marketing & PPC campaigns.
Make Them All Click! Fail-Safe Ways To Convert Your LeadsHanapin Marketing
In PPC, your job doesn't stop with acquiring traffic. Traffic needs to end up doing something of value or otherwise you've wasted money and no one wants to do that! You know that every marketing campaign needs a dedicated landing page, but maybe you're dealing with a less-than-great website (and there's no option to change it at the moment) or you're running into some road blocks with landing pages. Either way, its not always easy to make sure you have all best details in place or if you do, making sure you are optimizing to the best potential possible.
So what are some non-landing and landing page tricks for improving conversion rate?
In the recording, Unbounce and Hanapin Marketing experts, Oli Gardner and Sam Owen, discuss conversion rate optimization (CRO) and take you through optimizing your PPC before and after your users touch a landing page.
You'll get expert-level PPC tips like:
*Non-landing and landing page tricks for improving conversion rate
*How to optimize for your customers' awareness levels
*Learning to define the customer pain and pain relief
Start improving your conversion rates today and learn some great tips from some of the industry's best CRO experts!
11 Questions to Answer to Improve Your Conversion RateCraig Kistler
Nearly 75% of eCommerce website visitors put an item in their shopping cart and then leave, never to return. You will never convert 100% of your website visitors. However, simple changes can help you convert a whole lot more. This presentation will show you how to ask the right questions to improve conversion rates.
Personalization & Relevancy: Targeting Your Message for Your AudienceLitmus
Want to send highly targeted email messages that go beyond [FIRST_NAME] tags? It’s critical that you do, as 25% of your mailing list will unsubscribe due to irrelevant content.
Skip Fidura, Global Client Services Director at dotmailer, uncovers findings from dotmailer’s benchmark report, Hitting the Mark, that will allow you to measure your marketing against top retailers from the US and UK.
You’ll learn:
--How to use personalization and relevancy to achieve highly targeted marketing communications
--How to achieve personalization well beyond [FIRST_NAME]
--Inspiration from brands that are doing personalization right
--How to balance the line between relevance and intrusiveness
How To Create High-Converting Landing Pages With Conversion Centered Design [...Oli Gardner
98% of landing experiences from PPC ads are bad. Learn how to create delightful and high-converting landing pages using Conversion Centered Design.
Slide deck is from Hero Conference 2014.
Conversion rate optimization is a powerful tactic to get more value from your visitors, but there's a lot of mythology out there about what really works and doesn't. CRO is about more than testing button colors, headlines, photos, or videos.
Learn more about the big picture, and what truly moves the needle, with Rand Fishkin himself.
Check out this presentation to learn:
- Conversion Rate Optimization basics
- What's in a conversion decision
- How to find out what needs optimizing
- 10+ tactical tips for CRO
Make Them All Click! Fail-Safe Ways To Convert Your LeadsHanapin Marketing
In PPC, your job doesn't stop with acquiring traffic. Traffic needs to end up doing something of value or otherwise you've wasted money and no one wants to do that! You know that every marketing campaign needs a dedicated landing page, but maybe you're dealing with a less-than-great website (and there's no option to change it at the moment) or you're running into some road blocks with landing pages. Either way, its not always easy to make sure you have all best details in place or if you do, making sure you are optimizing to the best potential possible.
So what are some non-landing and landing page tricks for improving conversion rate?
In the recording, Unbounce and Hanapin Marketing experts, Oli Gardner and Sam Owen, discuss conversion rate optimization (CRO) and take you through optimizing your PPC before and after your users touch a landing page.
You'll get expert-level PPC tips like:
*Non-landing and landing page tricks for improving conversion rate
*How to optimize for your customers' awareness levels
*Learning to define the customer pain and pain relief
Start improving your conversion rates today and learn some great tips from some of the industry's best CRO experts!
11 Questions to Answer to Improve Your Conversion RateCraig Kistler
Nearly 75% of eCommerce website visitors put an item in their shopping cart and then leave, never to return. You will never convert 100% of your website visitors. However, simple changes can help you convert a whole lot more. This presentation will show you how to ask the right questions to improve conversion rates.
Personalization & Relevancy: Targeting Your Message for Your AudienceLitmus
Want to send highly targeted email messages that go beyond [FIRST_NAME] tags? It’s critical that you do, as 25% of your mailing list will unsubscribe due to irrelevant content.
Skip Fidura, Global Client Services Director at dotmailer, uncovers findings from dotmailer’s benchmark report, Hitting the Mark, that will allow you to measure your marketing against top retailers from the US and UK.
You’ll learn:
--How to use personalization and relevancy to achieve highly targeted marketing communications
--How to achieve personalization well beyond [FIRST_NAME]
--Inspiration from brands that are doing personalization right
--How to balance the line between relevance and intrusiveness
How To Create High-Converting Landing Pages With Conversion Centered Design [...Oli Gardner
98% of landing experiences from PPC ads are bad. Learn how to create delightful and high-converting landing pages using Conversion Centered Design.
Slide deck is from Hero Conference 2014.
Conversion rate optimization is a powerful tactic to get more value from your visitors, but there's a lot of mythology out there about what really works and doesn't. CRO is about more than testing button colors, headlines, photos, or videos.
Learn more about the big picture, and what truly moves the needle, with Rand Fishkin himself.
Check out this presentation to learn:
- Conversion Rate Optimization basics
- What's in a conversion decision
- How to find out what needs optimizing
- 10+ tactical tips for CRO
Daniel-san or Cobra Kai: A different perspective on Transformation through C...Justin King
To create a great digital customer experience, many companies have to transform their businesses. While we talk about Transformation and Customer Experience together, these words mean drastically different things. In this SlideDoc I present a new way to look at Customer Experience as it fits into Transformation.
Lizards Thru Doorways: Optimize Your Website Buttons with These A/B Tests to ...Joanna Wiebe
There are 2 obstacles getting in the way of your visitors clicking your buttons: friction and anxiety. In this short presentation, see how both may be holding your CTR back - and what we've done to reduce friction and neutralize anxiety. (With data from A/B tests we ran in 2013 and 2014 on button copy.) Oh, and find out what the hell we mean by "lizards thru doorways"... and how that little phrase can make all the difference for your button click-thrus. By Joanna Wiebe of Copy Hackers (www.copyhackers.com).
a Sales Consultants guide to presenting and demosJustin King
Sales Consulting is a great mix of technology and business. But to be a great Sales Consultant takes great presenting, fantastic demos and the ability to field lots of different questions. In this slidedoc I walk through how to present (and not to), a way to plan your demo, and strategies of how to handle objections and questions.
Cory Henke
Utah Digital Marketing Conference 2019
Learn more at: utahdmc.org
The only constant in our industry is change, and what I have seen change more than anything is our consumption of media specifically on mobile within platforms. In our session, we will explore organic and paid strategies as well as case studies via PowerBI dashboards custom-built for the Utah DMC. Moreover, we will take a look at creative, primarily vertical and similar to previous presentations we will compare, contrast, and evaluate data insights that uncover a story about human behavior.
Session takeaways:
Organic & Paid Instagram Strategies & Implementation
The value of data analysis and dashboard visualization
A deeper understanding of the value of Instagram and capability for building a brand
Audience development & retargeting strategies
We live in a world where almost 90% of consumers read emails on their mobile devices. It is therefore imperative for marketers to ensure that their sites and email marketing is optimized for all channels - especially mobile. Download the slides and discover practical methods to help you create the best mobile emails in 2016.
The Real Reasons Why Your Client (Or Boss) Keeps Rejecting Your Content Campa...James Brockbank
Presented at: Pint Sized Marketing (Learn Inbound), Dublin - July 2018
--
Fed up of spending hours, or even days, pulling together ideas and concepts for your next content campaign? Only for stakeholders to reject them?
In many cases, it's not that your ideas aren't up to scratch but that you need to help them to see the WHY, not just the WHAT.
In this talk I share my findings after 4 years of working on Digital PR. We'll go through different ways of making an attractive campaign that journalists would like to feature on their articles.
I don't use Linkdin a lot but you can find me at @JazBatisti on twitter if you have any questions.
Presentation from Blue Glass conference on marketing in the era of search, social and video and how many people are wasting money by advertising where there is banner blindness or measuring vanity metrics.
Five Digital Marketing Steps to Dominate Online Like A SuperheroJay Feitlinger
Companies are overwhelmed with the constantly evolving digital marketing landscape and are getting frustrated with lack of results! Companies often ask questions such as what platforms to use? How much time does it take? What kind of results can I expect? Those are all the wrong questions. Instead focus on what you are trying to accomplish, what your audience needs are, what your competition is doing and how to get ahead with positioning you can own. This presentation walks through 5 steps on how to dominate online marketing focusing on the right questions!
5 Best Practices When Selecting a B2B E-Commerce PlatformJustin King
Selecting an E-Commerce platform for your B2B organization can be a difficult task. In this SlideDoc, we start the process of identifying Best Practices for selecting a platform.
Desktop Vs Cloud ? It's no longer a choice! How to win with both.Matthew Smith
This is "Desktop Vs Cloud ? It's no longer a choice! How to win with both." by reiwise on Vimeo, the home for high quality videos and the people who...
Oli Gardner SMD Warsaw 2014 - Advanced Landing Page Optimization With Conve...Joanna Gęsicka
Landing pages are an essential part of every marketing campaign, yet most marketers are still doing it wrong. Learn how to use Conversion Centered Design to build landing experiences that convert more prospects into customers and gain a big competitive advantage. This session will give you actionable insights for increasing the conversion rate of your PPC campaigns, and how to design high-converting lead gen pages.
How to Design Email Landing Pages That Convert Litmus
No matter how great your emails are, you're losing potential customers if you send traffic to landing pages that aren't optimized. A great landing page can make the difference between a successful email marketing campaign and a wasteful one.
In this actionable webinar, you’ll learn the elements of a high-converting landing page, allowing you to deliver delightful campaign experiences.
7 Principles of Conversion Centered Design with Oli GardnerStukent Inc.
Oli Gardner, co-founder of Unbounce, shares the secrets of landing page optimization with 7 Principles of Conversion-Centered Design. You can view this Stukent Expert Session here: http://www.stukent.com/expert-sessions/7-principles-of-conversion-centered-design/
In this session, you’ll get an inside look at how CA Veracode’s content and messaging strategy has evolved around application developers, while still supporting aggressive pipeline goals for engaging and accelerating qualified leads and opportunities.
Daniel-san or Cobra Kai: A different perspective on Transformation through C...Justin King
To create a great digital customer experience, many companies have to transform their businesses. While we talk about Transformation and Customer Experience together, these words mean drastically different things. In this SlideDoc I present a new way to look at Customer Experience as it fits into Transformation.
Lizards Thru Doorways: Optimize Your Website Buttons with These A/B Tests to ...Joanna Wiebe
There are 2 obstacles getting in the way of your visitors clicking your buttons: friction and anxiety. In this short presentation, see how both may be holding your CTR back - and what we've done to reduce friction and neutralize anxiety. (With data from A/B tests we ran in 2013 and 2014 on button copy.) Oh, and find out what the hell we mean by "lizards thru doorways"... and how that little phrase can make all the difference for your button click-thrus. By Joanna Wiebe of Copy Hackers (www.copyhackers.com).
a Sales Consultants guide to presenting and demosJustin King
Sales Consulting is a great mix of technology and business. But to be a great Sales Consultant takes great presenting, fantastic demos and the ability to field lots of different questions. In this slidedoc I walk through how to present (and not to), a way to plan your demo, and strategies of how to handle objections and questions.
Cory Henke
Utah Digital Marketing Conference 2019
Learn more at: utahdmc.org
The only constant in our industry is change, and what I have seen change more than anything is our consumption of media specifically on mobile within platforms. In our session, we will explore organic and paid strategies as well as case studies via PowerBI dashboards custom-built for the Utah DMC. Moreover, we will take a look at creative, primarily vertical and similar to previous presentations we will compare, contrast, and evaluate data insights that uncover a story about human behavior.
Session takeaways:
Organic & Paid Instagram Strategies & Implementation
The value of data analysis and dashboard visualization
A deeper understanding of the value of Instagram and capability for building a brand
Audience development & retargeting strategies
We live in a world where almost 90% of consumers read emails on their mobile devices. It is therefore imperative for marketers to ensure that their sites and email marketing is optimized for all channels - especially mobile. Download the slides and discover practical methods to help you create the best mobile emails in 2016.
The Real Reasons Why Your Client (Or Boss) Keeps Rejecting Your Content Campa...James Brockbank
Presented at: Pint Sized Marketing (Learn Inbound), Dublin - July 2018
--
Fed up of spending hours, or even days, pulling together ideas and concepts for your next content campaign? Only for stakeholders to reject them?
In many cases, it's not that your ideas aren't up to scratch but that you need to help them to see the WHY, not just the WHAT.
In this talk I share my findings after 4 years of working on Digital PR. We'll go through different ways of making an attractive campaign that journalists would like to feature on their articles.
I don't use Linkdin a lot but you can find me at @JazBatisti on twitter if you have any questions.
Presentation from Blue Glass conference on marketing in the era of search, social and video and how many people are wasting money by advertising where there is banner blindness or measuring vanity metrics.
Five Digital Marketing Steps to Dominate Online Like A SuperheroJay Feitlinger
Companies are overwhelmed with the constantly evolving digital marketing landscape and are getting frustrated with lack of results! Companies often ask questions such as what platforms to use? How much time does it take? What kind of results can I expect? Those are all the wrong questions. Instead focus on what you are trying to accomplish, what your audience needs are, what your competition is doing and how to get ahead with positioning you can own. This presentation walks through 5 steps on how to dominate online marketing focusing on the right questions!
5 Best Practices When Selecting a B2B E-Commerce PlatformJustin King
Selecting an E-Commerce platform for your B2B organization can be a difficult task. In this SlideDoc, we start the process of identifying Best Practices for selecting a platform.
Desktop Vs Cloud ? It's no longer a choice! How to win with both.Matthew Smith
This is "Desktop Vs Cloud ? It's no longer a choice! How to win with both." by reiwise on Vimeo, the home for high quality videos and the people who...
Oli Gardner SMD Warsaw 2014 - Advanced Landing Page Optimization With Conve...Joanna Gęsicka
Landing pages are an essential part of every marketing campaign, yet most marketers are still doing it wrong. Learn how to use Conversion Centered Design to build landing experiences that convert more prospects into customers and gain a big competitive advantage. This session will give you actionable insights for increasing the conversion rate of your PPC campaigns, and how to design high-converting lead gen pages.
How to Design Email Landing Pages That Convert Litmus
No matter how great your emails are, you're losing potential customers if you send traffic to landing pages that aren't optimized. A great landing page can make the difference between a successful email marketing campaign and a wasteful one.
In this actionable webinar, you’ll learn the elements of a high-converting landing page, allowing you to deliver delightful campaign experiences.
7 Principles of Conversion Centered Design with Oli GardnerStukent Inc.
Oli Gardner, co-founder of Unbounce, shares the secrets of landing page optimization with 7 Principles of Conversion-Centered Design. You can view this Stukent Expert Session here: http://www.stukent.com/expert-sessions/7-principles-of-conversion-centered-design/
In this session, you’ll get an inside look at how CA Veracode’s content and messaging strategy has evolved around application developers, while still supporting aggressive pipeline goals for engaging and accelerating qualified leads and opportunities.
Increase conversion by Andy CrestodinaAnton Shulke
we examine top mistakes made by web-pros when designing client websites, which factors hurt conversion, and what you can do to get better results.
Dive into visitor psychology, ideas that can significantly impact engagement, and watch Andy review sites submitted in real-time, based on his wealth of experience in content and design.
Customer Experience in the Rise of the Digital Age — Atlanta XD Meeting 9/13/...Jeremy Johnson
During the recent XD Atlanta meeting: "Customer Experience in the Rise of the Digital Age" — I kicked off a leadership panel with this presentation focused on shifts in customer behavior as more products and services turn to digital.
Learn how to cut through the "buzz" with practical tips for targeting and converting business customers—from research and strategy, to production, execution and optimization.
7 PROVEN DESIGN PATTERNS YOU CAN USE TO INCREASE CONVERSIONS CCD is
How is it different to User Centered Design?
User Centered Design is.
CCD Principle #1 ATTENTION RATIO
Homepage ` Landing page 57:1 1:1 Homepage vs. Landing Page
ATTENTION RATIO
AS ATTENTION RATIO GOES DOWN, CONVERSION RATES GO UP
Why use landing pages?
Email marketing To all of the above
QR code destinations
Contests
Surveys
“Every marketing campaign needs a dedicated landing page”!
CCD Principle #2 CONVERSION COUPLING
Conversion Coupling is comprised of one or more of: 1. Message Match 2. Design Match
Matching the copy of your ad to the headline of your landing page. Easy right?
Your homepage is brand central station
Quality Score goes up!
Matching the design of your display ad to ‘aspects’ of the design on your landing page. This is even easier. Design Match
A Facebook Ad
The destination landing page
That’s great design match
CCD Principle #3 CONTEXTUAL DESIGN
Contextual Design In Action What’s the experience on this page?
Contextual Design Research Question: What do you think of our templates?
The solution: Context of use Show me how I would use this
The result?
“High-converting landing pages create a conversation based on context”!
*I get it wrong too. Super generic headline
Disrespecting the click Losing interest as soon as you get the click. Abandoning your visitors. LAME.
Let’s try that again
The click source The Smart Marketers Landing Page Conversion Course
Co-branding
Great conversation momentum
Contextual Design Takeaways
Let’s talk CCD analytics for a second… Are we getting the right conversions?
Lots of A/B tests flat line. What then?
Sometimes TOP-OF- FUNNEL CONVERSION DATA ISN’T ENOUGH
Homepage long vs. short A/B test
Measure the whole funnel not just the top
Measure their retention not just first conversion
CCD Principle #4 CONGRUENT DESIGN
Content Alignment Does your page tell a story?
Incongruence Conversion killing copy Avoid mentioning negative suggestive words Spam
CCD Principle #5 CLARITY
White Space Designing for delight
Too much me Not enough you
Back to the analytics… Are my tests actually winning?
Can you always trust your test results?
“Improving” the clarity of a CTA Homepage call-to-action test >> CTA describes the desire-driven end goal
New CTA increased click-throughs to the pricing page by +80%.
CCD Principle #6 CREDIBILITY
Testimonials: Text vs. Video vs. Video: +25% increase in new trial starts A/B test case study
“Will visitors respond better to a short description of benefits vs. social proof where third party’s are describing those same benefits?”
Clarity vs. Credibility
IT ALL COMES BACK TO CONTEXT !
Pro Credibility Tip Ask people to trust you.
CCD Principle #7 CONVERSION CONTINUANCE
Please sir, I want some more
Webinar registration page
The confirmation page
The result 2,500 Webinar registrants 1,100 New blog subscribers (40%)
All Umbraco developers and agencies benefit if Umbraco gains market share. These are the slides from my talk at the Umbraco UK Festival 2014, with practical tips to help spread the word far and wide.
Before getting to grips with drones and data - where do you even start? This explains the problems existing companies are having and where they must begin their journey in the first instance.
How to integrate Internet Marketing & Social Media into Traditional Insurance Agency Marketing.
Originally presented at Insurance Expo 2011 on August 26, 2011
Similar to MnSearch Summit - Session - Oli Gardner - I Give A Sh!T About Your Conversion Rates (20)
We’ve heard it all before: “Right User. Right Time. Right Message.”
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The Indian economy is classified into different sectors to simplify the analysis and understanding of economic activities. For Class 10, it's essential to grasp the sectors of the Indian economy, understand their characteristics, and recognize their importance. This guide will provide detailed notes on the Sectors of the Indian Economy Class 10, using specific long-tail keywords to enhance comprehension.
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Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
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2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
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Reverse Pharmacology.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptxEduSkills OECD
Andreas Schleicher presents at the OECD webinar ‘Digital devices in schools: detrimental distraction or secret to success?’ on 27 May 2024. The presentation was based on findings from PISA 2022 results and the webinar helped launch the PISA in Focus ‘Managing screen time: How to protect and equip students against distraction’ https://www.oecd-ilibrary.org/education/managing-screen-time_7c225af4-en and the OECD Education Policy Perspective ‘Students, digital devices and success’ can be found here - https://oe.cd/il/5yV
We all have good and bad thoughts from time to time and situation to situation. We are bombarded daily with spiraling thoughts(both negative and positive) creating all-consuming feel , making us difficult to manage with associated suffering. Good thoughts are like our Mob Signal (Positive thought) amidst noise(negative thought) in the atmosphere. Negative thoughts like noise outweigh positive thoughts. These thoughts often create unwanted confusion, trouble, stress and frustration in our mind as well as chaos in our physical world. Negative thoughts are also known as “distorted thinking”.
37. ATTENTION RATIO
…the ratio of interactive elements
(links) on the page, to the number
of campaign conversion goals
(which is always one).
CCD principle #1
38.
39.
40.
41.
42.
43.
44.
45.
46. what if the ad went to a
dedicated landing page?
56. project management software for teams
Business Tools for Teams
www.google.com/apps/business
Get email, calendar, docs & more
built for team productivity.
59. …designing post-click experiences that take into
account the environment and style of
communication that existed before the click.
CONVERSION CONTEXT
CCD principle #2
69. next day flower delivery
Next Day Flower Deliveries UK!
www.iflorist.co.uk/NextDayFlowers
Get 10% Off A Beautiful Range Of
Flowers Arranged By Local Florists
87. …matching the style and context of the
conversation* established prior to a click,
with the experience that follows.
CONVERSATION CONTEXT
*Which most often comes into play when
linking to a landing page from an article, blog
post, online course or email.
CCD principle #2a
119. …the art of aligning every element on your
page so they work in concert to produce a
single cohesive message that speaks to -
and only to - the goal of your campaign.
CONGRUENCE
CCD principle #4
120.
121. Page Element Content Score
Headline
Subhead
Hero shot
Intro
Bullets
Form header!
Form fields
Testimonial
Learn more
Why
Privacy statement
Call-to-Action
TOTAL 0/24
122. Page Element Content Score
Headline Ocean of data instantly become security intelligence
Subhead Whitepaper download: the next generation firewall is here
Hero shot Photo of a man holding some paper which is obscured
Intro
Watchguard XTM is the next generation firewall of choice for businesses
and enterprises alike providing best in class network security at affordable
prices.
Bullets Blazing fast throughput
Form header!
Download your whitepaper! Complete the required fields
Form fields Country, province/state, phone number
Testimonial It’s about the product not the value in the whitepaper
Learn more Again, it’s about the product
Why About the product, not the form goal which is whitepaper
Privacy statement sell, nasty, spam
Call-to-Action Get my offer
TOTAL 0/24
124. Page Element Content Score
Headline Ocean of data instantly become security intelligence
Subhead Whitepaper download: the next generation firewall is here
Hero shot Photo of a man holding some paper which is obscured
Intro
Watchguard XTM is the next generation firewall of choice for businesses
and enterprises alike providing best in class network security at affordable
prices.
Bullets Blazing fast throughput
Form header!
Download your whitepaper! Complete the required fields
Form fields Country, province/state, phone number
Testimonial It’s about the product not the value in the whitepaper
Learn more Again, it’s about the product
Why About the product, not the form goal which is whitepaper
Privacy statement sell, nasty, spam
Call-to-Action Get my offer
TOTAL 0/24
125. Page Element Content Score
Headline Ocean of data instantly become security intelligence 0
Subhead Whitepaper download: the next generation firewall is here 1
Hero shot Photo of a man holding some paper which is obscured 1
Intro
Watchguard XTM is the next generation firewall of choice for businesses
and enterprises alike providing best in class network security at affordable
prices.
0
Bullets Blazing fast throughput 0
Form header!
Download your whitepaper! Complete the required fields 1
Form fields Country, province/state, phone number 0
Testimonial It’s about the product not the value in the whitepaper 0
Learn more Again, it’s about the product 0
Why About the product, not the form goal which is whitepaper 0
Privacy statement sell, nasty, spam 0
Call-to-Action Get my offer 0
TOTAL 3/24
158. …designing experiences that leverage
post-conversion opportunities or recycle
traffic to your page extending the lifetime of
your campaign.
CONTINUANCE
CCD principle #7