Sales promotions have become a vital marketing tool and their importance has increased significantly over the years. There are two main categories of sales promotions - trade promotions that provide incentives to retailers and distributors, and consumer promotions that directly target consumers. As competition has risen and consumers become more discerning, marketing budgets have shifted from traditional advertising to sales promotions as they can immediately boost sales. While sales promotions are effective in the short-term, overuse can damage brands if consumers only purchase during promotions and not otherwise. Sales promotions work best as tactical, temporary measures within an overall marketing strategy.
Relationship Marketing - Leads from SocialParth Pandya
This is purely a marketing topic where I will make the reader aware with the “Relationship Marketing” through different social media platforms. I wish to highlight those details through “Affinity, Discovery & Validation” concepts. I wish to keep "Twitter" as the main tool to govern my session and my talk will be around it to get more leads through that as well.
The New Relationship Marketing - by Mari SmithMari Smith
How to build a large, loyal, profitable network using the social web - Mari Smith's signature presentation about her new book! The New Relationship Marketing is available anywhere books are sold. Plus, to download a FREE sample chapter and to register for a FREE four-part webinar series that comes with the book, go to
The Definition of Marketing Series:Relationship Marketing. Learn how to use relationship marketing to improve your firm's performance. Relationship marketing is also a key factor underpinning success in social media marketing as it builds engagement with customers. For more information go to: http://hausmanmarketresearch.org
Relationship Marketing - Your Customers Are Human - lecture for City of Scott...Mike Jones ⚡
This was a lecture I gave to a small business course put together by the City of Scottsdale with Francine Hardaway and Philip Blackerby of Stealthmode Partners.
Marketing in our digital world is getting increasingly noisy. And while Inbound Marketing has done a great job of helping focus businesses on creating content (rather than just ads), it has some flaws. In this presentation we'll look at the pros and cons of Inbound Marketing and help put a new relationship-first framework together that will help businesses serve their customers well with their marketing content. The end result? More customers who are more loyal and more likely to share and refer your content and your business with others.
Relationship Marketing - Leads from SocialParth Pandya
This is purely a marketing topic where I will make the reader aware with the “Relationship Marketing” through different social media platforms. I wish to highlight those details through “Affinity, Discovery & Validation” concepts. I wish to keep "Twitter" as the main tool to govern my session and my talk will be around it to get more leads through that as well.
The New Relationship Marketing - by Mari SmithMari Smith
How to build a large, loyal, profitable network using the social web - Mari Smith's signature presentation about her new book! The New Relationship Marketing is available anywhere books are sold. Plus, to download a FREE sample chapter and to register for a FREE four-part webinar series that comes with the book, go to
The Definition of Marketing Series:Relationship Marketing. Learn how to use relationship marketing to improve your firm's performance. Relationship marketing is also a key factor underpinning success in social media marketing as it builds engagement with customers. For more information go to: http://hausmanmarketresearch.org
Relationship Marketing - Your Customers Are Human - lecture for City of Scott...Mike Jones ⚡
This was a lecture I gave to a small business course put together by the City of Scottsdale with Francine Hardaway and Philip Blackerby of Stealthmode Partners.
Marketing in our digital world is getting increasingly noisy. And while Inbound Marketing has done a great job of helping focus businesses on creating content (rather than just ads), it has some flaws. In this presentation we'll look at the pros and cons of Inbound Marketing and help put a new relationship-first framework together that will help businesses serve their customers well with their marketing content. The end result? More customers who are more loyal and more likely to share and refer your content and your business with others.
Creating a Strategic Marketing Communications PlanDeborah Spector
Don't blink - you might miss something! This is how it feels to live in our nanosecond culture, where everything is changing at an accelerated pace. Our nanosecond culture has changed nonprofit marketing communications forever. The controllable flow of information through easily identified channels is disappearing. This makes your strategic marketing communications plan even more valuable to rise above the noise to put your organization in the spotlight!
This presentation covers the whole topic of marketing communication or promotion including the Promotion Mix as Product Mix and Tools of the promotion, fully explained. followed by which promotional objectives and media selection and management.
The above report explains the importance of marketing concepts in travels and tourism industry. Thomson holidays which is tourism company and wants to create a culture holiday package of 6 days , this report helps the company to assess the role of marking research and strategic marketing planning to attract the customer towards the package offered.
Integrated Marketing: What It Is and Why You Should Embrace It (part 1 of 3)Richard Hatheway
This article will provide an overview and will attempt to explain what integrated marketing is and why the use of integrated marketing is more important now than ever before. This is not an in-depth treatise on the topic, but will provide you with a solid foundation on the topic of integrated marketing.
In this extensive review of account-based marketing, Eric Mower & Associates provide B-to-B marketers with everything they need to know about this rapidly growing tactic, including how and why it must be done.
Partner marketing is a specialization within the overall discipline of marketing, focused on communicating value to, with, through, and for partners.
Partners are companies outside of your organization. They might be distributors, resellers, agents, alliance partners, or many other types of third-party companies. Understand that each of these companies deal with the same types of problems every other business faces: not enough time, people, or money to solve all the problems that are in front of them. As a partner marketer you are in a unique position to help them.
Many organizations engage partners as a route to market, for addressing a need, or an opportunity they cannot satisfy alone.
For example, if you don’t have the resources to manage dozens or hundreds of resellers directly, you can choose to establish a distribution partner. You can pay for the service they provide, typically by sharing the margin you would have kept for yourself in a direct sales model. The distributor can help make up for the expense, with the growth and scale they offer.
Just because someone agrees to be your partner, it doesn’t mean they’re going to proactively bring your product or service to the market. Sometimes they need some stimulation and that’s where partner marketing can help.
Creating a Strategic Marketing Communications PlanDeborah Spector
Don't blink - you might miss something! This is how it feels to live in our nanosecond culture, where everything is changing at an accelerated pace. Our nanosecond culture has changed nonprofit marketing communications forever. The controllable flow of information through easily identified channels is disappearing. This makes your strategic marketing communications plan even more valuable to rise above the noise to put your organization in the spotlight!
This presentation covers the whole topic of marketing communication or promotion including the Promotion Mix as Product Mix and Tools of the promotion, fully explained. followed by which promotional objectives and media selection and management.
The above report explains the importance of marketing concepts in travels and tourism industry. Thomson holidays which is tourism company and wants to create a culture holiday package of 6 days , this report helps the company to assess the role of marking research and strategic marketing planning to attract the customer towards the package offered.
Integrated Marketing: What It Is and Why You Should Embrace It (part 1 of 3)Richard Hatheway
This article will provide an overview and will attempt to explain what integrated marketing is and why the use of integrated marketing is more important now than ever before. This is not an in-depth treatise on the topic, but will provide you with a solid foundation on the topic of integrated marketing.
In this extensive review of account-based marketing, Eric Mower & Associates provide B-to-B marketers with everything they need to know about this rapidly growing tactic, including how and why it must be done.
Partner marketing is a specialization within the overall discipline of marketing, focused on communicating value to, with, through, and for partners.
Partners are companies outside of your organization. They might be distributors, resellers, agents, alliance partners, or many other types of third-party companies. Understand that each of these companies deal with the same types of problems every other business faces: not enough time, people, or money to solve all the problems that are in front of them. As a partner marketer you are in a unique position to help them.
Many organizations engage partners as a route to market, for addressing a need, or an opportunity they cannot satisfy alone.
For example, if you don’t have the resources to manage dozens or hundreds of resellers directly, you can choose to establish a distribution partner. You can pay for the service they provide, typically by sharing the margin you would have kept for yourself in a direct sales model. The distributor can help make up for the expense, with the growth and scale they offer.
Just because someone agrees to be your partner, it doesn’t mean they’re going to proactively bring your product or service to the market. Sometimes they need some stimulation and that’s where partner marketing can help.
OEE Efetividade Global de Equipamentos TCCMarcos Valle
Através de um mecanismo que consolida todas as informações da máquina que é o OEE, teríamos análises sobre a qualidade dos produtos, a velocidade da máquina, paradas e até mesmo produtividade dos operadores, reportando o desempenho do equipamento, utilização, disponibilidade e qualidade do processo ou equipamento, facilitando o controle e aumentando a agilidade na resolução de problemas e tomada de decisão.
Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customers’ relationships in ways that benefit the organization and its stakeholder.
8 Critical Success Factorsfor Lead GenerationGil.B
Until now, "lead generation" was associated with direct mail campaigns, sometimes supported by a flashy website, sporadic trade show appearances, intense email blasts or stabs at telemarketing, but with very little, if any, special attention brought to bear on the complex sale.
Meanwhile, marketers are constantly reminded that the company needs more sales leads NOW. Unfortunately, that immediacy often means sacrificing quality for sheer quantity.
A flood of ordinary, low-quality leads doesn\'t mean better sales - so why waste your time? The challenge is to adopt lead generation programs that will increase the odds of creating better sales leads, ultimately resulting in long-term, happy and profitable customers.
Learn how demand generation differs from lead generation, and how demand gen can help businesses build loyalty, reach new audiences and increase conversions.
Welcome to the dynamic world of product marketing! Whether you're a seasoned marketing professional or just stepping into the captivating realm of marketing, understanding the nuances of product marketing is essential. In this article, we're going to take a deep dive into the heart of product marketing and explore what it entails.
The word Market' has been derived from Latin word VlarketTJs' which refers to the method or place of contact between buyers and sellers. Hence, we can say a market is the place where people gather for the purpose of buying and selling of goods and services. For Example : High Street Markets, Malls tec.
Whereas marketing is an activity of creating, promoting, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
Perceived Value
The Power of Affiliate Marketing: How to Boost Your Business Through Partners...maker Money
Affiliate marketing plays an important role in growing your business and enhancing your brand value. This article covers all aspects of affiliate marketing, from a basic understanding of affiliate marketing, to brand enhancement, monetization strategies, strategies in the digital age, and future challenges. Along with an in-depth analysis of how affiliate marketing can enhance your business, we'll also explore how to develop a successful affiliate marketing strategy.
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In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
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An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
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2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
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In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdf
Sales promotion assignment
1. Sales Lead Conversions
As mentioned before, salespeople bridge the gap between customer needs and the
product/service that fulfils that need. Often, salespeople are dealing with already warmed up
prospects who have an existing awareness of the company through marketing and advertising
efforts, and it’s the job of the salesperson to close the deal by introducing further information and
helping the customer make those connections.
Take for example, car sales. You typically go to a car dealership knowing you are looking for a
car. The car salesperson will typically ask you questions about your personal life including size
of your family, typical daily routine, etc. in order to gain insight into what you would use the car
for. They can then offer information about various cars in the dealer’s range that would suit your
needs and guide you in making an informed decision about which car is the one for you.
Because salespeople interact directly with the potential customer, they have the advantage of
being able to glean personal knowledge that will aid them in delivering their sales pitch and
tailoring their offerings to their audience. This is often an attractive aspect for customers, as they
may view the salesperson as the expert, which builds credibility and therefore trust.
Business Growth
Sales play a key role in the building of loyalty and trust between customer and business. Trust
and loyalty are the main reasons why a customer would choose to recommend your company to a
friend or family member, or write a great review of your product or service online.
Recommendations and reviews have always been valued by prospects and customers, as they
come from a third party and the perception is that the reviews and recommendations are
independent of the seller and therefore carry more credibility. In the digital age, they are
extremely influential, due to the reach and power of social media and online media. During sales
interactions, encouraging the customer to recommend a friend or give positive feedback can have
an impact on the growth of the business through increased brand awareness and sales.
Customer Retention
Selling is a personal interaction between one human and another, which is a powerful thing.
Never under estimate the personal connection between two people, and the potential effect this
can have on your brand’s reputation.
Excellent salespeople are those that not only make the sale, but create a long-lasting impact on
the customer. Long term customer relationships lead to repeat custom, referrals and increase the
brand’s reputation by word of mouth.
2. One of the keys to customer retention through sales is to perform sales follow-ups. Setting up
after-sales calls or meetings is a great way to maintain and build a positive relationship and gives
the customer an opportunity to feedback their experience of the product or service. If the
customer has a complaint or issue, it can be dealt with quickly and professionally. Too often,
unhappy customers will not complain, they will simply switch their custom to another provider
and won’t recommend your services or products to others. It’s more cost effective to retain
customers than to win new ones, so look after your existing customers well.
In conclusion, the power of sales in the continued success of an organisation is not to be
underestimated or under-used. Take advantage of the impact sales can have, not only on revenue
but on brand reputation, long term customer retention and business growth.
ales promotion is much more diverse than either personal selling or advertisement firms defines
it in different ways depending on what they want to achieve.
Association of marketing, America defines it as those marketing activities other than
persons Sal selling that stimulates consumers purchasing power and dealer effectiveness such as
displays, shows, exhibition, demonstration and various non-recurrent selling effort not in the
ordinary routine.
The essence of this project work is therefore to review in broad terms the different types of sales
promotion campaign, and the efficacy and the efficacy and the effectiveness of sales promotion
in the achievement of organizational goal.
In general, this study will be emphasizing on the efficiacy and effectiveness of sales
promotion on consumers product like Nigeria bottling company product. for sales promotional
programmes to be effective, the company should improve on their budget allocation to sales
department as well introduces other sales promotional devices which they have not practiced like
trade contest, collateral sales materials, advertising specialties and slotting allowances this
will go along way to make sales promotion much effective and as much increase turnover for
the company.
References
http://www.iproject.com.ng/marketing/final-year-project-topics/the-efficacy-of-sales-promotion-in-the-
marketing-of-consumer-product/project-topics
3. “Salespromotion has become a vital tool for marketing and its importance has beenincreasing
significantlyoverthe years.” Explaindrawing on the relevanttheoriesconcerningsalespromotion and
consumerinterest.
Keywords:consumerbehavior,salespromotions,marketing
Promotional strategiesplayanimportantrole inthe marketingprogrammesof companiesasthey
attemptto communicate withandsell theirproductstotheircustomers. Itisimportanttonote that
salespromotiondealsspecificallywiththe setof marketingactivitiesundertakentoboostsalesof the
productor service,whilstpromotionsrefersinvolvescoordinatingthe promotional mixelementswhich
includesadvertising,publicrelationsandsalespromotionstodevelopacontrolledintegrated
programme of effective marketing(2001, Belch). Salespromotioninparticularare those marketing
activitiesthatprovide extravalue orincentivestothe salesforce,distributors,orthe ultimate consumer
and can stimulate immediatesales.(Belch& Belch,2001). The amountof moneyspentonthe different
areas of the marketingmix especiallyadvertisingandsalespromotionshasgrowntremendously.With
increasedcompetitioninthe market,more discerningconsumers,the rise of integratedmarketing
communications,there hasbeenashiftinthe marketingdollarsfromtraditional advertisingtosales
promotionassalespromotionhasbecome increasinglyimportantandavital tool for marketing.
The approach to salespromotionisgroundedintwomajorcategoriesof consumerorientedortrade
orientedactivities. Thus,there isaneedtoaccess consumerbehaviortodetermine whythisshifthas
occurred.Trade promotionsreferstothe schemes,discounts,freebies,commissionsandincentives
giventothe trade (retailers,wholesalers,distributors,C&Fs) tostockmore,pushmore andhence sell
more of a productcome undertrade promotion.These are aimedatenticingthe trade tostock up more
and hence reduce stock-outs,increase share of shelf space anddrive salesthroughthe channels.
However,trade schemesgetlimitedbythe costincurredbythe companyas well asthe limitationsof
the trade inIndiato stockup free goods.Incentivescanbe overseastripsandgifts.
But salespromotionactivityaimedatthe final consumerare calledconsumerschemes.These are used
to create a pull forthe productand are advertisedinpublicmediatoattract attention.Maximum
schemesare floatedinfestival times,likeDiwaliorChristmas.Examplesare buysoap,getdiamondfree;
4. buybiscuits,collectruns;buyTV and getsome discountor a free itemwithitandso on. Consumer
schemesbecome veryprominentinthe 'maturityordecline'stagesof aproductlife cycle,where
companiesvie tosell theirownwaresagainstsevere competition.
The impact of salespromotions:Salespromotionstypicallyincreasethe level of salesforthe duration
theyare floated.Usually,assoonas the schemesend,the salesfall,buthopefully,settleata higher
level thantheywere beforethe salespromotionstarted.Forthe company,itcan be a meansto gain
marketshare,thoughan expensive way.
For consumers,these canoffergreatvalue formoney.Butsustainedsalespromotionscanseriously
damage a brand and itssales,asconsumerswaitspecificallyforthe salespromotiontobuyandnot
otherwise.Therefore,salespromotionsare tobe usedas a tactical measure aspart of an overall plan,
and notas an enditself.