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Mnrem google analytics
The document discusses Google Analytics (GA), a free website analytics service provided by Google. It provides statistics about website visitors such as their locations, devices used, traffic sources, and whether they perform desired actions. The summary describes how to set up GA by adding tracking code to a website and configuring profiles. It then outlines the types of reports GA can generate regarding visitors, traffic sources, content, and goals/conversions.
Mnrem google analytics
- 1. Google Analytics www.google.com/analytics/ Ann Treacy broadband.mnrem.com ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
- 2. Google Analytics (GA)is a free service offered by Google that generates detailed statistics about the visitors to a website. Google Analytics hit the scene in 2005. ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
- 3. Advantages of GoogleAnalytics • Free • Easy to use • High level dashboard • Detailed reports ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
- 4. Disadvantages of GoogleAnalytics • Doesn’t track everyone – Visitors needs to accept cookies & JavaScript – Not tracking spiders • Limiting info provided – Searchers can turn off tracking – Limitations may increase • Need to have Google Account But again free and easy! ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
- 5. How to SetUp: • www.google.com/analytics ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
- 6. Set up Website ©2011Minnesota Renewable Energy Marketplace. All Rights Reserved.
- 7. Add Code toYour Site ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
- 8. “Home” ©2011 Minnesota RenewableEnergy Marketplace. All Rights Reserved.
- 9. Dates • Choose dates to view • Compare to past ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
- 10. Compare Dates ©2011 MinnesotaRenewable Energy Marketplace. All Rights Reserved.
- 11. Home - Email ©2011Minnesota Renewable Energy Marketplace. All Rights Reserved.
- 12. Email • Have stats emailed to you (or others) on a regular basis ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
- 13. Home - Visits ©2011Minnesota Renewable Energy Marketplace. All Rights Reserved.
- 14. Visits ©2011 Minnesota RenewableEnergy Marketplace. All Rights Reserved.
- 15. • Audience –How many? Location? Duration of visit? New, returning, bounce? Device? • Advertising - Tracking success of AdWords • Traffic Sources – Where does the traffic come from? SEO? Ads? Links? • Content – Which pages are working? • Conversions – Are visitors doing what you want them to do? ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
- 16. Visits ©2011 Minnesota RenewableEnergy Marketplace. All Rights Reserved.
- 17. Audience ©2011 Minnesota RenewableEnergy Marketplace. All Rights Reserved.
- 18. Mobile Traffic ©2011 MinnesotaRenewable Energy Marketplace. All Rights Reserved.
- 19. More Details (SecondDimension) ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
- 20. Visitor Flow ©2011 MinnesotaRenewable Energy Marketplace. All Rights Reserved.
- 21. Audience • How many visitors? • Any campaigns rewarded with more traffic? • Where are they located? • Are they mobile? • New people, returns or bounces? ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
- 22. Traffic Sources ©2011 MinnesotaRenewable Energy Marketplace. All Rights Reserved.
- 23. Referrals (Links fromother sites) ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
- 24. SEO Note: This info is becoming limited! ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
- 25. Traffic Source • Are our ads leading to visits? • Which links bring us traffic? • What terms do people use to find us? • Are social media efforts paying off? ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
- 26. Content Overview ©2011Minnesota Renewable Energy Marketplace. All Rights Reserved.
- 27. On Page Analytics ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
- 28. Content • What pages are entry? • Where do people exit? • What pages are most/least popular? • Where do people link? ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
- 29. Setting Up Goals ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
- 30. Goals ©2011 Minnesota RenewableEnergy Marketplace. All Rights Reserved.
- 31. For the Future Filters,Funnels, E-Commerce… For today – 1. Get GA set up 2. Email stats monthly 3. Look at them! ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
- 32. QUESTIONS? If you havean interest in further training on in your area, please let us know. Session will be posted online: http://www.mnrem.com/blog/ ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.