Only 16% of pharma executives are satisfied with digital activities and only 9% are very satisfied with their CRM system. Let us help you analyze your data to bridge the gap between sales and marketing. The process involves establishing objectives, extracting and analyzing client data from sales and marketing, presenting findings and suggested improvements to optimize campaigns and content based on insights.

1. Andreas Dam
Closing the loop
CLM Analysis
From data to business insights

2. 2
• Only 16% of pharma executives
are satisfied with digital activities
• Only 9% of pharma executives
are very satisfied with their CRM
system
How good are you at closing the
marketing loop?
To what extend do you leverage
the new insights of e-detailing?
SITUATION BUSY
PULL
BEHAVIOR

3. 3
Let us help you analyze your data
Bridging the gap between sales and marketing
Sales Marketing
E-DETAILING

4. 4
THE PROCESS
Objectives Analysis CLM reportData
extraction
Client
Client meeting Sales and
territory data
Client meeting
on findings

5. 5
Client
• Explain marketing objectives
• Establish research objectives
• Assist data extract/enrichments
• Review findings and decide on next
steps
THE EFFORTS
Daman
• Suggest research objectives
• Conduct data extract and cleansing
• Perform analysis
• Produce report
• Present key findings
• Suggest improvements and
optimizations to the campaign/
content

6. the results: based on insights
HOW TO IMPROVE?
CLM report
• Descriptive statistics on usage
• Figures on key research
objectives
• Data optimization to be
considered
• Ideas for improvements
• Quantitative and qualitative input
to next iteration
• KPI’s for benchmarking
• Potential for ROI calculations
6

7. Next Steps
NEXT STEPS...

8. Web Approved Partner