This document discusses how mobile app marketers can gain an edge by accessing better data through the TUNE Marketing Console (TMC). It notes that benchmarks only provide limited averages, while the TMC allows filtering data by factors like ad partner, format, region, and certification to obtain specific, actionable insights tailored for individual apps and organizations. The document argues that using the TMC helps marketers make more informed decisions and not fly blind like relying solely on the claims of ad partners.