Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

of

Broadband for Business Slide 1 Broadband for Business Slide 2 Broadband for Business Slide 3 Broadband for Business Slide 4 Broadband for Business Slide 5 Broadband for Business Slide 6 Broadband for Business Slide 7 Broadband for Business Slide 8 Broadband for Business Slide 9 Broadband for Business Slide 10 Broadband for Business Slide 11 Broadband for Business Slide 12 Broadband for Business Slide 13 Broadband for Business Slide 14 Broadband for Business Slide 15 Broadband for Business Slide 16 Broadband for Business Slide 17 Broadband for Business Slide 18 Broadband for Business Slide 19 Broadband for Business Slide 20 Broadband for Business Slide 21 Broadband for Business Slide 22 Broadband for Business Slide 23 Broadband for Business Slide 24 Broadband for Business Slide 25 Broadband for Business Slide 26 Broadband for Business Slide 27 Broadband for Business Slide 28 Broadband for Business Slide 29 Broadband for Business Slide 30 Broadband for Business Slide 31 Broadband for Business Slide 32 Broadband for Business Slide 33 Broadband for Business Slide 34
Upcoming SlideShare
Gestión 100 días de gobierno
Next
Download to read offline and view in fullscreen.

0 Likes

Share

Download to read offline

Broadband for Business

Download to read offline

Related Books

Free with a 30 day trial from Scribd

See all

Related Audiobooks

Free with a 30 day trial from Scribd

See all
  • Be the first to like this

Broadband for Business

  1. 1. MNREM Broadband for Business Webinar Series Minnesota Renewable Energy Marketplace As part of the Minnesota Rural Intelligent Communities (MIRC) Project ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  2. 2. This webinar series is sponsored by MIRC – Minnesota Intelligent Rural Communities in partnership with the MNREM - Minnesota Renewable Marketplace and the Blandin Foundation. MNREM is a project partner in the Minnesota Intelligent Rural Communities initiative. MIRC is a coalition of 19 statewide partners and 11 demonstration communities funded in large part through an American Recovery and Reinvestment Act grant. The work of the coalition focuses on bringing the full promise of broadband technologies to rural Minnesota communities, businesses and people. Blandin Foundation serves as the project administrator. More about MIRC is available www.blandinfoundation.org ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  3. 3. Google Analytics www.google.com/analytics/ Ann Treacy broadband.mnrem.com ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  4. 4. Google Analytics (GA) is a free service offered by Google that generates detailed statistics about the visitors to a website. Google Analytics hit the scene in 2005. ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  5. 5. Advantages of Google Analytics • Free • Easy to use • High level dashboard • Detailed reports ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  6. 6. Disadvantages of Google Analytics • Doesn’t track everyone – Visitors needs to accept cookies & JavaScript – Not tracking spiders • Limiting info provided – Searchers can turn off tracking – Limitations may increase • Need to have Google Account But again free and easy! ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  7. 7. How to Set Up: • www.google.com/analytics ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  8. 8. Set up Website ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  9. 9. Add Code to Your Site ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  10. 10. “Home” ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  11. 11. Dates • Choose dates to view • Compare to past ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  12. 12. Compare Dates ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  13. 13. Home - Email ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  14. 14. Email • Have stats emailed to you (or others) on a regular basis ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  15. 15. Home - Visits ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  16. 16. Visits ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  17. 17. • Audience – How many? Location? Duration of visit? New, returning, bounce? Device? • Advertising - Tracking success of AdWords • Traffic Sources – Where does the traffic come from? SEO? Ads? Links? • Content – Which pages are working? • Conversions – Are visitors doing what you want them to do? ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  18. 18. Visits ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  19. 19. Audience ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  20. 20. Mobile Traffic ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  21. 21. More Details (Second Dimension) ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  22. 22. Visitor Flow ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  23. 23. Audience • How many visitors? • Any campaigns rewarded with more traffic? • Where are they located? • Are they mobile? • New people, returns or bounces? ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  24. 24. Traffic Sources ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  25. 25. Referrals (Links from other sites) ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  26. 26. SEO Note: This info is becoming limited! ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  27. 27. Traffic Source • Are our ads leading to visits? • Which links bring us traffic? • What terms do people use to find us? • Are social media efforts paying off? ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  28. 28. Content Overview ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  29. 29. On Page Analytics ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  30. 30. Content • What pages are entry? • Where do people exit? • What pages are most/least popular? • Where do people link? ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  31. 31. Setting Up Goals ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  32. 32. Goals ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  33. 33. For the Future Filters, Funnels, E-Commerce… For today – 1. Get GA set up 2. Email stats monthly 3. Look at them! ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  34. 34. QUESTIONS? If you have an interest in further training on in your area, please let us know. Session will be posted online: http://www.mnrem.com/blog/ ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

Views

Total views

4,088

On Slideshare

0

From embeds

0

Number of embeds

2

Actions

Downloads

7

Shares

0

Comments

0

Likes

0

×