The document outlines 10 reasons to blog for a business: 1) Build your reputation by writing about your expertise. 2) Let people learn about you to attract customers. 3) Blogging boosts search engine optimization by providing fresh content and links. 4) Promote partners to gain content and their search engine traffic. 5) Mention people you want to know to get their attention. 6) Give visitors a reason to return by subscribing. 7) Blogging is a cornerstone of social media strategies. 8) Keep up on industry topics by regularly writing. 9) Sell products/services by mentioning them. 10) Have fun, otherwise reconsider blogging.

1. 10 Reasons to Blog for Business
Ann Treacy
broadband.mnrem.com
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

2. 1: Build Your Reputation
• Write about what you
know
• Give good advice
• Become a go-to
person
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

3. 2: Tell Your Story
• Let people get to
know you
• Attract customers
from loose
acquaintances and
like minds
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

4. 3: Boost SEO
• Search engines like fresh content
• Search engines like links from other sites
• Each blog post is a new shot at SEO – so you can
cover more topics
– Be sure to use “good keyword terms”
– Be sure to link to key web pages in your post!
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

5. 4: Promote Partners
• Put yourself in good
company
• They’ll talk about you too
• They’ll owe you
• It’s a great way to get
content
• You might pick up some of
their SEO traffic
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

6. 5: Mention People You Want to Know
• Many people scan
Google for their
names
• Write about them
and they’ll notice!
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

7. 6: Give Visitors a Reason to Come
Back
Blog readers often
become subscribers
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

8. 7: Cornerstone of SM Strategy
Twitter
Facebook LinkedIn
Email
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

9. 8: Keep up on the Industry
• Assigning yourself a
regular article a week
means you will take the
time to research and
write
• Consider offering your
two cents on hot topics
• Consider raising topics
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

10. 9: Sell some products or services
• Mention your products and services
• Post testimonials from happy clients
• Offer occasional special
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

11. 10: Have fun
• Maintaining a blog takes time and effort
• If you don’t think it will be fun, reconsider
your interest in doing it.
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

12. QUESTIONS?
If you have an interest in further training in your
area, please let us know.
broadband.mnrem.com
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.