The marketing audit examines a company's marketing environment, objectives, strategies, and activities to identify issues and opportunities for improving performance. The audit follows a three-step process: 1) agreeing on objectives and scope, 2) collecting data, and 3) preparing and presenting a report of findings and recommendations. The audit analyzed the company's automated phone system, message system, and marketing against competitors to develop benchmarked improvements like direct customer surveys and adapting a new customer service approach.

1. What is the Marketing Audit ? A marketing audit is a comprehensive, systematic, independent, and periodic examination of a company’s, business unit’s, marketing environment, objectives, strategies, and activities with a view of determining problem areas and opportunities and recommending a plan of action to improve the company’s marketing performance.

2. What is the Marketing Audit Process ? How is the marketing performed? Marketing auditing follows the simple three-step procedure Agreement on objectives. Scope and approach Data collection Report preparation and presentation

3. Marketing Audit Removal of Automated Voice Response System Hiring expertise firms for Data Analysis Removal of Message Mail Box Technique Industry vide Audit of Global Healthcare Manufacturers Implementing Benchmarking Results Direct Surveys with customer on a 5 point scale Adapting the Hotline Procedure Surveys through customer care representative Achieving Profitability through Customer Relation Preparing and Presenting the Report Gathering of Data Setting up of Objectives