MNREM business texting

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Business Texting - to internal and external audiences.

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MNREM business texting

  1. 1. MNREM Broadband for Business Webinar SeriesMinnesota Renewable Energy MarketplaceAs part of the Minnesota Rural Intelligent Communities (MIRC) Project ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  2. 2. This webinar series is sponsored by MIRC – Minnesota IntelligentRural Communities in partnership with the MNREM - MinnesotaRenewable Marketplace and the Blandin Foundation. MNREM isa project partner in the Minnesota Intelligent Rural Communitiesinitiative. MIRC is a coalition of 19 statewide partners and 11demonstration communities funded in large part through anAmerican Recovery and Reinvestment Act grant. The work of thecoalition focuses on bringing the full promise of broadbandtechnologies to rural Minnesota communities, businesses andpeople. Blandin Foundation serves as the project administrator.More about MIRC is available www.blandinfoundation.org ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  3. 3. Business Texting: 6 Good Uses Ann Treacybroadband.mnrem.com ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  4. 4. Internal Uses©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  5. 5. Use 1: Quick Messages• It’s quick• You’ll have a record It’s secure, fast and reliable, plus of the transaction with only 140 characters you must be brief and to the point. ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  6. 6. Use 2: Send Photos• Send pictures to tech support• Ask customers to send you pictures to describe problems A picture is worth 1000 words (or 140 characters) ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  7. 7. Use 3: Multitask• On a conference call (or webinar)• Get a call• Text back to get/give vital info ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  8. 8. Use 4: It’s Quiet• Send a message that you might not want to share with everyone in a meeting or presentation• Use sparingly! ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  9. 9. Bonus: Internal Business Text Tips• Spellcheck & don’t use acronyms• Don’t be the first to text• Don’t check text during meetings• Be concise• Sign your text• Don’t text and drive! ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  10. 10. External Uses©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  11. 11. Use 5: Bulk Email• Last minute specials Why use text?• Schools closing • 4.5 billion text messages are sent daily • 96% of all text messages are read• Special events• Get feedback• Several services that will send/manage campaigns for you (Club Text has a free trial) ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  12. 12. Bulk Text Lists Twitter• Anyone with a cell phone • Free can sign up • Follower can respond to all• High read rate • Archive online • SEO aspect of links ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  13. 13. Know the Law (FCC) • FCC rules prohibit sending unwanted text messages to your wireless phone number if they are sent using an autodialer, or if you have placed that number on the national Do-Not- Call list. • Even if you have placed your wireless phone number on the national Do-Not-Call list, the TCPA does not protect you from receiving commercial messages sent to that number if: – you have given your prior consent to the sender, or; – you have an established business relationship with the sender.http://www.fcc.gov/guides/spam-unwanted-text-messages-and-email ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  14. 14. Use 6: Automated Texts• Provide texts to answer FAQS – Customer texts HOURS to a number, the hours are automatically sent to them• Provide live customer support via text – Some text providers will allow you to access texts via web site ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  15. 15. Bonus: External Business Text Tips• Use Opt-In services• Provide something of value• Capitalize on time, location other info you know about customer/product/transaction• Don’t overdo it ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  16. 16. QUESTIONS?If you have an interest in further training on SEO(search engine optimization) in your area, please letus know.broadband.mnrem.com ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  17. 17. Next Steps• Future sessions – Next webinar Thurs., April 5th “10 Reasons to Blog for Business”• Join us online broadband.mnrem.com Blog address – mnrem.com/blog ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

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