There are more than 10 million FourSquare players checking into shops, restaurants, events and other place (some not even place based) through the smartphones and mobile devices every day. They are earning badges, becoming mayors, accessing specials and building brand loyalty with the businesses that are in on the network. Learn more about what FourSquare is and how your business can get in on it in this one-hour seminar. (Lesson One: FourSquare is free!)

1. FourSquare for Businesses
Ann Treacy
broadband.mnrem.com
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

2. The Intro
• What is FourSquare?
• What can a business do?
• What can a brand do?
• What are the stats?
• What else is out there?
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

3. Like Yellow Pages
1. Need a cell phone
2. Need a FourSquare
Account
3. See places when
you are out
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4. Build Loyalty
1. Check into places
2. Check for specials
3. Check friends
location
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5. Interact
1. Earn badges
2. Get Mayorships
3. Write reviews
4. Post on social
media sites
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6. People can Create Your Space
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7. What can a business do?
• Claim your space
– Using phone or address
– https://foursquare.com/business/merchants/claiming
• Create a special
– Encourage new customers
– Reward loyalty
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8. Start a Campaign
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9. Type of Special
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10. Create Deal
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11. What can a brand do?
• Create a Page
– Like Twitter
• Sponsor a Badge
• Add to FourSquare
– Connects your site to
FourSquare
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

12. Stats You Can Get
• Check-ins
• Time/Day
• New Visitors
• Social Media Interaction
• Gender
• Age
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

13. FourSquare Stats
• 10 million people currently use Foursquare
• 3 million check-ins occur each day
• 400,000 businesses use Foursquare as a
marketing tool
• 78,387 venue mayors are ousted each day
• 358 million check-ins have occurred outside the
United States
http://tinyurl.com/cyw4cgj
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

14. Other Location-Based Services
• Facebook Places
https://www.facebook.com/facebookplaces
• SCVNGR http://scvngr.com/
• Gowalla http://gowalla.com/
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15. Tips
• Have a goal
• Plan for success
• Be creative
• Learn from the experience & stats
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

16. QUESTIONS?
If you have an interest in further training on in your area,
please let us know.
Session will be posted online:
http://www.mnrem.com/blog/
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.