Learn how to cut through the "buzz" with practical tips for targeting and converting business customers—from research and strategy, to production, execution and optimization.
Staying on the Bleeding Edge of B2B Marketing: A C-Level Fireside Chat with B...G3 Communications
The business buyer’s journey has evolved tremendously over the past few years. Prospects are educating themselves earlier in the buying process, and starting conversations with sales much later. As new approaches to reaching and nurturing audiences have grown more sophisticated, along with enabling technologies, what are the latest and most effective strategies that leading B2B marketers can best take advantage of to stay in front of their prospects and ensure their brands rise above the competition?
Join Sean Callahan, Editor of the Digital Marketing Remix, as he moderates a conversation between Russell Glass, CEO of Bizo, and Steve Woods, CTO of Eloqua. These industry executives will discuss where the “marketing technology stack” is headed and what today’s marketers can do to stay ahead of the game, including adopting “Always On” Marketing—a new approach to nurturing and unlocking the value of your prospect database.
How to Transition to B2C vs. B2B Product Management by Amazon PMProduct School
Main takeaways:
- What are the key differences between B2C vs. B2B Product Management
- What it takes to be successful in each
- How to successfully transition between the two, and why
Search Marketing in a B2B World - PPC and SEOMagnus Nilsson
Slides from my presentation held at SEM Konferansen in Oslo 2010. The session explored the major challenges facing B2B SEM, which makes it different to running a B2C campaign.
This document promotes Salesforce's B2B Commerce solution through a series of slides. It begins by highlighting Forrester's recognition of Salesforce as a leader in B2B commerce. Subsequent slides discuss trends in B2B e-commerce, the benefits of B2B Commerce, and how it allows companies to grow sales, reduce costs, and achieve a faster ROI. Example customer stories are then presented, showing how various companies have successfully used B2B Commerce. Resources and additional information on capabilities and use cases are provided at the end.
The Number One Digital Challenge Facing B2B TodayImran Choudhary
IBM recently hosted an open round table in London to discuss the temperament and disruptors in UK B2B Commerce with a number of key industry influencers and subject matter experts.
We explored the challenges faced, but equally the opportunities
and notable success stories.
Our discussion centred on what the #1 Digital Challenge Facing B2B is today, and what opportunities this may present to the new digital seller.
We also explored the importance of the user experience and the supporting infrastructure, as well as managing organisational and cultural change in the implementation of a new digital B2B strategy.
It comes as no surprise that the dialogue of the session very quickly expanded into the role of multi–Channel campaigns, technology, people, culture, and business change.
These facets where explored in great detail and we have summarised the highlights and key insights in this report.
See what's at ConnectED 2015 for our Business Partners!IBMConnectED
This document provides information about the IBM ConnectED2015 conference for business partners. It will be held from January 25-28, 2015 at the Walt Disney World Swan Hotel and Resort. The conference will provide business partners opportunities to gain strategic insights, learn best practices from other partners, meet with IBM executives, and view new IBM products and technologies. It encourages partners of all levels, including business and technical roles, to attend in order to help partners better serve customers and grow their businesses through IBM's collaboration solutions.
Top eCommerce Trends 2021 | Online Retail & eCommerce Future TrendsMariya James
The document discusses 8 top ecommerce trends that will be significant in 2021: 1) Online buying will expand beyond B2C products to include B2B sales. 2) Analytics and data insights will be more granular. 3) Social media, especially shoppable videos, will become a major sales platform. 4) Personalization will extend beyond purchases to building customer relationships. 5) Influencers will partner more closely with brands. 6) Green consumerism will grow in popularity. 7) AI capabilities will be more advanced and natural. 8) Omnichannel selling across devices and platforms will become standard. Adopting these trends can help ecommerce businesses adapt to changing customer demands.
Staying on the Bleeding Edge of B2B Marketing: A C-Level Fireside Chat with B...G3 Communications
The business buyer’s journey has evolved tremendously over the past few years. Prospects are educating themselves earlier in the buying process, and starting conversations with sales much later. As new approaches to reaching and nurturing audiences have grown more sophisticated, along with enabling technologies, what are the latest and most effective strategies that leading B2B marketers can best take advantage of to stay in front of their prospects and ensure their brands rise above the competition?
Join Sean Callahan, Editor of the Digital Marketing Remix, as he moderates a conversation between Russell Glass, CEO of Bizo, and Steve Woods, CTO of Eloqua. These industry executives will discuss where the “marketing technology stack” is headed and what today’s marketers can do to stay ahead of the game, including adopting “Always On” Marketing—a new approach to nurturing and unlocking the value of your prospect database.
How to Transition to B2C vs. B2B Product Management by Amazon PMProduct School
Main takeaways:
- What are the key differences between B2C vs. B2B Product Management
- What it takes to be successful in each
- How to successfully transition between the two, and why
Search Marketing in a B2B World - PPC and SEOMagnus Nilsson
Slides from my presentation held at SEM Konferansen in Oslo 2010. The session explored the major challenges facing B2B SEM, which makes it different to running a B2C campaign.
This document promotes Salesforce's B2B Commerce solution through a series of slides. It begins by highlighting Forrester's recognition of Salesforce as a leader in B2B commerce. Subsequent slides discuss trends in B2B e-commerce, the benefits of B2B Commerce, and how it allows companies to grow sales, reduce costs, and achieve a faster ROI. Example customer stories are then presented, showing how various companies have successfully used B2B Commerce. Resources and additional information on capabilities and use cases are provided at the end.
The Number One Digital Challenge Facing B2B TodayImran Choudhary
IBM recently hosted an open round table in London to discuss the temperament and disruptors in UK B2B Commerce with a number of key industry influencers and subject matter experts.
We explored the challenges faced, but equally the opportunities
and notable success stories.
Our discussion centred on what the #1 Digital Challenge Facing B2B is today, and what opportunities this may present to the new digital seller.
We also explored the importance of the user experience and the supporting infrastructure, as well as managing organisational and cultural change in the implementation of a new digital B2B strategy.
It comes as no surprise that the dialogue of the session very quickly expanded into the role of multi–Channel campaigns, technology, people, culture, and business change.
These facets where explored in great detail and we have summarised the highlights and key insights in this report.
See what's at ConnectED 2015 for our Business Partners!IBMConnectED
This document provides information about the IBM ConnectED2015 conference for business partners. It will be held from January 25-28, 2015 at the Walt Disney World Swan Hotel and Resort. The conference will provide business partners opportunities to gain strategic insights, learn best practices from other partners, meet with IBM executives, and view new IBM products and technologies. It encourages partners of all levels, including business and technical roles, to attend in order to help partners better serve customers and grow their businesses through IBM's collaboration solutions.
Top eCommerce Trends 2021 | Online Retail & eCommerce Future TrendsMariya James
The document discusses 8 top ecommerce trends that will be significant in 2021: 1) Online buying will expand beyond B2C products to include B2B sales. 2) Analytics and data insights will be more granular. 3) Social media, especially shoppable videos, will become a major sales platform. 4) Personalization will extend beyond purchases to building customer relationships. 5) Influencers will partner more closely with brands. 6) Green consumerism will grow in popularity. 7) AI capabilities will be more advanced and natural. 8) Omnichannel selling across devices and platforms will become standard. Adopting these trends can help ecommerce businesses adapt to changing customer demands.
This document summarizes key points about digitizing B2B structures. It discusses how the B2B buying process is transforming online and the importance of digital marketing strategies. Content marketing, search engine optimization, and marketing automation are emerging tactics. E-commerce platforms are also important for B2B companies to capture customer identities and increase loyalty. While technology enables opportunities, content remains essential for differentiating brands. Overall, the document advocates for B2B companies to embrace digitization through online strategies and tools.
The document discusses how GPJ needs to embrace digital marketing to remain effective. It notes that investments in content marketing, social media, and digital experiences have become essential for B2B and B2C brands to drive awareness, engagement, and sales. Both corporate customers and users now behave like consumers and expect consumer-like digital experiences. The document recommends that GPJ create social media content and mobile tools to enhance events and provide after-sales support through digital channels.
Digital marketing is essential for building brands today. 60% of B2B customers research online before contacting sales. Search leads have a 15% close rate compared to 2% for outbound leads. 93% of B2B customers do online research, mostly via search. Sponsoring the Commonwealth Games helped increase Dell's brand awareness, credibility, and likelihood of being considered for enterprise products and services according to post-campaign surveys. Creating targeted digital content and harnessing employees for social media can further build a brand online. Testing strategies and focusing on quality over quantity are also important considerations for effective digital marketing.
Account-Based Nurturing: Strategies for Turning Target Accounts into CustomersDemandbase
This document summarizes strategies for account-based nurturing to turn target accounts into customers. It discusses how marketing funnels are evolving to focus on accounts earlier in the buying process. It then outlines several account-based nurturing strategies like always-on versus campaign-based nurturing, account-based advertising, social and website personalization, and email nurturing. It provides an example of how one company implemented an account-based nurturing campaign and achieved a 44% lift in target accounts. The document concludes with a question and answer session.
Industry Shake-Up: 2023 Commerce Trends To Rock Your WorldAggregage
Join this exclusive conversation with our expert panelists and learn how you can thrive as an e-commerce retailer - even when faced with adverse market challenges. Don't miss out; register today!
What is B2B vs. B2C Product Management by Couchbase Senior PMProduct School
Ever wondered what the difference is between B2B and B2C product management? Enterprise Product Management has different challenges and rewards than consumer products and while you may find that consumer products are more exciting, working on an enterprise product is extremely fascinating as well. This presentation will talk you through the differences.
The article discusses how BIM has both noun and verb definitions, with the verb referring to workflows and processes rather than just the model file or output. It argues the industry has over-emphasized the noun definition of BIM and advocates starting by identifying problems and improving processes through BIM-centric workflows. Adopting BIM brings benefits to individuals, teams, companies, projects, clients, and the industry as a whole by improving efficiency, collaboration, and attracting new talent.
How to Design Email Landing Pages That Convert Litmus
No matter how great your emails are, you're losing potential customers if you send traffic to landing pages that aren't optimized. A great landing page can make the difference between a successful email marketing campaign and a wasteful one.
In this actionable webinar, you’ll learn the elements of a high-converting landing page, allowing you to deliver delightful campaign experiences.
State of B2B Online Marketing - Connections 09WebsiteBiz
WebsiteBiz is an interactive marketing agency that helps B2B marketers achieve results through innovative online strategies. They specialize in email marketing and have helped clients like Bank of America and Duke Energy. B2B marketers face challenges in generating quality leads and long sales cycles. WebsiteBiz helps clients rethink their marketing from interruptive approaches like telemarketing to more inbound approaches like content marketing, social media, and lead nurturing using tools like ExactTarget.
Supporting SMBs in their Journey to the Cloud with AppHelpMadeline Titcomb
This document discusses how small and medium businesses (SMBs) are increasingly adopting cloud technologies and solutions. It notes that while SMBs have begun using cloud solutions, most have not fully migrated their businesses to the cloud. The document then outlines some of the key benefits of cloud adoption that have motivated SMBs. It also discusses how service providers can play an important role in supporting SMBs throughout their journey to the cloud, including providing technical support, bundling services, and helping SMBs select the right cloud solutions.
Digital transformation is disrupting B2B industries similarly to how it disrupted B2C. Customers now research and make purchases online, increasing competition. Traditional leaders struggle to keep up while newer, digital-focused companies gain ground. The document outlines the benefits of the B2B Online conference for learning how to develop strategies and implement technologies to improve digital operations, customer experiences, and business performance in this changing landscape.
This document provides an overview and analysis of the B2B tech marketing landscape. It introduces the BRICK methodology for measuring marketing excellence, which evaluates companies based on their performance in the areas of Brand, Rich Content, Interactions, Commerce, and Karma. The report analyzed over 442 companies using over 50 data points for each. Key findings include the major role of Google in the industry through organic search, the importance of developing an "SEO moat" through valuable keyword targeting, and the relationship between various marketing activities like blog publishing and organic traffic generation. The top section of the report frames the current state of the B2B tech industry amid economic uncertainty.
Cloud services are a reality for SMBs and they have specific needs when accessing the cloud. SMBs want to control their workspace, choose which applications to use; bring their own device (BYOD) and they require technology that enable their staff to work anywhere at any time.
The SMB working environment is becoming more productive and this has brought the need for improvements to flexibility, mobility and usability; SMBs are looking for enrichment of their cloud experience and prefer to purchase cloud applications from a single trusted vendor.
Currently cloud control panels are difficult to manage and lack focus on the end-user, not providing an enhanced user experience. These requirements are met with cloud applications and LuxCloud has the perfect solution to provision these services, automated and fast. When it comes to consuming cloud applications LuxCloud now has a unique product: Gateway4Cloud.
More info: www.luxcloud.com
The overall benchmark for the online customer experience has risen dramatically. Businesses are faced with new challenges and will need to experiment with a variety of channels, deploy their budget strategically, and continue to analyze what is working for them. How can you grow your businesses in this busy market? You will need to level up your marketing game.
You’ll learn:
-Tips for personalizing your customer journey
-How to coordinate a cross-channel strategy
-Ways to analyze what’s working in order to grow your business
Adapting Your Pipeline to Marketing’s New DynamicsScott Salkin
Scott Salkin, President of BMA Phoenix and Founder/CEO of a B2B marketing firm, as he shares data and insight behind dramatic shifts taking place in the IT sales cycle as customers are literally becoming the ‘hunter’ and sales organizations the ‘hunted.' Learn how to react to this revolution in the sales cycle, as opportunities are still abundant, and how Avnet can continue to help you drive demand in this ever changing marketplace.
1) bizrec is accounting software designed for small businesses that want simplicity over complex functionality. It aims to provide core accounting needs like bank statement uploads, expense tracking, and reporting in a hassle-free way.
2) The target market is the 58 million small businesses globally, especially the 30.2 million one-person businesses that typically have straightforward accounting needs. bizrec sees an opportunity to offer affordable, easy-to-use software to these customers.
3) The document outlines bizrec's product, team, traction to date, design principles, customer research, pricing plan, and commercial launch roadmap. It is seeking funding to support ongoing development and marketing efforts.
Cisco is a major provider of networking hardware and software. It serves business customers across enterprise, service providers, and commercial sectors. Cisco pioneered technologies like Ethernet and routers to connect networks. While Cisco primarily sells business-to-business, it also serves as a model for how companies can leverage the internet. Cisco gathers customer feedback online to identify issues and improve products and services.
Brightalk Cloud and the marketing minefieldIan Moyse ☁
This document discusses how marketing cloud services has become a "minefield" due to overhyping and mismarketing of cloud concepts. It emphasizes the need for clear, jargon-free messaging in cloud marketing. The document also covers how end users perceive cloud differently and have various concerns. It suggests cloud marketers should focus on transparency, understanding their audience, and targeting specific opportunities through research. The importance of social media, content creation, search engine optimization, and developing strong channel partners are also discussed as effective cloud marketing practices.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
More Related Content
Similar to Buzzword Free B2B: Build record breaking business-to-business campaigns - Jacqueline Schklar, Get to Market
This document summarizes key points about digitizing B2B structures. It discusses how the B2B buying process is transforming online and the importance of digital marketing strategies. Content marketing, search engine optimization, and marketing automation are emerging tactics. E-commerce platforms are also important for B2B companies to capture customer identities and increase loyalty. While technology enables opportunities, content remains essential for differentiating brands. Overall, the document advocates for B2B companies to embrace digitization through online strategies and tools.
The document discusses how GPJ needs to embrace digital marketing to remain effective. It notes that investments in content marketing, social media, and digital experiences have become essential for B2B and B2C brands to drive awareness, engagement, and sales. Both corporate customers and users now behave like consumers and expect consumer-like digital experiences. The document recommends that GPJ create social media content and mobile tools to enhance events and provide after-sales support through digital channels.
Digital marketing is essential for building brands today. 60% of B2B customers research online before contacting sales. Search leads have a 15% close rate compared to 2% for outbound leads. 93% of B2B customers do online research, mostly via search. Sponsoring the Commonwealth Games helped increase Dell's brand awareness, credibility, and likelihood of being considered for enterprise products and services according to post-campaign surveys. Creating targeted digital content and harnessing employees for social media can further build a brand online. Testing strategies and focusing on quality over quantity are also important considerations for effective digital marketing.
Account-Based Nurturing: Strategies for Turning Target Accounts into CustomersDemandbase
This document summarizes strategies for account-based nurturing to turn target accounts into customers. It discusses how marketing funnels are evolving to focus on accounts earlier in the buying process. It then outlines several account-based nurturing strategies like always-on versus campaign-based nurturing, account-based advertising, social and website personalization, and email nurturing. It provides an example of how one company implemented an account-based nurturing campaign and achieved a 44% lift in target accounts. The document concludes with a question and answer session.
Industry Shake-Up: 2023 Commerce Trends To Rock Your WorldAggregage
Join this exclusive conversation with our expert panelists and learn how you can thrive as an e-commerce retailer - even when faced with adverse market challenges. Don't miss out; register today!
What is B2B vs. B2C Product Management by Couchbase Senior PMProduct School
Ever wondered what the difference is between B2B and B2C product management? Enterprise Product Management has different challenges and rewards than consumer products and while you may find that consumer products are more exciting, working on an enterprise product is extremely fascinating as well. This presentation will talk you through the differences.
The article discusses how BIM has both noun and verb definitions, with the verb referring to workflows and processes rather than just the model file or output. It argues the industry has over-emphasized the noun definition of BIM and advocates starting by identifying problems and improving processes through BIM-centric workflows. Adopting BIM brings benefits to individuals, teams, companies, projects, clients, and the industry as a whole by improving efficiency, collaboration, and attracting new talent.
How to Design Email Landing Pages That Convert Litmus
No matter how great your emails are, you're losing potential customers if you send traffic to landing pages that aren't optimized. A great landing page can make the difference between a successful email marketing campaign and a wasteful one.
In this actionable webinar, you’ll learn the elements of a high-converting landing page, allowing you to deliver delightful campaign experiences.
State of B2B Online Marketing - Connections 09WebsiteBiz
WebsiteBiz is an interactive marketing agency that helps B2B marketers achieve results through innovative online strategies. They specialize in email marketing and have helped clients like Bank of America and Duke Energy. B2B marketers face challenges in generating quality leads and long sales cycles. WebsiteBiz helps clients rethink their marketing from interruptive approaches like telemarketing to more inbound approaches like content marketing, social media, and lead nurturing using tools like ExactTarget.
Supporting SMBs in their Journey to the Cloud with AppHelpMadeline Titcomb
This document discusses how small and medium businesses (SMBs) are increasingly adopting cloud technologies and solutions. It notes that while SMBs have begun using cloud solutions, most have not fully migrated their businesses to the cloud. The document then outlines some of the key benefits of cloud adoption that have motivated SMBs. It also discusses how service providers can play an important role in supporting SMBs throughout their journey to the cloud, including providing technical support, bundling services, and helping SMBs select the right cloud solutions.
Digital transformation is disrupting B2B industries similarly to how it disrupted B2C. Customers now research and make purchases online, increasing competition. Traditional leaders struggle to keep up while newer, digital-focused companies gain ground. The document outlines the benefits of the B2B Online conference for learning how to develop strategies and implement technologies to improve digital operations, customer experiences, and business performance in this changing landscape.
This document provides an overview and analysis of the B2B tech marketing landscape. It introduces the BRICK methodology for measuring marketing excellence, which evaluates companies based on their performance in the areas of Brand, Rich Content, Interactions, Commerce, and Karma. The report analyzed over 442 companies using over 50 data points for each. Key findings include the major role of Google in the industry through organic search, the importance of developing an "SEO moat" through valuable keyword targeting, and the relationship between various marketing activities like blog publishing and organic traffic generation. The top section of the report frames the current state of the B2B tech industry amid economic uncertainty.
Cloud services are a reality for SMBs and they have specific needs when accessing the cloud. SMBs want to control their workspace, choose which applications to use; bring their own device (BYOD) and they require technology that enable their staff to work anywhere at any time.
The SMB working environment is becoming more productive and this has brought the need for improvements to flexibility, mobility and usability; SMBs are looking for enrichment of their cloud experience and prefer to purchase cloud applications from a single trusted vendor.
Currently cloud control panels are difficult to manage and lack focus on the end-user, not providing an enhanced user experience. These requirements are met with cloud applications and LuxCloud has the perfect solution to provision these services, automated and fast. When it comes to consuming cloud applications LuxCloud now has a unique product: Gateway4Cloud.
More info: www.luxcloud.com
The overall benchmark for the online customer experience has risen dramatically. Businesses are faced with new challenges and will need to experiment with a variety of channels, deploy their budget strategically, and continue to analyze what is working for them. How can you grow your businesses in this busy market? You will need to level up your marketing game.
You’ll learn:
-Tips for personalizing your customer journey
-How to coordinate a cross-channel strategy
-Ways to analyze what’s working in order to grow your business
Adapting Your Pipeline to Marketing’s New DynamicsScott Salkin
Scott Salkin, President of BMA Phoenix and Founder/CEO of a B2B marketing firm, as he shares data and insight behind dramatic shifts taking place in the IT sales cycle as customers are literally becoming the ‘hunter’ and sales organizations the ‘hunted.' Learn how to react to this revolution in the sales cycle, as opportunities are still abundant, and how Avnet can continue to help you drive demand in this ever changing marketplace.
1) bizrec is accounting software designed for small businesses that want simplicity over complex functionality. It aims to provide core accounting needs like bank statement uploads, expense tracking, and reporting in a hassle-free way.
2) The target market is the 58 million small businesses globally, especially the 30.2 million one-person businesses that typically have straightforward accounting needs. bizrec sees an opportunity to offer affordable, easy-to-use software to these customers.
3) The document outlines bizrec's product, team, traction to date, design principles, customer research, pricing plan, and commercial launch roadmap. It is seeking funding to support ongoing development and marketing efforts.
Cisco is a major provider of networking hardware and software. It serves business customers across enterprise, service providers, and commercial sectors. Cisco pioneered technologies like Ethernet and routers to connect networks. While Cisco primarily sells business-to-business, it also serves as a model for how companies can leverage the internet. Cisco gathers customer feedback online to identify issues and improve products and services.
Brightalk Cloud and the marketing minefieldIan Moyse ☁
This document discusses how marketing cloud services has become a "minefield" due to overhyping and mismarketing of cloud concepts. It emphasizes the need for clear, jargon-free messaging in cloud marketing. The document also covers how end users perceive cloud differently and have various concerns. It suggests cloud marketers should focus on transparency, understanding their audience, and targeting specific opportunities through research. The importance of social media, content creation, search engine optimization, and developing strong channel partners are also discussed as effective cloud marketing practices.
Similar to Buzzword Free B2B: Build record breaking business-to-business campaigns - Jacqueline Schklar, Get to Market (20)
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
More from DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions (20)
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Yes, It's Your Fault Book Launch WebinarDemandbase
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Buzzword Free B2B: Build record breaking business-to-business campaigns - Jacqueline Schklar, Get to Market
1. MASTER
CLASS
DENVER, CO ~ MAY 8 - 9, 2023
DIGIMARCONROCKYMOUNTAINS.COM | #DigiMarConRockyMountains
Jacqueline Schklar
SENIOR CONSULTANT
GET TO MARKET
Buzzword Free B2B: Build
Record Breaking Business-
to-Business Campaigns
2. Buzzword Free B2B:
Build record breaking
business-to-business campaigns
Master Class presented by Jacqueline Schklar
May 8th | DigiMarCon Rocky Mountains
8. 2022 B2B content consumption by format, and registrations per asset upload
Ref: Netline 2023 State of B2B Content Consumption and Demand Report for Marketers
▪ eBooks were 3.5x more likely to
be downloaded in 2022 over
White Papers
▪ Using the term “Guide” for your
content is helpful—if the content
delivers on that promise
▪ Despite the popularity of each
format, eBook and Guide
consumption had no
discernable influence on
purchase intent in 2022.
▪ Registration for a Live Webinar
correlated to being 22.0% more
likely to a purchase decision
within three months.
9. 2022 Content Consumption Formats and Buyer Intent
Ref: Netline 2023 State of B2B Content Consumption and Demand Report for Marketers
10. Buying Journey and Job Level
Ref: Netline 2023 State of B2B Content Consumption and Demand Report for Marketers
12. B2B audience insights for messaging tone
Verticals and Roles Need/Want Related Themes
Medical Markets Show me data and more data, and extra info.
B2Developer Demo, don't sell to me. I'm always learning.
BDM - Business Decision Maker Benefits over features, stay out of the weeds.
AEC – Architectural, Eng. and Const. Frustrated with bad tools and poor integrations.
FinTech Security, security, security. And don't be weird.
B2Gov or B2Administration Make everything faster and easier, I'm swamped.
SMB Close to B2C. Be likeable.
B2Distributor Cost and overhead is key for me.
13. Do this not that – Email format
Please read these 100 or fewer words about
something so amazing, you can't resist
clicking the offer to read, learn, or download for
more. The reasons why are:
• Reason, feature or benefit 1
• Reason why #2
• And reason 3 here
Irresistible CTA
Hero image
Adding logo is ok
< 100 words about
one topic/ask,
explaining its value
to the reader
CTA Button
X
20. Thank you for attending.
Check out our panel discussion
tomorrow: Death by Random Acts
of Marketing - here at DigiMarCon
Special thanks to Netline Corporation
for permitting use of their research
data and partnering on content.